Ronnie H. Kinsey, MBA

Success partner to C-Suite & High Achievers: Leadership + EQ ‣ MBA ‣ F100 Proven ‣ Helping Executives & Thought Leaders Thrive with Influence. 🧠 View resources: LeadingGreats.com

I work with executives, founders, and high-output teams operating in complex, demanding environments where clear thinking, emotional control, and precise communication directly affect results.--&gt; The work strengthens performance, decision-making, and leadership presence when outcomes matter most.I help leaders perform at a high level under pressure by integrating behavioral science, lived experience, and practical strategy.--My comprehensive experience &amp; skills include:• Professional Certified Coach (ICF, PCC)• Executive &amp; Leadership Coach• Performance and Growth Strategist• Healthcare and Well-being SME. =&gt; Request a consult or Keynote: RonnieKinsey.net. --I've led at senior levels across healthcare, technology, and growth-stage organizations, including Abbott Labs Neurosciences in New York City, ROI accountability in emerging Asia-Pacific markets with Fuji Bank, and executive leadership with founding teams in Silicon Alley. --I've driven progress at institutions including NYU Langone, Johns Hopkins, Mass General, &amp; Stanford Healthcare, before establishing my own practice as Founder &amp; CEO. --Those environments shaped my offerings. They taught me how leaders operate under constraint, how teams adapt amid uncertainty, and what responsibility looks like when the margin for error narrows. What leaders gain: • Sharper performance habits• Stronger emotional composure• Clearer thinking during demanding moments• Communication that supports measurable results• Behavior shifts that influence culture and direction• Leadership grounded in purpose and forward movement--My work is rooted in real-world leadership. It is direct, supportive, and built on decades of experience guiding people through high-pressure situations. =&gt; Request an impactful, tailored session - privately at RonnieKinsey.netLet’s win together!You may also direct message me on LinkedIn. --Join my Free weekly resources, “Leading Greats,” for tools and insights on leadership, performance, and personal growth to THRIVE: LeadingGreats.com/subscribe.  --As a rising leader, I hired my first Executive Coach to co-deliver a global product launch, team training in Costa Del Sol, Spain. I was enamored!

CEO | Executive & Leadership Coach | Strategic Partner | Advisor | Founder

Leveraging High Achievement in Leadership, Personal Performance and Healthcare = I help Businesses, CEOs, Founders, and Ambitious Professionals as a Professional Coach Certified, Thought Leader, and Subject Matter Expert - in strategy and business advising, leading positive change for desired goal based outcomes with a focus on well-being to reach Peak Performance objectives.✔️ I have actually done the work.

Ronnie Kinsey

Trying to manage someone else’s reaction
in your head
will not bring you peace.

You’ve felt it before.
Replaying a conversation at midnight.

Peace of mind starts with a firm boundary.
What’s yours. What isn’t.

That drain is not about effort.
It’s about misplaced ownership.

Composure is not automatic.
It’s trained.

Burnout rarely comes from doing too much.
It comes from carrying what was never yours to manage.

You can’t control the outcome.
You can control how prepared you are.

You won’t manage every opinion in the room.
You decide how you carry yourself in it.

Reputation shifts in conversations you are not part of.

Character is built in the ones you are.

Power returns when you narrow your focus
to what is actually yours:

🫧 Your reactions under strain
🫧 Your internal dialogue
🫧 Your preparation
🫧 Your energy
🫧 Your effort
🫧 Your standards
🫧 Your recovery habits
🫧 Your consistency over time
🫧 Your boundaries when tension tightens

When attention drifts toward what you cannot command,
your strength thins.

When it returns to what you can lead,
capacity builds.

You earn leverage through disciplined ownership.
Peace follows practiced control.

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If the team feels tense
around a “star,”
trust is sounding the alarm:

Toxic managers often look impressive on paper.
Results shine.
But people brace themselves in their presence.

That’s the first sign
something is cracking beneath the surface.
Not in metrics.
In the way people carry themselves around them.

Teams don’t unravel in one moment.

They erode through tolerated sharpness and leaders
who decide results outweigh respect.

Performance can hide damage temporarily.
Trust exposes it early.

If you want to know who strengthens your environment,
listen to the people closest to the work.
Their tone shifts.
Their initiative tightens.

You’ll see the truth long before the reports catch up.

🌐 𝗪𝗵𝗮𝘁 𝘀𝘁𝗿𝗼𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗱𝗼 𝗶𝗻𝘀𝘁𝗲𝗮𝗱:

Confront corrosive behavior early, 🔎
even from high producers.
A great quarter never justifies a draining presence.

