Ross Haleliuk

Experienced operator & builder shaping the future of cybersecurity. Now working on something new. 

📙 Book about building the future of cybersecurity 👉🏻 cyberforbuilders.com
📬 Blog & newsletter 👉🏻 ventureinsecurity.net
🚀 Angel syndicate for security practitioners  👉🏻 visangels.com

"Write something worth reading or do something worth writing." —  Benjamin Franklin

“Life is too short to do mediocre work, and it is definitely too short to build shitty things.” — Stewart Butterfield, Co-Founder of Slack

"As you start to walk on the way, the way appears." — Rumi

In security or otherwise, trends are temporary. Stick to fundamentals.

Director of Product

My LinkedIn feed is full of people screaming that cyber is dying, and they could not be more wrong. It's really, really simple: 

- When companies are looking for network security, they go to Palo Alto and Checkpoint, not to Cisco and Juniper even though they built the underlying network layer. 
- When companies are looking for browser security, they go to Talon (now Palo Alto), they go to Surf, LayerX, you name it, and not to Chrome. 
- When companies are looking for cloud security, they go to Wiz, Upwind, Palo Alto, and such, even though cloud provides the basics. 

There are 2 key points everyone needs to understand: 

1. The layer zero players (you can look up a Venture in Security article where I explain this) have to offer security, but they don't compete on security. To them, security is a way to address sales objections ("We can't buy cloud if it's not secure", "We can't use your browser if it's not secure" etc.). They offer good enough solutions for SMBs, they provide okay solutions for some midmarket companies, but they always fall short for enterprise. 

2. When layer zero adoption grows, it expands the market. Cloud adoption only made cloud security a more urgent, and a harder to solve problem. Sure, some companies are happy with the capabilities offered by CSPs, but many aren't which is why we have Wiz. The more companies install Cisco devices, the more of them buy Palo Alto firewalls. The list can go on and on. 

I talked about this at length - that AI labs are turning into a Layer Zero, similar to cloud providers, networking vendors, browsers, and so on. That will eventually give them the ability to compete on having an all-in-one suite which will include security, but that will expand the market, not contract it. 

Lastly, if you are worried that frontier AI labs will "solve security", here's an anecdote for you. In 2004, Bill Gates predicted that the problem of email spam would be solved within two years. For context, Mimecast was a 1-year-old startup, and Proofpoint was a year older. 22 years later, and the spam problem has only gotten worse, while companies that were supposed to be gone are now worth over $20 billion combined. In theory, Microsoft had everything it needed to solve the email security problem but in practice, well, you know what happened.

More on Layer Zero: https://lnkd.in/gfmMihdU

Security product leader, author, advisor, board member and investor.

WinFully on Technologies

As the founder and CEO of Arihant Information Systems, I am completely committed to drive the digital evolution in healthcare industry. 

Our firm stands at the intersection of technology and patient care, offering heuristic IT consulting & implementation services that empower healthcare organization. We understand the unique challenges faced by the healthcare sector, and our expertise lies in crafting tailored products and solutions that streamline operations, enhance data security, and improve patient outcomes. Whether you're looking to develop an HIPAA compliant application, Clinical data exchange solution, or harness the power of data using IT solution design & development, our team is equipped to guide you every step of the way. 

By partnering with us, healthcare organizations gain access to cutting-edge IT solutions and benefit from our strategic insights that ensure sustainable growth and adaptability in a rapidly changing landscape. Let's collaborate to build the future of healthcare together.

Our Services: A Full Range for Healthcare Professionals
-> Healthcare IT Consulting 
-> Interoperability solutions
-> End-to-End Product Design and Development
-> Healthcare Audit and Compliance


Products That We Can Build
-> Integrate with different healthcare systems (EHR, LIS, RIS, CMS, PIS)
-> Improve patient engagement using portals that let users access their medical records, schedule appointments, and connect with healthcare professionals.
-> Telehealth Platforms: In a time when remote care is becoming common, we assist in the construction of robust and user-friendly telehealth systems.
-> Billing and Revenue Cycle Management Systems: With our cutting-edge billing systems, you can streamline billing procedures and guarantee prompt reimbursements.
-> Pharmacy management systems: Streamline the management of inventory, prescriptions, and billing to optimize pharmacy operations.

