Your Personal Branding Gal💕 | Keynote Speaker, Consultant & Mentor | B&T Women in Media Finalist | Mental Health Advocate

I'm here to disrupt the LinkedIn platform with refreshing content and uncomfortable truths from a first gen Asian Australian millennial. 

I wear a lot of different hats - keynote speaker, social strategist at DDB and personal branding expert. But my heart passion comes down to one focus - content creation. And I wish I start sooner. Growing up I was always told that I would never make it as a creator and I would never make it in the world of social. But here I am, challenging every 'no' I was ever told and sharing my story to inspire others to start chasing their dreams. 

And if you've made it all the way down here, let's keep the good vibes flowing:
📸 Insta: @rosiechong
🎵TikTok: @rosiechong
📲Threads: @rosiechong

Rosie Chong

We’re only 6 weeks into 2026 and I’ve already achieved one of my biggest goals. 🤯

I landed my first travel brand deal! 

Outside my 9 to 5 I am a lifestyle content creator which not only helps with my day job working at Melbourne Social Co but has been a really great way to increase my confidence within my personal brand. 

Although I’m not labelled as a travel creator, I love sharing my authentic experiences with my audience and this was a great way to challenge my creativity and put my experience running photoshoots to good use. 

My goal for the brand partnership:
💡Think about what my audience want to see
💡Create shareable content with good cut through  
💡Capture premium but relatable content 
💡Build out the beginnings of my travel portfolio for opportunities 

Sometimes saying yes to something outside your comfort zone leads to the best outcomes. 🚀

Rosie Boccamazzo

The 9 to 5 Personal Branding Gal💕| #1 Aussie Personal Branding Creator

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Today I was reminded why I do what I do. 🔥

At the end of last year, I lost my love for LinkedIn and pretty much stopped posting altogether. Today, I was in a room surrounded by so many people that I actually met through personal branding and my LinkedIn. It was surreal! 

Being in the room reminded me of my love and passion for LinkedIn, as well as the importance of connection. It showed me you can meet some incredible people just through a personal brand. It reminded me the power your personal brand can have, and that showing up and putting in effort can mean so much more than just your job title. 

It was so fantastic to celebrate the launch of KIC's new long form newsletter The Ritual, thanks for getting me in the room Nicole Maycroft!💕

And this is your reminder, that there's a reason you're building your personal brand, there's a reason to show up. Don't let the self doubt take over.

This is a metric you need to be keeping an eye on.👀

When you start creating content, most people think that the most important metric is reach, engagement or the number of connection requests. But the metric you need to really be keeping an eye on his profile views. 

Why? 

These are people who are actively going out of the way to learn more about you and your business. These people could become clients are mental even lead due to your next career move.🚀

Don’t get me wrong it’s still important to track reach and engagement, but if you’ve been neglecting profile views you’re seriously missing out.

What's the best performing format on LinkedIn? 👀

Well you're not going to like my answer. 

The format that gets the most engagement and most reach is going to be a format that not only can you execute week after week, but also a format that your audience becomes familiar with.

💡If you love talking to audiences - video might be for you 
💡If you're a fantastic storyteller - try long form 
💡If you're straight to the point - stick with short form

The real secret to getting great reach is consistency and clarity in your content and your personal brand.

How long should you spend writing a piece of content? 🤔

Most of my posts I write and edit under 5 minutes. No that's not a typo. 

I've never been great at pre-scheduling content, even though this is my number one piece of advice if you're trying to build a powerful personal brand. I write my best content in the moment. 

And I know a post won't be worth sharing if I cannot create it in under 5 minutes. But that doesn't work for everyone. 

💡Some will spend an hour editing the perfect video.
💡Others will spend 10 minutes writing a text post. 

There's no right or wrong answer. 

At the end of the day, if your post is giving value to your target audience, then you know you've got a good post, whether it takes you 5 minutes or an hour.