Protect the environment your people depend on. 🛡️
Trust is your most reliable retention signal.

Build for endurance, not appearance. 🏛️
Healthy teams stay engaged, grow deeper,
and deliver beyond expectation.

Your best people watch who gets defended
and who gets excused.

Their commitment follows
what your culture reliably honors.

Thanks for reading!

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Many search for the next big move.
Markets are volatile. Entire industries shift.
The leverage is closer than you think.

I have sat with executives who routinely explore
what to pursue next.
New role. Bigger title. Different industry.

The breakthrough rarely came from chasing harder.
It came from strengthening the operator.

Here is what I have observed over time.

1️⃣ The people who get ahead build capacity before
 visibility.
• They deepen skills while others polish profiles.
• When complexity increases, their preparation shows.
• They do not scramble. They execute.
  
2️⃣  The most confident leaders rehearse privately.
• They think through scenarios before stakes rise.
• They practice hard conversations before they happen.
• Confidence follows preparation, not ego.
  
3️⃣  The most trusted individuals refine themselves
 continuously.
• After setbacks, they review decisions instead
of assigning blame.
• They ask for feedback without defensiveness.
• Over time, this habit builds credibility.
  
If you are unsure what to pursue next,
invest in the person making the choice.

When you organize the skills you have already earned,
someone further back benefits from what you now
execute naturally. 

That's leverage.

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Whether true or not, words shared the right way
can change someone’s mind.
That’s influence.

Think about a sentence that stayed with you
longer than it should have.

Maybe it was a teacher saying,
“You’re capable of more than this.”

Maybe it was a manager saying,
“I’m not sure you’re cut out for that.”

Neither required a long speech.
Both could shift how you saw yourself.

That’s the point.

We talk about influence like it’s strategy, branding,
or persuasion.
Most of the time, it’s simpler than that.

It’s how you describe someone to themselves.

You can define people by their current situation.
Or you can define them by what
they are building toward.

You can correct someone
in a way that protects their effort.

Or in a way that makes them shrink.

Same facts.
Different impact.

If you are in a position where people listen,
your words travel further than you think.

They echo in decisions you will never see.
They shape risks people decide to take, or avoid.

This is not about being careful to the point of silence.

It’s about being focused with intent.

Before your next piece of feedback.
Before your next reaction in a tense moment.
Before your next comment about someone’s ability.

Ask yourself:

Am I describing who they are today,
or who they can become?

The real question is how you're using your words.
To build or to limit.

📹 credit: Toastmasters, Mohammed Qahtani

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♻️ 
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Not everyone wants to see you grow.

The right people do.

Some of the most fulfilled people I've worked with
got clear on where they are going
and do not chase every trend.

Become someone worth backing.
Choose your circle with alignment.

People do not circulate titles.
They speak about how you operate
when situations shift.

Character shows itself when ambition creates strain.
It is the choice that holds
when shortcuts look efficient.

Over time, those decisions form a reputation
that determines who stands behind you
when you are not present.

Belief is earned through behavior.
Consistency is what keeps it intact.

Together, they attract the allies
progress actually depends on.

When your name comes up in rooms with opportunity,
it is because your word proves reliable.

Because working with you reduces drag.
Because your follow-through makes progress easier
for others.

Opportunity rarely shows up alone.

It moves through people who respect
what you represent
and want to see you continue forward.

Ways to build credibility that attracts opportunity:
🔘
Speak with clarity, not performance.
🔘
Let outcomes confirm what you commit to.
🔘
Make accountability a shared standard, not a reaction.
🔘
Choose principle when convenience competes
for attention.
🔘
Contribute in ways that make others stronger,
not dependent.
🔘
Protect quality even when no one is checking.
🔘
Leave people clearer after working with you.

The right people accelerate progress.
Surround yourself with them.

And work to be one of them.

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Success partner to C-Suite & High Achievers: Leadership + EQ ‣ MBA ‣ F100 Proven ‣ Helping Executives & Thought Leaders Thrive with Alignment. 🧠 View resources: LeadingGreats.com

Titles don’t run companies.
Decisions do.
Ownership does.

The C-suite is often reduced to hierarchy.
In reality, it is a system of deliberate responsibility.

When it works, roles do not blur.
They reinforce one another.
Each sharpens the next.

This visual by Nicolas Boucher covers it well.

𝗧𝗵𝗲 𝗖𝗘𝗢 carries direction and coherence.
👇🏻
Values, strategic tradeoffs, and long-range judgment
sit here.
This role decides what the company becomes
and what it refuses to pursue.

