Midjourney Mastery for Marketers | Helping You Leverage AI in Your Business | Ai + ROI |

Rory Flynn

Systematiq Ai

Operationalizing common AI tools for businesses and marketing teams. 

By injecting AI into workflows, we have amplified productivity & impact, streamlined finances, and revolutionized client experience and communication. 

Former Ecomm/Email Marketing guy who helped 100+ clients increase their production from email & sms marketing to the tune of $100M+ in sales.

Wtf do we do?:
➡️ Private 1:1 Midjourney Training.
➡️ Corporate Midjourney Training.
➡️ DFY Ai Creative Services.
➡️ Virtual Webinars.
➡️ Public Speaking.

Founder

Midjourney : Fast Hours

Midjourney Podcast, Tips, Tutorials, Predictions, and Banter with Drew Brucker & Rory Flynn

🎙️The first and only podcast for Midjourney degenerates

Join Rory and Drew as they share invaluable tips, clever tricks, and in-depth tutorials. Each week, they explore how Midjourney is reshaping the creative landscape all while keeping the banter nerdier than a Star Trek convention.

𝘞𝘢𝘳𝘯𝘪𝘯𝘨: 𝘔𝘢𝘺 𝘤𝘢𝘶𝘴𝘦 𝘴𝘦𝘷𝘦𝘳𝘦 𝘍𝘖𝘔𝘖 𝘢𝘯𝘥 𝘶𝘯𝘤𝘰𝘯𝘵𝘳𝘰𝘭𝘭𝘢𝘣𝘭𝘦 𝘶𝘳𝘨𝘦𝘴 𝘵𝘰 𝘱𝘳𝘰𝘮𝘱𝘵.

Co Host

Studio Grow

Business Development Specialist

Tetra Marketing

Head of Client Acquisition

Esquared Fitness

Manage the full sales life-cycle for international start-up, from the creation of relationships to the closure of deals and ongoing client relationship management. Build relationships with NYC's best and most prestigious fitness studios to integrate Esquared's third-party booking platform into their existing API. Manage a contingent of micro-influencers and deploy according to specific growth and marketing initiatives, while developing content strategies for Esquared's USA launch.

Partnership Development

Matthew Berry's Fantasy Life 

Fully develop and execute digital merchandising strategy across multiple platforms including Amazon, Shopify, and the brand’s website using a content-centric approach to drive traffic. Work intrinsically on the Amazon seller platform to manage inventory, create and implement effectively targeted ad campaigns, and develop visual merchandising assets to increase sales.

Digital Marketing & Brand Strategist 

Corridor Services, Inc.

Manage the full sales life-cycle for NYC start-up, from creation and delivery of client presentations, to closure of deals and ongoing client relationship management. Build relationships with NYC cultural institutions to implement Corridor's subscriber growth strategies, with a primary focus on institutional partnership agreements. Develop Corridor’s organizational tone of voice through oversight of social media platforms, as well as creating SEO rich content campaigns.

Partnership Development 

Bethenny Frankel

• Work directly with CEO to achieve missions and goals of both the Skinnygirl and Bethenny Frankel brands.

• Direct overarching strategy of Skinnygirl brand and proactively pursue new business development opportunities with prospective manufacturers, retailers, and strategic partners.

• Spearhead the entire sales process from conception to completion including prospecting and new lead generation, negotiating deal terms, executing agreements, managing product approvals, overseeing product launches, and evaluating sales performance.

• Led the Skinnygirl brand licensing program to (6) straight quarters of incremental royalty growth

• Developed and maintained key partnerships with first-in-class companies like ConAgra, Arizona, & Smithfield.

• Manage marketing operations, identifying opportunities to increase the visibility and profile of the Skinnygirl brand.

• Guide the social media strategy: manage the Skinnygirl brand and Bethenny’s digital agency and develop editorial calendar with engaging content enabling growth of community. 

• Developed and implemented a growth strategy for Bethenny Frankel's Instagram channel growing her Instagram following over 52% from 900k to 1.4 Million in a year's time.

• Crafted retail-specific and geo-targeted digital marketing campaigns for national retail partners such as Walmart, Jet.com, and Sam’s Club.

• Manage day-to-day operations of public relations and engage with media contacts, negotiate press coverage and placement, and secure publicity for Skinnygirl and Bethenny.

• Actively strategized and executed integrated marketing opportunities for the Skinnygirl brand within Bravo’s Real Housewives of New York, ABC’s Shark Tank, and Bethenny’s press appearances and speaking engagements.  

