Your Personal Branding Gal💕 | Keynote Speaker, Consultant & Mentor | B&T Women in Media Finalist | Mental Health Advocate

I'm here to disrupt the LinkedIn platform with refreshing content and uncomfortable truths from a first gen Asian Australian millennial. 

I wear a lot of different hats - keynote speaker, social strategist at DDB and personal branding expert. But my heart passion comes down to one focus - content creation. And I wish I start sooner. Growing up I was always told that I would never make it as a creator and I would never make it in the world of social. But here I am, challenging every 'no' I was ever told and sharing my story to inspire others to start chasing their dreams. 

And if you've made it all the way down here, let's keep the good vibes flowing:
📸 Insta: @rosiechong
🎵TikTok: @rosiechong
📲Threads: @rosiechong

Rosie Chong

What’s your goal for 2026?🎉

I’ve had the same LinkedIn goal for the last two years but still haven’t hit it and this year I’m determined to make it a reality. This year I want to hit 100k!

But there’s two things to keep in mind. 

1 - this isn’t my only goal for the year, and
2 - followers aren’t everything

There’s so much more that goes into building a successful personal brand, but I’m writing this to keep myself accountable this year. 

🎉To post more frequently 
🎉To share more insights than ever 
🎉To show you the reality of having a 9-5 and being a freelance 
🎉To connect with this community 

By the end of 2025 I lost my passion for creating content but I’m finally finding my spark again, so it’s time to get back on it. 

Here’s to the road to 100k! 👀

Rosie Boccamazzo

The 9 to 5 Personal Branding Gal💕| #1 Aussie Personal Branding Creator

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This might be the biggest lesson I learned in 2025... 👀

The power of using your own voice. 

In a day and age where AI is more prevalent than ever, there is one thing that can't be taken away from you, and that's your voice. Whether it's in an email, on a video call, presenting in a work meeting or creating content, who you are and how you speak is a core part of your voice. 

So here's how you can improve on shaping your voice and being heard in 2026
💡Practise writing every day, even if it's just a work email - curate and understand your tone of voice and how you speak
💡Put your hand up to present - at meetings, at conferences, on zoom calls
💡Start sharing content on social media
💡Network - in person, in DMs or in the comments section

What's the biggest lesson you're taking from 2025?

#linkedinnewsaustralia #personalbrandingtips

LinkedIn in 2026 is not what it was in 2020...👀

And yes, that's probably the most obvious sentence you've ready. So here's what you're going to do about it. 

If you want to take LinkedIn seriously you need to: 
Freshen up your profile - remove old job titles, add descriptions to your roles, add an up to date cover image and profile image 
💡Leave meaningful comments on other's posts - regardless of their follower size, getting active on the comments is everything 
💡Review your content pillars - make sure they align with what you want to be known far 
💡Reconsider your audience - who are you actually helping, who is your ideal client (and no, it's not everyone) 
💡Post at least twice a week - if you want to be growing you have to invest the time and effort into being present 
💡Grow your network - respond to DMS, send intentional connection requests, meet people IRL or online. Converse with people! 
💡Pick a posting format & stick with it for a few months, this will help you learn if it's the right format for you and your audience. Whether it's video, text post or newsletters. 

If you're serious about owning your personal brand, now's the time to start. 

What's your LinkedIn tips for 2026? 👇🏼

I don’t need more ideas in 2026. I need more follow-through. 🚀

As someone working a 9-5 and freelancing, I’m balancing a lot of plates. So this year one of my goals is to take my half-baked content ideas and business growth tactics and turn them into something tangible. I want to double my side hustle income.

But as a one woman show, I’ve been way too naive to think I can do it all alone. 

This is where I’ve been leveraging Notion Agent to hold me accountable and help me maintain momentum, and automate so many tasks I used to do manually.👀

Here’s how I’ve been using it👇

💡At the start of my day, I put all of my current to-do’s and action points into Notion Agent, this then gets turned into a clear do list, client action points and even prioritises my tasks. I’m a big procrastinator so this has been a huge help. 