𝗧𝗵𝗲 𝗖𝗙𝗢 safeguards endurance.
👇🏻
Capital discipline, risk posture, and financial truth
anchor every move.
Growth stays credible only when the numbers
can support it.

𝗧𝗵𝗲 𝗖𝗢𝗢 turns intent into motion.
👇🏻
Execution, coordination, and operational reliability
define daily reality.
This role makes strategy livable, not aspirational.

𝗧𝗵𝗲 𝗖𝗜𝗢 runs the company’s digital backbone.
👇🏻
Systems, data, security, and governance now shape
performance directly.
Technology is no longer support. It is leverage.

𝗧𝗵𝗲 𝗖𝗠𝗢 defines how the market understands
the organization.
👇🏻
Brand, positioning, and demand translate promise
into belief.
Trust often forms before revenue shows up.

𝗧𝗵𝗲 𝗖𝗥𝗢 owns the revenue engine.
👇🏻
Pipeline discipline, targets, enablement, and conversion
live here.
Opportunity becomes outcomes through
sustained ownership.

Strong leadership teams respect these boundaries.
They do not compete for relevance.
They protect the system.
🛡️
When accountability is clean, choices get clearer.
Execution holds under stress.

Great companies are not driven by titles.

They are built by leaders who carry their lane fully
and strengthen the system for everyone else.

♻️
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is what makes leadership work.
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High performers are taught to endure.
But being always on
quietly erodes decision quality.

Almost everything
will work again
if you unplug it.

Including you.

You can be committed
without being constantly available.

You can care deeply
without draining yourself dry.

The most effective leaders I know
protect recovery with the same intention
they protect revenue.

Not as indulgence.
As infrastructure.

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗦𝗲𝘃𝗲𝗻 𝗧𝘆𝗽𝗲𝘀 𝗼𝗳 𝗥𝗲𝘀𝘁
ambitious people routinely overlook:

𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗿𝗲𝘀𝘁
Sleep. Stillness. Lowered output.
Your body is not a side project.

𝗠𝗲𝗻𝘁𝗮𝗹 𝗿𝗲𝘀𝘁
White space between problems.
Time when no one needs an answer from you.

𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗿𝗲𝘀𝘁
Spaces where you do not manage impressions.
Where you can drop the professional mask.

𝗦𝗼𝗰𝗶𝗮𝗹 𝗿𝗲𝘀𝘁
Selective proximity.
Choosing energy that strengthens rather than extracts.

𝗦𝗲𝗻𝘀𝗼𝗿𝘆 𝗿𝗲𝘀𝘁
Screens down. Notifications off.
Silence instead of constant input.

𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗿𝗲𝘀𝘁
Exposure to beauty, nature, art, ideas.
Fuel before expectation.

𝗦𝗽𝗶𝗿𝗶𝘁𝘂𝗮𝗹 𝗿𝗲𝘀𝘁
Time aligned with meaning.
Reflection on who you are becoming,
not just what you are building.

If you never unplug,
you never recalibrate.

And when calibration drifts,
standards slip.
Patience shortens.
Vision narrows.

The strongest leaders are not the ones
who outwork exhaustion.

They are the ones
who step away early enough
to return sharp.

Sustained excellence requires intervals.
Even machines demand resets.

You are not a machine.

Unplugging is not weakness.
It is maintenance for your ambition.

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Most people wait for motivation, confidence,
or the right moment.
Seasoned performers move earlier.

They act before certainty appears and let
consistency do the convincing.

The difference between momentum and frustration
is rarely talent.
It is how you honor the promises you make to yourself.

Pressure does not create progress.
It reveals what you practiced before it showed up.

Big declarations feel productive on a Monday.
They also fade fast when friction shows up.

What holds is quieter and more demanding.
It is keeping commitments when no one is cheering.

Six months from now will not negotiate.
They will simply reflect how you treated your own word.

Picture that future version of you.
Not the outcomes.
The habits that made them unavoidable.

𝗙𝗶𝘃𝗲 𝗴𝗿𝗼𝘂𝗻𝗱𝗲𝗱 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝘁𝗼 𝗰𝗮𝗿𝗿𝘆 𝗶𝗻𝘁𝗼 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸:

1️⃣
Shrink the promise. Strengthen the follow-through.
One small commitment kept daily outperforms ambitious
plans abandoned midweek.

2️⃣
Decide before pressure forces your hand.
Clear decisions made early protect focus and
reduce regret later.

3️⃣
Let actions replace declarations.
Progress accelerates when behavior carries
the message.

4️⃣
Treat consistency as self-respect, not willpower.
You become easier to trust when you keep your
own word.

