Ronnie Parsons

Most solo founders don't build a business.
They build themselves a demanding job with great revenue.

Not because they lack discipline or delegation skills.
But because their business is architecturally designed to depend on them.

And for solo founders building with AI, this gap is becoming obvious.

You see what's possible, but your experiments aren't turning into systems that compound.

This isn't a productivity problem.
It's a systems architecture problem.

And for the first time in history, there's an alternative.

The economic equation flipped:
1. AI crossed the synthesis threshold: systems can now amplify human expertise
2. No-code democratized building: solo founders can now ship without dedicated teams
3. Integration infrastructure enabled true orchestration: intelligent workflows can now run end-to-end, autonomously

Building autonomous systems now costs less than staying operationally capped.

I lived this shift. Three years ago, I was working 60+ hours/week with zero strategic capacity. I had to turn down a partnership opportunity because I literally didn't have the bandwidth.

That moment forced me to ask: "How do I build systems that sense, think, and act without me?"

The answer became the Autonomous Business Blueprint™—the framework for solo founders who want to build at team scale without the headcount.

Today I help solo founders make the same transformation:
From founder-dependent operations → to operating at team scale, solo.

👇 Two ways I can help you get started:

MIGHTY AI LAB — Community & Implementation
Join solo founders building autonomous systems alongside peers. DIY implementation with expert frameworks, weekly workshops, and 60+ ready-to-deploy automation assets.
→ https://mightyailab.com

MODE LAB — Done-With-You Consulting  
Get personalized implementation support from initial strategy through full deployment. For founders who want expert guidance building their autonomous architecture.
→ https://calendly.com/mode-lab/discovery-call-with-ronnie

Plus: Subscribe to AutoPilot for one autonomous system delivered to your inbox every Wednesday. → https://auto-pilot.beehiiv.com

Founder, CEO

Update: 1200+ comments. 548 reactions.

I wasn't expecting that response...

I ran a workshop on building Claude agents without code. 100 seats filled in under 4 hours. 

The replay access requests are still coming in.

But, here's what surprised me most:

The workshop wasn't about AI tools or productivity hacks. 

It was about architectural thinking, and how to design systems that solve real-world business problems.

We built a content-repurposing agent live, in 60 minutes. 

Took one piece of long-form content and turned it into tweets, LinkedIn posts, email sequences. 

All while maintaining voice and style.

The framework we used:
→ Instructions: Who your agent is and how it behaves
→ Memory: Context it maintains across conversations
→ Knowledge: Documents and files it references
→ Skills: Reusable capabilities that work anywhere

Four layers. No code. Just clear thinking about what problem you're actually solving.

The replay includes the full 60-minute workshop, the playbook document, and the agent we built together.

If you want access to the workshop replay:
1. Connect with me 
2. Like the post
3. Comment "REPLAY" 

I'll send you the link via DM. Repost and share to get it first.

♻️ Repost to help your network build smarter systems. 
💡 Follow Ronnie Parsons for leverage-building insights. 
🔔 Turn on notifications to catch new implementations.

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Mode Lab

 Director, New York Visiting School (Embedded Intelligence)

Assistant Professor

Adjunct Professor

Design Associate

I get solo founders thinking and building with leverage | Autonomous Business Design | Mighty AI Lab & Mode Lab

Győri Norbert

I just deleted 12 Claude PROJECTS.

3 Claude SKILLS replaced them all.

Instead of building fragmented systems (one project for copywriting, another for research, another for content), now I build composable Skills that work across Projects.

Think of a Skill as an instruction manual that executes itself. 

You document how you want your work to be done. 

Claude the applies the Skill whenever dynamically, based on the task at hand.

𝗧𝗵𝗲 𝘀𝗵𝗶𝗳𝘁:
• Old way: Individual projects (one for each job)
• New way: Reusable capabilities (combine across contexts)

This is how a one-person business builds leverage in 2026.

---
I put together a playbook: Get Started with Claude Skills. 
Want me to send it over?

You'll get the technical how-to, the architecture patterns, and the implementation approach we're using inside my community.

1. Connect with me
2. Like this post  
3. Comment "SKILLS"

I'll DM you the complete playbook. Happy building.

♻️ Repost to help your network build smarter systems. 
💡 Follow Ronnie Parsons for leverage-building insights. 
🔔 Turn on notifications to catch new implementations.

This Claude Skill pressure-tests ideas in 60 minutes.  

It's yours for free. ↓
 
Comment "𝗜𝗗𝗘𝗔" and I'll send it over.
 
We built it in today's Lab session using proven business innovation frameworks: 5 Whys, JTBD, Pre-mortem Analysis, Assumption Testing, Value Prop Canvas, Pareto.
 
Inside, you'll be able to:
 
✅ Identify fatal assumptions before you build  
✅ Validate market fit in under an hour  
✅ Test ideas without spending a dollar  
✅ Know which problems are actually worth solving  
✅ Pressure-test any business concept on demand
 
𝗧𝗵𝗲 𝘀𝗵𝗶𝗳𝘁 𝘄𝗲'𝗿𝗲 𝘀𝗲𝗲𝗶𝗻𝗴...

Old way: 
Gut → Build → Cross fingers → Hope market responds

New way: 
Strategic frameworks → Quick Test → Build with confidence
 
Here's what one member said after testing their SaaS idea:
 
"I thought I was solving lead management. Turns out, I was solving the wrong problem for the wrong customer. This surfaced three assumptions I hadn't even questioned."
 
This is autonomous business development. 

Document your frameworks once. Claude applies them strategically to every idea you test.
 
𝗣𝗹𝘂𝘀: Everyone who grabs the Skill gets the guide where I walk you through how to set it up and validate your idea.
 
Ready to validate your next idea?
 
1. Connect with me
2. Like this post
3. Comment "𝗜𝗗𝗘𝗔"
 
I'll personally DM you the production-ready Skill file.

Educational promotional graphic titled "How To Validate Your Business Idea In 60 Minutes Using a Claude Skill to Pressure Test What Works" displaying a Claude Project interface for an "idea-pressure-tester" skill. The interface shows a file structure with innovation framework references including assumption-testing, design-thinking, first-principles, fishbone, five-whys, JTBD, pareto, pre-mortem, and value-proposition-canvas. The description explains the skill helps entrepreneurs pressure test business ideas using proven frameworks through a discovery-led approach, listing available methods: 5 Whys, First Principles, Pre-mortem Analysis, Jobs to Be Done, Assumption Testing, Value Proposition Canvas, Fishbone Diagram, Pareto Analysis, and Design Thinking. Bottom banner features call-to-action "Connect with me plus comment IDEA. I'll DM you the production-ready Skill" with Save and Repost buttons. 

Most founders think building AI agents requires technical skills they don't have. It actually doesn't ↴

I hear this constantly.

"I'm not a developer."
"I don't know how to use APIs."
"I can't write code."

Here's what actually stops founders: It's not missing technical skills. It's missing architectural thinking.

Inside my community, we've been building agents using nothing but Claude Projects. No API access. No custom code. Just smart architecture.

And here's the pattern I keep seeing:

The founders who struggle aren't the ones who can't code. 

They're the ones building agents like they're building tools.
• One Project for content.
• Another for client work.
• Another for sales.
• Another for research.

A couple of months later, they're context-switching between 12 different Projects... spending more time managing agents than building business capacity.

That's not an autonomous system. That's operational debt in a new format.

The founders who break through? 

They're building around a simple 4-layer setup:
1. Instructions 
    ↳ Who your agent is, what it does, how it behaves
2. Memory 
    ↳ Context it maintains so you don't repeat yourself
3. Knowledge 
    ↳ Documents and files it can search and cite
4. Skills 
    ↳ Reusable capabilities that work across any Project

A skill built once works everywhere. 
Memory that builds over time makes every chat better. 
Knowledge that's centralized stays up to date. 

This is how you architect agents that create real leverage.
Want the complete framework?

I broke down all 4 layers, showed exactly how to build each component, and mapped the architecture to build your first agent without writing a single line of code.

1. Connect with me
2. Like this post
3. Comment "AGENT"

I'll send the full guide and workshop replay.
Repost to jump the line.

♻️ Repost to help your network build smarter systems. 
💡 Follow Ronnie Parsons for leverage-building insights. 
🔔 Turn on notifications to catch new implementations.

I built hundreds of AI agents in 2025. 

If you still don't know where to start, here's what you need to know ↴
 
AI agents aren't complicated.
 
The hardest part isn't even building them. 
It's knowing which foundation to start with.
 
As part of my community and consulting, I've tested dozens of agent frameworks, platforms, and approaches.
 
Some moved the needle. 👍 
Others were overhyped nonsense. 👎
 
My honest take after hundreds of implementations?
 
You don't need to understand every framework to benefit from agents. You just need to know which resources match where you are.
 