• Coordinate with Finance team on royalty collection to ensure timely payment from all relevant parties.

Brand Director

The Wildflower Group

• Develop licensing, marketing/branding, and promotional initiatives for major clients such as Girl  
Scouts of the USA,Rodale Publishing (Men’s Health Magazine, Women’s Health Magazine,   Prevention, Runner’s World, Bicycling Magazine), & Campari USA (Campari, Wild Turkey Bourbon,
Cabo Wabo Tequila, Wild Turkey American Honey, Cinzano, Skyy Vodka). 
• Create and deliver sales presentations to attract perspective clients, licensees, and manufacturers. 
• Responsible for designing TWG’s visual assets for external marketing strategies. 
• Oversee the creative direction and strategies of TWG, including website and design. 
• Actively manage TWG’s social integration (social strategy, creative development, execution)

Sales & Marketing Manager

• Created, maintained, and updated the TWG internal communication database
• Assisted in the product development process from inception to completion
• Provided weekly, quarterly, and annual reports for appropriate clients
• Coordinated daily, weekly, and monthly organizational calendar
• Organized daily correspondence between agency and clients by planning and scheduling meetings and responding to both internal and external inquiries

Licensing Coordinator

CBS Sports Network

• Created sales and marketing initiatives to attract cable service providers to launch CBS Sports
  Network
• Collaborated directly with Vice President of Marketing to establish sales goals and detailed strategies
• Created comparative analysis reports on major service providers such as DISH and DirecTV

Distribution Intern

Midjourney Mastery for Marketers || Operational Ai Training for Creative + Marketing Teams || Helping You Find Practical Usage of Ai in Your Business || AdWorld Pro Speaker

Do less, create more, and increase ROI with AI.

AI is here...it’s evolving…and it’s not slowing down...BUT 

You don’t have the time to learn.
You don’t know how to harness it’s power.
And you don’t know how to leverage it in YOUR business.

That’s where WE come in.

We teach you...

How to use Ai in your business.

So you can... 

Do less...create more...and increase ROI with AI.

Wtf do we do?:
➡️ Corporate Training + Workshops.
➡️ Virtual Webinars.
➡️ Public Speaking.
➡️ Done-For-You Creative Services.

How We Work:
➡️ First we chat...so we can identify how you're using AI and where it can be leveraged.

➡️ Then, we'll build a custom plan tailored to your team and needs.

➡️ Then, we put everything into motion.

Let's chat.

Nano Banana Pro → Performance Tuning Cars.

Asked it to "pimp this ride"...it listened.

Testing NBP’s creativity + consistency.

(Img Workflow IN COMMENTS) 

PROCESS: 
01. Upload car image.
02. Ask for performance + style upgrades
03. Generate multiple angles
04. Ask for lifestyle images.
05. Animate first/last frame with Veo3.1
03. Stitch together.

TOOLS:
+ Workflow: Weavy
+ Img Gen: Nano Banana Pro
+ Vid Gen: Veo 3.1
+ Upscale + FPS Inc: Topaz
+ Music Gen: Suno

EX NANO PROMPT:
Keep the Subaru WRX in the exact position, perspective, and placement in the white studio environment. Modify the car to upgrade it - Making rally racing performance modifications with a wide body kit . Take it an extreme level of detail and craft. Label each performance modification you make to the exterior of the car to create a technical diagram. Upgrade the exterior branding and paint to represent Red Bull. Immaculately design the exterior making it a branding masterpiece of creativity mixed with bold expression. 
Design the infographic to be luxurious and sleek and branding. Be creative and intentional - the World Rally Championship is on the line.

EX VEO 3.1 PROMPT:
The car slowly transforms and morphs from top to bottom. As it settles, thin gold technical contour lines gradually draw themselves across the body, tracing the widebody kit, roof scoop, LED pods, skid plate, wing, gravel tires. Then simple gold text labels fade in beside each feature. Motion is smooth, precise, and graphic, like a premium 3D motion-design transition from stock → rally spec.

QUICK THOUGHTS:
+ Nano Pro is really powerful 
+ A significant consistency upgrade
+ 4k outputs also help consistency
+ Typically, upscaling loses fine details 
+ If you’re using keyframes…
+ You need img-consist. to avoid morphing
+ Veo3.1 can do some fun transitions
+ Prompting is more focused on trans. Motion.
+ Vs actual subject motion.

