Your Personal Branding Gal💕 | Keynote Speaker, Consultant & Mentor | B&T Women in Media Finalist | Mental Health Advocate

I'm here to disrupt the LinkedIn platform with refreshing content and uncomfortable truths from a first gen Asian Australian millennial. 

I wear a lot of different hats - keynote speaker, social strategist at DDB and personal branding expert. But my heart passion comes down to one focus - content creation. And I wish I start sooner. Growing up I was always told that I would never make it as a creator and I would never make it in the world of social. But here I am, challenging every 'no' I was ever told and sharing my story to inspire others to start chasing their dreams. 

And if you've made it all the way down here, let's keep the good vibes flowing:
📸 Insta: @rosiechong
🎵TikTok: @rosiechong
📲Threads: @rosiechong

Rosie Chong

What’s your goal for 2026?🎉

I’ve had the same LinkedIn goal for the last two years but still haven’t hit it and this year I’m determined to make it a reality. This year I want to hit 100k!

But there’s two things to keep in mind. 

1 - this isn’t my only goal for the year, and
2 - followers aren’t everything

There’s so much more that goes into building a successful personal brand, but I’m writing this to keep myself accountable this year. 

🎉To post more frequently 
🎉To share more insights than ever 
🎉To show you the reality of having a 9-5 and being a freelance 
🎉To connect with this community 

By the end of 2025 I lost my passion for creating content but I’m finally finding my spark again, so it’s time to get back on it. 

Here’s to the road to 100k! 👀

Rosie Boccamazzo

The 9 to 5 Personal Branding Gal💕| #1 Aussie Personal Branding Creator

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This might be the biggest lesson I learned in 2025... 👀

The power of using your own voice. 

In a day and age where AI is more prevalent than ever, there is one thing that can't be taken away from you, and that's your voice. Whether it's in an email, on a video call, presenting in a work meeting or creating content, who you are and how you speak is a core part of your voice. 

So here's how you can improve on shaping your voice and being heard in 2026
💡Practise writing every day, even if it's just a work email - curate and understand your tone of voice and how you speak
💡Put your hand up to present - at meetings, at conferences, on zoom calls
💡Start sharing content on social media
💡Network - in person, in DMs or in the comments section

What's the biggest lesson you're taking from 2025?

#linkedinnewsaustralia #personalbrandingtips

LinkedIn in 2026 is not what it was in 2020...👀

And yes, that's probably the most obvious sentence you've ready. So here's what you're going to do about it. 

If you want to take LinkedIn seriously you need to: 
Freshen up your profile - remove old job titles, add descriptions to your roles, add an up to date cover image and profile image 
💡Leave meaningful comments on other's posts - regardless of their follower size, getting active on the comments is everything 
💡Review your content pillars - make sure they align with what you want to be known far 
💡Reconsider your audience - who are you actually helping, who is your ideal client (and no, it's not everyone) 
💡Post at least twice a week - if you want to be growing you have to invest the time and effort into being present 
💡Grow your network - respond to DMS, send intentional connection requests, meet people IRL or online. Converse with people! 
💡Pick a posting format & stick with it for a few months, this will help you learn if it's the right format for you and your audience. Whether it's video, text post or newsletters. 

If you're serious about owning your personal brand, now's the time to start. 

What's your LinkedIn tips for 2026? 👇🏼

I don’t need more ideas in 2026. I need more follow-through. 🚀

As someone working a 9-5 and freelancing, I’m balancing a lot of plates. So this year one of my goals is to take my half-baked content ideas and business growth tactics and turn them into something tangible. I want to double my side hustle income.

But as a one woman show, I’ve been way too naive to think I can do it all alone. 

This is where I’ve been leveraging Notion Agent to hold me accountable and help me maintain momentum, and automate so many tasks I used to do manually.👀

Here’s how I’ve been using it👇

💡At the start of my day, I put all of my current to-do’s and action points into Notion Agent, this then gets turned into a clear do list, client action points and even prioritises my tasks. I’m a big procrastinator so this has been a huge help. 

💡After client meetings, I used to rewrite notes (time waster let’s be real). Instead, I’m using Notion Agent to tell me what my action items are and draft follow-up emails for clients. This has been a game changer as someone that is so easily distracted. 

