Your Personal Branding Gal💕 | Keynote Speaker, Consultant & Mentor | B&T Women in Media Finalist | Mental Health Advocate

I'm here to disrupt the LinkedIn platform with refreshing content and uncomfortable truths from a first gen Asian Australian millennial. 

I wear a lot of different hats - keynote speaker, social strategist at DDB and personal branding expert. But my heart passion comes down to one focus - content creation. And I wish I start sooner. Growing up I was always told that I would never make it as a creator and I would never make it in the world of social. But here I am, challenging every 'no' I was ever told and sharing my story to inspire others to start chasing their dreams. 

And if you've made it all the way down here, let's keep the good vibes flowing:
📸 Insta: @rosiechong
🎵TikTok: @rosiechong
📲Threads: @rosiechong

Rosie Chong

What’s your goal for 2026?🎉

I’ve had the same LinkedIn goal for the last two years but still haven’t hit it and this year I’m determined to make it a reality. This year I want to hit 100k!

But there’s two things to keep in mind. 

1 - this isn’t my only goal for the year, and
2 - followers aren’t everything

There’s so much more that goes into building a successful personal brand, but I’m writing this to keep myself accountable this year. 

🎉To post more frequently 
🎉To share more insights than ever 
🎉To show you the reality of having a 9-5 and being a freelance 
🎉To connect with this community 

By the end of 2025 I lost my passion for creating content but I’m finally finding my spark again, so it’s time to get back on it. 

Here’s to the road to 100k! 👀

Rosie Boccamazzo

The 9 to 5 Personal Branding Gal💕| #1 Aussie Personal Branding Creator

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This might be the biggest lesson I learned in 2025... 👀

The power of using your own voice. 

In a day and age where AI is more prevalent than ever, there is one thing that can't be taken away from you, and that's your voice. Whether it's in an email, on a video call, presenting in a work meeting or creating content, who you are and how you speak is a core part of your voice. 

So here's how you can improve on shaping your voice and being heard in 2026
💡Practise writing every day, even if it's just a work email - curate and understand your tone of voice and how you speak
💡Put your hand up to present - at meetings, at conferences, on zoom calls
💡Start sharing content on social media
💡Network - in person, in DMs or in the comments section

What's the biggest lesson you're taking from 2025?

#linkedinnewsaustralia #personalbrandingtips

LinkedIn in 2026 is not what it was in 2020...👀

And yes, that's probably the most obvious sentence you've ready. So here's what you're going to do about it. 

If you want to take LinkedIn seriously you need to: 
Freshen up your profile - remove old job titles, add descriptions to your roles, add an up to date cover image and profile image 
💡Leave meaningful comments on other's posts - regardless of their follower size, getting active on the comments is everything 
💡Review your content pillars - make sure they align with what you want to be known far 
💡Reconsider your audience - who are you actually helping, who is your ideal client (and no, it's not everyone) 
💡Post at least twice a week - if you want to be growing you have to invest the time and effort into being present 
💡Grow your network - respond to DMS, send intentional connection requests, meet people IRL or online. Converse with people! 
💡Pick a posting format & stick with it for a few months, this will help you learn if it's the right format for you and your audience. Whether it's video, text post or newsletters. 

If you're serious about owning your personal brand, now's the time to start. 

What's your LinkedIn tips for 2026? 👇🏼

I don’t need more ideas in 2026. I need more follow-through. 🚀

As someone working a 9-5 and freelancing, I’m balancing a lot of plates. So this year one of my goals is to take my half-baked content ideas and business growth tactics and turn them into something tangible. I want to double my side hustle income.

But as a one woman show, I’ve been way too naive to think I can do it all alone. 

This is where I’ve been leveraging Notion Agent to hold me accountable and help me maintain momentum, and automate so many tasks I used to do manually.👀

Here’s how I’ve been using it👇

💡At the start of my day, I put all of my current to-do’s and action points into Notion Agent, this then gets turned into a clear do list, client action points and even prioritises my tasks. I’m a big procrastinator so this has been a huge help. 