Again, not perfect…still micro issues. 
If you look close...you’ll find a ton.
Products/objects with less detail are easier.

Have fun.

#weavy #nanobanana #google #veo3 #ai #innovation

Rory  Flynn

AI Workflows for Marketers || Ai Workshops for Creative + Marketing Teams || Ai Keynote Speaker || Helping You Find Practical Usage of Ai in Your Business

Let’s rebuild Higgsfield’s Chrome Extension.

And UPGRADE it with Weavy.

(Full workflow link in COMMENTS).

PROCESS:
1. Use Higgsfield's chrome extension
2. Extract prompt in Higgsfield Soul
3. Build prompt formula in GPT
4. Build Weavy workflow 
5. Test multiple image gens with 1 click.

HF’ CHROM EXTENSION:
+ Their extension allows you to…
+ Take any image on the internet
+ And create a “replicate” in HF Soul.
+ It’s essentially a system prompt w an img ref
+ The images will not be 1:1 
+ But it’s a way to break down aesthetic

UPGRADES:
+ Instead of getting (4) HF outputs
+ We’ll get 7 outputs from diff generators
+ Utilizing the same prompt structure as HF
+ Building in Weavy..means more options 

QUICK THOUGHTS:
+ The system prompt is most important
+ It will scan + analyze the input image
+ Create a structured prompt for that img
+ Run that prompt to (7) img generators.
+ So you can test different options

CONTEXT:
+ I don’t like to recreate real images.
+ I like to break them down into pieces
+ So I can learn different tokens/visual aesthetics
+ I wouldn’t use this for any professional project
+ But if you like an aesthetic / art-direction
+ It’s a great tool to understand things like…
+ Composition/Lighting/Perspectives/etc

Also, Higgsfield has been annoying lately.

So we’ll just mimic one of their products.

Have fun.

#midjourney #weavy #google #ai #innovation

(1) Image → (18) Angles → (1) Click.

Weavy + Qwen Edit Multi-Angle.

No prompt necessary.

It’s not perfect…but interesting.

(Full workflow in COMMENTS)

PROCESS:
01. Import Qwen Edit Multiview LORA from Replicate. 
02. Add an input node + upload image.
03. Duplicate a bunch of Qwen nodes
04. Vary angles and perspectives. 
05. Generate.

QWEN EDIT MULTIVIEW LORA:
+ Allows you edit a single image
+ And change perspective 
+ With rotation or camera tilt

QWEN QUICK THOUGHTS:
+ This is good for quick changes
+ Rather than major changes 
+ You will lose resolution quality with Qwen
+ Typically outputs at 720p
+ Needs upscaling after the fact.
+ Will have minor errors with product 
+ But it offers more control of composition
+ Seems to be better with characters 
+ Gen time is very fast 

WORKFLOW THOUGHTS:
+ Love to build these micro tools
+ Test the scaling capabilities
+ And see if this is something practical
+ It’s a better solution that text prompting
+ The image editor tools for micro angle changes
+ Or different perspective outcomes
+ It’s more straight-forward control

This is a not a perfect solution. 

But it’s where the tech is heading re. control. 

Have fun.

#weavy #innovation #ai #midjourney #qwen

Harry Maule

Freelance Copywriter | Content Writer For Hire at Harry Maule

Freelance Copywriter

Redis

Create engaging ebooks that push leads further down the funnel. Write SEO-optimised content with targeted keywords to rank on Google and generate traffic. 

Provide conversion-optimized emails that converts leads into paying customers. 

Case study: https://www.harrymaule.com/case-studies/redis-labs/

Samples:
https://redis.com/docs/why-you-need-real-time-session-stores-to-maximize-engagement/
https://redis.com/blog/detecting-fraud-and-securing-financial-data-with-a-real-time-database/

Copywriter/Content Writer, Independent Contractor

Yard

My ability to manage multiple projects relating to the three major components of SEO has helped to define my role at Yard as a competent and reliable team player. As a result, my role has gone beyond just the responsibilities surrounding technical SEO and into content creation and outreach. These include:
•	Performing technical audits for large corporations, such as Sage.
•	Compiling weekly and monthly SEO reports for prestigious clients including Sainsbury’s Bank, Rox Diamonds & Thrills, Sage, Watermans.
•	Working closely with Head of Tech SEO to identify and improve technical issues through pin-point data analysis.
•	Planning and executing successful link-building campaigns.
•	Identifying both on-page and technical issues with clients’ websites.
•	Writing in-depth articles & guest blogs.
•	Manager of the Yard blog.

