Every week your hidden loops run. The cost compounds. I stop that. 

I work with leaders responsible for execution.

The ones carrying deadlines, scope, and accountability that never ease up. It often looks like Founders, VPs, Directors, or Product and Project Leads.

But the role is not what matters, the weight is.

The problem is not effort. The problem is loops you cannot see.

They look responsible in the moment but they drain time, slow decisions, and eat into the trust you’ve earned.

You know the signs:

• A decision pushed off until the opportunity is gone
• A hire delayed until the best candidate walks
• Work you delegated pulled back onto your plate

These aren’t small habits. They are loops that build a mental prison.

I learned to see loops early because I lived inside them for years.

I do not coach in the way you think of coaching. I cut the loop at the source so it stops running you.

My clients walk out with:

• Decisions made in hours instead of weeks
• Teams that move without being pushed
• Projects delivered instead of delayed
• Opportunities secured before they slip away

And when the loops are gone, other shifts happen too:

• Decisions stick the first time instead of circling
• Work stops bleeding into every hour of your day
• Authority shows up in every call and every move
• Careers accelerate

We do not polish symptoms. We cut the loop.

No journaling.
No endless talk.
No drawn-out processes.

You can read what my clients say in the "Recommendations" section below.

If this feels like your world, connect with me.

Roshan Chander

The best shift I made as a leader was not meditation, journaling, or slowing down.

It was realizing my "fatigue" was actually friction running in the background.

It showed up in small ways first.

A decision that should have taken five minutes took twenty.
A simple call felt heavier than it should have.
I kept checking the same email before sending it.
Not for edits. To make sure I wasn’t creating another fire to put out.

Meetings kept moving but I could feel myself sitting half a step behind them.

I told myself I just needed more sleep, more discipline, more focus.

None of it changed anything.

One night my wife asked, "Are you even here?"
I was physically present but mentally still running checks from the day.
Replaying things that were already done.
Scanning for problems that had not happened.

That was the moment I saw the real cost.

It was loops running my decisions.

Every rethink. Every replay.
Every silent "Did I miss something" eating up the space I needed to lead.

Once I started spotting those loops, the pattern was obvious.

The more pressure I felt,
the more I checked.
The more I checked,
the slower everything moved.

Not just my work. The entire team.

That is what I expose in the Loop Exposure Audit.

It is two sessions.
60 minutes to identify the loops running your week.
30 minutes to show the exact cost on paper and where the first cut goes.

This is not mindset work.
It is execution work.

See the pattern before it burns another quarter.

👉https://lnkd.in/g5tY8_XY

I Cut Hidden Decision Loops that Drain Revenue, Time, and Authority.

You know this one.

I lived it longer than I want to admit.

You tell yourself, "Next time I’ll push the decision through"
Then the moment comes and you hesitate.

You tell yourself, "Next time I’ll delegate and let it go"
Then you take it back.

You tell yourself, "Next time I’ll have the hard conversation"
Then you push it another week.

You’re not confused.
You’re not unskilled.
You’re in a loop.

A loop that feels responsible in the moment but costs you days, sometimes weeks, because the same move repeats without you noticing.

And it doesn’t just slow your week.
It slows decisions, timelines, and the trust your team has in your calls.

That’s the one I cut fast.

The Loop Exposure Audit is complimentary for now.

Two sessions.
Sixty minutes, then thirty.
Session one exposes the patterns running your work.
Session two shows the cost on paper and the first cut to make.

If you’ve been repeating the same move for months, you don’t need motivation.

You need to see the loop 👉 https://lnkd.in/gKu8Ex2n

PS: What decision have you been circling that should already be done?

You’re the one everyone counts on 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗼𝗻𝗲 𝗻𝗼 𝗼𝗻𝗲 𝗰𝗵𝗲𝗰𝗸𝘀 𝗼𝗻.

The numbers said he was fine. The sleepless nights said otherwise.

When we spoke, he was running a tech company that looked stable, but the strain behind it told a different story. 

He’d built teams, landed funding, hit milestones.

Yet at 1 a.m., he was still staring at spreadsheets, wondering why forward momentum kept disappearing.

The problem wasn’t the model. It was the loops running him.

𝗟𝗼𝗼𝗽 𝟭: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗲𝘅𝗰𝗶𝘁𝗲𝗺𝗲𝗻𝘁 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰𝘀.
He poured everything into the next big idea but ignored the systems that kept it alive. He called it innovation. It was avoidance.

Ignore the systems long enough, and the cost always comes due.

𝗟𝗼𝗼𝗽 𝟮: 𝗙𝗮𝘁𝗶𝗴𝘂𝗲 𝘁𝘂𝗿𝗻𝗲𝗱 𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹.
After years of forcing deals through slow partners, he started lowering his own bar. "I just want it done" he said.

That line has cost more founders their freedom than failure ever has.

𝗟𝗼𝗼𝗽 𝟯: 𝗔𝘃𝗼𝗶𝗱𝗶𝗻𝗴 𝗰𝗼𝗻𝗳𝗹𝗶𝗰𝘁 𝘄𝗵𝗶𝗹𝗲 𝗿𝗲𝘀𝗲𝗻𝘁𝗶𝗻𝗴 𝗶𝘁.
He said yes too often. Stayed quiet when he should have pushed back.
Every unspoken truth turned into resentment that burned twice as long.

He thought he had a money problem.

What he really had were mental bottlenecks hiding inside business problems.