5️⃣
Begin before you feel ready. Progress favors motion.
Confidence often follows action,
not the other way around.

Six months is half a year.
Make your follow-through impossible to ignore.

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Chris Donnelly

Founder (Business Acquired by Croud)

Co Founder of Searchable.com | Follow for posts on Business, Marketing, Personal Brand & AI

Cofounder of Searchable: 

An Autonomous SEO & AEO Growth Engineer 
Analyse, fix, & scale your website to drive customers

Work out how to master AI Search here: searchable.com

The short life story 

I decided to skip the corporate job & start a digital marketing agency at 21. Here is the journey so far: 

Age 21: Bootstrapped Adjust Media at university making websites 
Age 22: Left Uni and rebranded to Verb Brands
Age 27: Acquired DBD Media Ltd, their 20 staff & expanded to digital marketing
Age 28: Won Bugatti & recognised as leading luxury agency
Age 30: Sell entirety of Verb Brands to Croud & LDC in an 8-figure deal
Age 31: Founded Lottie Org w/ Will Donnelly (Grow revenue to 8 figures, raise $35m & hire 100 people).
Age 32: Launch my Media, Education and Investment business
Age 33: Launched the Creator Accelerator and reached 8 figures in revenue
Age 34: Co Founded Searchable

It’s been a journey. 

Through Searchable.com I help founders and marketers to grow their organic traffic on auto pilot with our autonomous Seo and Aeo tool: searchable.com

Through my investment company, we support and invest into Entrepreneurs running incredible businesses, and with our experience as operators, help them scale. 

If you are a founder of a profitable and growing company with approximately $1m+ EBITDA, and you want to see if you can grow faster, reach out. 

If you are not at that level yet, I produce resources to help you get there. 

I run a podcast called Wake Up, and produce content on YouTube, LinkedIn, and Instagram for free.

Commercial enquiries for speaking or brand deals: enquiries@chris-donnelly.co.uk

Co-Founder

Found CRM by Lottie 

A cloud-based care home operation software, mapped and built specifically to the care and retirement industries unique customer journey and supports care homes with CRM, Occupancy, Administration and Finance

Found results in a higher conversion rate, better attribution of marketing spend, saved time and ultimately high occupancy.

SEO, AEO, and GEO aren't the same thing.

Understanding the difference is essential: 

The vast majority of businesses still optimise for SEO alone. 
But that's only because they haven't realised what's changed.

They are now competing for attention with SEM, PPC, and AI Overviews...

They bet losing hands because they refuse to accept the game has changed. 

Visibility is fragmenting across three layers: 

SEO (Search Engine Optimisation)
This is the model we've optimised for over the past 20 years.

AEO (Answer Engine Optimisation)
Get your content extracted into answer boxes, on Google and in AI responses.

GEO (Generative Engine Optimisation)
Get cited in AI-generated responses on ChatGPT, Perplexity, Gemini, and Claude.

(Btw, If you don't know where you stand in any of these...

We've created this free visibility report to analyse your current gaps: 
https://lnkd.in/g6XApkfm)

Here's what you need to know right now: 

➡️ SEO = Appearing in traditional search engines (Google, Bing)

Focus: Rankings and click-through traffic
Outcome: Your page appears in search results

➡️ AEO = Content extracted into Google Snippets and short AI answers

Focus: Featured snippets, answer boxes, "People Also Ask," quick AI responses
Outcome: Your content is displayed as the answer (often zero-click)

➡️ GEO = Cited in detailed AI responses on ChatGPT, Perplexity, Claude, etc. 

Focus: Being referenced in longer, synthesised AI-generated content
Outcome: Your brand/content is cited with attribution in AI answers

It's not hard to get ahead of this in 2026. 
There aren't that many brands optimising for all three. 

But the ones that are, are already: 

- Structuring content for extraction
- Building authority for citations
- And reinforcing traditional SEO foundations 

To put it simply: 
Acknowledge the game has changed, and start playing accordingly. 

Do you understand the difference between SEO/AEO/GEO? 
Comment below with your thoughts. 

Searchable is the easiest possible way to prepare for all three at once. 

And our free visibility report is a great starting point to see where you stand.

Find your gaps here: https://lnkd.in/g6XApkfm

You then have a 14-day free trial to plug those gaps !

♻️ Repost this to help others optimise for all three layers.
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Everyone wants to know which AI is "the best."

The answer isn't simple. But here's the breakdown:

I've spent months testing every major AI model.  

And they all have different strengths and weaknesses. 