Which ones will help you move from "I want to try this" 
to "I shipped an agent that actually works."
 
Here's where I'd start if I was learning to build agents from scratch in 2026:
  
1️⃣ 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗔𝗜? 
↳ https://lnkd.in/gFD7EABN  
↳ Start here if you're unclear on what makes AI "agentic" 
↳ Explains autonomy: how agents differ from chatbots
 
2️⃣ 𝗔𝗜 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀: 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀 
↳ https://lnkd.in/gtJHCRkK
↳ OpenAI Academy: Foundational concepts to start with 
↳ Shows how tools and memory work in agentic systems 
↳ Best for understanding the architecture before building
 
3️⃣ 𝟱-𝗗𝗮𝘆 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀 𝗜𝗻𝘁𝗲𝗻𝘀𝗶𝘃𝗲 𝗖𝗼𝘂𝗿𝘀𝗲 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 
↳ https://lnkd.in/gDixaQcX
↳ Hands-on course from Google's ML researchers 
↳ Covers models, tools, orchestration, memory, and evals 
↳ Teaches you how to move from prototype to production
 
4️⃣ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗔𝗴𝗲𝗻𝘁𝘀 𝗖𝗼𝗼𝗸𝗯𝗼𝗼𝗸 
↳ https://lnkd.in/gs3jPjnd
↳ Anthropic's practical guide based on real-world agents 
↳ Shows patterns that actually work in production 
↳ This is where theory meets actual deployment
 
5️⃣ 𝗖𝗹𝗮𝘂𝗱𝗲 𝗖𝗼𝗱𝗲 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻 
↳ https://lnkd.in/gjJZuZ26
↳ Practical walkthrough of using Claude Code 
↳ Accelerates your workflow with agentic coding assistance 
↳ See agents in action building agents (yes, really)
 
6️⃣ 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝘁𝗶𝗴𝗿𝗮𝘃𝗶𝘁𝘆 
↳ https://lnkd.in/gkrXcP_Q
↳ Next-level IDE: "Mission Control" for autonomous agents 
↳ Agents that plan, code, and browse to help you build 
↳ This is where development tools are heading

You don't need to master every agentic platform to build real-world agents.
 
You just need to understand enough to start shipping.
 
Pick one of these. 
Build something small. 
Learn what breaks.
 
That's how you stop overthinking AI agents and start building systems that compound.
 
♻️ Repost to help your network build smarter systems. 
💡 Follow Ronnie Parsons for leverage-building insights. 
🔔 Turn on notifications to catch new implementations.

Educational infographic titled "6 Free Resources to Build AI Agents from Scratch" with subtitle "Go from foundational concepts to deployed agents in 2026." Lists 6 numbered learning resources: 1) What is Agentic AI from Google Cloud - explains autonomy and how agents differ from chatbots; 2) Introduction to Agentic Workflows from OpenAI Academy - foundational architecture concepts; 3) 5-Day AI Agents Intensive with Google - hands-on course covering models, tools, and orchestration; 4) Building Effective Agents Cookbook from Anthropic - practical guide on real-world deployment; 5) Claude Code in Action - walkthrough of agentic coding assistance; 6) Getting Started with Google Antigravity - next-level IDE for autonomous agent development. Each resource includes brief descriptive bullets and URLs. Bottom banner reads "Follow Ronnie Parsons for more on building autonomous business systems with AI."

Everyone's vibe coding apps right now.

But you're still sitting on that idea from 3 months ago.

Here's how to finally ship it (in 60 minutes, not 3 more months):

𝗧𝗵𝗲 𝘁𝗿𝘂𝘁𝗵? You don't need to "build an app."

You need a prototype that works. Something that tells you if your idea even has legs.

While you're perfecting your idea in your head:
- 3 competitors just shipped MVPs
- Your potential users found other solutions
- The market moved on without you

Perfect is the enemy of shipped.

Here's the 4-step process we use to go from idea to live prototype in 60 minutes:

1. 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺–𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻–𝗨𝘀𝗲𝗿 𝗧𝗿𝗶𝗮𝗻𝗴𝗹𝗲

Before building anything, clarify three things:

→ The problem you're solving (e.g. "Salespeople procrastinate on high-value tasks")
→ The user you're solving it for (e.g. "B2B sales reps who work remotely")
→ The outcome that defines success (e.g. "Help them start difficult tasks in under 2 minutes")

Without this triangle, your app will drift. With it, every feature decision becomes obvious.

2. 𝗨𝘀𝗲 𝘁𝗵𝗲 𝗜𝗗𝗘𝗔 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲

A simple framework for structuring the app:

𝗜𝗻𝘁𝗲𝗻𝘁: What transformation does this enable?
→ "Reduce friction so users take action faster"

𝗗𝗮𝘁𝗮: What info does the app work with?
→ "User check-ins, emotional states, task history"

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: How should it feel?
→ "Supportive, playful. Like a coach, not a critic"

𝗔𝗰𝘁𝗶𝗼𝗻𝘀: What can users do?
→ "Log resistance, get nudges, track progress"

This turns vague ideas into real architecture. No code required.

3. 𝗕𝘂𝗶𝗹𝗱 𝗶𝗻 𝗖𝗹𝗮𝘂𝗱𝗲 𝗔𝗿𝘁𝗶𝗳𝗮𝗰𝘁𝘀 (or Claude Code)

The tool doesn't matter. The process does:
- Natural language → working UI
- Describe the logic → it builds the connections
- Test live → iterate instantly

You're having a conversation, not coding.

4. 𝗧𝗲𝘀𝘁. 𝗔𝗱𝗷𝘂𝘀𝘁. 𝗦𝗵𝗶𝗽.

Don't wait for "done." Start with usable.

- Share with 2–3 target users
- Ask: "Would this actually help you?"
- Make small tweaks based on feedback
- Then consider porting to production tools

This saves weeks of wasted effort.

𝗟𝗮𝘀𝘁 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗠𝗮𝗿𝗰𝘂𝘀 𝗰𝗮𝗺𝗲 𝘄𝗶𝘁𝗵 𝗮𝗻 𝗶𝗱𝗲𝗮 𝗵𝗲'𝗱 𝗯𝗲𝗲𝗻 𝘀𝗶𝘁𝘁𝗶𝗻𝗴 𝗼𝗻 𝘀𝗶𝗻𝗰𝗲 𝗝𝗮𝗻𝘂𝗮𝗿𝘆:

A compliance tracker for his construction clients.

By 3 PM, he had:
- Working prototype in Claude
- 2 clients ready to test
- Validation that would've taken months

60 minutes. Real prototype. Real feedback.

Not just imagined. Built.

The app idea you've been overthinking? Someone else is probably building it right now.

Let's build yours first.
Join us: https://mightyailab.com

Update: 30% conversion. 6 countries represented.
 
I wasn't expecting that kind of traction...
 
100+ founders joined the 3-day Second Brain bootcamp. 40 showed up to the private Ask Me Anything. 
(bootcamp participants and community members)
 
The questions they asked weren't beginner stuff.
 
They were asking:
 
1️⃣ "I have 20+ agents. How do I get a master brain to autonomously delegate tasks?"
 
2️⃣ "How do I upgrade my existing Director of Operations Claude project without breaking what already works?"
 
3️⃣ "Can I build a reusable framework that auto-generates client documents without burning tokens?"
 
Here's what stood out:
 
The models crossed a threshold most people missed.
 
We're past the productivity tool phase. AI can now reason through ambiguity and synthesize across systems.
 
This is happening for non-techies, and without code.
 
One founder asked how to visualize his Second Brain for clients. In just a few minutes, we used Claude with the D3 library to generate an interactive data visualization app.
 
His response: "This is on another level." 

I agree. 
 
The 72-minute AMA replay includes: 
→ How to go from a few Claude projects to many
→ Upgrading existing agents without losing functionality  
→ Skills vs Knowledge strategy for maximum reuse 
→ Live D3 visualization app demo

If you want access to the AMA replay:
 
1. Connect with me
2. Like the post
3. Comment "REPLAY"
 
I'll send you the link via DM. Repost to jump the queue.
 
♻️ Repost to help your network think in systems, not tools.
💡 Follow Ronnie Parsons for autonomous business ideas. 
🔔 Turn on notifications to catch new builds.

Most AI learning paths are backwards.

Here's how I would start instead...
 
Don't start with machine learning fundamentals. 
Neural networks. Math.
 
That's like learning how an engine works before you've even driven a car.
 
Here's the path that actually makes sense for founders:
 
1️⃣ 𝗟𝗲𝗮𝗿𝗻 𝘁𝗼 𝗨𝘀𝗲 (Generative AI → Prompt Engineering)
 
Start with Claude, Gemini, Midjourney. Get comfortable. Then figure out how to get better outputs. These are power user skills, and they compound.
 