💡After client meetings, I used to rewrite notes (time waster let’s be real). Instead, I’m using Notion Agent to tell me what my action items are and draft follow-up emails for clients. This has been a game changer as someone that is so easily distracted. 

💡And lastly when it comes to creating my LinkedIn and TikTok content, I used to just create based on my content pillars and what I felt like writing for that day. But now I’m not only using Notion Agent to proofread my drafts, but to help point ok recurring series ideas, and streamline my overall creative process. 

The biggest shift I’ve started to notice? I’m wasting less time faffing around, and getting back to my creative roots to work towards my dream career goals.

No “new year, new me.” Just improving and evolving. 💥

#NotionPartner #NotionNewYear

PS you can try Notion Agent for yourself - https://ntn.so/RosieChong

Lara Acosta

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people build their personal brand.

Everyone wants to build a personal brand, and I figured out how.

With over 20M+ impressions, 300,000 followers across socials, and multiple 6 figures made, I can show you how you can build one too (without spending years figuring out how)

In 2022: I was unemployed and trying to get into a master's degree - downloaded LinkedIn
In 2023: I became #1 female creator on LinkedIn by building my personal brand and agency
In 2024: I'm building the best education platform to teach people exactly how to do it

Helped, coached and worked with 500+ build contents systems, increase engagement, improve their writing and beyond using proven strategies that worked for me. 

Here's how I can help you:

1. Subscribe to my YouTube (It's free, and better than people's paid courses!)
2. Join 15,100+ amazing people and subscribe to my newsletter. 
3. Join 500+ members inside Literallyacademy.com

And if you're not ready for either! Welcome to my profile anyway, I talk about writing, storytelling,  personal branding and tell a lot of stories.

See you on the feed 💖

Sponsorships + booking : mary@ladigitalmx.com

Founder

Last year, I made the most revenue in my life. 

But the biggest payout wasn't money. 
It was the connections I built along the way.

I went from zoom calls from my small room in Mexico
To standing on stage next fo top 1% entrepreneurs.

And every week I see at least one of them in London.

Oh and I still do small zoom calls even after having 300k!

Last year alone, I met:

Iman Gadhzi
Shan Hanif
Simon Squibb
Dan Priestley

People who had changed my life online, I got to thank them offline and even get to be part of their world.

Your network IS your net worth.

And you can build both, on LinkedIn. (I did).

They say “Your network is your net worth”. 100% true.

(Repost this if you’d like to meet me in 2026)

PS: Who is 1 person you want to meet in 2026? (Don't say Jasmin Alic please! I KNOW).

Btw, I'm hosting a free LIVE LinkedIn Class on the 22nd! (for free!) Join here: https://lnkd.in/eC5sm4cP

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people grow their personal brand and scale their businesses.

This is a very special moment for me.

To my female and immigrant followers, this is for you too.

I just spoke at one of the biggest events in the UK.
Next to legendary and legacy names, everyone knows.

And for some reason, I made it into the list too.

Even with a stutter and an accent.
Even with crazy imposter syndrome.
Even without being a Forbes 30u30...

When I started this journey, I felt like all odds were stacked against me. 

I got rejected 100s of times because of my grades.
I didn't get taken seriously enough because I was a girl.
I had to work twice as hard to get seen and heard too.

But I never let that stop me. I ignored it instead.

This moment right here is proof that ANYONE can win. 

All you need to do is to stop waiting to be chosen.

Choose yourself. The right people will choose you too.

And open doors you never thought you'd get to open.

Repost ♻️ this to inspire others so we can win together!

Catch the LIVE replay here: https://lnkd.in/eGBM3Puw

PS: This was all because I built a personal brand, and I just put together the exact blueprint I followed.