I walked him through the same process I use in my audit work:

𝟭. 𝗙𝗮𝗰𝗲 𝘁𝗵𝗲 𝗱𝗲𝗳𝗶𝗰𝗶𝘁𝘀. See exactly where the leaks are. No stories, just numbers.
𝟮. 𝗙𝗶𝘅 𝘄𝗵𝗮𝘁 𝗳𝗲𝗲𝗱𝘀 𝗳𝗮𝘁𝗶𝗴𝘂𝗲. Remove the parts of the system that keep you tired.
𝟯. 𝗖𝗼𝗻𝗳𝗿𝗼𝗻𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆. The conversation you avoid costs more than the mistake you fear.
𝟰. 𝗖𝗵𝗼𝗼𝘀𝗲 𝗳𝗶𝗻𝗮𝗹𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻. Done and clear beats perfect and never.

Five weeks later, the company stabilized.
He wasn’t chasing deals. He was choosing them.

Most never make it that far.
They patch symptoms, chase fixes, and call it progress.
Until one day, they realize the real problem wasn’t in the system at all.

That’s where my work begins.

I Cut the Loops Leaders Can’t See That Drain Revenue, Time, and Trust.

You triple-check work no one else ever thinks about.

Not because you doubt the numbers.
Because you don’t trust what happens if you miss something.

Every deal, every call, every project runs through you.

It feels like control.

I used to live that way.
Every opportunity touched my hands.
Every decision waited for my approval.

It worked for a while.
Then it started costing more than it saved.

In real estate development, I was known for finding the best land before anyone else.

But by the time I was sure, someone else had already built. The myth of certainty cost me more than any mistake ever did.

I’ve seen the same loop in every industry since.
In tech launches, client pitches, and construction bids.

Different surface, same cost.

Leaders believe being careful keeps them safe.
But all that protecting does not stop loss.
It just delays it.

The thing you keep protecting might already be the thing holding you back.

PS: What opportunity are you protecting so carefully that it's already slipped away?

You know that swing.

At 9 a.m. the plan feels solid.
By noon, you’re making small edits.
By 3 p.m. you’re waiting.
By 10 p.m. you’re telling yourself, "I’ll decide tomorrow"

I lived that longer than I care to admit.

It didn’t show up as panic.
It showed up in small moves.

Pausing before I hit send.
Rechecking what didn’t need another check.
Asking for one more opinion.
Delaying what needed to move.

Underneath it was the same thought every time.
If this goes sideways, it’s on me.

That’s the loop I help leaders see fast.

The Loop Exposure Audit is complimentary for now.

It’s a two-part virtual process.
One sixty minute session.
One thirty minute follow up.

In the first session, I ask direct questions that reveal the patterns running your work.

In the second, I walk you through a one page audit that shows where those loops cost time, revenue, and trust, and where the first cut goes.

You leave with your loops mapped and the first cut ready.

👉 https://lnkd.in/gf6h-tGW

One small hesitation can steal a full week before you notice it.

It starts with a single pause.
A ten-minute decision becomes thirty.
A meeting loops instead of landing.
Your team waits for direction they used to bring on their own.

Not because the work changed.
Because you did.

You carry so much weight that even simple calls feel loaded.
So you play it safe.
You overthink the quiet decisions.
You delay the ones that matter.

Here’s the part most leaders never say out loud.
This hesitation costs a full cycle every week.

The deal that moves while you re-check the brief.
The hire that slips while you "sleep on it".
The task you pull back onto your plate at 4:45 pm because you don’t trust the handoff.

The cost isn’t stress.
The cost is friction.

Friction in decisions.
Friction in execution.
Friction in authority when your team can sense your pause before you speak.

I work at the level where hesitation begins, not where it shows up.

That’s the loop I cut.

The loop that drains revenue, time, and trust without making a sound.

If execution has slowed while your calendar stayed full, that’s not burnout.
It’s the pattern running your week.

If you’re ready to see what’s actually running you, I’ll show you where the loop lives.

I saw a line online years ago and it hit harder than I expected.

"Trying to bring my idea to life but there are so many things I feel like I need to do before I start that I end up doing nothing."

That was me in the last stretch of my real estate development career.

By late 2019, I knew I was done trying to force myself into a life that did not fit anymore.

I had the idea for the work I do now. I could feel it.
But every time I thought about starting, the list showed up.

Build a website.
Pick the right tools.
Write the right words.
Make the offer perfect.
Make myself perfect.

Then 2020 hit. The whole world shook.
All the noise stopped at once.
No one had the answers.
Everyone was guessing.

That was the moment I realized something important.

There is never a clean starting point.
There is never a day where the list gets shorter.
There is never a time when the fear goes away long enough to give you permission.

I was stuck in the same loop I now help other leaders cut.
The loop that makes preparation feel safe and movement feel dangerous.
The loop that keeps you thinking about the work instead of doing it.

Starting my coaching work was not perfect.
It was messy.
I took one step. Then another. Most of them felt wrong as I took them.

But I finally moved.

And once I did, everything that looked impossible became simple because I was no longer thinking about it.

I was in it.

If you are circling something you know you need to start, you are not alone.
Nothing is wrong with you.
You are just stuck in a loop that looks responsible and feels safe.

I know that loop well.
It almost convinced me to stay in a life that was already finished.

I’ve been in that room.

You bring the numbers, the logic, the fix, and still hear, "Let’s revisit next quarter"

It’s not always politics.
Sometimes it’s protection.
A loop that trades truth for safety.