2️⃣ 𝗟𝗲𝗮𝗿𝗻 𝘁𝗼 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 (Context & Memory → AI Agents)
 
Once you're prompting well, the question becomes: "How do I make this work with my data? My business?"
 
RAG, embeddings, context windows.. this is where AI stops being a distraction and starts being useful. 

Then agents: systems that act independently.
 
This is where leverage multiplies.
 
3️⃣ 𝗟𝗲𝗮𝗿𝗻 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 (AI-Native Dev → Infrastructure)
 
Now you're ready to create. Claude Code, APIs. Vibe-coding. Actual implementation.
 
As you build, you hit practical limits. Latency. Rate limits. Costs. Infrastructure knowledge becomes essential.
 
4️⃣ 𝗟𝗲𝗮𝗿𝗻 𝘁𝗼 𝗦𝘂𝘀𝘁𝗮𝗶𝗻 (AI Safety → Machine Learning)
 
With systems running, you need guardrails. Hallucinations matter when AI touches customers.
 
Machine learning comes last. Why? 

Because founders 𝘶𝘴𝘦 ML outputs but rarely 𝘣𝘶𝘪𝘭𝘥 ML models. Nice to know, not day-one mission critical.
 
The sequence matters. Each phase unlocks the next. 
 
This is the learning path we follow inside the Lab.
See you inside: https://mightyailab.com

♻️ Repost to help your network build smarter systems. 
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How to build your first AI Agent with Claude (step-by-step)

Most founders use Claude like a smart assistant.

But it can do so much more.

In our latest Lab session, we built real AI agents using Claude’s new Model Context Protocol (MCP).

(tools that take action inside your systems)

Here’s how it works, and how you can build your first one today.

First, you need to understand the difference between an AI assistant and an AI agent:

→ Assistants read, analyze, and report back.
→ Agents read, analyze, and act.

Example:

An assistant might tell you there’s a conflict in your calendar.

An agent will find the conflict, reschedule the meeting, and send the updates.

OK, here's the step-by-step play:

Phase 1: Setup

We connected Claude (Pro account) to Google Workspace:

→ Gmail: for email triage
→ Calendar: for meeting analysis
→ Drive: for document access

Phase 2: Workflow Testing

We tested tasks like:

→ “What’s the most urgent email today?”
→ “What prep do I need for next week’s meetings?”

Claude pulled the info, searched for context, and surfaced what mattered.

Phase 3: Agent Design Framework

We used a simple but powerful template to design "agentic assistants", that behave like team members.

Key elements:

→ Purpose: What role does the agent play?
→ Tools: What access does it have (email, calendar, docs)?
→ Behavior: How should it reason and respond?
→ Thinking: How should it plan, troubleshoot, and adapt?

Real results:

3–5 hours saved per week.

Since setting this up, Claude helps me with:

→ Prioritizing daily emails
→ Building in prep time across my week
→ Recommending optimal meeting slots
→ Flagging schedule conflicts

It’s like having a Chief of Staff who never sleeps.

Want to build your first agent?

Start here:

1. Get Claude Pro (or Max)
2. Connect your Google Workspace
3. Pick one time-draining task
4. Use the agent design template
5. Watch it work inside your calendar or inbox

This tech moves fast.

But that's good, because what felt impossible months ago now takes a few hours to build.

Want the video training + templates:
https://lnkd.in/gqpdtRgk

And you'll have your first AI Agent up and running in no time.

See you in the Lab.

Claude

Founders: Struggling to write content that speaks your ICP's language?

There’s 1 doc we use to fix that.

It’s called the Niche Research Template.

We built it inside Mighty AI Lab to solve a big problem: AI is only as smart as the context you give it.

This template helps Claude understand your industry the way you do.

→ What makes your niche different from the noise
→ What trends shape their decisions
→ What language they use

Once that’s clear, everything changes:

→ Outreach feels tailored, not templated
→ Claude suggests fresh new angles for content
→ Content hits harder because it reflects the real world

We use it for:

→ Training AI to write niche-specific copy in seconds
→ Writing attention-grabbing hooks/intros
→ Spotting content opportunities

Want to try it?

1. Connect with me
2. Like the post
3. Comment “NICHE”

And I’ll DM you the full template.

♻️ Repost to help your network build smarter systems.
💡 Follow Ronnie Parsons for leverage-building insights.
🔔 Turn on notifications to catch new implementations.

Most people think Skills and MCP are competing tools.

They're actually designed to work together.
 
And understanding the distinction changes how you build real business systems in Claude.
 
Here's what I mean:
 
𝗦𝗞𝗜𝗟𝗟𝗦 = 𝗣𝗿𝗼𝗰𝗲𝗱𝘂𝗿𝗮𝗹 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲
 
↳ Teaches Claude 𝘩𝘰𝘸 𝘵𝘰 𝘥𝘰 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨
↳ Loads on-demand when relevant
↳ Contains your methodologies, workflows, standards
↳ Best for: Brand voice, funnel frameworks, content
 
𝗠𝗖𝗣 = 𝗧𝗼𝗼𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝘃𝗶𝘁𝘆
 
↳ Gives Claude 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨
↳ Always available once connected
↳ Contains your data, resources, prompts
↳ Best for: Notion docs, HubSpot pipeline, Slack updates
 
The magic happens when they combine.
 
Skills orchestrate the logic. MCP provides the data.
 
Example from our lab session today:
 
A member asked about building automated assessments. The answer isn't "build a skill" OR "connect a tool" it's both:
 
→ Skill contains the assessment methodology (scoring logic, question types, interpretation frameworks) 
→ MCP connects to where responses are stored (Notion database, Airtable, HubSpot) 
→ Together: Claude can run assessments using your process and save results where you need them
 
Here's my decision framework:
 
Build a Skill + Connect MCP if:
 
1️⃣ You're manually copying/pasting between apps
2️⃣ The workflow needs data outside Claude
3️⃣ It would save you 10+ minutes per workflow
 
When you stack that up, you're talking about hours and days of time reclaimed each week.
 
That's the difference between a productivity hack and an autonomous business system.
 
This is exactly what we're building in my bootcamp:
See you inside: https://lnkd.in/gqpdtRgk

♻️ Repost to help your network build real leverage

Most people build prompt templates backwards. 

Use this prompt template instead..

Let Claude run discovery with you first.
 
Not by asking it to "write me a prompt for X" 
(that rarely lands where you want it to).
 
Have Claude act as your prompt engineer, asking you the questions that surface what you actually need.
 
𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲:
 
I built a meta-prompt that turns Claude into a strategic thinking partner for prompt creation.
 
❌ Instead of: "Write me a prompt to qualify leads"
 
✅ You get: Claude asking you targeted questions about who's using it, what constraints exist, what good output looks like, and what failure modes to avoid.
 
Then it architects the right prompt pattern:
▶️ single-shot
▶️ multi-shot
▶️ chain-of-thought 
▶️ or hybrid
 
𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝘀𝗼𝗹𝗼 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀:
 
You're building agents and skills right now. 
But not every task needs a full Claude Skill.
 
Sometimes you need a reusable prompt for common work: lead qualification, content briefs, proposal generation, meeting prep.
 
The problem? Most prompts under deliver because they're built on assumptions instead of discovery. Let's fix that.
 
I shared the full meta-prompt in my community. 

It includes:
 
• The complete prompt (copy-paste ready)
• Usage instructions for end users
• Troubleshooting guide
 
You'll get production-ready prompts every time. 

Not just for this, but as a repeatable process for every reusable prompt you need going forward.
  
𝗚𝗿𝗮𝗯 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/gdbAATKt

♻️ Repost to help your network build smarter systems. 
💡 Follow Ronnie Parsons for leverage-building insights. 
🔔 Turn on notifications to catch new implementations.

Most founders think automation and agents are the same.

They're not. And the confusion is costing them.
 
𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 follows fixed rules.  
If this, then that. No variation. No judgment.
 
𝗔𝗴𝗲𝗻𝘁𝘀 pursue goals.  
They evaluate context, make decisions, and adapt.
 
Here's why the distinction matters:
 
→ Automation breaks when inputs change unexpectedly.  
→ Agents adjust based on new information.
 
→ Automation requires manual updates for edge cases.  
→ Agents learn and improve with better prompts.
 
→ Your role with automation: operator. Trigger, monitor.  
→ Your role with agents: director. Set goals and constraints.
 
Sophisticated systems ≠ maximum automation.
 
It's knowing which tool fits each function in your business.
 
That reframe changes every implementation decision.

This is exactly how we think about building autonomous systems in the lab: https://lnkd.in/gzB3q_AM

♻️ Repost to help your network build smarter systems. 
💡 Follow Ronnie Parsons for leverage-building insights. 
🔔 Turn on notifications to catch new implementations.

100 builders. 6 countries. Working agents installed.
 
February bootcamp is now open.