The real skill is knowing which AI to use for each specific task. 

Here's how the top 6 stack up in 2026: 

(See the sheet for more details and updates 👇)

1. Claude Opus 4.5
The model I rely on most.

Best for: Strong reasoning and long-form thinking
Handles complex documents without losing structure
Downside: Less spontaneous with creative ideas

New updates: 
Claude Code, Cowork, and Excel will change how technical teams work.  

2. ChatGPT-5.2
Still the most versatile tool available.

Best for: Strong reasoning and multimodal support.
Fast for content, workflows, and experimentation
Downside: Costs increase quickly with heavy usage

New updates: 
With Health features, Atlas, and Apps, ChatGPT has captured more of the market.  

3. Gemini 3
Google’s model, now properly usable.

Best for: Multimodal understanding across documents and data
Very good for research-heavy work inside Google-heavy teams. 
Downside: Creative output can feel restrained

New updates: 
Nano Banana with revolutionary image creation, Gemini 3, and personal intelligence. 

4. Perplexity
The fastest way to get reliable answers.

Best for: Real-time search with clear citations
Transparent sources reduce guesswork 
Downside: Limited creative generation

New updates: 
Learn Mode for structured, guided understanding and a new AI browser, Comet. 

5. Grok 4.1
Strong awareness of what’s happening now.

Best for: Real-time trend and cultural context
Useful for social listening and narratives
Downside: Limited use for structured or technical work

New updates: 
The new image generation feature is impressive (if not controversial !).  

6. DeepSeek 3.2
Open-source, highly efficient for technical teams. 

Best for: Strong quantitative and STEM reasoning
High performance relative to cost
Downside: Limited documentation outside Asia

New updates: 
3.2, which is essentially DeepSeek 3.1 with better reasoning and stability. 

Each model will serve a slightly different purpose. 

I encourage everyone to test them and make up their own mind. 

The more you experiment, the more value each one can provide.  

Which LLMs are you already using? Which ones are you most curious about? 
Drop a comment below. 

P.S. We built Searchable to make it as easy as possible to prepare for AI search 
that happens within these LLMs. 

It's an autonomous SEO & AEO Growth Engineer that: 
Analyses, fixes, and scales your website automatically to drive customers. 

Learn more and get started with a 14-day free trial 👇
https://lnkd.in/epgXyFmi

----

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

"LinkedIn is dead now." Heard this a million times.

No, it isn't, you just need the right approach:

So many founders post randomly and run out of steam in weeks. 

A strong brand can change the trajectory of your business. 

But only if you have a strategy to scale it properly. 

I recorded a 19-minute guide to prepare you for all the recent updates 👇
https://lnkd.in/gQFQcRza

Watch the video to get up to date. Then follow these steps:  

(See cheat sheet for the full breakdown) 

1. Your North Star

Your personal brand needs one clear North Star for the next 90 days.

Ask yourself:
What does success genuinely look like 12 weeks from now?

2. The Positioning Triangle

Personal brands win when three things overlap:

1. Your expertise
2. A painful market problem
3. Your point of view

3. The Audience Clarity Map

There are only 3 groups you need to speak to: 

- Buyers: The people who will pay you
- Aspirational followers: The people who amplify you
- Learners: Early-stage, curious, watching quietly

4. The Content OS

This is how I structure every content system I build: 

1. Teach – frameworks, tactics, step-by-step
2. Think – opinions, observations, contrarian takes
3. Build – behind-the-scenes, lessons, mistakes
4. Sell – results, stories, clear offers

5. The Attention Engine

Consistency in personal brand requires a weekly execution system.

1. Idea Sourcing (60 minutes)
2. Batch Writing (2 hours)
3. Daily Engagement (15–20 minutes)
4. End-of-Week Review (20 minutes)

6. The Trust Ladder Framework

People buy from you because you’ve earned their trust based on: 

1. Awareness
2. Relevance
3. Authority
4. Proof
5. Action

7. The Content Feedback Loop

Your audience will always tell you what to create next.

Each week, analyse:

- Your highest-performing post
- Your lowest-performing post
- Which topic resonated the most
- Which format could be repeated

8. The 3-Level Personal Brand Funnel

A strong personal brand is built to sell.

Your funnel should follow:

1. Top of Funnel: Content geared towards reach
2. Middle of Funnel: Deeper education (cheat sheets, carousels, etc)
3. Bottom of Funnel: Proof and clear transformations

9. The Growth Scorecard

You only need 5 metrics to know if your brand is working: 

- Number of views
- Follower growth
- Engagement rate
- Inbound leads
- Newsletter signups

Your personal brand is either your biggest asset or a complete time drain.

