HIGGS HUB

• As a Brandketing Strategist, I use branding + marketing to help clients promote their businesses so that they can grow and be successful. I keep the brand’s integrity in all media to guarantee consistency and memorability.
• Developed and executed brand strategy successfully for small businesses, medical practices, and
entrepreneurs in South Florida, also Venezuela, and Brazil.
• Designed email marketing campaigns and email automation strategies -including graphics and copy- to keep client engagement and increase B2C engagement in South Florida.
• Designed -concept, graphic, and copy- advertising pieces to be used in printed media.
• As social media manager, I create content -graphics and copy- with a base strategy of increasing reach and engagement for my clients and positioning them as experts in their field, therefore, growing followers and converting some into clients.
• As a social media consultant, I successfully guided clients to manage social media platforms by themselves and understand insights in the nonprofit and healthcare industry.
• Provided advice regarding the budget for marketing and advertising to optimize resources and accomplish goals.
• Developed and executed communication strategies for my clients, creating content in different formats to be used on social media platforms, youtube, email marketing, marketing collaterals, etc.
•Designed logos, brand applications, and graphics for social media and video. Creation of ready to print
materials, including but not limited to business cards, flyers, brochures, banners, step, and repeat, promotional products, t-shirts, etc.
•Used data analysis to understand consumer behavior. Determining client retention rate, ROI, ROAS, hence, developing strategies and recommendations to increase/improve client retention and loyalty.
• Wrote, proofread, and edited texts for communication strategy in different media.
•Other projects: designed websites and video editor for a podcast.

Founder 

Coral Gables Chamber of Commerce

Director at Board of Directors

Chair for the Membership Committee 

Chair of the Women's Business Network Committee

Women for Success Nonprofit

Advisory Board Member

Co-Chair Communications Committee

Committee Member Women for Success Nonprofit

Networking Maverick, LLC

Committee Member  Networking Maverick

Franchise

• Managed day-to-day operation. Trained and developed a great team with low turnover. I held team meetings periodically to ensure we were all on the same page and discovered what I could do to help them perform with excellence.
• Consulted with customers to assess needs and strategize to propose optimal solutions for their
communication and marketing needs to accomplish their goals.
• Aligned branding and marketing initiatives and sales strategies with client goals to increase B2B and B2C engagement.
• Oversaw each project from beginning to completion, ensuring we kept things on time and within budget. 
• Effectively communicated all project details -verbally and in writing- to the graphic designer/production specialists and the customer service specialist to meet deadlines, delivering high-quality products and excellent customer service.
• Successfully managed two employees, local vendors, and independent contractors.
• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Designed, produced, and installed exterior signage, interior signage, wayfinding signage, vinyl graphics, window graphics, small vehicle graphics, boat graphics, wall graphics, banners, pull up banners, step, and repeats, posters, flags, tents, flyers, postcards, brochures, event programs, stickers, labels, logos, and more.
• Learned all working positions inside my business in case of employees' absence or emergency. I was able to take over their responsibilities, including but not limited to executing customer service, graphic design, production, and installations.

Franchise Owner

BNI Chapter Coral Gables

Growth Coordinator

BNI Chapter Coral Gables 

Event Coordinator

Centro Medico Loira.

Anesthesiologist

Unidad Quirurgica Kerval C.A

Administrative Assistant

Hospital Central IVSS "Dr. Miguel Perez Carreno"

Brandketing Nerd & Strategist with over six years of combined experience in branding, marketing, signs, printing & graphics. She loves to have fun bringing brands to life!

Creative professional based in Miami with an exceptional background in Healthcare, Branding, and Marketing. Proven leader with an engaging demeanor and success working in the most demanding environments. Talented in training and successful mentoring teams and comfortable working with people at all organizational levels. Track record of improving overall operations and increasing corporate value. Highly creative -and able to multitask- in developing brands and executing B2B and B2C marketing strategies across various printed and digital media (earned and paid media). Forward-thinking, resourceful and effective communicator in English and Spanish.

Rosella Papale

Imagen. The Marketing Agency

Write digital and traditional ad copy. Write social media captions and ad copy. Work with account executives and creatives to develop social media strategies, copy, and content. Write web content for websites and eNewsletters.

Copywriter

Help raise money and find sponsors for events that benefit women in business. Women for Success provides women with a supportive community where they can receive free workshops, tools, resources, mentorship, and small business grants to ensure every woman has a chance to define success on her own terms.

Advisory Board Member and Co-Head of Communications Committee

Art Spark Design Inc.

Work with small businesses to develop brands from scratch (including developing logos, color palette, and written content for a new website and social media accounts). Also, help to improve branded content for previously established websites and social media.

Provide the following services:
•Copywriting 
•Blog writing
•Website content writing
•Email newsletter writing
•Writing and design for brochures and other promotional materials
•Social media consulting
•Brand development/consulting

Director of Branding and Social Media 

Bringing clients 5-star Google-rated online media and digital marketing services. Art Spark Design is Miami Florida’s perfect solution for branding your business and creating an outstanding online presence.