The January Second Brain Bootcamp sold out in 8 days. 

Those builders left with Claude agents that know their expertise, amplify how they think, and handle real work.
 
Not prompts. Not templates. Real systems that compound.

This is what I'm running again February 3-5:
𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗦𝗲𝗰𝗼𝗻𝗱 𝗕𝗿𝗮𝗶𝗻 𝗶𝗻 𝗖𝗹𝗮𝘂𝗱𝗲
 
Most people experimenting with AI will miss the window. Not because they aren't trying, but because experiments rarely turn into leverage.

This bootcamp closes that gap in 3 days.
  
𝗧𝗵𝗲 𝗯𝘂𝗶𝗹𝗱: 
→ 3 live sessions · 90 min/day
→ February 3-5 · 10 AM PST
→ $89 · Recordings included
→ No code required
 
Early Access is open now.
 
👉 Grab your spot: https://lnkd.in/gqpdtRgk
 
If you've been experimenting and feel the pull to move faster in 2026, 𝘁𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁.

♻️ Repost to help your network build real leverage
🔖 Save to get bootcamp updates first

Graphic for the "Build Your Second Brain in Claude" 3-day live bootcamp, limited to 100 spots. The dark-themed design displays key details: February 3-5, 90 minutes per day, 10AM PST, recordings included. Four numbered takeaways are listed: a live Second Brain agent that knows your expertise and thinking patterns, reusable agent architecture grounded in your workflows, 4 agent skills designed to replace approximately 10 hours per week of repetitive work, and an AI workforce expansion map to grow into a full team of specialized AI workers. Four testimonial quotes appear, including "what you delivered far outperformed my expectations" and "so many things clicked as we went through the exercises." The price of $89 is highlighted as less than a single billable hour, with a badge noting 10+ hours per week saved. A teal gradient footer reads "Start February with Leverage Installed" 

Most founders see Google Workspace as productivity tools.
 
I see it as an operating system for autonomous business.
 
Google quietly rolled out Flows, and honestly, I wasn't expecting much. Another automation feature. 

Another thing to distract me.
 
Then I built my first agent.
 
It took 5 minutes. Lives inside Gmail. 

Handles email triage without me touching it.
 
That's when it clicked: Google Flows build business intelligence directly into the tools you already use.
 
No new platform. No migration. 

No learning curve for your team.
 
Just agents that think, decide, and act, inside Workspace.
 
Here's what I've built so far:
 
→ Email routing that understands context and priority 
→ Meeting prep that pulls relevant docs automatically  
→ Follow-up sequences that adapt based on responses
 
I've been asking myself this a lot, 
"How can I build systems that do this without me?"
 
Google just made the answer 10x simpler.
 
𝗜 𝗯𝗿𝗼𝗸𝗲 𝗱𝗼𝘄𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗮𝗿𝗼𝘂𝘀𝗲𝗹:
 
→ The mental shift from tasks to systems
→  How Workspace Flows work (design + examples)
→  Your first flow in 5 minutes (step-by-step)
→  Real time savings from our Lab implementations
 
Swipe through 👉
 
This is exactly what we're building inside the Lab. 

Join us: https://lnkd.in/gz8ZwFpa

Business Automation: Google Workspace Flows

2026 isn't a planning year. It's a building year. 

I'm choosing to build in public... 

The founders who architect their systems in Q1 will compound advantages all year. The ones who "plan to plan" will watch the window close.

Here's what I'm architecting in 2026:

1️⃣ 𝗙𝗶𝗿𝘀𝘁, 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗲𝗻𝗴𝗶𝗻𝗲 𝘁𝗵𝗮𝘁 𝗿𝘂𝗻𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗺𝗲
 
I'm building systems that deliver member value whether I'm online or at the dojo. Not automation for efficiency, architecture for leverage. 

𝗧𝗵𝗲 𝗴𝗼𝗮𝗹: spend 80% of my time on high-impact experiences, 20% on operations.
 
Proof of concept matters. If I can't operate a business at 20 hours/week, why would anyone trust me to teach it?
 
2️⃣ 𝗦𝗲𝗰𝗼𝗻𝗱, 𝗮 𝗯𝗼𝗼𝘁𝗰𝗮𝗺𝗽 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗵𝗮𝘁 𝗺𝗼𝘃𝗲𝘀 𝗯𝘂𝗶𝗹𝗱𝗲𝗿𝘀 𝗳𝗿𝗼𝗺 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗱𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁
 
Six high-impact cohorts in 2026. Each one focused on shipping actual systems, not just learning concepts. 

𝗧𝗵𝗲 𝗺𝗲𝘁𝗿𝗶𝗰: 500 solo founders who architect their first autonomous business system this year.
 
Not "affordable education." Strategic timing. The builders who systematize now will have 12 months to compound before their competitors catch up.
 
3️⃣ 𝗧𝗵𝗶𝗿𝗱𝗹𝘆, 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 𝘁𝗼 𝘄𝗼𝗿𝗸 𝗢𝗡 𝘀𝘆𝘀𝘁𝗲𝗺𝘀, 𝗻𝗼𝘁 𝗜𝗡 𝘁𝗮𝘀𝗸𝘀
 
This one's the hardest. I love the work. But my job isn't to do the work, it's to build systems that scale beyond me.
 
20 hours of architecture beats 60 hours of execution. 
I'm proving that this year.
 
4️⃣ 𝗙𝗶𝗻𝗮𝗹𝗹𝘆, 𝗳𝗼𝘂𝗿 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗽𝗲𝗿 𝘄𝗲𝗲𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗱𝗼𝗷𝗼
 
Because leverage thinking requires mental clarity. And that next belt isn't going to promote itself.
 
2026 is the year to build your operating system.
 
𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿𝘀, 𝗹𝗲𝘁'𝘀 𝗺𝗮𝗽 𝗶𝘁 𝗼𝘂𝘁. I'm running strategy sessions through January to help founders design their 2026 systems before the window narrows.
 
Book a session: https://lnkd.in/g_8JNVTA 
 
What system are you building in 2026? 👇

Holly built her first functioning app at 55.
 
Nine hours after saying "I quit."
 
This is what happens when someone stops waiting for perfect conditions and just builds through the resistance.
 
No coding background. No formal training. Just stubborn commitment and the tools we have access to right now.
 
The gap between "I can't do this" and "I built this" is often just one more session of showing up.
 
Holly's app is live. Her bootcamp is running. She didn't need permission or a dev team.
 
She needed to push through one more hour.
 
If you're in that moment right now,

the one where quitting feels rational, 

this post is your reminder that the breakthrough might be closer than you think. Thanks for sharing Holly Moe 

Thanks for the amazing vibe you bring to the Lab.
https://lnkd.in/gzB3q_AM

If you are in a hard spot right now, I feel you.

Two night ago. I told Dave, I Quit.

Out loud. “I’m done with this.”

Five hours deep.
AI giving me wrong answers.
Bug after bug after bug.
Teaching myself yet another tech tool
I didn’t know I’d need.

But it wasn’t just that night.
It was the pattern.

Two years of building this business.
Mistakes everywhere.
Money wasted here.
Wrong tech there.
Wrong hire there.

Learning from each one.
But nothing FINISHING.

My to-do list as tall as me.

And nothing crossing the line.

I quit. A concept that doesn’t usually occur to me, but felt really real.

Dave said tomorrow would be different.

I wasn’t convinced.

But I got up. 
Sauna. Cold plunge.
(I needed those endorphins.)

Grabbed my “You Can Do Hard Things” shirt.
Thought: yeah. I need this today.

Set a goal: one more hour.

Nine hours later?
I finalized an entire working app.

Me.

55 years old.

Sold millions in enterprise software.
Could explain it.
Could demo it.
Could close it.

Couldn’t build any of it.
Still can’t figure out half the features
on my iPhone.

And I just built an entire app.

The app I’m holding in this photo?
It’s for my Peak Performance Bootcamp.
Week 7.
Anti-fragility.
Getting stronger from setbacks.

The irony isn’t lost on me

Those nine hours?
I wasn’t smiling like this photo.

Frustration.
Deep focus.
Impatience.
Stubborn commitment.

At one point I talked to myself:
“Can you recover faster from this?
How fast can you bounce back?”

Not confident.
Doubting myself.
But also hoping I could.

Here’s why I’m sharing this:

It’s early January.
Everyone’s talking big goals.
Fresh starts.
New year energy.

I just set some big goals myself.
So no one’s more surprised than me
that I had an “I quit” moment.
A real one.

But here’s what I learned:

For anyone feeling the pressure right now:

That deal you’re about to walk away from.

That prospect you’re not calling back
because you’ve tried 5 times.

That goal you’re giving up on
because you stumbled.

The distance between “I quit”
and “I did it”?

✅ Sometimes it’s 24 hours.

✅ Sometimes it’s nine more hours of work.