💡And lastly when it comes to creating my LinkedIn and TikTok content, I used to just create based on my content pillars and what I felt like writing for that day. But now I’m not only using Notion Agent to proofread my drafts, but to help point ok recurring series ideas, and streamline my overall creative process. 

The biggest shift I’ve started to notice? I’m wasting less time faffing around, and getting back to my creative roots to work towards my dream career goals.

No “new year, new me.” Just improving and evolving. 💥

#NotionPartner #NotionNewYear

PS you can try Notion Agent for yourself - https://ntn.so/RosieChong

Founder of Pretty Little Marketer ⚡️ social media coach and consultant for people and brands 🧠 I make social media simple with fluff-free organic marketing and community building insights 🪩

🫶💘💕✨🌸💫

sophie@prettylittlemarketer.com

Sophie Miller

yesterday you might have seen something a little different on your feeds 🤭✨

I've been a creator for 5 years, and I actually started my career at an influencer marketing agency.

so when I was dreaming up 2026, I wanted it to be the year we did something new - not just for Pretty Little Marketer, but for the industry we're in.

why is it always up to big brands to run influencer campaigns? and why is it always up to influencers to sell?

this week, we ran our first ever community campaign - paying 5 of our wonderful Insiders Club members to share their real experience of being in the club.

because who better to tell you about the membership than the people who are already in it?

CC Phoebe, Nefise, Georgia, Lauren and Rhianne for being absolute *diamonds* 

and our wonderful Ops Manager Louisa for bringing the fun to life !! 

it surpassed all of my expectations, I cried at least 10 times and my gratitude for this community is just overflowing - this truly is the best community in the world.

but to keep it practical, here's what I learned running it:

→ physical props change everything: we printed custom signs with their hot takes and shipped them out - it gave creators something to hold, made the content instantly recognisable as part of a series, and turned the campaign into a keepsake 

→ themed briefs > open briefs: "share your experience" is too vague. "what do marketers need to do differently in 2026, and how does community fit in?" gave them a clear angle while leaving room for their voice

→ choose creators who are already talking about you: we didn't pick members with the biggest followings. we picked the ones who were already showing up, engaging, sharing wins. the campaign just amplified what was organic

you don't need a massive budget or a big brand name to run an influencer campaign. 

you just need people who genuinely believe in what you've built.

and I'm so proud to work with people who do.

🔗 doors to the Insiders Club close Friday at 5pm, we only open once per quarter. get in here: https://lnkd.in/dYUGgttV

first community campaign in the bag, how did we do? ✨👀

creator + founder @ Pretty Little Marketer

launching something very cool (and hopefully very helpful) this month. stay tuned! 👀✨🗓️

revenge on LinkedIn removing my Top Voice badge with no reason, warning or explanation by soft-launching our Pretty Little Marketer Substack coming v soon 😗🖕

 https://lnkd.in/eP5wqf76

creator + founder @ Pretty Little Marketer⚡️

5 years into being a creator, here’s what i’m doing differently in 2026 👋

→ treating content like a business asset, not just posts. 

everything i create now gets asked: does this build equity or just get engagement? does it compound or does it expire? *mic drop* 

if it’s not helping me own my audience, build my authority, or create something i can point back to in 6 months - i’m questioning why i’m making it.

→ asking “is this only mine to say?”

if another creator could post the same thing with a find-and-replace on the name, i’m simply not posting it.

the content that matters isn’t broadly applicable advice - it’s the insights that only makes sense coming from my specific experience, my frameworks, and my perspective.

→ choosing depth over frequency. 

the version of me that thought i had to post every single day to stay relevant is *exhausted* even thinking about it.

now i ask: does this move something forward? does it build on what i’ve already said?

relevance doesn’t come from showing up constantly. it comes from saying things people remember.