I need to do more of this... 🤯

This afternoon I ran a virtual personal branding 101 session! This is one of my favourite training sessions to run - and honestly I forgot how much I love being able to share my experience with others so they can upskill and take charge of their own personal brand! 

2026 is the year people need to take personal branding seriously.
💡If can land you your dream job
💡It can double your earning capacity
💡It can teach you unparalleled confidence 
💡It can connect you with your dream mentor 

Thanks to Utkarsh Manocha for having me in! 🚀

PS if your team or community are keen to learn more about personal branding slide into my DMs 👀

Sometimes getting started is the easiest part of building personal brand. 🤪

I started my personal branding journey over five years ago and in the last 6 to 12 months I’ve struggled with consistency and finding a passion and purpose with my content. 

The bottom line is I know I love LinkedIn. I love personal branding. And I love being able to help inspire others and teach them ropes so they can capitalise on the power of a personal brand. 🔥

The biggest battle any creative will face is burnout and the marathon of content creation. 

I’ve been fighting this battle for months and the biggest thing that got me out of a rut was finding a renewed “why”. 

💡The why behind creating
💡The why behind building 
💡The why behind connecting 

So remember that creativity comes in ebbs and flows. Sometimes you can have a little fun with a personal rebrand 👀

This is one of the most powerful skills you need in building a personal brand.👀 

It’s knowing how to sell yourself. 

Part of the power of creating a personal brand is that it can walk into a room before you enter it yourself. But when you finally enter the room physically, you need to be able to match the powerful personal brand you’ve curated online.

Learning how to quiet the self-doubt and captivate a room with your confidence and authenticity can take time to perfect. I found that creating content on social media whether for my 9 to 5 or as a freelance content creator, has been the biggest way to improve my confidence. I’ve learned how to hold the attention of my audience no matter how big or how small. 

What’s your secret to finding your confidence? 👇

Lara Acosta

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people build their personal brand.

Everyone wants to build a personal brand, and I figured out how.

With over 20M+ impressions, 300,000 followers across socials, and multiple 6 figures made, I can show you how you can build one too (without spending years figuring out how)

In 2022: I was unemployed and trying to get into a master's degree - downloaded LinkedIn
In 2023: I became #1 female creator on LinkedIn by building my personal brand and agency
In 2024: I'm building the best education platform to teach people exactly how to do it

Helped, coached and worked with 500+ build contents systems, increase engagement, improve their writing and beyond using proven strategies that worked for me. 

Here's how I can help you:

1. Subscribe to my YouTube (It's free, and better than people's paid courses!)
2. Join 15,100+ amazing people and subscribe to my newsletter. 
3. Join 500+ members inside Literallyacademy.com

And if you're not ready for either! Welcome to my profile anyway, I talk about writing, storytelling,  personal branding and tell a lot of stories.

See you on the feed 💖

Sponsorships + booking : mary@ladigitalmx.com

Founder

I spent the last 90 days testing every LinkedIn hack. 

Here's what actually works in 2026 (for any niche):

Everyone is talking about the "new" LinkedIn algorithm.
But I just see it as more of the same, but 10x more specific.

I've grown brands from 0-100,000 followers here.
Grown my own to 300,000+ in the same time.

Mastered every format here, and helped others too.

And there are 3 core elements you need to implement:

1. Hyper-specific content (3x a week)

• Solve one exact problem per post
• Use industry language your clients use
• Speak directly to one person

Jake Ward mastered this for "boring" SEO.
Built kleo.so to $60kmrr  as a result of exactly that 

Alex Vacca mastered this for GTM.
Scaled his business to $6M ARR too

Their content is hyper-specific but simple.

Clients want to work with them because they get it.
Users want to engage with them because they simplify it.

2. Proof-First Content

80% tactical step-by-step frameworks and screenshots.
20% stories on how you're doing it (use stories)

The 80% builds trust, the 20% engages them more. 

Educate and storytell. Always both. 

3. LinkedIn Video (let me explain...)

Video reach might be down right now.
But it's the fastest way to prove authority. 