Technical SEO Executive 

Boyd Digital

Working at one of the biggest digital agencies in Scotland, I was given a number of responsibilities to help strengthen the online presence of big-name clients through both on-page and off-page SEO. My work entailed creating content for clients that were able to communicate with customers appropriately through text as well as tuning the language to help improve Google rankings. Some of the clients that I worked for include:

-	London Sock Company
-	Groupon
-	Mark Warner 
-	Pearlfisher
-	Goodwin Corporate Lawyers

SEO Specialist

SB Live Media

My time at SB Live Media entailed a number of responsibilities, many of which were technical. Sophisticated SEO software was used to help critique the quality of websites in addition to implementing action to eradicate any underlying technical faults. Experience in handling key software including Google Analytics, SEM Rush, Screaming Frog and Hrefs.

Digital Marketing Specialist

ILA is recognised as one of the leading English schools in Vietnam. During my time there I taught classes of all levels and ages, from 5-7 year olds, to teenagers, all the way to adults. Teaching English furthered my understanding of the complexities of the English language as well as developing my writing skills. Working in a developing country where there is a stark difference in work culture posed many challenges to me, such as having to be more innovative when communicating with people to overcome the language barrier. This experience forced me to venture outside my comfort zone since certain personal qualities, such as independence, were challenged but it has ultimately resulted in me in becoming more adaptable.

English Teacher

Email List Manager | Email Copywriter | Content Marketing Writer |

Hey, good to see you're on my page 👋 

I'm a B2B growth marketer who optimizes specific marketing funnel elements to help clients generate revenue. 

I've been in digital marketing for nearly a decade now. I've built a set of raw marketing skills, using them to help businesses grow by generating and converting cold traffic into paying customers. 

These include:
- Lead generation
- SEO content optimization
- Conversion copywriting

As a business owner, everything boils down to sales. 

Working with me, I will help you create a powerful digital ecosystem that nurtures leads down the funnel. 

Check out my website for an insight into my background, portfolio, testimonials, and expertise. 

Email: info@harrymaule.com

Probably the strongest piece of content I’ve produced in my career.

I just finished authoring a new whitepaper for Mole Street on one of the most impactful decisions a business can make today: knowing when to move off a legacy CMS and replatform to HubSpot's Content Hub.

If your website is slow to update…
If content changes require tickets and dev cycles…
If your marketing, sales, and customer data aren’t speaking to each other…

Then the CMS sitting underneath your business is costing you far more than you think. I know this. I've done the research and it's all in this whitepaper. 

It’s backed by insights from McKinsey, Gartner, Deloitte, PwC, and more.

And it includes contributions from the GM and VP of Product for HubSpot’s Marketing Hub.

Download it to discover:
- 𝐓𝐡𝐞 𝐫𝐞𝐚𝐥 𝐜𝐨𝐬𝐭 𝐨𝐟 𝐬𝐭𝐚𝐲𝐢𝐧𝐠 𝐨𝐧 𝐨𝐮𝐭𝐝𝐚𝐭𝐞𝐝 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 including the impact on budget, execution velocity, and customer experience.
- 𝐀 𝐜𝐥𝐞𝐚𝐫 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 to determine whether HubSpot’s Content Hub aligns with your organization’s structure, scale, and growth model.
- 𝐓𝐡𝐞 4 𝐜𝐨𝐫𝐞 𝐑𝐎𝐈 𝐝𝐫𝐢𝐯𝐞𝐫𝐬 𝐨𝐟 𝐫𝐞𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐢𝐧𝐠 where the savings come from, where the gains show up, and how to quantify the upside.

Give it a read and let me know what you think!

Link in the comments 👇 #HubSpot #HubSpotContentHub #CMS

Growth Marketer | Conversion Copy | Full Stack Marketer

When to Replace Your Legacy CMS with HubSpot's Content Hub

Spending money on ads is a death sentence for many B2B tech companies.
Ads aren’t the silver bullet for getting more leads.
You’d never pour water into a sieve and expect it to hold the liquid.

Yet that’s exactly what most companies do when they pour ad traffic into a leaky funnel. 