Grab it for free here: https://lnkd.in/eKqAcXZB

I spent the last 90 days testing every LinkedIn hack. 

Here's what actually works in 2026 (for any niche):

Everyone is talking about the "new" LinkedIn algorithm.
But I just see it as more of the same, but 10x more specific.

I've grown brands from 0-100,000 followers here.
Grown my own to 300,000+ in the same time.

Mastered every format here, and helped others too.

And there are 3 core elements you need to implement:

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Jake Ward mastered this for "boring" SEO.
Built kleo.so to $60kmrr  as a result of exactly that 

Alex Vacca mastered this for GTM.
Scaled his business to $6M ARR too

Their content is hyper-specific but simple.

Clients want to work with them because they get it.
Users want to engage with them because they simplify it.

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

PS: Who is your favorite "expert-led" creator right now? I want to follow more people! Tag them below! 

PPS: Jan 22nd, I'm walking you through the best way to master these 3 elements in 2026!

join us for free LIVE on the 22nd of January here: https://lnkd.in/eC5sm4cP

We're already at 4,000 sign ups! Come join us! 

See you thursday, love - Lara x

You don't need algorithm hacks to grow on LinkedIn.

I spent the last 90 days testing every growth hack I could find. Here's what actually works:

(Based on analyzing content in different niches)

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Adam Robinson has mastered this for B2B. 
Nausheen I. Chen is killing it for B2C. 

Address their problems directly. 

i.e "Stop losing credibility with your body language."

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

I've just recorded a private video on how to dominate "storytelling" on LinkedIn like an expert. 

If you want it ♻️ repost this post and I'll send it to you (20 people max). 

PS: Which step do you struggle with the most? 

--
PS: Got a surprise for you today, get 50% off my programmes until the end of November here: https://lnkd.in/e4RKsGx9

pov: you stopped spending 10+ hrs writing content and started building $1M+ businesses with content. 

not long ago, 90% of my time was spent writing content. 

scrolling through my feed looking for ideas.
stressing about the hook, re-hook and content. 
trying to find the most popular format for 2025...

today i spend 10% on content and 90% on business.

built the best strategy to drive engagement to my content, but also manage different teams daily.

mastered growth content to get new followers.
mastered lead gen content to convert them into clients.

and if you're tired of feeling like you're stuck.
or if you're tired of rushing to write today's post. 

i spent the last week dissecting exactly how i did it. 

created a 200+ page long masterclass i'll deliver live. 

documented every step of the process for you to use.

join 4,000+ entrepreneurs and catch me tomorrow at 7pm LIVE: https://lnkd.in/eC5sm4cP

ps: what is the most time-consuming part of your content creation process? writing? ideas? engagement?

In November, my small business hit 200k/mo. 
If I had to start all over again from 0, here's what I'd do:

For content I'd focus on:

1. Educational content that is highly applicable 
2. Storytelling content that is highly relatable 

Too many people here just do one, but it isn't enough. 

You need to get attention by storytelling.
You need to get trust via specific breakdowns. 

Two hooks you can steal for each.

"9-Step SEO Content Strategy (Steal my 1M strategy)"
"pov: i just quit my 9-5 tech job to build a business"

For conversion, i'd focus on:

1. Building an email list as fast as possible
2. Sending weekly emails to my readers. 

Having attention is not enough if you don't convert it.

Post 4x a week. 1 lead magnet to move people to email.

This simple strategy is worth $1M. But no one does it.
It's boring, I know... but it works. 

Look, my friends... 

"Giving value" is no longer enough to grow your business or personal brand. 

The millionaires on this platform are shifting to email.
But getting traffic from LinkedIn. 

Build your brand, sell out your business.

Masterclass, over 🫳🏼🎤... wait not really. 

Jan 22nd, we're revealing exactly how you can do it too.

