HIGGS HUB

• As a Brandketing Strategist, I use branding + marketing to help clients promote their businesses so that they can grow and be successful. I keep the brand’s integrity in all media to guarantee consistency and memorability.
• Developed and executed brand strategy successfully for small businesses, medical practices, and
entrepreneurs in South Florida, also Venezuela, and Brazil.
• Designed email marketing campaigns and email automation strategies -including graphics and copy- to keep client engagement and increase B2C engagement in South Florida.
• Designed -concept, graphic, and copy- advertising pieces to be used in printed media.
• As social media manager, I create content -graphics and copy- with a base strategy of increasing reach and engagement for my clients and positioning them as experts in their field, therefore, growing followers and converting some into clients.
• As a social media consultant, I successfully guided clients to manage social media platforms by themselves and understand insights in the nonprofit and healthcare industry.
• Provided advice regarding the budget for marketing and advertising to optimize resources and accomplish goals.
• Developed and executed communication strategies for my clients, creating content in different formats to be used on social media platforms, youtube, email marketing, marketing collaterals, etc.
•Designed logos, brand applications, and graphics for social media and video. Creation of ready to print
materials, including but not limited to business cards, flyers, brochures, banners, step, and repeat, promotional products, t-shirts, etc.
•Used data analysis to understand consumer behavior. Determining client retention rate, ROI, ROAS, hence, developing strategies and recommendations to increase/improve client retention and loyalty.
• Wrote, proofread, and edited texts for communication strategy in different media.
•Other projects: designed websites and video editor for a podcast.

Founder 

Coral Gables Chamber of Commerce

Director at Board of Directors

Chair for the Membership Committee 

Chair of the Women's Business Network Committee

Women for Success Nonprofit

Advisory Board Member

Co-Chair Communications Committee

Committee Member Women for Success Nonprofit

Networking Maverick, LLC

Committee Member  Networking Maverick

Franchise

• Managed day-to-day operation. Trained and developed a great team with low turnover. I held team meetings periodically to ensure we were all on the same page and discovered what I could do to help them perform with excellence.
• Consulted with customers to assess needs and strategize to propose optimal solutions for their
communication and marketing needs to accomplish their goals.
• Aligned branding and marketing initiatives and sales strategies with client goals to increase B2B and B2C engagement.
• Oversaw each project from beginning to completion, ensuring we kept things on time and within budget. 
• Effectively communicated all project details -verbally and in writing- to the graphic designer/production specialists and the customer service specialist to meet deadlines, delivering high-quality products and excellent customer service.
• Successfully managed two employees, local vendors, and independent contractors.
• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Designed, produced, and installed exterior signage, interior signage, wayfinding signage, vinyl graphics, window graphics, small vehicle graphics, boat graphics, wall graphics, banners, pull up banners, step, and repeats, posters, flags, tents, flyers, postcards, brochures, event programs, stickers, labels, logos, and more.
• Learned all working positions inside my business in case of employees' absence or emergency. I was able to take over their responsibilities, including but not limited to executing customer service, graphic design, production, and installations.

Franchise Owner

BNI Chapter Coral Gables

Growth Coordinator

BNI Chapter Coral Gables 

Event Coordinator

Centro Medico Loira.

Anesthesiologist

Unidad Quirurgica Kerval C.A

Administrative Assistant

Hospital Central IVSS "Dr. Miguel Perez Carreno"

Brandketing Nerd & Strategist with over six years of combined experience in branding, marketing, signs, printing & graphics. She loves to have fun bringing brands to life!

Creative professional based in Miami with an exceptional background in Healthcare, Branding, and Marketing. Proven leader with an engaging demeanor and success working in the most demanding environments. Talented in training and successful mentoring teams and comfortable working with people at all organizational levels. Track record of improving overall operations and increasing corporate value. Highly creative -and able to multitask- in developing brands and executing B2B and B2C marketing strategies across various printed and digital media (earned and paid media). Forward-thinking, resourceful and effective communicator in English and Spanish.

Rosella Papale

Abacustel Communications, Inc.

Abacustel Communications provides communication solutions to small & medium businesses in South Florida since 2007; a complete array of solutions including but not limited to
- unified communications (voice, data, wireless, video conference, security, mobility)
- hosted PBX (Phone Systems)
- smart wireless networks for small and medium developments (up to 1,000 users)
- local & long distance telephone services
- competed broadband Internet (wired and wireless)
- structured cabling (voice, data, surveillance, video)
- survey, evaluation and consulting of current solutions in use.

Founder and President

BNI Global

Chapter Success Coach

Several-Companies

As a sub-contractor of South Florida's telecom companies (Phone R Us, Inc.; Galaxy Telecom Services, Inc), dealing basically with installation and maintenance services to hospitality industry's Clients: MITEL, Hitachi, Panasonic, Vodavi PBX/key systems, voice & data cabling, phone and voice mail systems setting-up, wireless LANs installing, T1 lines, etc.

Sub-Contract

Supra Telecommunications and Information Systems

As Number Administrator, requested to NANPA and NPA (NeuStar) new public numbering resources as area codes (NPA), thousands-blocks (NXX-X) codes, signaling points (SS#7), LRNs, etc., and controlled the availability of these resources in the company. Administered LERG Routing Guide DB: monthly updates and queries to support other departments (Provisioning, IT).

Numbering Plan Resources Manager

Aló Comunicaciones, S.A.

Manager of National Network Operation Center (NOC): led a team of up to 18 engineers responsible for the overall operation and maintenance of national network (transmission, data and switching).  Supervised network maintenance’s contracts with equipment makers, installers and other suppliers.  Managed integrations and updates of new equipment and nodes.  Coordinated interconnections and operation-maintenance procedures with national and international carriers.

Network Operations Center (NOC) Manager

Payma Móviles, S.A.

Commercial-Technical Specialist of leading telecommunications products and services distributor for the SME an SOHO markets (Netcom & Alcatel PBXs, customers lines, 800 services, CPEs, corporative data links, private billing systems). Provided technical and commercial support to associated distributors.

Commercial-Technical Specialist

Producline, S.L.

Technical manager for enterprise resource planning software development company.  Developed estimates and supervised installations.  Trained clients on the use of network operating systems (Novell Netware 4.0).

Technical Manager

Empresa de Telecomunicaciones de Cuba, S.A.

Led a team of four technicians in the supervision and maintenance of the national transmission network based on radio and coaxial cable and utilizing analogical and digital technologies.  Provided technical support to key accounts.

Network Operations Engineer

Telecommunication engineer, with education from top-world business school (Instituto de Empresa, Spain), working in the telecommunications arena for over 25 years, from high-tech roles (NOCs), to executive accounts manager and management roles.

   Today, involved with Abacustel Communications Inc. project, as president, helping to small and medium business in Florida, USA to develop and mantain telecom infraestructures (smart-wireless, security, cloud solutions, networking, telephone systems, carrier services) to support their business.

Specialties: telephony (legacy, VoIP, on-site, on-cloud), networking, RFPs, proposals presentation, team leader, supervisor, sales, distributors and resellers relations

taplio

The Battle

Rosella Papale

Abilio Gonzalez

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?