You need to start by identifying where the bottlenecks are in your funnel:

- If traffic lands on your homepage and bounce rate is high → you have a 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐩𝐫𝐨𝐛𝐥𝐞𝐦.
- If your lead magnet isn’t converting → you have a 𝐯𝐚𝐥𝐮𝐞 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐩𝐫𝐨𝐛𝐥𝐞𝐦.
- If your email sequences are being ignored → you have a 𝐧𝐮𝐫𝐭𝐮𝐫𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦.
- If your SQLs are ghosting your sales team → you have a 𝐡𝐚𝐧𝐝𝐨𝐟𝐟 𝐩𝐫𝐨𝐛𝐥𝐞𝐦.
- If your ads get clicks but no conversions → you have a 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦.

Before you spend another dollar on ads, do this:
 1️⃣ Map your entire buyer journey 
 2️⃣ Identify where the biggest drop-off happens.
 3️⃣ Fix that one leak.

Do that, and you’ll increase your conversion rate without increasing your ad spend.

I promise. 

#B2Bmarketing #GrowthMarketing

Imagine increasing your lead-to-meeting rate without touching your ads, your copy, or your budget.

This can absolutely happen. 

How?

Use your email to create tailored sequences that directly address your prospect’s needs. 
I bet that your email nurture sequence is the most underrated part of your funnel. 

It’s where leads warm up, build trust, and decide whether you’re worth their time.

Here’s an example of a 5 step sequence.

𝐄𝐦𝐚𝐢𝐥 1: 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 𝐭𝐡𝐞 𝐋𝐞𝐚𝐝 𝐌𝐚𝐠𝐧𝐞𝐭 + 𝐐𝐮𝐢𝐜𝐤 𝐖𝐢𝐧
- Give them the asset and a one-step action they can implement today to see an immediate lift.
𝐑𝐨𝐥𝐞: Activation — builds early momentum and establishes immediate value.

𝐄𝐦𝐚𝐢𝐥 2: 𝐒𝐡𝐚𝐫𝐞 𝐚 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲
- Show how a similar company solved the same problem and achieved a measurable result.
𝐑𝐨𝐥𝐞: Social Proof — reinforces credibility and reduces skepticism.

𝐄𝐦𝐚𝐢𝐥 3: 𝐀𝐝𝐝𝐫𝐞𝐬𝐬 𝐭𝐡𝐞 𝐍𝐮𝐦𝐛𝐞𝐫 𝐎𝐧𝐞 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧
- Tackle the biggest hesitation you hear on sales calls and demonstrate how others overcame it.
𝐑𝐨𝐥𝐞: Objection Handling — removes friction and clears the path to a meeting.

𝐄𝐦𝐚𝐢𝐥 4: 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐚 𝐇𝐢𝐠𝐡-𝐕𝐚𝐥𝐮𝐞 𝐓𝐨𝐨𝐥
- Share a template, checklist, or framework they can use immediately to improve their funnel.
𝐑𝐨𝐥𝐞: Value Expansion — deepens trust by giving them a useful asset upfront.

𝐄𝐦𝐚𝐢𝐥 5: 𝐎𝐟𝐟𝐞𝐫 𝐚 𝐁𝐞𝐬𝐩𝐨𝐤𝐞 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧
- Invite them to a short, personalized consultation focused on diagnosing their funnel gaps.
𝐑𝐨𝐥𝐞: Conversion Catalyst — creates a clear next step for warm, qualified leads.

Stop trying to fix your funnel by driving more traffic.
Start by improving how you nurture the leads you already have.

#B2BMarketing #GrowthMarketing #B2BTech

What if I told you that right now, in this very moment of time you DON’T need more traffic?

Sounds counterintuitive right?

Most teams assume more traffic = more conversions.
But if your funnel is leaking, more traffic just means more waste.

You need to know if your funnel is broken. 
Otherwise, you’ll burn a hell of a lot cash on ads with a dismal ROI. 

So how do you know if your funnel is healthy?
Start by benchmarking your key assets:

𝐇𝐨𝐦𝐞𝐩𝐚𝐠𝐞 𝐁𝐨𝐮𝐧𝐜𝐞 𝐑𝐚𝐭𝐞: under 55% = strong
𝐇𝐨𝐦𝐞𝐩𝐚𝐠𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞: 5%+
𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞: 5%+ = strong
𝐕𝐢𝐬𝐢𝐭𝐨𝐫 → 𝐋𝐞𝐚𝐝: 2–3% = good 
𝐋𝐞𝐚𝐝 → 𝐌𝐐𝐋: 42%+ = strong
𝐌𝐐𝐋 → 𝐒𝐐𝐋: 39%+ = strong
𝐃𝐞𝐦𝐨 → 𝐌𝐞𝐞𝐭𝐢𝐧𝐠: 60%+ = strong

These are metrics on the high end and contribute to an optimized funnel that can generate a TONNE of leads. 

