Your Personal Branding Gal💕 | Keynote Speaker, Consultant & Mentor | B&T Women in Media Finalist | Mental Health Advocate

I'm here to disrupt the LinkedIn platform with refreshing content and uncomfortable truths from a first gen Asian Australian millennial. 

I wear a lot of different hats - keynote speaker, social strategist at DDB and personal branding expert. But my heart passion comes down to one focus - content creation. And I wish I start sooner. Growing up I was always told that I would never make it as a creator and I would never make it in the world of social. But here I am, challenging every 'no' I was ever told and sharing my story to inspire others to start chasing their dreams. 

And if you've made it all the way down here, let's keep the good vibes flowing:
📸 Insta: @rosiechong
🎵TikTok: @rosiechong
📲Threads: @rosiechong

Rosie Chong

We’re only 6 weeks into 2026 and I’ve already achieved one of my biggest goals. 🤯

I landed my first travel brand deal! 

Outside my 9 to 5 I am a lifestyle content creator which not only helps with my day job working at Melbourne Social Co but has been a really great way to increase my confidence within my personal brand. 

Although I’m not labelled as a travel creator, I love sharing my authentic experiences with my audience and this was a great way to challenge my creativity and put my experience running photoshoots to good use. 

My goal for the brand partnership:
💡Think about what my audience want to see
💡Create shareable content with good cut through  
💡Capture premium but relatable content 
💡Build out the beginnings of my travel portfolio for opportunities 

Sometimes saying yes to something outside your comfort zone leads to the best outcomes. 🚀

Rosie Boccamazzo

The 9 to 5 Personal Branding Gal💕| #1 Aussie Personal Branding Creator

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Today I was reminded why I do what I do. 🔥

At the end of last year, I lost my love for LinkedIn and pretty much stopped posting altogether. Today, I was in a room surrounded by so many people that I actually met through personal branding and my LinkedIn. It was surreal! 

Being in the room reminded me of my love and passion for LinkedIn, as well as the importance of connection. It showed me you can meet some incredible people just through a personal brand. It reminded me the power your personal brand can have, and that showing up and putting in effort can mean so much more than just your job title. 

It was so fantastic to celebrate the launch of KIC's new long form newsletter The Ritual, thanks for getting me in the room Nicole Maycroft!💕

And this is your reminder, that there's a reason you're building your personal brand, there's a reason to show up. Don't let the self doubt take over.

This is a metric you need to be keeping an eye on.👀

When you start creating content, most people think that the most important metric is reach, engagement or the number of connection requests. But the metric you need to really be keeping an eye on his profile views. 

Why? 

These are people who are actively going out of the way to learn more about you and your business. These people could become clients are mental even lead due to your next career move.🚀

Don’t get me wrong it’s still important to track reach and engagement, but if you’ve been neglecting profile views you’re seriously missing out.

What's the best performing format on LinkedIn? 👀

Well you're not going to like my answer. 

The format that gets the most engagement and most reach is going to be a format that not only can you execute week after week, but also a format that your audience becomes familiar with.

💡If you love talking to audiences - video might be for you 
💡If you're a fantastic storyteller - try long form 
💡If you're straight to the point - stick with short form

The real secret to getting great reach is consistency and clarity in your content and your personal brand.

How long should you spend writing a piece of content? 🤔

Most of my posts I write and edit under 5 minutes. No that's not a typo. 

I've never been great at pre-scheduling content, even though this is my number one piece of advice if you're trying to build a powerful personal brand. I write my best content in the moment. 

And I know a post won't be worth sharing if I cannot create it in under 5 minutes. But that doesn't work for everyone. 

💡Some will spend an hour editing the perfect video.
💡Others will spend 10 minutes writing a text post. 

There's no right or wrong answer. 

At the end of the day, if your post is giving value to your target audience, then you know you've got a good post, whether it takes you 5 minutes or an hour.

I need to do more of this... 🤯

This afternoon I ran a virtual personal branding 101 session! This is one of my favourite training sessions to run - and honestly I forgot how much I love being able to share my experience with others so they can upskill and take charge of their own personal brand! 

2026 is the year people need to take personal branding seriously.
💡If can land you your dream job
💡It can double your earning capacity
💡It can teach you unparalleled confidence 
💡It can connect you with your dream mentor 

Thanks to Utkarsh Manocha for having me in! 🚀

PS if your team or community are keen to learn more about personal branding slide into my DMs 👀

Sometimes getting started is the easiest part of building personal brand. 🤪

I started my personal branding journey over five years ago and in the last 6 to 12 months I’ve struggled with consistency and finding a passion and purpose with my content. 

The bottom line is I know I love LinkedIn. I love personal branding. And I love being able to help inspire others and teach them ropes so they can capitalise on the power of a personal brand. 🔥

The biggest battle any creative will face is burnout and the marathon of content creation. 