✅ Sometimes it’s showing up one more time when you don’t think you can.

✅ Sometimes it’s enduring the pain of a cold plunge to get to the endorphins that help you push through.

✅ Sometimes it’s a silly t-shirt or a mantra that reminds you, you got this.

✅ Sometimes it’s that person who believes in you when you don’t.

✅ Sometimes it’s all of the above.

If you’re in the hard right now,
keep going.

The best moments are gained
by moving through it.

The pressure is real.
So is the pain. 

But you are more wildly capable than you know.

You’ve got this.

Hard things look good on you.

Three days. Four and a half hours total.
 
Builders from Romania, South Africa, Amsterdam, Rome.
 
We just wrapped the Second Brain Bootcamp. And, something deeper than just "AI training" happened.
 
Day 1 started with a question no one asks: not "how do I prompt Claude better?" but "how do I design a system that thinks the way I do?"
 
The group was wildly diverse: electrical engineers, product managers, psychologists, sales pros, marketers.
 
Different domains. Same insight: 
their AI experiments weren't compounding.
 
We spent 90 minutes digging into their expertise. Not copying frameworks from a blog. Actually surfacing how each person approaches work, the judgment calls, the patterns, the gut instincts that make their thinking unique.
 
One person wanted to build their brand brain. Another, to automate R&D. Someone else focused on client success.
 
On Day 2, we turned our Claude Projects up to 11 :)
 
We built agent Skills, portable instruction manuals that put your expertise work across your entire Claude workspace.
 
I shared how I bang out a week's worth of LinkedIn content in one Saturday morning writing session. Visuals included. Grounded in real conversations from the week before.
 
Two hours of creative flow replaced 10 hours of grinding.
 
Day 3 was about seeing the whole picture.
 
We dropped 6 primers, agent architecture, memory, styles, skills. I wanted everyone to leave with clear next steps.
 
No one asked, "Can I really do this?" Because we weren't theorizing. We were building live, together.
 
By day 3, they had a working Second Brain agent. Not demos. Actual systems running in their Claude workspace.
 
More than that, they were ready to build the next thing.
 
The February cohort waitlist is live:
https://lnkd.in/gqpdtRgk
 
If you're done experimenting and ready to architect systems that compound, this is where you start.

Most AI meeting tools assume you're in a meeting with other people.

But some of my best thinking happens alone.

Friday build sessions. Solo strategy time. 

Those moments when I'm talking through a problem out loud to myself (or with my wife before a community call).

These aren't "meetings" in the traditional sense. 

No invite, no attendees list, no action items for others.

But they generate insights. Decisions. 

Clarity on what to build next.

The problem? 

AI meeting tools are built for scheduled collaboration.

They expect participants, agendas, assigned tasks.

But they miss the thinking that happens in between.

I don't want to just capture what happens in meetings. 

I want to capture what I'm thinking when I'm working through problems alone.

1. Solo brainstorming >> structured project brief.
2. Rambling voice note >> decision log with next steps
3. Stream-of-consciousness >> searchable insights

Because honestly? 

Some of the most valuable "meetings" I have are the ones where I'm the only person in the room.

Grab my Granola Personal Insights Recipe 👇 

It turns solo thinking sessions into structured insights: 
https://lnkd.in/gMZ_5D-c

♻️ Repost to help your network build smarter systems. 
💡 Follow Ronnie Parsons for leverage-building insights. 
🔔 Turn on notifications to catch new implementations.

Granola

I've been bullish on Anthropic ever since Claude launched 3+ years ago. Here's why..

Anthropic just published the updated Claude Constitution.

My takeaway: The values you choose for your AI systems compound into everything you build on top of them.

While most companies treat AI ethics as PR. 

Anthropic treats it as product architecture.

Their Constitution directly shapes Claude's behavior through training. Not as marketing copy, but as the actual decision-making framework baked into the model.

The document even instructs Claude to push back on Anthropic itself if asked to do something unethical.

That last part matters more than you might think.

For solo founders building autonomous businesses, AI tool selection isn't tactical. It's architectural.

When you delegate judgment to systems—screening opportunities, managing communications, executing client work—you're doing more than just automating tasks. 

You're propagating values.

If those systems are built on models trained to manipulate, optimize for engagement over truth, or prioritize vendor interests over yours, those incentives flow through every decision they make for you.

Let that sink in.

The AI you build with shapes the character of your work in ways you don't consciously track. 

And those effects compound over time.

Read the full Constitution here: https://lnkd.in/gACTgtax

♻️ Repost to help your network build with purpose

anthropic.com

Claude's Constitution

Public Speaking Coach for Tech Leaders | Author | Pastor | Former Touring Musician | Elder Emo

I help you create beautiful, viral infographics.
Here's how ↓

But first quick backstory:

2 years ago I didn’t even have a LinkedIn account.
Within 9 months I built a 6-figure side hustle.

How?

It all came down to 3 things.

1️⃣ The courage to just freaking post a few times
2️⃣ A willingness to look a little silly
3️⃣ Learning to create "viral" infographics

At first, I thought what worked for me would only work for public speaking (my offer at the time).
But then I started coaching others on the same thing.

So far I’ve coached:
→ SaaS founders
→ Community owners
→ Brand agency owners
→ Positioning consultants
→ Speaker business advisors

And I’ve seen it work for all of them.

So now I teach creators how to create infographics that build your brand, your following, and your business.

Each month I host a 4-week live cohort called How to Create Viral Infographics to Build Your Biz.

→ 4 live sessions
→ 10 people max per group
→ $500 per seat
→ Unlimited DMs with me throughout the 4 weeks
→ Practical, hands-on feedback on your brand

You’ll learn:
1️⃣ How to decide what ideas to turn into graphics
2️⃣ The art of turning an idea into a framework
3️⃣ How to sketch out each visual or infographic
4️⃣ Best practices for the title at the top of the image
5️⃣ Fonts, colors, and line widths to create your look
6️⃣ How to write viral text hooks and posts
7️⃣ The basics of Figma (the best free design tool)
8️⃣ How to add animation with Jitter (syncs with Figma)
9️⃣ How to optimize your profile to capture interest
🔟 A better way to find your ICP and offer

Bonuses include:
→ 30 editable infographic templates from my visuals
→ A 1-hour video recording of me making a graphic
→ Templates for how to write your text posts

If you want in, DM me: next one March 4, 11, 18, 25

See you there.

Vincent Pierri

This is my content strategy.
It’s how I grew from 0–30,000 in 19 months.
It has 4 ingredients. Here's how it works.

(You can use this strategy too.)

1️⃣ Tactical Content

What is tactical content?
- Frameworks that benefit your audience today
- Even if they never hire you
- Bonus if it’s laid out in beautiful visuals

What is the purpose?
↳ Grow your following & authority

What is success?
↳ People click save to refer back to it later

How do you come up with it? Ask yourself:
- What frameworks do I use for myself?
- What frameworks do I use with clients?
- What comes easily to me, but is hard for others?

2️⃣ Point-of-View Content

What is POV content?
- Your unique perspective on your industry

What is the purpose?
↳ Attract the right people & repel the wrong ones

What is success?
- People comment to agree, disagree, or debate
- You become known for a POV, not just tips

How do you come up with it? Ask yourself:
- What bugs me about my industry?
- What advice is outdated or incomplete?
- Where have I changed my mind over time?

3️⃣ Build-in-Public Content

What is build-in-public content?
- Behind-the-scenes of your process & struggles

What is the purpose?
↳ Build trust, connection, and relatability

What is success?
↳ Replies, DMs, and “this hit” messages

How do you come up with it? Ask yourself:
- What’s frustrating or stressful right now?
- What decision am I wrestling with?
- What feels messy, unfinished, or uncertain?

4️⃣ Sales Content

What is sales content?
↳ Clear offers paired with next steps

What is the purpose?
↳ Turn attention into revenue

What is success?
- Inbound DMs
- Paid invoices
- People saying “How do I sign up?”

How do you come up with it? Ask yourself:
- What are my strongest results or case studies?
- What numbers or outcomes can I show?
- What problem does my offer solve right now?

That’s it. Four ingredients.

Recommended frequency:

1️⃣ Tactical: 45%
2️⃣ POV: 25%
3️⃣ Build in Public: 15%
4️⃣ Sales: 15%

Which do you need to get better at?

Save this post so you can use it later.

You got this!

P.S. Want to learn how to create viral infographics?
Come join my 4-week sprint cohort in February.

"How to Create Viral Infographics That Build Your Biz"

I’ll teach you and a few others everything I know.

→ $500 total
→ Unlimited DM support
→ Starts Feb 4
→ Detail here: https://lnkd.in/gcg4u4HA

DM me to sign up!! :)

I help you create viral infographics. | Learn the skills in a 4-week cohort → $500.