Produce written content and oversee a team of web developers and graphic designers to provide clients with the following services:
•WordPress Website Development
•Copywriting
•Blog writing for SEO
•Website content writing for SEO
•Email newsletter writing
•Writing and design of brochures and other promotional materials
•Social media consulting and management
•Brand development/consulting
•Digital marketing strategy and implementation with a focus on driving organic traffic to websites and social media

CEO & Director of Branding and Social Media

Virtual Mom Collective

Welcome moms to share their stories in order to help others cope better with #thisnewnormal. 

Tasks include:
•Co-hosting events and monthly informational webinars for moms 
•Connecting mom-owned and women-owned businesses with the VMC community
•Creating engagement on social media platforms and groups
•Finding partners that align with our values
•Interviewing female entrepreneurs 
•And more!

Co-Creator

El Autobus 

Managed the community of Saba US' Facebook and Instagram.

Responsibilities included:
•Monotoring the account
•Responding to Direct Messages and Comments about the products or about the content on their social media accounts using the voice of the brand
•Posting to Facebook and Instagram (including Instagram Stories) at pre-assigned dates and times 
•Translating blog posts from Spanish to English post to mysaba.com
•Writing original blog posts based on designated feminine hygiene and health topics for mysaba.com
•Helping develop current and relevant content for social media and blog
•Edited and rewrote content for mysaba.com 
•Edited social media content and verbiage on assets
•Choosing the best-fitting hashtags for social media posts
•Wrote content for webpages
•Engaged in social listening and used calendar to develop content for social media and blog

Skills acquired:
•Learned to work remotely and communicate effectively with a team 
•Managed the inbox and comments in the voice of a brand
•Learned to communicate with customers for a fairly large brand
•Effectively learned and implemented crisis management protocol
•Learned social listening and used calendar to develop content for social media and blog to develop an editorial and posting calendar

Community Manager

Institute for Child & Family Health, Inc.

Managed a caseload of children/adolescents and their parents while learning and implementing new therapeutic techniques and approaches at weekly trainings. Presented cases before peers and supervisors who gave feedback and advice on treatment. 

𝐊𝐞𝐲 𝐈𝐦𝐩𝐚𝐜𝐭 𝐀𝐫𝐞𝐚𝐬:
• Learned to conduct various psychological functional assessments, as well as practiced conducting them 
• Learned about, and practiced, various treatment approaches (i.e., play, cognitive behavioral, and psychodynamic therapy, among others) at weekly trainings and sessions with clients 
• Gained experience in working in a multidisciplinary setting (i.e., coordinated care by communicating with teachers, school counselors, social workers, school staff, and mental health professionals)

Graduate Level Intern

Healthy Connections CMHC

Worked in several clinical and clerical roles. Started with administrative duties, such as, assisting therapists with the completion of biopsychosocials, progress notes, treatment plans/reviews, and other necessary documentation. Promoted to quality assurance for documentation. And finally, promoted to Mental Health Specialist, conducting group and individual therapy for individuals of various ages – children, adolescents, and elderly.

𝐊𝐞𝐲 𝐈𝐦𝐩𝐚𝐜𝐭 𝐀𝐫𝐞𝐚𝐬:
• Developed and implemented processes and procedures for documentation quality control
• Managed outpatient caseload of children and adolescents for individual therapy, as well as ran PHP and IOP groups for elderly and adult clients
• Met with supervisors on a weekly basis
• Maintained communication with clients, family members, and case manager to coordinate care

Mental Health Specialist

North Miami Foundation for Senior Citizens’ Services, Inc

Aided in the development and implementation of the health and wellness program at the foundation. Conducted sessions in clients’ homes, assessing their mental status, psychological functioning, and need for social work/case management/various other at-home services.

𝐊𝐞𝐲 𝐈𝐦𝐩𝐚𝐜𝐭 𝐀𝐫𝐞𝐚𝐬:
• Learned to manage a caseload and keep up with documentation
• Practiced therapeutic techniques 
• Met with supervisors on a weekly basis
• Maintained communication with clients and family members to ensure regular sessions and maintain rapport 
• Coordinated with supervisor to ensure that clients were provided with the resources needed to maintain independent living and/or improve daily functioning

Psychology Trainee

A passionate professional thriving at the intersection of mental health, marketing, and the written word. With a Master's Degree in Clinical Psychology, I've worn multiple hats over the years, including the roles of empathic mental health professional, dedicated mother, and a successful copy and content writer.

My journey has been as eclectic as my therapeutic style—navigating the realms of psychology, motherhood, and marketing with equal zest. My commitment to understanding human behavior has fueled my work in crafting psychology-informed content that captivates audiences. From weaving healing narratives in the therapeutic setting to penning compelling social media captions, web content, and ad copy, I've found that storytelling is a universal language that bridges the gap between the intricacies of the human mind and the diverse landscapes of the marketing sphere.

In a world often confined by "either/or" choices, I firmly believe in embracing the power of "and" in the roles I've chosen—expressly, those of mother, therapist, and wordsmith.

Poised to seamlessly re-enter the world of psychology, I look forward to re-assuming the role of psychotherapist and continuing to make a positive impact on this world one session at a time.

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The Battle

Rosella Papale

Odalys Quevedo

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