At this point, you should ABSOLUTELY pour traffic into your funnel. 

But here’s the crux: most funnels aren’t ready.
They have bottlenecks, drop-offs, or messaging gaps that need attention first.

They’re your low-hanging fruit and optimizing them will do more for your pipeline than any ads campaign ever could. 

#B2BMarketing #B2BTech #MarketingFunnel

Here is an AI prompt that will help you create tailored messaging that directly addresses your prospects' pain points.

You can use it to analyze your sales calls and uncover the challenges your clients are actually facing. This will make the copywriting process a hell of a lot easier. 

Using this prompt, I’ve been able to:
 • Save hours of manual analysis
 • Spot patterns I would have otherwise missed
 • Turn distilled insights into highly targeted copy

You can create laser-focused messaging that mirrors the exact frustrations, goals, and emotional drivers of your target audience.

I’ve included a carousel to show you exactly what the output looks like.

Just for context, this is a mock client example (not a real company) to show you what you can expect when you run your own transcript through the prompt.

One more thing…

I use Manus instead of ChatGPT because it will analyze every single word in your sales calls. ChatGPT skims over sections to save on usage. 

Prompt in comments below 👇 

#B2BMarketResearch #B2BMarketing

LinedIn Prompt to Identify Pain Points

There’s a huge blunder many B2B companies make and it shuts out leads at the front door.
A visitor lands on your homepage.

The copy is strong. It’s clear, value-driven, and tied to real outcomes.
Your social proof is grand.
Your layout is conversion-friendly.

But here’s your blunder:
Your ONLY call to action is “Book a Consultation.”

For 90% of your visitors, that’s way too high-commitment.

They’re interested. But they’re not ready to talk to a salesperson.
They want to learn more.
They want to build trust.
They want to see if you’re actually the right fit.

But you force them into a binary choice:
Book now… or leave.

And as you'd expect, they leave. 
And you lose a potential customer who would have converted in 3–6 months with proper nurture. 𝘕𝘰 𝘣𝘶𝘦𝘯𝘰. 

Use lead magnets to engage with interested visitors before they disappear.

You can use:
 • Newsletter sign-ups
 • Whitepapers
 • ROI calculators
 • Case study deep dives
 • Benchmark reports
 • Templates and checklists

Small commitments lead to big conversions.

Your job isn’t to push the sale. It’s to guide the relationship.

It really boils down to this:
Most buyers won’t book a call today.
But they will convert if you give them a path to stay connected.

You need to cater to visitors at all stages of the journey. Not just the ones ready to talk to sales.

#B2BMarketing #GrowthMarketing

If you don’t understand cold traffic, your ads and conversions will fail.
And as you pay for every click, your CAC will quietly balloon 3–5x in the background.

Failing to convert cold traffic is expensive and frustrating as hell. 
𝘌𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 when you do it with paid ads - there are fewer faster ways to burn through cash. 

Here’s the breakdown of what I see too often:
1. Create an ad to generate cold traffic
2. Send that traffic to a high-friction homepage
3. Ask visitors to “Sign up” or “Book a call”
4. Visitors bounce. They’re not ready to commit
5. Conversions drop, CAC rises
6. Budget gets wasted on leads that never warm up
7. Team assumes the ad isn’t working
8. Real issue? The funnel isn’t built for cold traffic

Here’s the thing:
Cold traffic doesn’t know your brand. They’re not ready to hop on a sales call.
Instead, you need to send them to a landing page with low-commitment CTAs that deliver real value upfront.

Think ROI calculators. Whitepapers. Guides. Checklists. 
Anything that solves a specific pain point fast.

Offer free value, get them into your funnel, and then nurture through email.

Your conversions will increase. 
CAC will decrease. 
And you’ll generate more revenue. 

#B2BMarketing #Ads

taplio

The Battle

Rory Flynn

Harry Maule

Followers

Posts

Engagements

Likes

Performance ScoreRory Flynn's LinkedIn Performance

Performance ScoreHarry Maule's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rory Flynn

Harry Maule

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rory Flynn's LinkedIn Performance

Performance ScoreHarry Maule's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRory Flynn's LinkedIn Performance