From content to lead magnets to conversion, I'll show you everything I've ever done live so you can use it this year.

join us for free LIVE on the 22nd of January here: https://lnkd.in/eNRvSRR7

the first 1,000 people get 4 playbooks to use for content and business!

pov: you're about to launch a tech startup in London with friends in your 20s (bts of a $1M biz).

there's something so surreal about this business. 

it wouldn't even be a reality without linkedin.

jake and i met on linkedin.
broke into the top 0.1% in less than a year.

we built businesses all through organic content.
made millions of dollars along the way. 

today we're running the same playbook for our startup. 

getting leads without spending a single dollar on ads. 
converting customers through our personal brands.
getting insane opportunities because we do it publicly. 

most people overcomplicate growth - we didn’t.

to build a profitable business you need 3 things:

1. a single platform (linkedin)
2. a skill you're good at
3. writing outstanding content daily (with kleo).

we're revealing exactly how we do it step by step in 2 weeks. 

the entire content to lead gen strategy we've used for our 3 businesses over the last 2 years to hit $1M+.

join us for free LIVE on the 22nd of January here: https://lnkd.in/eNRvSRR7

the first 1,000 people get 4 playbooks to use for content and business!

3 lessons you need to hear to win this year.

1. If you never quit, you'll never fail (keep going)
2. Nothing happens, then everything happens 
3. You already have what it takes (so start)

Stop doubting yourself.

Don't spend 2026 doing the same things.

pov: you're in your 20s, building a business people love

(people traveled across the world to tell us this!)

today, Kleo has helped people gain over 1,233,394 views. 

• landed our exec clients 5/6 fig deals through linkedin. 
• helped many get new sponsors for their businesses.
• got them dms filled with speaking opps! 

i've always said that linkedin changed my life.
but it feels 10x better seeing it happen for others. 

this is your reminder that perfection is overrated. 

messy, consistent and public action is better.

and honestly you never know... your next post could change your entire career. it happens every day here. 

we're in the golden era of linkedin.

who's in? 

to celebrate, come to my free live class on the 22nd: https://lnkd.in/eC5sm4cP

we're giving away FREE access to Literally Academy to people who join kleo during launch week too...

(don't tell my team please)

PS: repost ♻️ this to get a FREE gift from me, with love.

I went on my dream podcast, but nearly canceled it.

Felt like an imposter the entire day; I was nervous.
Self-doubt was loud in my head, and I was scared. 

Almost as though I hadn't built anything ever. 

But going on a podcast with 754k subscribers is something I've never done before. What if I failed?

Imposter syndrome doesn't pick favorites, I guess.
But you can always decide how much it affects you.

And I didn't let it. I showed up (nervous, but showed up).

No matter how many followers I have or businesses I build, sometimes all I see are failures and rejections. 

If you relate, let me leave you with my favorite lesson:

You're not bad at things, just new at them. 

From LinkedIn, to work, to a stage... keep going. 

Watch the full interview here: https://lnkd.in/e_Er4XCq

PS: What podcast would YOU love to be on?

I'm putting together a FREE class showing you exactly how we built an organic content engine that brings us opportunities like these! 

If you're ready to make 2026 your best year ever...

RSVP your spot on January 22nd at 7PM GMT. 

Comment "CLASS" and we'll send you the link. 

or just click here: https://lnkd.in/eC5sm4cP

This is the exact lead gen strategy I'm using in 2026.

It made me over $1M in 2025, so I'm using it again:

Ready? (Like + repost ♻️ to help others)

The 10-Step Strategy (copy me):

 1. Storytelling content to reach new audiences fast
 2. Highly tactical content to nurture them weekly
 3. Using tactical CTA's at the end of EVERY post
 4. Posting 1-2 lead magnets weekly to grow email
 5. Sending 1 weekly email to that same list to nurture
 6. Launching 1 NEW offer every quarter to my audience
 7. Selling it primarily via daily emails for around 10 days
 8. Funnel warm buyers to a webinar to 3x conversions
 9. Build a 10/10 product/offer and overdeliver for them
10. Use steps 1-9 to create new offer and more content

The entire lead generation playbook is right there. 