The same one I used to run.

Keep everyone comfortable.
Avoid being the problem.
Lose months proving what I already knew.

When I started cutting that loop, everything changed.
I stopped selling ideas and started executing where I didn’t need approval.

Results made the case that no meeting ever could.

That’s what I help leaders do now.
Cut the hidden pattern that makes every idea feel like a fight.

If you’ve spent weeks waiting on a yes that should have been simple,
it’s not the system holding you back.

It’s the loop.

There was a stretch in my career where I made every decision twice.

Once in the moment.
Then again in my head for hours.

I’d leave a meeting and replay it in the car.
I’d send an email then second-guess the tone.
I’d make a call at 2 p.m. and rethink it at 10 p.m.

I looked like I had it handled from the outside.

Inside, I was waiting for the moment something would crack and expose what I didn’t want anyone to see.

I assumed it was stress.
I assumed it would ease up.
It didn’t.

Because it wasn’t stress.
It was a loop.

A loop that made simple calls feel heavier than they were.
A loop that made every move feel like a test.
A loop that burned more energy than the work itself.

Once I stopped treating every move like a test, things started to move.

Not all at once but fast enough to notice.

You stop re-deciding.
You stop replaying.
You stop burning energy on threats that don’t exist.

And your work becomes more direct, more deliberate, and easier to move through.

That’s what we map in the Loop Exposure Audit.

Sixty minutes to see the loop.
Thirty minutes to see the cost.
One cut to reset how you move.

This audit is complimentary.

If you’re tired of making the same decision twice, start here.
👉 https://lnkd.in/gQyTrFDh

You look composed on the outside.

You doubt every move on the inside.

Leaders rarely say it out loud.
But they feel it every day.

You replay a meeting, not to learn from it, but to check if you looked out of your depth.

You double-check work you already know is solid. You hold back on a move because the idea of being wrong feels heavier than staying still.

That is the loop.
Quiet. Constant. Draining.

I see it fast in others because I lived it longer than I should have.

You hesitate.
You over-prepare.
You hide the questions you should be asking.
You keep it together on the outside.
Inside, the doubt gets louder.

This runs leaders harder than long hours ever have.

In the Loop Exposure Audit, we surface where this doubt runs your decisions, your communication, and your leadership behind the scenes.

Two sessions.
One map.
Your real loop on paper.

The audit is complimentary for now.

If you want to see what has been running your hesitation behind the scenes, start here  👉 https://lnkd.in/g_kuqksU

You know that moment when the day ends and you can’t explain where it went.

You were on calls.
You answered everything.
You handled every fire.

But nothing important actually moved.

That used to happen to me more than I’d ever admit.
I wasn’t procrastinating.
I wasn’t avoiding work.
I was stuck in a loop I didn’t know I was running.

I kept solving the urgent thing because it was easier than facing the real thing.

I stayed busy because busy felt productive.
By the time afternoon hit, I had nothing left for the work that mattered.

That’s the loop leaders don’t talk about.

Not laziness.
Not lack of discipline.

A loop that pulls your attention to whatever is loudest instead of whatever is required.

You don’t see the cost in the moment.
You feel it later in the things that should have moved but didn’t.

That’s why I built the Loop Exposure Audit.

Sixty minutes to identify the loops that hijack your day.
Thirty minutes to see the cost on paper.
One cut to take back your attention.

The audit is complimentary.

If your days keep filling but nothing meaningful moves, start here.
👉 https://lnkd.in/gE2g4mCX

AmplifyPM

Founded AmplifyPM to transform great Product Managers into even greater Product Leaders.

AmplifyPM was born from a synthesis of my passion for teaching and a recognition that too many PMs hit career roadblocks from a lack of key leadership skills (that nobody ever teaches). AmplifyPM leverages my over two decades of experience building products and high-caliber teams at world-class companies to empower PMs with the essential skills for success. Learn more at AmplifyPM.com.

Founder

Google

Led Google's Messages & Rich Communication Services (RCS) team - Android’s equivalent to iMessage.  RCS brings rich messaging to 1B+ Android Messages users across the globe.  Managed a team of product managers and led a 300+ person org with a $xxxM annual budget.

Previously, built Google's OTT Comms growth organization from the ground up.  Drove product strategy for user retention & acquisition, experimentation frameworks, and growth analytics.  Mentored other teams within Google on establishing growth teams.

Group Product Manager

Product Manager

Bazaarvoice

Led the company’s top product initiatives to create a defensible content & developer ecosystem and build a specialized data asset to enable the company’s next phase of growth.  Led multiple vendor and acquisition evaluations from opportunity analysis through launch to accelerate time-to-market in key business areas.

Director of Product Management

TrialPay, Inc.

Launched and managed products at a venture-backed alternative payments company. Built and managed a new business vertical to increase conversions through a proprietary incentive platform. Led product efforts to build an e-commerce engine from the ground up. Participated in both early & late-stage sales and business development deals as founding member of the sales engineering team. Worked closely with the founder and executive team.

Senior Product Manager

Yahoo!

Worked on Yahoo's next-generation Search Advertising Platform as a member of the Project Panama Team. Responsible for key backend components (e.g. editorial & geo-targeting systems). Led initiatives to streamline common development processes and improve poorly designed components; received recognition of accomplishments within 6 months of joining the team.

