HIGGS HUB

• As a Brandketing Strategist, I use branding + marketing to help clients promote their businesses so that they can grow and be successful. I keep the brand’s integrity in all media to guarantee consistency and memorability.
• Developed and executed brand strategy successfully for small businesses, medical practices, and
entrepreneurs in South Florida, also Venezuela, and Brazil.
• Designed email marketing campaigns and email automation strategies -including graphics and copy- to keep client engagement and increase B2C engagement in South Florida.
• Designed -concept, graphic, and copy- advertising pieces to be used in printed media.
• As social media manager, I create content -graphics and copy- with a base strategy of increasing reach and engagement for my clients and positioning them as experts in their field, therefore, growing followers and converting some into clients.
• As a social media consultant, I successfully guided clients to manage social media platforms by themselves and understand insights in the nonprofit and healthcare industry.
• Provided advice regarding the budget for marketing and advertising to optimize resources and accomplish goals.
• Developed and executed communication strategies for my clients, creating content in different formats to be used on social media platforms, youtube, email marketing, marketing collaterals, etc.
•Designed logos, brand applications, and graphics for social media and video. Creation of ready to print
materials, including but not limited to business cards, flyers, brochures, banners, step, and repeat, promotional products, t-shirts, etc.
•Used data analysis to understand consumer behavior. Determining client retention rate, ROI, ROAS, hence, developing strategies and recommendations to increase/improve client retention and loyalty.
• Wrote, proofread, and edited texts for communication strategy in different media.
•Other projects: designed websites and video editor for a podcast.

Founder 

Coral Gables Chamber of Commerce

Director at Board of Directors

Chair for the Membership Committee 

Chair of the Women's Business Network Committee

Women for Success Nonprofit

Advisory Board Member

Co-Chair Communications Committee

Committee Member Women for Success Nonprofit

Networking Maverick, LLC

Committee Member  Networking Maverick

Franchise

• Managed day-to-day operation. Trained and developed a great team with low turnover. I held team meetings periodically to ensure we were all on the same page and discovered what I could do to help them perform with excellence.
• Consulted with customers to assess needs and strategize to propose optimal solutions for their
communication and marketing needs to accomplish their goals.
• Aligned branding and marketing initiatives and sales strategies with client goals to increase B2B and B2C engagement.
• Oversaw each project from beginning to completion, ensuring we kept things on time and within budget. 
• Effectively communicated all project details -verbally and in writing- to the graphic designer/production specialists and the customer service specialist to meet deadlines, delivering high-quality products and excellent customer service.
• Successfully managed two employees, local vendors, and independent contractors.
• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Designed, produced, and installed exterior signage, interior signage, wayfinding signage, vinyl graphics, window graphics, small vehicle graphics, boat graphics, wall graphics, banners, pull up banners, step, and repeats, posters, flags, tents, flyers, postcards, brochures, event programs, stickers, labels, logos, and more.
• Learned all working positions inside my business in case of employees' absence or emergency. I was able to take over their responsibilities, including but not limited to executing customer service, graphic design, production, and installations.

Franchise Owner

BNI Chapter Coral Gables

Growth Coordinator

BNI Chapter Coral Gables 

Event Coordinator

Centro Medico Loira.

Anesthesiologist

Unidad Quirurgica Kerval C.A

Administrative Assistant

Hospital Central IVSS "Dr. Miguel Perez Carreno"

Brandketing Nerd & Strategist with over six years of combined experience in branding, marketing, signs, printing & graphics. She loves to have fun bringing brands to life!

Creative professional based in Miami with an exceptional background in Healthcare, Branding, and Marketing. Proven leader with an engaging demeanor and success working in the most demanding environments. Talented in training and successful mentoring teams and comfortable working with people at all organizational levels. Track record of improving overall operations and increasing corporate value. Highly creative -and able to multitask- in developing brands and executing B2B and B2C marketing strategies across various printed and digital media (earned and paid media). Forward-thinking, resourceful and effective communicator in English and Spanish.

Rosella Papale

Hardy Marketing

I help digital entrepreneurs, startups, and companies who feel overwhelmed by the strategic, creative, and technical aspects of digital marketing. By assessing and consulting for their social media management, content creation, data analytics, website design, funnel building, and campaign strategy, my clientele can focus on what they’re most passionate about... spreading their impact and growing their business!

Digital Marketing Consultant

Sermo

Direct response copywriting to grow physician membership through e-mails, ads, and SEO articles. Long-form copywriting on healthcare and AI articles. Core member of a small team responsible for over 50,000 new physician members yearly.

Healthcare Copywriter

Check six marketing

Consulted on marketing funnels for agency and for agency clients. Primary niche of local service-based business contractors in the USA. Consulted on B2B lead generation and for the agency and B2C lead generation for small business owners.

Marketing Consultant

Blaze Digital Solutions

Crafting high-converting custom e-commerce email and marketing funnels for some of the biggest outdoor brands in the US and Canada. 🏔️🌲🎣

Direct Response Copywriter and Strategist (Outdoor e-comm)

Practice Acceleration

Healthcare Digital Marketing Consultant

Modoma

Built and led a marketing team of 15 in Dallas, Texas. Responsible for the entire marketing strategy and implementation of 4 medical clinics, generating over $25 million annually. Increased new patient generation by 237% to 1200 per month across the 4 locations.

Healthcare Marketing Director

Rose 4 Results, LLC

Digital Marketing Manager

Hirsh Marketing

Digital Marketing Technician

Dentsu Aegis Network

Analyze, moderate, and engage with marketing
content from global brands including: Unilever,
Applebee's, Quiznos, and Sport Chek.