I’ve been fighting this battle for months and the biggest thing that got me out of a rut was finding a renewed “why”. 

💡The why behind creating
💡The why behind building 
💡The why behind connecting 

So remember that creativity comes in ebbs and flows. Sometimes you can have a little fun with a personal rebrand 👀

This is one of the most powerful skills you need in building a personal brand.👀 

It’s knowing how to sell yourself. 

Part of the power of creating a personal brand is that it can walk into a room before you enter it yourself. But when you finally enter the room physically, you need to be able to match the powerful personal brand you’ve curated online.

Learning how to quiet the self-doubt and captivate a room with your confidence and authenticity can take time to perfect. I found that creating content on social media whether for my 9 to 5 or as a freelance content creator, has been the biggest way to improve my confidence. I’ve learned how to hold the attention of my audience no matter how big or how small. 

What’s your secret to finding your confidence? 👇

Ayan O.

Hello 👋

I am Ayan, the founder of Twenty-Fifth Media. We specialise in elevating the revenue of Beauty DTC brands through crafted paid advertising strategies.

With a track record of generating millions in ad sales, our services include:

☁️ Meta Ads
☁️ TikTok Ads
☁️ Digital Marketing Strategy

Ready to elevate your brand's scale? Reach out to us:

💌 Ayan@the25thmedia.com
💻 www.twentyfifthmedia.com

Founder

Just a little rant 

Sometimes people forget marketing isn’t about being clever… it’s about being understood.

I jumped on a discovery call this week. The brand struggling with performance.

We did a full audit and I kept rereading their ads thinking,I still don’t get what you actually want me to do.

Buy what? Why? What problem are you solving?

Nearly 10 years ago in my first marketing job, my manager stopped me mid-explanation and said:

“Ayan, explain it to me like I’m 5.”

At the time I was slightly offended 😅 but it became the best advice I ever got..because customers don’t sit analysing your ad. They decide in seconds.

Clarity converts.

Complexity impresses other marketers.

Sorry not sorry 🤷🏾‍♀️

If your ads aren’t working...simplify what you're saying xo

Founder @ Twenty-Fifth Media | Growth Partner to Beauty & Wellness Brands | Scaling with Paid Ad & Creative Strategy ✨

Less than a month away!! 💃🏾

We’re doing a breakfast with CEW UK & giving the real TikTok Shop tea ☕️

Not “post more content” advice… the actual mechanics behind scaling:

How affiliates really work (it’s not just loads of creators)
Why some brands suddenly compound
How organic, paid & live actually connect and what the ecosystem looks like behind the scenes

If TikTok feels confusing right now, this will make it make sense.

Tickets are live, see you there  👀

📈 What’s really driving growth on TikTok Shop in 2026?
From organic content and affiliates to paid ads and live shopping, the platform is evolving rapidly - and the brands seeing real results are adapting fast.

Join CEW UK on 18th March for an exclusive breakfast session unpacking the true growth drivers behind TikTok Shop success, with practical insight from brands generating millions on the platform.

Hear from panel speakers Chloe Walsh (Clomana), Claire Hennah (Grown Alchemist), and Matthew Bellingham (Kanzen Skin Care), with more speakers to be announced.

📅 Wednesday, 18th March 2026
⏰ 9:00-11:00 AM (Breakfast & Registration from 8:30 AM)
📍 The Soho Hotel

Members and Non-Members welcome - secure your ticket now with this link: https://lnkd.in/eRc_Dw5s

Tiktok has a reputation of impulsive buy. I understand why brands think AOV can be weak on TikTok.

But for past 2 and half months, we’ve been pushing traffic from TikTok to the website for a beauty brand…

and our client’s AOV from TikTok to the website is currently sitting at £60.

So what changed? We didn’t treat TikTok like a discount bin.

TikTok Shop is known for bundle…so we flipped it.

We created website-only bundles that aren’t available on Shop (smart move)

Exclusivity changes behaviour & focused on perceived value

✨ Free shipping thresholds.
✨ Smarter offers.
✨ Structured bundles.

The ads felt native…. Nothing salesy. Nothing screaming “BUY NOW”

They looked like TikToks. Just strategically built.

Then the funnel:

✨ Three prospecting funnel & one strong remarketing funnel.

TikTok is an acquisition channel!!! It’s where people discover you.
So maximise it 📣

People are already searching for what they want. Why wouldn’t you capture that demand?

TikTok builds interest & website protects margin!

-----------------

If you’re struggling with TikTok ads, message me “TikTok website”

We’ll run a free audit and show you exactly where you can scale 🤍🤍

taplio

The Battle

Rosie Chong

Ayan O.

Followers

Posts

Engagements

Likes

Performance ScoreRosie Chong's LinkedIn Performance

Performance ScoreAyan O.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rosie Chong

Ayan O.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rosie Chong's LinkedIn Performance

Performance ScoreAyan O.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRosie Chong's LinkedIn Performance