Software Engineer

Oracle Corporation

Worked with the iStore group to provide B2B and B2C e-commerce solutions. Led a high-visibility, high-impact project within 3 months of joining the team. Also worked with the DataGuard group to provide disaster recovery solutions for Oracle databases.

Zaplet, Inc.

Built consumer and enterprise software at a venture-backed software company.  Designed and implemented integral components of the Zaplet enterprise platform using Java, JSP, Enterprise Java Beans, and XML.  Scaled various processes as the business grew (e.g. new-hire training, documentation & coding standards, etc.).

You’re a great Product Manager.

You know you’ll be an even better Product Leader. But...

Why is it so hard to make the leap from PM → Product Leader?

Hard Truth #1:
Opportunities for advancement in product management are scarce. Product teams are typically smaller, and when leadership roles open, the competition is fierce. You need to be primed and ready for when your chance comes.

Hard Truth #2:
The skills that make you a stellar PM won't necessarily make you a stellar Product Leader. Leading 100 people isn't the same as leading 10; it requires a significant evolution of your skill set.

So, what skills do you need? How do you acquire them?

That's where I come in!

I’ve been building products for over 25 years, and have grown from leading a small team of 5 to leading a 300+ org at a top-tier company. I became a Product Leader by navigating the very same obstacles facing you today.  

My mission is to help great PMs like yourself transform into outstanding Product Leaders.

You can do it! There are immediate steps you can take starting today to set yourself on this path.

Follow me here on LinkedIn to discover how.


- - - - -
🔥 If you *really* want to fast-track your career, visit: amplifypm.com/transform

Roshan Gupta

Give me 20 seconds, and I will tell you exactly what kind of PM every company like Google, Meta, and Microsoft fights to hire.

It is not the PM with the most frameworks.
It is not the PM with the cleanest Jira board.
It is not even the PM with the strongest execution record.

Top companies hire the PM who demonstrates one critical trait:
Judgement.

When people trust your judgment, they can trust you with bigger problems, bigger scope, and bigger teams.

How do these PMs demonstrate judgement?
They make their thinking easy to follow.

Here is what these PMs do differently:

1. They lead with the problem, not the work.
They show the stakes first. People lean in.

2. They tell you what the data means, not what the data is.
Anyone can present numbers. Few can turn numbers into direction.

3. They make decisions simple to understand.
Not simplistic, just clear.

4. They shape the conversation.
Without dominating it. Without overselling. Without sounding defensive.

These PMs do not always have the loudest voice.
They simply create clarity everywhere they go. And clarity is what leaders hire.

If you have ever felt like your performance is strong but people still miss the value behind it, this is the skill you need next.

P.S. Enrollment for my upcoming cohort on Persuasive Storytelling for PMs is closing soon. 

Like 100+ thriving PMs I guided, if you also want to build the communication skill that helps you get seen and paid like a leader, register here: https://lnkd.in/dwvXarPH

Follow me to go from PM → Product Leader 🪜 | Founder of AmplifyPM (ex-Google, Meta, Yahoo, startups) | I grew from leading a team of 5 to leading a 300+ org. I'll show you how to do the same.

When I was a Group Product Manager at Google, I started noticing a pattern: the smartest PMs weren’t always the ones who grew the fastest.

Some of them were razor-sharp, incredible at solving problems, running experiments, and driving launches.
If you needed something delivered, they were your safest bet.

But they’d plateau. Year after year.

And then there were others, not necessarily “better,” just different.
They got pulled into bigger projects.
They were trusted with messy, high-stakes decisions.
Their ideas somehow landed better in rooms full of execs.

At first, I couldn’t explain it.
Because they weren’t doing more work, and they weren’t louder in meetings.

But they did something subtle and powerful.

These PMs made decisions even when the data was fuzzy.
They could align three teams that didn’t even agree on the problem.
They explained ideas in a way that made people want to follow.

That’s when it clicked for me.
These PMs weren’t just executing. They were leading.

And that shift from managing work to moving people, that’s what changes everything for a product manager. 

—-

I’m teaching the exact system I used to secure 9-digit budgets and close Fortune 50 deals at Google. Register for the cohort and learn how to talk about your work like a leader, get seen (and paid) like one.

(Link in comments, and registrations will close soon.)

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Talks about #leadership, #storytelling, #productmanager, #productmanagers, and #productmanagement

My LinkedIn tells you I’ve been a PM at Meta and a GPM at Google. But here’s what it doesn’t tell you.

I didn’t feel like a “leader” for most of that journey.

I had the title.
A huge team.
But I didn’t have the confidence.

Every meeting felt like a test.
Every exec review felt like an interrogation.
I was managing million-dollar launches, budgets, and orgs, but still wondering if I was saying the “right” thing in every room.

That’s the part no one talks about.

Because when you hit senior levels, the job changes, but no one tells you how.

You’re no longer being measured on what you produce.
You’re being measured on what you get others to produce.
You’re being measured on how you inspire trust, influence decisions, and move people.

And most PMs don’t get stuck because they lack skill.
They get stuck because no one ever taught them how to lead beyond the work.

Leadership isn’t confidence that comes with a title. It’s a skill you build.
It’s how you make people believe in you when you don’t have all the answers.

Once I learned that, everything changed in how I spoke, how I framed ideas, and how I showed up.

And that shift is what finally got me promoted and trusted at Google and other companies I worked for.

That’s what I now teach inside Persuasive Storytelling for PMs:
how to communicate, influence, and lead in a way that makes people believe in your ideas and in you.