💡After client meetings, I used to rewrite notes (time waster let’s be real). Instead, I’m using Notion Agent to tell me what my action items are and draft follow-up emails for clients. This has been a game changer as someone that is so easily distracted. 

💡And lastly when it comes to creating my LinkedIn and TikTok content, I used to just create based on my content pillars and what I felt like writing for that day. But now I’m not only using Notion Agent to proofread my drafts, but to help point ok recurring series ideas, and streamline my overall creative process. 

The biggest shift I’ve started to notice? I’m wasting less time faffing around, and getting back to my creative roots to work towards my dream career goals.

No “new year, new me.” Just improving and evolving. 💥

#NotionPartner #NotionNewYear

PS you can try Notion Agent for yourself - https://ntn.so/RosieChong

Decisions made under pressure can shape outcomes for decades.

I learned this early at sea. When conditions deteriorate, information is incomplete, and time is limited, leadership, judgement, and trust matter far more than rank, procedures, or paperwork. Manuals support decisions — but people make them. I have seen firsthand how the quality of judgement in a single moment can determine safety, resilience, and long-term consequences.

That experience continues to guide my work today.

I work with leaders and organisations operating in safety-critical and high-risk environments to strengthen decision-making, leadership judgement, and governance in ways that reflect how work is actually done, not just how it is written.

My work focuses on:
✅ Improving decision-making when consequences are high
✅ Developing leadership judgement across all levels
✅ Aligning governance with real operational risk

I support this through:
✅ Strategic advisory for boards and senior leaders
✅ Independent audits, assurance, and assessments
✅ Navigational audits and risk-based operational reviews

Alongside advisory and assurance work, I serve as an Expert Reviewer and Writing Team Member for the UN World Ocean Assessment (WOA III), a United Nations process reporting to the UN General Assembly. My contribution brings practitioner perspective to ensure that safety, governance, and human factors are considered alongside scientific analysis.

I also serve in professional governance and oversight roles, including as a Maritime Advisory Board member of CHIRP UK and a Council Member of The Nautical Institute UK, contributing independent judgement and confidential safety insight to support professional learning and standards.

My background spans command and decision-making at sea, business and operational leadership ashore, and independent advisory, audit, and assurance roles across the Asia-Pacific region. I work as an independent HSEQ, ISM, ISPS, and MLC auditor, and Navigation Assessor, often where regulatory intent meets operational reality.

I am recognised by peers and professional bodies, including:
✅ Fellow, The Nautical Institute UK
✅ Fellow, Chartered Management Institute UK
✅ Fellow, Center for Ocean Policy and Economics USA
✅ Chartered Fellow, Chartered Institute of Logistics and Transport Malaysia
✅ Associate Fellow, Royal Institute of Navigation UK

If you lead in complex or high-risk environments and care about judgement, leadership, and safety that holds up under pressure, I welcome thoughtful connection and exchange.

James F.

This message is uncomfortable because it’s true.

Work will move on. Titles get reassigned. Emails keep flowing. Meetings continue.

No company pauses because we pushed ourselves past our limits.

But the people who love you?

They feel it. They notice when you’re exhausted, distant, or slowly burning out while calling it “commitment.”

Ambition is not the enemy. Responsibility isn’t either.

What hurts us is forgetting that we are human before we are productive. Success that costs your health, peace, or relationships is a very expensive deal.

The irony? When you take care of yourself, you often show up better anyway — clearer thinking, better judgment, steadier leadership.

So here’s the quiet reminder many of us (including myself) need:

Do your work well, yes.
But don’t disappear in the process.
Take care of yourself. You matter more than your job title ever will.

#linkedin #leadership #mentalhealth #careers #human #burnout

James Foong FNI FCMI

Safety & Governance in High-Risk Environments | From Ship to Boardroom | Helping Leaders Make Better Decisions

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The Battle

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