There are 3 kinds of “going viral.” 
Only 1 helps your business.
How to nail it. ↓

Quick breakdown:

1️⃣ Empathy Virality

This is the most common kind of viral.

What is empathy virality?
→ Relatable stories
→ Shared frustrations
→ “I feel seen” moments

The post goes viral because it strikes a human nerve.
These are often paired with simple selfie posts.

How can you tell you hit empathy virality?
↳ Likes: 2–4% of impressions
↳ Saves: 0.1–0.6%
↳ Comments: 0.1–0.3%

Why this doesn’t help your business much
✖️ The virality has nothing to do with your offer
✖️ High engagement fast, then the post dies
✖️ Zero compounding value

This is why people say,
“It's not worth trying to go viral!”

When it comes to this kind of virality, 100% agree.
For business purposes, it’s basically useless.

2️⃣ Debate Virality

This is the loudest kind of viral.

What is debate virality?
→ Strong POVs
→ Hot takes
→ Black-and-white framing
→ Content people argue about

How can you tell you hit debate virality?
↳ Likes: ~2–3% of impressions
↳ Comments: 0.6–1.5%
↳ Saves: 0.3–0.8%

These posts grow as long as debate continues.

This can be good or bad for your business
→ Massive visibility
→ Strong POV positioning

But it can polarize…and it doesn’t always convert.

It's only worth it if your post is closely related to your actual service.

3️⃣ Resource Virality

This is the most overlooked kind of viral…

…and the MOST profitable.

What is resource virality?
→ Tactical frameworks
→ Repeatable systems
→ Checklists people reuse

Content people actually save.

How can you tell you hit resource virality?
↳ Saves: 2–4%+ of impressions
↳ Likes: 1.2–3%
↳ Comments: 0.2–0.6%

These posts start slower, but compound over time.

Why resource virality is AMAZING for your business.
✓ Builds trust automatically
✓ Compounds over weeks
✓ Establishes you as THE resource in your space

The 3 keys to create "Resource Virality" posts

1) Density
→ One post answers many questions
→ Enough scannability to get it at a glance
→ But tons of depth so people want to refer back

2) Clarity
→ Simple structure beats clever writing

3) Save-worthiness
→ People think, “I’ll need this later”

Infographics work by far the best.

Some people say,
“Going viral isn’t worth it.”

It depends on which kind of viral you m ean.

If you just want growth → empathy helps.
If you want to be known for a POV → debate helps.
If you want a business → resource virality win.

Save this so you can build the right kind of viral content.

You got this.

P.S. Want to learn how to create infographics that nail resource virality?

I’ll teach you everything I know about turning ideas into visuals that drive:

- Saves
- Leads
- Clients
- Revenue

→ $500
→ February is sold out (50+ seats)
→ Details here: https://lnkd.in/g-upxSPg

DM me to join.

Brilliant content often flops.
Average content often goes viral.
Here’s why & how to nail virality.

Quality doesn’t guarantee reach.

But reach ALSO doesn’t depend on:

- How broad or niche the audience was
- How big the account was that posted it
- How the algorithm stars aligned that day

The main factor in post virality is this:

—— Is it painful to scroll past it? ——

Meaning, the immediate grab matters first...
...before the value CAN even matter.

There are many ways people aim for painful-to-skip posts:

- The perfect selfie
- The perfect text hook
- The perfect video clip

Those things work sometimes.
Other times, they don’t.

They’re fundamentally hit or miss.

But…

There is one unusually reliable strategy for viral content:

→→→ Creating animated infographics. ←←←

Here are some real examples:

Example 1: https://lnkd.in/gc6fQzFv
Example 2: https://lnkd.in/gNf6aJg9
Example 3: https://lnkd.in/gCV6mrKZ
Example 4: https://lnkd.in/gAWrr8vH
Example 5: https://lnkd.in/g26kKc6m
Example 6: https://lnkd.in/gyb9jDBw
Example 7: https://lnkd.in/gpSZgP4X

If you clicked any... you saw...

They are very, very hard to stop looking at.
They are very, very hard to scroll past.

The image attached teaches you how to make them.

It’s easier than you might think.

Save this. You’ll want it sooner or later!

Is it just about the animation?
Is it really that simple?

No.

Make sure that in addition:

✓ the title is clear and hits a deep pain point
✓ the shapes take up just the right space
✓ the colors feel instantly enjoyable
✓ the density pulls you gently in
✓ the animation feels hypnotic

But if you nail all that… watch the magic. 🙂

Yes, you should also have great ideas in the graphic…

But…

…even if the content itself isn’t groundbreaking…
…you can still 10x your traction with a little sizzle.

See the image for 9 animation strategies.
These can all be made in a program called Jitter.

(Not sponsored. Just a fan!)

Directions for each one are in the boxes below.
It’s surprisingly easy once you get started!!

P.S. Want to learn how to master viral, animated infographics?

Come join a small cohort of 10 creators learning the skills.

Next round of cohorts kicks off Feb 4.

→ 4-week sprint
→ 31 / 50 seats sold
→ Cost: $500

Here are all the details:
https://lnkd.in/gVNutszY

DM me to join!

Many can create a viral post.
Few can create a viral brand.
Here's how to do the latter.

Yes, there IS a real benefit to a single viral post.

You’ll be remembered for longer than you’d think.
(Especially on LI where the saturation is still very low).

But one viral post is not the goal.
The goal is that your whole presence feels viral.

People don’t just talk about your post.
People talk about you as a person.

→ What you’re doing
→ What you’re thinking
→ What you’re offering

Here’s how to create a viral brand in 4 steps.

Most nail the first 3…
…but  miss the 4th.

1️⃣ Choose one skill to focus on

You’re great at a lot of things.
Your business is great at a lot of things.

Just pick one.

Spend 90% of your content on that topic/skillset.

Most nail step 1.

2️⃣ Talk to one customer

Niching down isn’t enough on its own.
But you still have to do it.

Focus on...

→ One customer
→ One industry
→ One problem
→ One outcome

Most nail step 2.

3️⃣ Develop a strong POV

→ You need to be at least somewhat controversial.
→ Go after the blindspots and failures of your industry.
→ Offer a new and unique approach & solution.

Most nail step 3.

And then...

Most people stop right here.

Or they keep tweaking steps 1-3.

And wonder why it’s not working.

But viral personal brands go one more step.

4️⃣ Create standout content

Everyone knows your content must be valuable.
"Give away all your best ideas for free."

But!!!

You must deliver value in an incredibly enjoyable way.

→ Beautiful visuals
→ Strong aesthetic
→ Clever animations
→ Interesting graphics

(Think Anthony, Josh, Nick, Charlie, Magali.)

They went from viral posts to viral brands.

Your content doesn’t need to be as wild as this graphic.
But it needs to have a wow-factor.

2022-2205 LinkedIn
— Positioning & strategy are primary.
— And high quality content was secondary.
— "Just post consistently and you'll win!"

2026 LinkedIn
— The value, quality and aesthetic matters just as much. 
— (If not more.)

That was my story.
Started as a public speaking coach.

→ Built a six-figure business while working in-house
→ Grew from 0—23k in 12 months

It wasn’t because I was the best coach.
It’s because my main focus was standout content.

Which of the four are you working on in 2026?

Drop a comment below.

I’ll be responding to all of them!

You’ve got this. :)

___
P.S. Want to learn how to nail step 4️⃣, Standout Content?

Come to my viral infographics cohort.

Details here: https://lnkd.in/gcg4u4HA

DM me to join.

“How do I create my own unique infographic look?”
Here’s how in 5 steps. ↓

(Save this for future reference!)

1️⃣ Find a color palette (4–6 colors)

Tools to use to find your palette.
→ Coolors
→ Paletton
→ Colormind
→ Or any AI tool

Tip:
→ Lighter palettes = easier to read
→ Softer colors play best with text

2️⃣ Pick your background (canvas)

White background:
→ Playful
→ Friendly
→ High clarity

Black background:
→ Serious
→ Clean
→ “Premium” feel

Colored background (one from your palette):
→ Artsy
→ Vibey
→ Strong personality

3️⃣ Choose your foreground color strategy

Single foreground color (one from your palette)
→ Clean
→ Simple
→ Easier to stay consistent

Multiple foreground colors (a few from your palette)
→ Better color-coding
→ More density
→ Easy to scan (because color-coding)

Pro tip:
→ Shade by layering white or black at lower opacity

4️⃣ Experiment with background & foreground combos

Stick to the one palette, but try all combos:
→ White / black / colored canvas
→ Single-color or multi-color foreground

5️⃣ Lock in with one look

You can create 6–7 distinct looks from one palette.
Explore all of them, but eventually commit to one.

Once you…
→ Pick fonts
→ Pick one main look
→ Stick to it

…this is what produces a recognizable visual brand.
Then people start knowing it’s you before reading!