If you’ve hit that invisible ceiling, doing everything right but not getting recognized for it, this is the system that helps you break through it.

(Link in comments.)

Underrated advice I got as a PM: DO NOT be a good Product Manager.


For years, I thought “good” was enough.
Good strategy
Good execution
Good decisions
Good instincts

But being good does not move your career.
Being good only matters when others can understand why you are good.

And that part is almost always invisible.

Your best work happens inside your head.
→ How you weigh trade offs.
→ How you interpret messy data.
→ How you decide what not to build.
→ How you frame a problem so a team can act.

None of that shows up in Jira tickets or dashboards.
If you do not communicate your judgment, people only see the output.

And output alone does not tell the story of your impact.

That is why many good PMs stay stuck.
Their quality is real, but their visibility is not.

The shift for me came when I stopped assuming people “got it” and started making my thinking explicit.

Instead of explaining what happened, I explained why it mattered.
Instead of presenting data, I shared the meaning behind it.
Instead of waiting to be asked, I led with a point of view.

That is when people started seeing your leadership, not just work.

P. S. More than 100 PMs have already learned how to communicate their thinking clearly inside Persuasive Storytelling for PMs.

Register for the cohort and learn how to tell your story like a leader that gets you noticed, and paid: https://lnkd.in/dwvXarPH

📌 Currently, Maven is offering a flat 25% off on the Cohort for Black Friday. Register now.

I will never forget the day a VP stopped me mid-sentence and said, “I don’t understand what you’re saying, Roshan.”

He wasn’t angry or dismissive. He just looked confused.
But it hit me harder than if he had yelled.

I remember walking out of that room feeling embarrassed.
Not because I did not know the answer, but because I knew it too well.

I dumped every detail.
Every assumption.
Every data point.
And I thought that made me sound prepared.

It did the opposite.

He couldn’t see my thinking. Just the noise around it.

That day forced me to look at my communication with uncomfortable honesty.

I had to learn how to think out loud in a way people could follow.
- How to strip away what was interesting and focus on what was essential.
- How to get to the point without rushing.
- How to sound clear without dumbing anything down.

And here’s what I learned:
People don’t assume you’re smart because you think deeply.
They assume it when they can understand your thinking quickly.

Once that clicked, everything about how I showed up as a PM changed.

P.S. If this feels a little too familiar, you’re not alone. More than 100 PMs have learned the same skill inside Persuasive Storytelling for PMs.

Register for the cohort, if you want to be the PM who gets heard, and paid like the leader you already are: https://lnkd.in/dwvXarPH

Product Managers with this skill make $30K–$70K more than an Average PM.
Same title, same company, and same years of experience. 

I’ve seen this happen at FAANG and startups alike. Every performance cycle, two PMs with identical results end up with very different outcomes.

It’s not luck. It’s perception.

Because at senior levels, impact doesn’t speak for itself - you do.

One PM presents their work tactically:
“We improved retention by 12% after optimizing onboarding.”

The other frames it strategically:
“We know churn has been a problem for the company. We decided to start with onboarding. So far, we’ve increased retention by 12% by helping more users reach value faster.”

Same data, but:
Different framing.
Different promotion packet.
Different comp band.

Storytelling isn’t “nice to have”. It’s how you connect your work to what the business values most - growth, trust, and momentum.

And it’s how good PMs turn performance into perception, and perception into promotion.

P.S. If you’ve ever been the PM doing great work but still getting overlooked, check out Persuasive Storytelling for PMs - the system that’s helped 100+ PMs communicate with clarity, win buy-in faster, and accelerate their next promotion.

Don't just do the good work, make sure it's visible. 

(Link in comments.)

If I ever got the chance to restart my PM career, I would avoid the 4 mistakes that most Product Managers repeat every single day.

These mistakes looked harmless at the time.
Some even felt like good habits.
But they slowed my growth more than any lack of skill ever did.

Here is what I wish someone had told me much earlier.

Mistake 1. Clarity is not the same as detail.
Early on, I thought adding more context made me sound prepared.
In reality, it buried the message.
People follow PMs who get to the point, not PMs who take the room on a tour.

Mistake 2. Staying quiet does not make you thoughtful.
I used to wait for the perfect moment to speak.
By then, the decision had already formed.
What people want from a PM is a point of view, not perfection.

Mistake 3. Information without interpretation is noise.
I brought clean metrics, polished decks, and complete updates.
But leaders do not remember information.
They remember what the information means for the business.

Mistake 4. Trying to impress people usually pushes them away.
I overexplained.
I tried to sound smart.
Influence has nothing to do with impressing people.
It comes from simple, confident explanations that make others feel grounded.

If you saw yourself in even one of these, I want you to know something.
There is nothing wrong with you.
You simply were never taught the skills that actually move PM careers forward.

I learned most of these lessons the hard way. You do not have to.

P.S. More than 100 ambitious PMs have already used Persuasive Storytelling for PMs to communicate with clarity, influence decisions, and show up as leaders.

If you're ready to grow your career as a leader, register for my cohort: Persuasive Storytelling for PMs.  https://lnkd.in/dwvXarPH

P.P.S Currently, Maven is offering a flat 25% discount on the Cohort for Black Friday, and it'll end soon.

If you think storytelling is about telling personal stories, you’ve already missed the point. 

Because when you’re in a room full of executives, engineers, or cross-functional teams, your story isn’t about you. It’s about them.

Real storytelling is an act of empathy.
It’s about understanding what your audience cares about, and framing your message in a way that makes them feel seen.