LinkedIn video is ok.
Linkedin Lives? They're a goldmine.

We had a LinkedIn live with 200 people.
Made $10,000 from it. 

People buy from people they trust. Video accelerates this! 

I'd limit these to 2 a month, though, no pressure. 

I left a checklist for you in the image below for you to script your first Linkedin video too btw.

This is the no-bs blueprint for entrepreneurs. 

It's not about more volume, it's about more insights.

Dominating LinkedIn isn't just about virality right now.
It's about building a brand that earns trust.

Keep your focus on your 1 thing. 

The rest will follow.

PS: Who is your favorite "expert-led" creator right now? I want to follow more people! Tag them below! 

PPS: Jan 22nd, I'm walking you through the best way to master these 3 elements in 2026!

join us for free LIVE on the 22nd of January here: https://lnkd.in/eC5sm4cP

We're already at 4,000 sign ups! Come join us! 

See you thursday, love - Lara x

Entrepreneur and investor building businesses online | Featured on Forbes, Kajabi + Semrush | Helped 3,000+ people grow their personal brand and scale their businesses.

Age 18: Couldn't speak in public. Had a stutter.
Age 21: Couldn't pitch myself. Felt insecure. 
Age 23: Couldn't increase my prices. Felt expensive.
Age 25: Built my first 6-figure business. Felt late. 

At 28: I run 3x multi-six and 7-figure businesses.

I speak in front of 1000s weekly (without stuttering.)

I never felt ready to do the things I did to get here.
I didn't wait until I had all the right skills to start.

Instead I: 

Found a hard skill I could learn fast (writing).
Relentlessly studied it and mastered it. 

My self-confidence grew, and so did I in the process. 

You don't lack confidence; you lack repetition. 

To every professional and entrepreneur who relates:

If you can't find a seat at the table. Build your own.

The company is better anyway. Build yourself. 
Don't let confidence and self-doubt stop you. 

Repost ♻️ to inspire others today. 

PS: I'm documenting everything step-by-step here from business to confidence https://lnkd.in/ePmtkSa8! see you there!

We ranked popular business books and got 494k views.

After reading over 200+ business books and building businesses... Timothy and I had VERY honest takes. 

Drop your list of books below so we can rank those next!

PS: Think and Grow Rich will ALWAYS be a staple for me!

Yes, it's true. The "LinkedIn Algo" has changed... but landing high-ticket clients was never about impressions.

It's about what I call "content-offer" fit.

I learnt this after I grew to 20k followers.
And had no clear monetisation path. 

Viral content. An 'optimized' profile... Few closed deals.

This hurt - I didn't want to be a 'content creator'. 
I wanted to run my content into consistent revenue.

So my content and overall brand had to match my offer.

Here's what I did to land high-ticket clients from posts:

1. My content went from "broad" to "1 person 1 problem" - I spoke about their needs and wants not just me.
   
2. My engagement went from "adding everyone" to "10-15 hyper-personalised connection requests to my ICP.
   
3. My comments and dm's always focused on solving a problem or giving value not just "hey good post". 
   
   ^ this was a life-changer, I still get leads from just that. 
   
4. My "engagement" time went from just commenting on every post to looking at profile views and targeting them. 

Look today, your content is either converting clients or wasting your effort and time pursuing impressions.

The difference between both is content-offer fit.
Not the algorithm, or your "low impressions".

If you want to see me explain this in FULL depth and show you the step-by-step I've just opened my next programme to monetise your LinkedIn as a business owners (starts march 12th) https://lnkd.in/enAsWMSy

PS: Comment "dm" below if you want me to drop a full DM to close masterclass to convert 'lurkers' on Linkedin!

By 27 I built a $1M online business with 89% profit margins using LinkedIn a distribution channel.

Here’s how I’d do it all over again in 2026:

(If you’re not getting leads, this workflow will help you)

I call it the 3-Step AI Lead Gen System.