Check the visual below for layout + aesthetic combos.

Colors used in the GIF:

→ #BFA7ED
→ #EDA7E9
→ #A7EDEC
→ #A5C5EF

(+ reduced-opacity white & black layers)

P.S. If you want a deep dive on turning ideas into viral infographics,
now's the time to sign up for my March cohort.

I'll teach you everything I know about how to turn your ideas into viral infographics that bring in leads, clients and revenue. 

→ $500
→ February sold out (50+ seats)
→ Here's all the detail for March: https://lnkd.in/g-upxSPg

DM me to join!

Just hit 30,000 followers. Took me 19 months.
There are 3 things I’ve learned about LinkedIn.

First thing:

1️⃣ There are ENDLESS debates about LI strategy

→ Bullet points vs. conversational sentences
→ Organic reach vs. using some paid ads
→ Use AI for content vs. AI is a mortal sin
→ Carousels vs. infographics vs. selfies
→ Educational vs. personal content

The list goes on.

Everyone has strong opinions. 
Usually, for good reasons.

(Whatever they’re preaching works for them.)

Which brings me to the second thing.

2️⃣ For every strategy… someone is violating it…

…and crushing.

Meaning when you hear someone say:
→ “Don’t do personal content!”

Remember:
...There are people doing ONLY personal content…
…with 10x the followers, revenue & reach…
…compared to the person saying NOT to do it.

When you hear someone say:
→ “Educational content is over-saturated!”

Remember:
...There are people doing ONLY educational content…
…with 10x followers. 10x revenue. 10x reach.

When you hear someone say:
→ “Memes build your audience, not your business!”

Remember:
...There are 7-figure meme-driven businesses.

You get the idea.

Which brings me to the third thing:

3️⃣ Just try all the strategies and see what works

If something is working, keep doing it.
If something isn’t, stop doing it.

No matter who said you MUST or should NEVER.

My brother Anthony Pierri loves to roast me for posting personal stuff.

(Which I honestly don’t mind. It usually brings me a bunch of business, and I basically couldn’t have done this without him!)

But I still do personal posts because Darren McKee told me too, and he posts TONS of personal stuff and is slaaaaaaaying.

TL;DR

There’s no one way to LinkedIn.

🎵 You can go your own way 🎵
🎵 (Go your own way) 🎵

Much love, and thank you, to the 30,000+ who clicked follow. 🙏

P.S. 95% of my posts on the road to 30k were viral infographics.

I now teach a 4-week cohort on how to create infographics that build your following and your business.

$500 total.

Want to join? DM me. 

Get all the details here: https://lnkd.in/gcg4u4HA

This hook framework got me 1.5m+ impressions.
How to use it in 3 steps.

I use the same hook framework on half my posts.

No one has ever noticed.

You can use it too. 
Save this for later.
Here’s the breakdown of how to create it.

Step 1) Define the core ideas

Explanation:
Write down three things in order:
→ Your POV
→ The outcome it creates
→ The blind spot, misconception or bad idea people have about how to achieve that outcome

Example:
→ POV: Speakers should focus on writing better talks
→ Outcome: Better talks = great communication
→ Blind spot: People wrongly assume personal charisma = great communication

Step 2) Create an ugly first draft
(see visual for fill-in-the-blanks).

How?
Turn the blind spot into two lines. 
Tie both to the outcome like this:

→ What you believe will not get you to the outcome
→ The opposite of what you believe may 

(See infographic below for detail.)

It will sound silly at first.
Just let it.
Mad Libs style.

Example:

LINE 1
Personal charisma does not equal great communication.
LINE 2
The opposite of charisma may equal great communication.

Step 3) Wordsmith until it sounds good.

Explanation:
Rewrite Step 2 in concrete, human language.

Example:
Charismatic people are often boring speakers.
Shy people are often incredible communicators. Why?

(BTW, this exact hook got 1m impressions on its own.)

Try it on your next post.
DM me with questions.

AND!

If you want to learn how to build hooks, frameworks, and infographics like this consistently, I teach the full system inside my Infographic Cohort.

You’ll learn how to:
→ Turn POVs into save-worthy frameworks
→ Write hooks that stop the scroll
→ Design visuals people actually keep

Cohorts run monthly.

$500 total.

Here are all the details: https://lnkd.in/g-ytZ-vM

DM me to join.

Some creators with 100k followers make $5k/month.
Some creators with 10k followers make $50k/month. Why?

Here’s why follower count doesn’t directly equal $$$.

→ Most who followed you a year ago forgot you exist
→ 90% of followers churn within 90 days
→ Follower count is ONLY social proof

(And it’s barely that.)

You’re never selling to your total audience.
You’re selling to who followed in the last 90 days.

Which means the only thing that really matters is this:

→ The quality of your RECENT content
→ The interest of your RECENT followers

Here are 4 factors to make your content make $$$.

1️⃣ Your expertise

Are you posting about something you’re top 1% at?

Best practices:
↳ Shrink your offer to where you’re BEST
↳ Aim for a smaller, clearer niche
↳ Sharpen one skill relentlessly

2️⃣ Content value

Is your content ACTUALLY helping real people win?

Best practices:
↳ Build a mind map of your frameworks
↳ Create new frameworks where gaps exist
↳ Post the systems you use with real clients

3️⃣ Proof + sales

Have you shared measurable client wins recently?

Best practices:
↳ Ask your 3 favorite clients for their biggest results
↳ Refresh your testimonial section
↳ Aim for one sales post per week

4️⃣ Visual appeal

Does your brand actually stand out in-feed?

Best practices:
↳ Level up ONE format that’s new for you
↳ Get out of your comfort zone
↳ Use less AI… 🙂

If your content feels flat, here’s the good news:

If you improve it now… no one will remember.

Your old vibes disappear in ~90 days.
Your new followers only know the new you.

Want to learn how to create viral infographics?

I’m running a cohort starting Feb 4.
I teach you everything I know.

→ $500
→ Multiple time slots available
→ Details here: https://lnkd.in/gcg4u4HA


DM me to join.

Some with 40k followers get 40 likes per post.
Some with 40k followers get 400. Why?

This is something we’re all noticing more and more.

Two creators with the same follower count:

→ Both have valuable expertise
→ Both have a niche audience
→ Both have a solid business
→ Both have a strong POV

But one has content that is crushing.
And the other does not.

Here's my take.

It usually comes down to one thing:

→→→ The ability to create viral visuals. ←←←

Imagine you and I were starting a restaurant.
We've got a great hookup on high-quality steak.

...If we chose to serve the steak raw on paper plates...
...the restaurant would not survive.

That's what the 10-like creator is doing.

→ Their insights and ideas are the steak.
→ But the steak is served in a text post with a selfie.

That's a great insight...on a paper plate.

Nobody likes it.

But!

If you take the exact same framework and turn it into a beautiful infographic with...

→ A clever layout
→ A strong visual vibe
→ A clear title at the top
→ A surprising animation

Now you're serving it up just right.

That's what 400-like creators are doing.

Example: https://lnkd.in/gNTFJjKk
Example: https://lnkd.in/gpSZgP4X
Example: https://lnkd.in/gtuzRMFm

The "steak" isn't any better.
The "cooking" is just better (so to speak).

If you want to get your engagement up, here's my best advice:

Learn to create viral, animated infographics.

Yes, it takes some work.
But the work is actually pretty fun.

Get started with any of the 25 templates below.

Want to get the high resolution version so you can see all the detail?

1. Send me a connect request
2. Comment "High Quality"
3. I'll send you the full-resolution version that's too big for LI to post!

_____
P.S. Want a crash course on making viral infographics?

That's exactly what I'm teaching in my 4-week cohort this Feb.

i.e., the exact infographics strategy that grew my following from 0–30k in 19 months...

...and helped me build a multiple six-figure business while still working in-house.

$500 bucks total for everything I know.

Here's all the detail: https://lnkd.in/gcg4u4HA

Want to join? Shoot me a DM.

(That's also where you can get the editable versions of these templates. :)

5.8m impressions in 2025. Mostly infographics.
7 steps to create a viral infographic: 👇🏻

1️⃣ Aim at the right target

The target for a viral infographic is this:

→ Substance: A highly savable, valuable framework
→ Structure: Display information in a clever way
→ Style: It should look very cool by the end :)

You MUST have all three.

2️⃣ Create a “Mind Map” of all your frameworks

This is how to find your most substantive ideas.

→ Write down step-by-step how you serve clients
→ Divide each step into sub-frameworks
→ Divide sub-steps into micro-frameworks

Now scan the map.

Look for a framework that’s:

→ Genuinely valuable
→ Less frequently talked about

That's the guts of your graphic.

3️⃣ Map to a shape-based layout

→ Find a set of shapes your framework can map to
→ 2×2 matrix, Venn diagram, funnel, ladder, etc.
→ This will take some trial and error

At this point you have a basic layout.