Coordinated within marketing department on
brand campaigns and messaging.

Social Media Manager

The Community Gym

Organized group where I share my training knowledge and program with friends, family, past and future clients.
Utilized Fitbot software to develop and assign scientific workouts for a balanced and strong body.

Virtual Coach and Influencer

AI Marketing Funnels & AI Systems Consultant For E-Comm, Wellness & Agencies

WHAT I DO: I help small businesses, agencies, and entrepreneurs attract, engage, and sell to their ideal clients online with funnels. 

You get 100% unique digital marketing content including ads, emails, lead magnets, social media posts, funnels, webinars, websites, and VSLs. 📈

WHO I WORK WITH: I've spent the last 10 years serving clients including:
🥼Sermo
👩‍💼Forbes
🏃‍♀️Custom Health Centers
📈Dentsu Aegis Network
👫Dr. Vivianna Coles
🏋️Gym Launch
👩‍💻Hirsh Marketing
🧠Integrative Concussion Therapy
💦Le Sweat
🏥Modoma Clinics
🩺Neuropathy Relief Project
🧑‍⚕️Practice Acceleration
💊Prestige Labs
🗣️Simon Sinek Inc.
🏒Sport Chek
🍹Tropical Smoothie Cafe
🧼Unilever

WHAT MAKES ME UNIQUE: I have consulted on marketing strategy for over 2,500+ small businesses, e-comm, and coaching entrepreneurs over the last 10 years. I DO NOT offer a one-size-fits-all strategy or 'templated' content to clients, but instead provide 100% done for you custom, data-driven campaigns pulled from my experiences of working with some of the most successful companies in their respective niches. With me, you will stand out AND reel in a positive ROI predictably without needing to hire a whole army of freelancers.

WHY IT WORKS: The majority of content agencies and providers online merely 'copy and paste' what they see others doing and then significantly upcharge you for it. I refuse to do this, but instead, conduct thorough research of your specific sub-niche, and create (or optimize your current) digital marketing strategy based on data you can easily understand. You'll be able to pivot faster than your competition and attract your perfect patients / customers without being spammy or shady. In fact, they won't be able to get enough of the killer content you'll be sending their way, resulting in a positive ROI on your marketing campaigns.

SERVICES I PROVIDE (Design & Copy):
Ads (videos & images for FB/IG/LI/Tok/YT)
Ebooks
Emails
Lead Magnets
Organic Social Media Posts
Sales Funnels / Landing Pages
SMS / Text sequences
Video Sales Letters
Webinars
Websites

READY TO TALK? 
Connect with me here on LinkedIn or visit me online at www.hardymarketing.biz

Justin Hardy

I dissected 50+ high-converting funnels.

10 steps that separate $10k from $1M funnels:

Most funnels fail in the first 3 seconds.

Not because of bad products.
Because they miss the fundamentals.

The funnel king and Charlie mapped out what actually works:

Step 1: Hero Banner

Your headline makes ONE promise.
Not three. Not "we do everything."

One transformation they desperately want.

Subheadline reveals your unique vehicle.
How you deliver that promise differently.

CTA should speak to value, not action.
"Get Your Custom Strategy" beats "Click Here."

Step 2: Social Proof Bar

Awards, logos, results, reviews.
Stack your most impressive work.

But here's what most miss:

Specificity beats quantity.
"Featured in Forbes" < "Our Method Featured in Forbes"

Step 3: Audience Call Out

Stop describing demographics.
Start reading their minds.

List their exact thoughts:
↳ "I've tried everything"
↳ "Nothing seems to work for me"
↳ "Maybe I'm just not cut out for this"

Use their language. Not yours.

Step 4: Introduce Your Solution

Don't jump straight to features.
Tease the possibility first.

"There's a new way"
"What if you could"
"Imagine having."

Lead with transformation benefits.
Then highlight what makes you different.

Step 5: Show Expertise

Why should they trust YOU?

Not your credentials.
Your shortcut to their success.

"After helping 500+ founders, I discovered..."
"My 10 years in X taught me this one thing..."

Experience that directly benefits them.

Step 6: Full Offer Stack

3D render everything they get.
Make it tangible, visual and real.

Each element of your offer:
↳ What it is
↳ What it does
↳ Why they need it

Add scarcity and urgency that's genuine.
Not fake timers. Real constraints.

Step 7: Future Pacing

Paint their life after transformation.

Not features. Feelings.
Not process. Outcomes.

"Wake up to"
"Finally have"
"Never worry about"

Sell the destination, not the flight.

Step 8: Testimonials

Full name + title + company.
Video beats text. Text beats nothing.

The more specific, the more believable.
"Increased revenue 47% in 6 weeks" > "Great results!"

Stack them. Overwhelm objections with proof.

Step 9: FAQs

Every unspoken objection lives here.

Accordion-style for skimmability.
SEO keywords for discoverability.

Answer what they're really thinking:

"Is this another..."
"What if I don't have time..."
"How is this different from..."

Step 10: Final CTA + P.S.

Summarise the entire offer in 2 sentences.
Remind them what they're getting.

Big, bold CTA with movement.
Video background or subtle animation.

P.S. adds one final nudge.
Bonus, urgency, or transformation reminder.

That's the anatomy.

Your funnel is your 24/7 salesperson.
Build it right. Watch it convert.

Which element is your funnel missing?

Save this blueprint. Test it on your funnel.

Repost ♻️ this to help fellow marketers.



#digitalmarketing #funnelmarketing #funnels #marketing

AI Marketing Funnels & AI Systems Consultant For Startups, Small Biz & Agencies

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Rosella Papale

Justin Hardy

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