Chief Architect, Technology Consultant, Principal

Cognizant

-> Achieved 65% month over month saving in returns processing for retail Industry: 
Designed and implemented end-to-end system which allows customers to return their product without manual intervention. This completely automated system helped customers to get their refund back on the original form of payment or as a gift card which they can use for further purchase.

-> Saved at least 10+ million of revenues lost during COVID, gained huge customer satisfaction.  Curbside pickup was one of the best initiatives, in which complete new implementation of system which then needs to integrate with existing order platform. Real time customer arrival updates, notifications to customer, online payment authorization etc.

-> This helped client with performance increase and reduce overall transaction time. Fulfillment center processing where I helped client with design, implementation, and end to end delivery. Responsibility includes DB migration, Cloud migration, API management, security etc. This helped our client to replace older system with the new cloud-based systems. 

-> Overall sales increased by 150%, Increased overall sales. Pricing Markdowns for retail store in which I designed overall infrastructure, implemented backend technology pricing markdowns for millions of products. Designed whole product and pricing lifecycle design for retail industry. 

I help Retail to setup Cloud infrastructure, Software development. Helping client to achieve highly scalable, reliable and resilient architecture.

Proposed cloud infrastructure setup plan and timelines
Helped development team to organize, plan and setup SAFEe model.
Provide high level project design documentation and solution for secure application development.
Plan, estimate, design, architect and implement overall architecture using Spring Boot, Maven for GCP.
Support team in technical design, solution, implementation and documentation using spring boot, graphQL, ReactJs, Spanner, BQ, Apigee, Datapower etc.

Sr. Solutions Architect

Kaiser Permanente

-> Saved millions of dollars processing cost of medical records. When, I worked for KP, this was part of bigger success for that year, which provided simple and rich experience to all insured members. Designed, developed, and delivered medical documents portal which helps members to download their medical records eg: EOBs, lab results, doctors visit details etc. at one place. 

-> Saved millions, achieved 200% satisfaction from insured member and increased new member flow. When, I worked for Kaiser Permanente where I was involved in different initiative to improve patients experience. Worked on patient forms eg: medical request forms, FMLA, Disability etc. I was involved in end-to-end designing, solutioning and implementation of whole system. This project was really appreciated and saved patient’s time. This also allowed them to send medical records to 3rd party as required.

-> Gained 35% customer flow month over month, Significant increase in revenue and Significant edge over competitors. When, I worked with KP where I was involved in different initiative to improve patients experience. I got opportunity to work on Online patient registration portal (Total System Upgrade). Online Registration is one of the important components for end-to-end Revenue Cycle Management, Claims Processing. 

-> Increased Site Traffic (Increase by 400%) and gained customers interest by designing and implementing “Site Search” portal for KP. This feature was implemented for members and non-members to provide more information about overall healthcare needs, insurance plans, news, articles on common health issues etc.

Technical Product Owner

1. Plane, design, architect and implement web application.
2. Make design decision to use Angularjs, typescript and gulp. 
3. Use of Npm and Gulp to build project. Created and used Jenkins build for daily deployment.
4. Created and unit tested complement spring MVC application.
5. Integrate with REST service created using Axway.
6. Design and develop websphere portal based application using spring, JSF and Java.

Previous:
IBM WebSphere portal, WCM, JSR 286, J2EE, JS, Hibernate

Programming Skills:
1) Programming Languages: Spring, Sprint Boot, JSF and Java, J2EE, Hibernate, SQL.
2) OS Platform: Windows professional 98/XP, Windows 2000 Professional, Linux.
3) Scripting Languages: AngularJs, Typescript, Java Script, UNIX shell scripting, XML, HTML 4.0.
4) Tools/IDEs: Eclipse IDE, RAD 7.5, 8.0, 9.0.
5) Maven as a build tool along with Spring MVC and Spring Portal
6) Mapping tech Dozer and Orika.

Lead Software Engineer

Perficient

-> Increased 50% more customer and overall increase in revenue 2+ Million. When I worked for Blue Shield of California (BCS) as a consultant, I was part of overall technology optimization, end to end solutioning for insurance portal which provides rich customer experience to insured members. This initiative also helped them to optimize their data layer, simplified business logic into modules, handled critical business issues like insurance plans, Medicare, Medicaid and created streamline experience for insurance buyers. 