But if you stop here…

…it’ll be too boring.

Go to step 4.

4️⃣ Spice up the structure

Here are some spice options. 👇🏻

→ Add detail with pills, arrows & notes
→ Repeat framework 5–6 times & show examples
→ Slice the shape to show good vs. bad

It doesn't need to look pretty... yet.

5️⃣ Title it

This is the most important part for virality.

The title must tie directly to an audience pain point: 

GOOD:

→ How to ___
→ 3 Layers of ___
→ 5 Rules for ___

BAD:

→ Abbreviations
→ Inside jokes
→ Titles that assume people know your field

6️⃣ Make it look pretty

→ You don't need to be a professional designer
→ Think of yourself as a professional formatter

Zoom in on the graphic below for 16 rules.

If you follow those to a T,
your infographic will look great.

7️⃣ Animate it

Everyone thinks this is the hard part.
But it often takes 5-10 minutes!!

Use the Jitter plug-in to add some basic movement.

You'll get MANY more eyeballs with a little animation.

There you have it:

1️⃣ Aim at the right target
2️⃣ Create a “Mind Map”
3️⃣ Map to a shape-based layout
4️⃣ Spice up the structure 
5️⃣ Give it a clear title
6️⃣ Make it look pretty
7️⃣ Animate it

Save for your next infographic.

Give it a try.
You got this!

P.S.

Want to join a small cohort of 10 creators learning to make viral infographics?

Next cohort kicks off Feb 4.

→ 40 / 50 seats sold
→ Cost: $500

Here's all the detail: https://lnkd.in/gVNutszY

DM me to join!

Here are 10 reasons you should come to my cohort.
(It teaches you how to create viral infographics.)

#1. A British person complimented me on the vibes

This is a big deal. See attached picture.

#2. You will learn to make viral infographics

Why does that matter?

Dense, valuable, beautiful infographics do 2 things.

— Build your brand
— Attract leads.

They're the only format I know that does both.

#3. You get to hang out with me!!!

I am actually fairly normal despite being very OCD

#4. You will meet other amazing people besides me

Make some friends who are on the same journey!

Why not!

#5. You get unlimited access to me during the month

— Unlimited DMs to me
— Unlimited Looms FROM me

I will answer every question.
And give you feedback on every part of the journey.

Your brand. Your thoughts. 
Your frameworks. Your graphics.

#6. You get 50 infographic templates

Yes, that is correct. 50.

You're going to have to make them your own.
Or else they'll flop if you just regurgitate.

But freaking —50— to get you started.

#7. It is only $500

Many people would charge $500 just for the templates.

So freaking join already, ok?

#8. You can tell your friends how cool you are

Because you will be much, much cooler after

#9. I just got a new office and spent $1,000 on sound dampening

So the sound is not echo-y.

That's how much I love you and want you to have a great time.

#10. You will learn how to run a great cohort

Some of you need to offer a cohort as a service
And now you'll know how to run one.

Ok that's all.

Link with all the details:  https://lnkd.in/gcg4u4HA

42/50 slots sold for Feb (join now to get  a seat!)

DM me to join.

BYE

I helped Karen go from 0 → 100 signups.
It took only 1 infographic after the cohort. 
Here's how:

Karen came to my cohort in December.

The cohort focuses on one thing:
turning expertise into save-worthy infographics.

Karen had zero design or graphics background.

But she joined the cohort.
Published her first graphic EVER last week.

Here’s what happened:

Karen runs a UX career coaching business.
The top of her funnel is a free master class.

She posts consistently and knows her stuff.
But her results looked like this:

→ 2–5K impressions per post
→ ~20 signups MAX from a strong post
→ No predictable way to turn content into demand

Then she joined my cohort.
Published an infographic.

Just one.

Within a few days:

- 72K impressions
- 901 saves
- 17 reposts
- 158+ new followers
- Tons of connection requests from her ICP

But here’s the best part.

Before this post:
→ 0 signups for her upcoming masterclass

Right after this post:
→ 100 signups

One. hundred. 

For one class.

→ 5× result from ONE piece of content.

And again, first infographic EVER.

Why did it work?

Because we didn’t optimize for:
→ Shallow virality
→ Clever hooks
→ Playing the algorithm

We optimized for saves-virality.
One simple question:

“What would someone want to save
because it would actually help their life later?”

That’s it.

When people save your content:
→ The algorithm keeps pushing it
→ The right people follow you
→ Demand & sales build organically

Karen told me she felt giddy before publishing.

Not because it was gimmicky,
but because it finally represented her real expertise.

That’s the goal.

All the infographic frameworks you see me post?

That’s what they’re for.

→ Not vanity metrics.
→ Not silly hacks.
→ Not “growth tricks.”

They’re built to turn:
→ Expertise into valuable assets
→ Posts into real demand
→ Demand into revenue

February's cohort JUST sold out (50/50 seats).

But I'm opening up March NOW.

Over 4 weeks we’ll help you create content that:

- People save
- Your ICP shares
- Actually drives revenue

4 weeks.
$500 bucks total.

Here's all the detail: https://lnkd.in/gcg4u4HA

Message me if you want in.

See you on the other side!!

“Do people who join your cohort actually go viral?”
Yes, yes they do. Here’s a before-and-after.

Thanks to Zach Roberts 💀  for letting me post a little case study on his work!

_______________________________________
BEFORE

Zach's infographics BEFORE the cohort:

Before Example 1: https://lnkd.in/gXrYVBeq
→ 5 likes. 3 comments.

Before Example 2: https://lnkd.in/gnZNNmyG
→ 30 likes. 22 comments.

Before Example 3: https://lnkd.in/gQrQUtcZ
→ 11 likes. 2 comments.

_______________________________________
AFTER

Zach's FIRST infographic AFTER the cohort:

It’s the one reposted below. 🙂

Under the hood:

→ 32,302 impressions
→ 22,305 members reached
→ 515 saves
→ 472 reactions
→ 77 comments
→ 32 reposts
→ 103 followers gained (highest ever for Zach)

____

You may be wondering...

Does every cohort member’s first infographic go viral?

No.

Can anyone who puts in the work go viral?

Yes.

In the current state of LI saturation...

(very low compared to other platforms)

...if you put in the work to...

→ Create a very valuable framework
→ Display it in a new & interesting way
→ Make sure your aesthetic looks clean
→ Add nice, scroll-stopping animation
→ Write a punchy, compelling post

...you too can attain the heights of viral glory.

It’s really more simple than most people think.

And it’s actually pretty fun once you learn how.

Want to join the next round of cohorts?

They kick off Feb 4.

Cohort details:

→ Small groups (10 creators per group)
→ Live, hands-on sessions (not passive watching)
→ Unlimited DMs for feedback through the process
→ Designed for creators, founders, and operators
→ No design background required
→ 25 / 50 seats sold
→ Cost: $500

Available time slots:

9:30am EST
11:00am EST
12:30pm EST
2:00pm EST
3:30pm EST

Any remaining questions you may have are probably answered here: https://lnkd.in/gHCGHb3Z

DM me if you want to join 🙂

Low win rates? Something’s coming. | Co-Host @We’re Not Marketers

“How to do product marketing in 2026?”
Here’s the best and easiest way:

↳ Buyer’s workflow
↳ Unmet market problem
↳ Sales pitch
↳ Real buyer Qs

Here’s why. I was in sales for five years before PMM. 

What NEVER happened? Closed won deal because I stuck to a talk track. 

↳ Nike running shoes
↳ Google AdWords 
↳ LinkedIn Recruiter 
↳ Adaptive grammar software
↳ Online trade shows

You’re a human but you sound like a bot? 
You’re smart but you doubt yourself? 

Nahhhhhh. Real talk. Product marketers? 

Templates follow someone else’s thinking. Not always a bad thing.
But frameworks adapt to how YOU think. Delivering what AI can’t always replicate.

This one is a result of blending 10 years across sales and product marketing. 

Here’s how it works. 

For every time someone says…

“We need new competitive intel!” 
“We’ve got a new feature enhancement!”
“Here’s our new positioning– update every asset.”
“How many one-pagers have you published this quarter?”

Take a beat, breathe and try to understand the ask for what it is. I built this infographic to help guide what you already know.

Product marketing is about being tactical, but it’s harder (not impossible) without knowing end-goal. 

↳ Know buyer’s workflow
↳ See how it relates to market problems
↳ Build a sales pitch that does relate
↳ Answer actual buyer Qs, not activity metrics

Because AI today is working for every company. Your competitors too. 

===

Gentle warning: I'm no PMA influencer. 😉

taplio

The Battle

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Vincent Pierri

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taplio

The Battle

Ronnie Parsons

Vincent Pierri

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ronnie Parsons's LinkedIn Performance

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