The difference is the strategy you use to manage it. 

What part of your personal brand are you struggling with the most? 
Drop a comment below with your thoughts. 

If it's the LinkedIn algorithm throwing you off, that's an easy fix. 

My recent video is less than 20 minutes should clear up your concerns: https://lnkd.in/gQFQcRza

♻️ Repost to share this system with your network. 
And follow Chris Donnelly for more on building your brand.

Don’t be the person who gets caught producing terrible AI output. 

Instead, steal 1 of these 8 frameworks: 

This is where you should start with AI:
Mastering the art of prompting.

Prompting basic questions will get you basic answers.
Honestly, it is a misuse of insanely valuable technology.

My team and I have learned this deeply as a skill.

The results are amazing:

- Streamlined and optimised operations.
- Tasks are being automated, freeing up time.
- Therefore, more time spent on truly valuable tasks.

These are the 8 prompt frameworks I use to power my businesses:

1️⃣ R-T-F
Role: Specify the role you want the AI to assume.
Task: Define the task you want the AI to perform.
Format: Indicate the format in which you want the output.

2️⃣ S-O-L-V-E
Situation: Define the context or situation.
Objective: Specify the goals.
Limits: Define any limitations or constraints.
Vision: Outline the vision or goal.
Execution: Plan the steps for execution.

3️⃣ T-A-G
Task: Define the task at hand.
Action: State the action needed.
Goal: Clarify the goal to be achieved.

4️⃣ R-A-C-E
Role: Specify the character you want the AI to play.
Action: State the basic instruction or the job you need to be done.
Context: Provide the background information the AI will need.
Expectation: Describe the outcome you need.

5️⃣ D-R-E-A-M
Define: Define the problem or context.
Research: State the research needed.
Execute: How to execute the plan.
Analyse: How to analyse the results.
Measure: Define how to measure the outcomes.

6️⃣ P-A-C-T
Problem: Define the problem.
Approach: Describe the approach.
Checks: Write about potential compromises.
Test: Define the test or measurement.

7️⃣ C-A-R-E
Context: Give the context.
Action: Describe the action needed.
Result: Clarify the expected result.
Example: Provide an example for clarity.

8️⃣ R-I-S-E
Role: Specify the role.
Input: Describe the input needed.
Steps: Could you ask for steps to follow?
Expectation: Describe the expectation.

AI is the single biggest source of leverage across all my businesses.
But we couldn't have achieved any of it without learning how to prompt.

If you spend 1-2 hours scrolling on Instagram per day...
I know you have time to learn these prompting techniques.

My newsletter shares resources like this, every single week.

There is always something you can apply the exact same day.

Sign up now and join 250k reading weekly: https://lnkd.in/eUTCQTWb

I also have 30+ free learning resources for you.

Which prompting technique will you try first? 
Let me know how it goes in the comments.

♻️ Repost to help your network learn vital AI skills. 
And follow Chris Donnelly for more on leveraging AI in 2026.

There is a reason everyone is talking about Claude Code.
It is the most powerful AI tool available.
This is the full breakdown you need to understand it:

You now no longer need to know coding to code.

You don't need to write the code; you just manage the agents that write it.

People are building some incredible apps and websites using it in a couple of hours max.

Which is pretty crazy, all things considered. Yet another seismic moment.

However, if you don't know where to start, it can be a tiny bit confusing. 

Which is why I've created this all-in-one guide,
Aiming to get you up to speed in just a couple of minutes:

(Save this sheet for when you come to test Claude Code !)

So, what is Claude Code? 🧑🏻‍💻

It's a command-line tool built by Anthropic that sits inside your terminal and works across your entire workflow.

Anthropic's Claude Code Beginner Guide: https://lnkd.in/eB5N3mx7

Next, what is the optimal workflow? 🔀

This is the flow that works best:

Start in plan mode (Shift+Tab twice)
↓
Write your goal clearly
↓
Let Claude break it into steps
↓
Review & iterate the plan
↓
Switch to auto-accept edits mode
↓
Claude executes the plan end-to-end
↓
Review output → Refine if needed

The key is a good plan. Without that, you'll get tons of revision rounds.

The Claude Code Creator's (Boris Cherny) Setup: https://lnkd.in/e8JF3ca7

But what can you actually use Claude Code for as a founder? 💻

1. Synthesise customer feedback
2. Draft documents & presentations
3. Build code & prototypes
4. Research & competitive analysis
5. Automate repetitive workflows
6. Create reusable skills

Plus many more. Like I said, people are building full websites and apps with this.