As a Sr. Developer i worked on
1. Spring MVC Portal, Websphere Portal Server, Websphere Application Server, JSR 168, JSR 286
2. AJAX, JQuery, OO JS etc.
3. Handlebar Templates, Java, J2EE
4. Mapping tech Dozer, Orika etc.
5. Maven along with spring MVC and Spring Portal
6. AngularJS 1, Angular 4, gulp, grunt, jasmine, karma, mocha, chai etc

Lead Technical Consultant

U. S. Steel

1. Analyze and understand new system requirement (analysis, design phase and verification and validation approach).
2. Provided support for the conversion of internet and intranet sites into IBM Websphere Portal Product.
3. Portal development JSR 168, JSR 286 Inter-Portlet communication, web content management (WCM), Creation of libraries, site, site areas, content etc.
4. RAD (rapid application development) IDE for maintaining and enhancing existing portlet (RAD Version 7.0, 7.5, 8.0.3.
5. RSS feed implementation using feed-reader portal and java API.
6. Implementation and conversation of AD Group users to Java implementation and vise-versa etc.
7. JSP, Servlet, JDBC, Java script, WSDL, SOAP, Hibernate, XML.

Java Apllication/Web Developer

University Of Alabama in Huntsville

Graduate Teaching Assistant for Data Structure and Object Oriented Programming Languages

Graduate Teaching Assistant

Linksys

1. TCP/IP layers and OSI layers, protocol like BGP, EIGRP and OSPF etc.
2. Wireless (Linksys) Devices like Routers, Range Expanders, Access Points, Network Adaptors, Print Servers and Camera.
3. Security Configuration (WEP, WPA) on LAN, WAN and Internet, wireless devices.

V-Customer (Technical Support/Network Engineer)

VM Infotech

1. Project related Socket Programming and establishing network within company. Configuration on network devices using C++, UNIX Scripting.
2. Programmed network security configuration using java socket API in order to exchange data from java front end to server side J2EE application.
3. Developed J2EE based web services on the server side in order to provide access to enterprise backend applications and SQL data source to show consolidated data information.
4. Configured, developed, tested and debug various custom Portlets and Portlet-services on the websphere portal 6.0 server.
5. Developed java code to developed and interact with the database using JDBC.

Software Developer

I am the founder of "WinFully On Technologies" (formerly Arihant Healthcare Technology), an IT consulting and implementation firm specializing in **Healthcare, FinTech, and E-Commerce**. With over **17 years of experience** in the IT industry, I have a proven track record of driving innovation, delivering complex projects, and helping organizations achieve their digital transformation goals.  

Throughout my career, I have collaborated with industry leaders such as **Perficient, BCBS, Kaiser Permanente, Macy's, CVS Health, and Cognizant**, enabling them to enhance their digital strategy, optimize IT infrastructure, and achieve measurable business outcomes.  

At WinFully On Technologies, we are dedicated to delivering innovative IT solutions tailored to each industry's unique challenges, with a strong emphasis on Healthcare Interoperability and Clinical Data Exchange.  

### **Key Expertise & Services:**  
- **Healthcare IT Consulting & Implementation:** Specialized in **HL7, FHIR, DICOM, Mirth Connect**, and other integration engines for seamless clinical data exchange.  
- **FinTech Solutions:** AI-driven fraud detection, blockchain integration, and regulatory compliance.  
- **E-Commerce Transformation:** Omnichannel integration, secure payment systems, and supply chain optimization.  
- **Cloud Platforms:** Expertise in **GCP, AWS, Azure, IBM Bluemix, and Oracle Cloud.**  

### **Project Delivery and Impact**
- Patient referral and 360-degree solution
- Population and Treatment
- QHIN Integration
- Clinical Data Exchange (Interoperability)
- Patient Registration and Claims Processing
- Curbside Pickup & Order Management System for Retail
- Returns Systems for Retail
- Insurance Portal Optimization
- Pharmaceutical Image Data Exchange

### **Select Achievements:**  
- Delivered end-to-end clinical and image data exchange solutions for healthcare and pharmaceutical organizations.  
- Designed and implemented patient registration portals, online forms, and message center applications to improve patient experience and streamline RCM processes.  
- Developed curbside pickup systems, order management, and returns management solutions for large-scale retail operations.  
- Optimized digital infrastructure and insurance portals, improving efficiency and user experience for major healthcare payers like BCBS.  


### **Let’s Collaborate:**  
I am passionate about helping start-ups and mid-scale organizations elevate their digital strategies, implement innovative technologies, and achieve scalable growth.  

🌐 Visit **https://winfully.digital** to learn more.

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Ross Haleliuk

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