Let me give you a simple example.

When a PM pitches a new initiative, they often start here:
“We’ve been exploring this new opportunity that could drive 15% growth next quarter.”

That’s information. But it’s YOUR story.

Now flip it to THEIR story:

“You’ve been looking for ways to accelerate next quarter’s growth. Here’s one that builds on what your team’s already doing, and could unlock 15% more.”

One talks at people. The other talks with them.

Storytelling isn’t about showing how smart or passionate you are.
It’s about showing people where they fit in the story, how your idea helps their goal succeed.

That’s why I’m not a fan of the classic “Hero’s Journey.”
You’re not the hero. Your audience is.

At Google, I saw this skill separate the PMs who got nods in the room from the ones who got funding.

If you’ve ever felt like your ideas aren’t landing, or like you’re saying all the right things but still not getting buy-in, this is probably why.

--
This is exactly what I teach inside Persuasive Storytelling for PMs -
the same system I used at Google and Meta to lead teams through complex decisions.

Register for the cohort and learn how to tell your story like a leader that gets you noticed and paid.

(Link in comments.)

I quit my job as a Group Product Manager and started AmplifyPM because I was tired of watching talented PMs get stuck for the same reasons I once did.

When I look back at my own journey, the moments I struggled the most were not about product strategy or frameworks.

It was the pressure of speaking in rooms where every word felt like it carried weight.

I was trying to explain a decision and realized halfway through that no one was fully with me.

It was seeing my work land on time, on target, yet still feeling like I had not earned the kind of trust I needed to grow.

I tried fixing it by doing more.
Taking on bigger projects.
Working longer hours.
Saying YES to everything.
None of it changed how people understood my impact.

Eventually, I figured out how to navigate these obstacles.
And my career took off.

But over time, as I coached more PMs, I saw the same pattern repeating.
Bright people.
Serious work ethic.
But missing the invisible skills that help others recognize their leadership.

That realization is what led me to build AmplifyPM.
To give PMs the skills I wish someone had given me years earlier.
To help people step into leadership without losing years to trial and error.
To make sure talent is not wasted simply because the message does not land.

P.S. Just like Neha, more than 100 ambitious PMs have used Persuasive Storytelling for PMs to communicate with clarity, influence decisions, and show up as leaders.

P.P.S Currently, Maven is offering a flat 25% discount on the Cohort for Black Friday, and it'll end soon. 

Register here: https://lnkd.in/dwvXarPH

I could have never turned a $20M budget into $120M at Google if I had framed it the way most PMs do.

Early in my career, I used to think influence was about having the right answer.
That if the idea was strong, people would see its value.
But that is not how decisions are made at senior levels.

Most PMs still frame their proposals like this:
Here is the feature.
Here is the timeline.
Here is the cost.

It sounds responsible and clear.
But it is the fastest way to make leaders think about constraints instead of possibilities.

The turning point for me came when I realized something that changed my entire approach.
People do not respond to information. They respond to meaning.

So when I walked into that meeting, I did not talk about backlog, resourcing, or technical scope.
I started with the outcome the business cared about. Not the work required.

The question I opened with was simple:
What growth target do you want to hit next year, and how fast do you want to reach it?

That shifted the entire energy in the room.
Leaders stopped thinking about price tags, and started thinking about opportunity.

Here is the part most PMs miss.
It is not your idea that gets rejected.
It is the way you talk about your idea.
Your language either expands the room or shrinks it.
It either creates momentum or triggers hesitation.

This is why communication is not a soft skill.
It is a force multiplier. It takes what you already know and turns it into influence.

If you know your ideas deserve more support than they get, look at how you frame them. That is where the real leverage is.

P.S. More than 100 ambitious PMs have already used Persuasive Storytelling for PMs to speak with this level of clarity and influence. 

Register for the cohort, and build the influence you need for leadership roles.
https://lnkd.in/dwvXarPH

📌 Currently, Maven is offering a flat 25% off on the Cohort for Black Friday, and it'll end soon. Register now.

You have been getting the wrong advice for your entire career. Hard work is the slowest way for a PM to get promoted.

From the moment you enter the industry, you are told the same story:
Work hard
Be dependable
Deliver results
Do whatever it takes

And for a while, this works.
You get hired. You get praised. You become the PM everyone can count on.

Suddenly, the same habits that got you here stop moving you forward.
You put in more hours.
You take on more ownership.
You pull off miracles no one ever hears about.
Yet nothing changes.

You start to wonder if you are doing something wrong.

But here is the truth.
You are not doing anything wrong.
You are following advice built for the first five years of your career, not the next fifteen.

Early career rewards hard work.
The leadership path rewards judgment.
Presence
Clarity
The ability to make people trust your direction, even when the answer is not obvious.

That is the shift no one teaches.
You get promoted for how you think, not how much you do.
You get promoted for how you influence, not how many tasks you close.
You get promoted for how you move teams, not how you manage projects.

Most PMs never learn this.
They keep solving problems instead of showing how they think about problems.
They keep doing the work instead of shaping the narrative around the work.
They keep trying to earn promotions through effort instead of leadership.

And they stay stuck.

If you are in that place right now, it is not because you lack skill.
It is because no one ever taught you how senior PM careers actually grow.

This is exactly what I teach inside.
How to communicate your thinking like a leader.
How to show judgment, not just output.
How to make people trust your direction.
And how to break out of the hard work trap.