50 Ways Non-Technical People Are Using Claude Code: https://lnkd.in/ebK25X6M

What are the Power Features worth knowing about? 📲

1. MCP (Model Context Protocol)
This is like a USB-C for AI - one interface for your entire tool stack.

2. Skills (Reusable Automations)
These are task-specific instruction packages Claude auto-loads when relevant.

3. CLAUDE .md (Project Memory)
A markdown file that gives Claude permanent context about your project.

Connect Claude Code To Tools Via MCP Guide: https://lnkd.in/epQbcNst
Extend Claude With Skills Guide: https://lnkd.in/en_jt5sg
Writing a good CLAUDE .md File Guide: https://lnkd.in/e_UttjWa

And finally, you can find some useful dos and don'ts in the sheet below.

With all of that covered, you should be good to start building.

If you're planning on doing so, let me know in the comments.
I will try and guide you in the right direction !

For more on building using AI, you'll want to read my newsletter, Step by Step:
https://lnkd.in/eUTCQTWb

💾 Save and repost this so your network sees this.
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Agentic AI is not “ChatGPT with extra steps.” 

Here's how to explain it to your leadership team: 

ChatGPT can perform complex tasks. 

But Agentic AI is an elevated experience. 

Here are the 7 layers it uses to build real systems: 

1. Machine Learning 

Identify data patterns and improve performance.

→ Supervised learning for labelled data predictions
→ Unsupervised learning for pattern discovery
→ Reinforcement learning for optimal decision-making
→ Feature extraction and pattern recognition
→ Model training, evaluation, and optimisation

Tools: AWS SageMaker, Google Vertex AI, Azure ML

2. Large Language Models (LLMs)

Comprehend natural language and process multiple inputs.

→ Natural language understanding and reasoning
→ Tokenisation and embeddings for text processing
→ Multimodal input handling (text, image, audio)
→ Pre-training on massive datasets
→ Fine-tuning, adapters, and prompt engineering
→ Extended context windows for long conversations

Tools: OpenAI GPT, Anthropic Claude, Google Gemini

3. Generative AI 

Generate new content across multimedia. 

→ Text and code generation from prompts
→ Image and video synthesis
→ Speech recognition (ASR) and text-to-speech (TTS)
→ Retrieval-augmented generation (RAG) for accuracy
→ Structured output generation with validation

Tools: ChatGPT, Midjourney, Runway, ElevenLabs

4. AI Agents 

Plan tasks and execute autonomously.

→ Task planning and decomposition
→ Tool use and function calling
→ API execution and integration
→ Memory and context management
→ Autonomous execution with error handling
→ State persistence across sessions

Tools: LangChain, AutoGPT, CrewAI

5. Agentic Systems 

AI agents working together with specialised roles.

→ Multi-agent collaboration and specialisation
→ Inter-agent communication protocols
→ Workflow orchestration and task routing
→ Shared state coordination
→ Failure recovery and parallel execution

Tools: Microsoft AutoGen, LangGraph, Semantic Kernel

6. Agentic AI 

Sets goals and adapts behaviour.

→ Goal setting and decomposition
→ Goal chaining for complex outcomes
→ Long-term autonomous operation
→ Dynamic decision-making with feedback loops
→ Self-improvement and adaptive behaviour

Tools: Custom implementations, research frameworks

7. Governance, Safety & Control

Ensure AI safe, transparent operations. 

→ Human-in-the-loop oversight and approval
→ Guardrails and operational constraints
→ Observability, tracing, and audit logs
→ Risk management and compliance controls
→ Rollbacks, overrides, and cost controls

Tools: LangSmith, Weights & Biases, custom monitoring

For Searchable, we needed multi-agent workflows to build out our original product. 

That's not possible with an LLM alone.

Agentic AI is the future of building businesses faster and smarter. 

Start your 14-day free trial today: 
https://lnkd.in/epgXyFmi

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Claude Cowork is a non-negotiable for non-technical founders.

Here's the full breakdown so you can get started: 

Founders assume they need to handle all the minor details of their business. 

That was certainly true when I started building VERB back when I was 21.
But Claude Cowork has basically removed the need to do any admin. 

You just tell Cowork what you want done, and it handles it. 
Kinda wild.

People are automating entire hours-long workflows down to minutes.

The way we build businesses will, once again, no longer be the same. 

But you probably aren't prepared to handle this shift right away.
Building is hard enough without blindly navigating a new platform...

This all-in-one guide should give you everything you need to get started:  

(Save this sheet so you can test Claude Cowork confidently !)