Want me to implement it with you? Let's do it.

On January 22nd I'll be going LIVE for 2 hours breaking down exactly how you can use this for your business. 

Grab your spot here: https://lnkd.in/eC5sm4cP

I'll be covering every step in excruciating detail. 
My team and I have been working on this for 1 month.

No old stuff, no old tactics, no algo hacks.

Actual real strategies that are proven to work even if your business is "boring". 

PS: Which 1 out the 10 is the HARDEST for you?

pov: you locked yourself in a room until your new tech business made $100,000 (without vc funding or ads).

but before i tell you what happened my room.

let me remind you of 1 thing. 

ideas mean nothing without execution. 

stop planning.
stop going to events.
stop trying to find investors.

do the thing first, fill the gaps later.

hope this inspires you to take imperfect action.

watch the full video here: https://lnkd.in/emZvizBi

ps: kleo is indeed, live forever. try it today https://lnkd.in/eY7cPYSn

I just built my co-founder's LinkedIn Strategy LIVE.

Results so far? 213,833 impressions in 30 days.
392 sign-ups for our software in under 10 days.

This is the copy-paste strategy every founder can use. 

I included 3 key elements no one talks about. 

1. How to stand out from day 1
2. The 4-3-2-1 Content Framework I built
3. How to use AI to write better content, faster 
4. Turning ideas into highly educational content
5. Turning stories into engaging viral pieces 

If you've been looking for a high-level strategy. This is it. 

Most people pay me $2k/hr for this.
Today you get it for FREE. 

Watch the full video here: https://lnkd.in/eTX2Qtrk

But whatever you do, don't share this.
I might get in trouble for giving so much away for free..

Shoutout Cam Trew for locking in so hard... 

PS: I want to do more of these LIVE, if you're a founder/creator in London, comment below and maybe you can be next! Repost ♻️ so we find you faster:)

The best entrepreneurs I know don't believe in work-life balance. This advice is flawed in many ways. 

Most spent YEARS in seasons of imbalance.

Which is what helps them have balance today. 

Personally, I don't have work-life balance. 
It's not that I don't believe in balance. It’s just unrealistic.

What I DO believe in is knowing that it is a privilege to be tired in the pursuit of challenge of your own choosing.

Pressure is a privilege, which I remind myself of daily.

Shoutout to the tired entrepreneurs building right now, I see you and root for you ♥️.

If I had to build my personal brand from 0 in 2026... 

I'd follow this exact playbook (It's FREE)

This is exclusive content I give my clients only.
So I'm deleting it in 42hrs, forever. 

See, content creation is a non-negotiable right now.

Business owners are making millions because of it. 
And honestly, I'm tired of seeing people sleep on this. 

I filmed a 30min breaking how to create content.

Even if you're a founder or CEO THIS is for you.

I covered:

1. The 3 Strategies you need to position yourself FAST.
2. How to build a brand without having anything to sell
3. How to build a brand while you have a service to sell
4. How to create content that ACTUALLY works in 2026 
5. 3 Examples of content that gets LEADS everytime
6. How to build a cult-like audience not just followers

And honestly, a behind-the-scenes look at how I view content in 2026 (after maintaining growth for 3 years).

So my friend, if you want 2026 to be THE year...

Let's get started, shall we?

Repost ♻️ this so it reaches EVERYONE. 

PPS: What is everyone doing for NYE???!!!

taplio

The Battle

Rosie Chong

Lara Acosta

Followers

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Engagements

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Performance ScoreRosie Chong's LinkedIn Performance

Performance ScoreLara Acosta's LinkedIn Performance

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taplio

The Battle

Rosie Chong

Lara Acosta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rosie Chong's LinkedIn Performance

Performance ScoreLara Acosta's LinkedIn Performance

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Performance ScoreRosie Chong's LinkedIn Performance