💘✨🫶☁️🤝

what’s one thing you’re doing differently this year? happy 2026 team, I can’t wait to do another year with ya!!

so we’re launching our first ever influencer campaign for Pretty Little Marketer tomorrow and I don’t actually think you’re ready so eyes peeled in the morning ☝️😌

write this down: short-form helps people find you.  long-form is where they actually get to know you 💭✨👋  [AD]

the thing that always put me off was how complicated it felt to start, but that's where Riverside comes in:

📹 record in 4K studio quality from your laptop or phone
✂️ edit by editing the text (delete words and the video cuts itself)
🎬 automatically turn longer content into clips for Reels & TikTok
📍 record, edit and repurpose all in one place

if 2026 is your year to go deeper, check it out here: https://lnkd.in/eWzNxuYN

and let me know below, do you have plans to do long-form this year?

Brand partnership • creator + founder @ Pretty Little Marketer

apartment: somehow moved and unpacked all in a single day (hi SW London !!)
PLM HQ aka. my office: ready to decorate
new (free) resource: almost ready and coming your way next week 

happy Friday !! 📦✨🪄🧚🏻‍♀️🌟🌸

the best "content hack" I can give you for 2026: just be consistently good 👀

that's it - set a bar for yourself and always meet it. 

I know it's not the sexy answer and there's no template nor algorithm trick I can lend you for quick and magic results (sorry).

but here's what consistency gets you: when I announced a Pretty Little Marketer Substack was coming in a really vague post, we hit 100 subscribers in an hour. 

not because of a clever launch strategy (there literally wasn't one), but because you already knew it would be worth your time.

I'd earned your interest, your trust, your attention.

a history of delivering makes future promises believable *mic drop*

so if you want a real content strategy for this year:

→ have a unique POV: Mia McGrath isn't just another influencer, she's a lifestyle creator teaching you to be "Frugal Chic" - what's your thing and what do people come to you for that they can't get elsewhere?

→ do better than the rest: what is everyone else in your niche doing and how can you do it better - if they're sharing platform updates you're the one actually explaining what they mean, if they're telling you to "post consistently" you're the one breaking down what a realistic weekly content schedule actually looks like.

→ give something god damn it: every single post should have a takeaway, a practical application, something they can actually use instead of posting for the sake of posting. this is how you become a voice people want *more* from.

→ be selective: be intentional about where you show up, what you comment on and how you comment because your name attached to low-effort "love this!" replies isn't building your reputation.

the creators who win long-term aren't the ones who went viral once - they're the ones you'd recommend without hesitation because you know they'll deliver.

be that person.

even if it means posting less, shifting your schedule, taking longer inbetween content drops. it takes time, but the hard work compounds - I promise!

I'm joining Slate's first Social Social Club of the year and I am pinching myself at this lineup 🎙️✨😭/

hosted by Carmen Vicente, we're diving into the "science behind creativity" - and i'll be on the panel alongside Zaria Parvez (Head of Social DoorDash) and Jason Keath (Co-founder of Social Fresh).

mostly in awe of these brilliant marketers and franticly taking notes...

but I *guess* seeing as my camera will be on I'll share some thoughts and experiences from my 6 years as a content creator, working with the biggest brands in the world and growing our community to 700,000 across platforms (mic drop) with no team, a carousel obsession, and a dream.

if you've ever wondered how great creative work actually happens (spoiler: it's not by accident), this one's for you!

🔗 see you there: https://lnkd.in/eSFRRuv3

everyone sees the 700,000 followers and thinks engagement just happens, but here's what actually goes into building one of the world's largest online communities for marketers 👀

 and one whose engagement continues to grow as our audience does (the opposite of the norm).

most people think engagement works like a light switch: post something, people engage - but that's not how human connection works.

engagement is more like... adopting a rescue dog (cute)

you don't expect them to immediately trust you and want belly rubs on day one - they need time to warm up, multiple positive interactions, and proof that you're safe.

your audience is exactly the same.

real engagement is a process with multiple touch points:
→ someone sees your post: watching, but not ready to interact yet 
→ they check your stories: getting a feel for your vibe
→ they respond to a poll: low commitment, easy interaction 
→ they finally comment: they've built enough trust to put themselves out there

I like to jumpstart this process with what I call thin content, content that doesn't sell or educate, but gives people something easy to engage with first:
→ meme a pain point they relate to, creating "i feel seen" moments 
→ share education that makes them think "can she see inside my brain?" and reflect their exact struggle back to them 
→ tap into what's trending in your shared world to show you live in their reality 
→ ask for something everyone has an opinion on
→ create simple calls to action: "drop a 👋 if you've been there"

the goal isn't deep engagement immediately, it's building the habit of interaction.