If you're ready to grow your career as a leader, register for my cohort: Persuasive Storytelling for PMs. (Link in comments.)

After coaching PMs across Meta, Google, & early-stage teams, one pattern keeps showing up again and again. (It is the same thing I noticed years ago when I was leading PMs at Google.)

They are smart.
They work hard.
They ship real impact.
But their ideas do not land the way they should.

Not because the ideas are weak, or the room is biased.
But because the way they communicate does not match the strength of their thinking.

This is the part no one tells you about becoming a senior PM.
People do not just need your answer.
They need to understand the reasoning behind it.
They need to trust how you think, not just what you deliver.

A PM from Meta joined my program recently, and after the first week, he said something that stopped me for a moment.

He told me, “I finally understand why my ideas were not getting the response they deserved. I was explaining the work, not influencing the room.”

He did not need more frameworks.
He needed a clearer way to express his judgment so people could follow it.

Once he made that shift, the response from his team and leadership changed almost immediately.

There is nothing more powerful than when your communication starts reflecting the quality of your thinking.

That is the moment a PM stops sounding like a contributor and starts being seen as a leader.

P.S. Enrollment for my upcoming cohort on Persuasive Storytelling for PMs is closing soon. 

Like 100+ thriving PMs I guided, if you also want to build the communication skill that helps you get seen and paid like a leader, register here: https://lnkd.in/dwvXarPH

Every company has that one PM who does everything right but still isn’t getting noticed. (Can you relate?)

Let’s call him John.

John is the PM everyone trusts.

He keeps his projects moving, keeps his stakeholders happy, and somehow always finds a way to get things done.

His calendar is always full.
John’s metrics look great.
His manager says he is “rock solid.”

But when promotion discussions happen, he hears the same line every time:
“You’re doing great work - keep it up, John.”

And that stings.
Because John is doing great work.
He just isn’t seen as a leader yet.

Here’s why:
When John talks about his work, he talks about the tasks.
→ “We shipped a new onboarding flow.”
→ “We improved retention by 12%.”

All true.
But here’s what leadership hears: Execution, delivery, and reliable hands.

Now imagine if John reframed his story:
→ “We reimagined onboarding to help more users find value faster; that change unlocked 12% more paying customers.”

Same outcome, but different story.
And suddenly, he doesn’t sound like someone managing projects.
He sounds like someone moving the business forward.

That’s the quiet unlock.
Leaders don’t get promoted for doing more; they get promoted for framing their impact in a way others can see.

🔥 Over 100 PMs have already learned this system to get promotions, raises, and the titles they deserve. Join the next Persuasive Storytelling for PMs cohort, if you want to be seen and paid as a leader, you already are.

(Link in comments.)

These three habits are slowing down your promotion. You know them well, but you still have not fixed them. (Even I made these mistakes as a new PM.)

1. Explaining too much when you speak.
You want to be thorough.
You want to show your thinking.
You want to make sure nothing is misunderstood.

But long explanations signal uncertainty, not clarity.
When you speak for too long, people assume you are still working through the problem.
Short, structured points signal confidence and make you sound more senior, instantly.

2. Waiting for someone to ask for your opinion.
You tell yourself you are being respectful.
You want to give others space.
You want to be thoughtful.

But silence reads as hesitation.
Hesitation reads as “not ready.”
Leaders notice PMs who enter the conversation early, not the ones who wait to be invited.

A clear point of view delivered at the right moment changes your presence in the room.

3. Giving updates instead of interpretation.
You report progress.
You share metrics.
You walk people through what your team delivered.

The problem is, updates do not help leaders make decisions.
They need meaning, not information.
They need to know what the numbers imply for the business, the risks, and the next step.

Interpretation is what signals judgment, and judgment is what gets promoted.

When you shift from
“Here’s what happened.”
to
“Here’s what this means and what we should do next,” your communication becomes decisive, strategic, and trusted.

If any of these habits feel familiar, it is not a flaw. It is a gap in training.
But this gap is going to hold you back from promotion.

The moment you fix these communication patterns, the way leaders interpret your impact changes immediately. 

P.S. More than 100 ambitious PMs have already used Persuasive Storytelling for PMs to communicate with clarity, lead conversations, and show up as the leader they want to be. 

Register for the cohort and learn how to tell your story like a leader who gets you noticed and paid. 

→ https://lnkd.in/dwvXarPH

PMs looking for jobs!
If you want to stand out from generic candidates, you WON’T want to miss this talk.

400+ PMs have already registered for my FREE workshop this coming Tuesday (Nov 18th) on Maven on how to CRUSH your PM interviews with powerful narratives.

Top-tier PM interviews aren't won with frameworks – they're won with powerful leadership narratives. Strategic stories that signal scope, judgment, and cross-org influence. I’ve interviewed hundreds of PMs; it was these narratives that stood out most.

I’ve invited Nancy Chu – a highly respected coach who’s interviewed hundreds of PMs and helped them land offers at top-tier companies – to teach you how to build interview stories that stick.

👉🏽 RSVP (it’s free!) to attend live / get the recording: https://lnkd.in/dcwrHiv7

Looking forward to meeting you!

No alternative text description for this image

I’ve been a GPM for 6+ years,  and there’s one lesson I learned far too late.
If I had understood it earlier, I would’ve made bigger bets, spoken up louder, and grown faster.

"You do not grow by collecting frameworks.
You grow by mastering a few leadership principles that actually change how people experience you."