1. Content that builds trust fast
3. Tools like Apollo to scale outreach
3. Comment + DM strategy to capture intent

The lead-gen game isn’t about inbound vs outbound.

It’s about doing both, well at the same time.

• Build content that creates trust over time.
• Outreach to people who show interest using Apollo.
• Build a sales sequence with it to maximise lead gen.

My agency clients showed me how they are making $100k/mo without 100k followers using those 3 steps.

1. Post weekly educational content to nurture.
2. Use Apollo’s AI Assistant to find warm leads...
3. Build ready-to-message lists in minutes.

Land clients faster, instead of waiting for them.

You don’t need to play the lead gen game on hard mode.
Content builds attention but the right system converts it.

Apollo’s new AI Assistant is in beta and if you want to get access to it before everyone else you can try it out here: https://lnkd.in/eh7icQgH

#ApolloPartner 

PS: I recorded a 20-minute FREE masterclass for this.

Want it? Comment LEADS and i'll send it over now!

I just re-built an entrepreneur's LinkedIn strategy...

And turned Timothy's content into a $1M asset in less than 33 minutes LIVE so you can steal it.

Documented the step by step behind building an algorithm-proof brand that doesn't rely on "trends".

And focuses all on 2 things: attention and conversion.

In 2026 the game isn't how to get more impressions.
The game is how to convert them and grow faster. 

All without changing strategy whenever the algo shifts.

I showed him my LinkedIn system including

1. The Category of 1 Play (to own a market)
2. My Broad-Narrow-Niche Content Framework
3. Turning "ideas" into highly educational content 
4. Engineering viral stories that build engagement
5. How to turn that attention into revenue 

The playbook is there for you to steal.
Now the question is... will you implement it?

Watch the full video here: https://lnkd.in/evRTk2Qp

Probably my favorite strategy video so far.

Enjoy...and don't forget me at the top ;) 

PS: Next week I'm dropping our next session with one of the biggest entrepreneurs in our space... any guesses?

pov: our ai startup just hit its first $190k month.

26 days. 1 webinar. 1 huge email campaign + linkedin.

our approach has been dead from day 1 simple:

1. build distribution first (organic linkedin content)
2. turn that into owned traffic (waitlist to email list)
3. build the product in with our users ( early access)
4. fix, test and iterate the product every week
5. pick a launch date (randomly) and promote 
6. send weekly emails pre-launch to warm list up 
7. build a promotion sequence for launch week
8. wrap up with a webinar and make a 1-time offer

this is exactly how we've done it. 

not paid a single penny on ads, marketing or influencers. 
we became our own "influencers" instead. 

crossed $100k 24hrs in. 
grew to $190k weeks later.

and our bets? we can cross $200k before february ends. 

and it's just the beginning... thank you for your support.

ps: we're hiring! if you want to join the Kleo team drop a comment and tell us why you'd like to join us. 

try Kleo here → https://lnkd.in/emEV_GhM

I'm scared. In less than 6 hours I'm exposing every single "new" LinkedIn algorithm claim LIVE. 

And I need your help. 

I know you've read the algorithm reports.
I know you've seen the posts around it too. 

I know that you're even trying to follow the "new" strategies pushed by big creators 

So I have 4 questions for you:

1. What question do you STILL have about the algo
2. What is ACTUALLY working for you right now?
3. Have those reports/articles actually helped?
4. Knowing what you know, what do you still not know?

Let's make this the best live class I've ever done. 

Here's the free link if you want to join https://lnkd.in/e3SHsCjw

Drop your questions below.

I'm rooting for you.

taplio

The Battle

Rosie Chong

Lara Acosta

Followers

Posts

Engagements

Likes

Performance ScoreRosie Chong's LinkedIn Performance

Performance ScoreLara Acosta's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rosie Chong

Lara Acosta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rosie Chong's LinkedIn Performance

Performance ScoreLara Acosta's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRosie Chong's LinkedIn Performance