what else do you want to know about the behind the scenes of growing our community? drop a Q below and i'll be answering all day 💕✨🫶

running one of the internet’s largest online communities looks a lot different behind the scenes 👀

five years ago I started Pretty Little Marketer  from my university bedroom. 

now it’s a community of 740,000+ marketers (and the Insiders Club is where the coolest ones hang out)

this week’s launch week and we’ve prepped for it to be our biggest doors open of the year. 

what you haven’t seen this week:

→ launching our first ever influencer campaign with our own members as the talent (still not over this one)

→ back-to-back Zooms with TikTok, LinkedIn, and more prepping exclusive sessions for our exclusive member’s only Platform Insider webinar series

→ welcoming 160+ new members and watching them introduce themselves in Slack and getting *all of the love* within minutes of joining

→ checking in on our community of 550 marketers every single day - answering questions, dropping opportunities, watching strangers hype each other up

→ hosting our monthly networking call (where we learned 2 of our members are literally neighbours like what)

→ writing the daily bulletin at 8:30am every single day (my daily member’s only marketing updates email) like I have every morning for the past two years

→ currently: about to kick off friday wins in the community Slack that will probably make me tear up at my desk (again)

this is the Insiders Club, the bit of Pretty Little Marketer you don’t see unless you’re in it.

doors close today at 5pm - next chance is April.

https://lnkd.in/dYUGgttV

snooze, you lose !! ✏️🧚🏻‍♀️✨🌟🌸

how I use Notion to run my entire business folder 📁💫👀[AD]

every piece of content, every launch, every campaign, every 2am idea I'll probably never act on - it's all in there.

and I know getting organised is on a lot of your lists for 2026. 

if you've been wanting to give Notion a go but don't know where to start (especially when you're still catching up from the break), I get it!

that's why Notion Agent has been so good for me lately.

instead of spending hours setting up databases and trackers from scratch, I just tell it what I need.

🔗check out Notion Agent here: https://lnkd.in/e5NTxXTv

and if you want to steal my setup, I've linked some of my fave templates below:

🔗 https://lnkd.in/eu_qNAsB

🔗 https://lnkd.in/eGz3PMJG

enjoy!

#NotionPartner

doors to our Pretty Little Marketer community close at 5pm tomorrow and I literally have no idea what you are waiting for 😌👆

I created every corner of the Insiders Club with real intention: enough to help you, but not so much that you're overwhelmed and here's what that “intention” looks like inside:
 
💌 the bulletin: every single morning at 8:30am UK time, you'll receive my exclusive members-only daily bulletin. I round up the day's biggest story, link the latest social media updates and news, and drop a trend to try. 
 
🎤 ask the expert sessions: every other Wednesday, an expert sits in Slack from 9-5pm UK time answering your questions live. we've had Chloe McCullough on YouTube, Anna-Maria from Modash on influencer marketing, Kira Matthews on pitching to brands and becoming a creator - the list goes on.
 
🎥 our webinar schedule: in February alone, we have TikTok and LinkedIn joining us for exclusive webinars on how to use their platforms in 2026 - information you literally will not find anywhere else !!
 
💼 real opportunities to get involved: this week I launched our first ever influencer campaign on LinkedIn, paying real community members to share their experience. last year we partnered with Venngage to produce a trends report featuring our members. we get discounts and free tickets to shows like B2B Marketing Live and Technology for Marketing, plus job roles land in Slack before they go live anywhere else.
 
🎉 Friday wins: genuinely my favourite part of the week. every Friday we share our wins big and small and I love love love it.
 
🐶 a pet-pics channel: because obviously.
 
🎁 our discounts library: Semrush, Planable, The Productivity Method and more.

no brainer if you ask me: https://lnkd.in/dYUGgttV

taplio

The Battle

Rosie Chong

Sophie Miller

Followers

Posts

Engagements

Likes

Performance ScoreRosie Chong's LinkedIn Performance

Performance ScoreSophie Miller's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rosie Chong

Sophie Miller

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rosie Chong's LinkedIn Performance

Performance ScoreSophie Miller's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRosie Chong's LinkedIn Performance