Most PMs try to learn everything at once.
But every great PM I have worked with became GREAT because they leaned into one strength and led with it.

For some, it was a vision.
The PM who could walk into a room and help everyone see a future that did not exist yet.

For others, it was communication.
The PM people trusted because they made complex decisions feel simple and logical.

Some led through data.
Not by showing charts, but by making the numbers mean something.

Others led through ruthless focus.
They were the ones who said no without hesitation because they knew what mattered.

And some led through resilience.
The ones who stayed steady when everything around them changed.

The mistake is trying to be all five at once.
The shift happens when you pick one strength, master it, and let it become the anchor for how you show up as a leader.

That is when people begin trusting your judgment.
That is when you stop sounding like a task owner and start sounding like someone who can lead a team through uncertainty.

Great PMs are not defined by how much they know.
They are defined by how well they apply their knowledge.

P.S. If you want to master the communication part of leadership, more than 100 PMs have done that inside Persuasive Storytelling for PMs.

P.S. Enrollment for my upcoming cohort on Persuasive Storytelling for PMs is closing soon. 

Like 100+ thriving PMs I guided, if you also want to build the communication skill that helps you get seen and paid like the leader you are, register here: https://lnkd.in/dwvXarPH

Are you getting the recognition you deserve?
You have the skill, strategy, and vision. ALL the things.
So why aren’t people listening to you?

I hear this from PMs every single week.

You do the work.
You solve the problems.
You deliver the results.
You show up prepared.
You care about doing things right.

And yet...

Your ideas don’t land.
Your projects don’t get prioritized.
Your budget gets cut.
Your promotion gets delayed (again).

Meanwhile, someone far less capable somehow gets every “yes” you can’t.

It’s maddening.
And it’s not because they’re better than you.

It’s because they understand something most PMs never learn:

People don’t act on information.
People act on emotion – then justify with information.

That’s why your strategy docs, your decks, your logic, your data aren’t enough.

You’re speaking the right language – but in the wrong order.

If you want people to take action, you have to make them care first.

And when you do?
Everything changes.

This is the skill that took me from a team of 5 → to leading a 300+ org at Google...
the skill that helped me secure 9-digit budgets…
the skill I’ve now taught to 100+ PMs through my top-rated Maven course.

🚨 And in 3 days, enrollment for my next cohort closes.

If you’ve been feeling unheard, overlooked, or underestimated –
this is the work that unlocks the next stage of your career.

Persuasive Storytelling for PMs – starts December 8.
⚡️ Live.
⚡️ Tactical.
⚡️ Built for ambitious PMs who want to lead.

And yes – I back it with a 100% tuition-back guarantee.
If you take the full course and don’t feel a meaningful shift in how you persuade, I’ll refund every dollar.

No risk. Only upside.

Enrollment closes soon.

👉🏽 Enroll here: https://lnkd.in/gWc7t4sc

In the workplace, nobody cares about you.

They care about themselves.

That’s not a bad thing – it’s human nature.
And if you understand it, you can use it to become incredibly persuasive.

Here’s the mistake most people make:
They tell the same story, the same way, to every audience.
They assume facts and logic will win people over.

But that’s not how decisions are made.

People decide with emotion – then use logic to justify it.
If you want people to take action, you have to make them care.
And different audiences care about different things.

Master that – how to reframe your message to trigger the right emotion – and you’ll change how you lead, influence, and drive results.

That’s exactly what I teach in my live Maven course:
⚡ Persuading People: The PM’s Edge in the Age of AI

Maven is offering a massive 25% discount, but it ENDS TOMORROW.

If you’ve been waiting to enroll – this is it.
Join me and learn how to get buy-in, approvals, and commitment on demand.

👉🏽 Enroll here before the discount expires: https://lnkd.in/gWc7t4sc

Maven

You don't need to invest a lot of time to build a rock-solid network. Instead, do this:

1. Reach out and welcome people who are new to your company

2. Offer a 30-minute onboarding session to help them get started

3. Check in with them after a few weeks to answer additional questions

In my experience, that favorable first impression becomes a long-lasting impression.

👋 What's the most memorable way someone has welcomed YOU to a new job?


- - - - - - - - - -
🔥 Fast-track your way to Product Leader with courses, Maven classes, and 1:1 coaching (see featured links in profile)

Black Friday rant:
Why do companies bend over backwards for new customers...

...and treat their existing customers like they don’t exist?

Every year, my inbox fills with massive “NEW CUSTOMERS ONLY!” Black Friday deals.

Deep discounts, multi-day campaigns, slick landing pages.

And what do loyal, long-time customers get?

Nothing.
Not even a “thanks for sticking with us.”

I get the business logic – Black Friday is great for acquisition.

But here’s the problem:
👀 When you market loudly to one audience, your other audience is listening.

And the message they hear is:
“Your loyalty doesn’t matter.”

It’s such a missed opportunity.

There are smart, simple ways to win on Black Friday *and* make existing customers feel valued:

▶️ Offer early renewal discounts

▶️ Offer multi-year renewal savings (“Renew for 2 years, save 10%”)

▶️ Give loyal customers early access or bonus perks (new customers will see this)

▶️ Create upgrades or add-ons just for them

These moves increase LTV, strengthen trust, and make your best customers feel seen.

Because here’s the truth:
👉🏽 Acquisition drives growth. Retention funds the business.

Companies forget this every November.

What’s the worst Black Friday marketing moment you’ve seen? 👇🏽

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The Battle

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