First of all, what is Claude Cowork? 🖥️

Cowork is an AI assistant that lives on your computer and does things for you.

→ It reads your files and controls your browser
→ Opens Gmail, Google Sheets, Slack, Notion
→ Fills in forms, sends emails, and organises folders

Anthropic's Claude Cowork guide: https://lnkd.in/gkf5tpEK 

I’ve also included a comparison of Code and Cowork in the sheet below 👇

You can start with Cowork and graduate to Code when you need more control.

Coworker Code (reviews + comparisons): cowork-code.com

There's no reason to wait either. 

You can set up Cowork today in about 5 minutes: 

1. Download the Claude desktop app
2. Install the Chrome extension for browser control
3. Mount the folders you want Cowork to access
4. Start with something simple: "Organise this folder by file type and date"

Don’t over-customise at first. Get value first, then add Skills and Plugins for specific tasks.

Claude Help Center: https://lnkd.in/gVT83EM9

The sheet also has details on: 

- Core features
- An example workflow
- 10 prompts you can run today

When I built Searchable, automating admin and repetitive tasks freed up hours every week to focus on strategy and product.

Cowork handles the work that doesn’t need your attention. 

If you're planning on testing Cowork, let me know in the comments. 

I'll give as much guidance as I can to get started ! 

For more on building using AI, you'll want to read my newsletter, Step by Step: https://lnkd.in/eUTCQTWb

💾 Save and repost this so your network sees this.
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99% of people are learning to use the wrong AI tools.

If you are a CEO, you don't need to understand Claude Code...

Same as if you were a CFO, you don't really need to know Cursor.

What you first need is an understanding of which tool types you need.

Then deciding from there which tool is best for you.

I've broken it down in the graphic below by use case. 👇
(The tool you're probably currently using, and what to replace it with)

1. Writing 
❌ Old: Google Docs
✅ New: Claude

Claude is the gold standard for writing using LLMs.
It has the best conversational tone that matches human writing.

2. Research
❌ Old: Google Search
✅ New: Perplexity Comet

Comet is Perplexity's AI-native browser with agentic capabilities.
Powered by their LLM that excels in detailed market research.

3. Coding
❌ Old: Stack Overflow
✅ New: Cursor

Cursor is a complete behavioural shift for coders. 
Simply put, hit a problem:  

→ ask Cursor in your editor 
→ get a solution written for your specific code 
→ apply it in one click.

4. SEO/AEO/GEO
❌ Old: SEMrush
✅ New: Searchable

Cheeky plug, but I do believe we are the market-leading tool for a reason.
With Searchable you get the analytics, actions, and agentic workflows to increase your visibility drastically.

5. Pitch Decks
❌ Old: PowerPoint
✅ New: Gamma

What used to take hours of edits and fine-tuning...
You can now create a near-perfect pitch deck in 5 minutes using Gamma.

6. Outreach
❌ Old: Mailchimp
✅ New: Clay

Mailchimp is a broadcast-style approach - one message to many people.
Clay is a completely different animal. It gives you data enrichment and personalised outreach at scale.

7. Speech To Text
❌ Old: Rev
✅ New: Willow AI

Willow, in my opinion, is the best of the AI-powered voice dictation available.
You no longer need to type. You can now write with your voice at 5x speed.

8. Email
❌ Old: Gmail
✅ New: Superhuman

Forget spending time writing emails in archaic systems.
Superhuman will help you send high-quality and effective emails in a heartbeat.

9. Productivity
❌ Old: Trello
✅ New: Claude Code

I'll be honest, Claude Code is hard to fit into one binary category.
However, it is probably the most efficient AI tool out there on the market.

With these tools, you could probably avoid the outlay of a couple new hires.

And by the time you do hire, you've built leverage with an enormously capable and high-margin team.

I've seen this progress over the years, and I knew I eventually needed to establish my own company in the space.

And once I saw the gap, Searchable was born.

If you are looking to increase visibility and traffic to your business at rapid pace... look no further.

Click this link and grab a 14-day free trial: https://lnkd.in/epgXyFmi

Share your favourite AI tool in the comments, always on the hunt for some great ones !

♻️ Repost to help your network build with AI.
And follow Chris Donnelly for more.

LinkedIn just replaced its entire algorithm.

And most people have no idea...

This isn't a small update. 

LinkedIn has killed its old ranking system entirely 
And replaced it with an AI language model that: 

- Reads your content
- Judges your profile
- And decides whether you deserve to be seen.

If you'd like to understand what has happened, I made a 19 min video. 
Check it out here: https://lnkd.in/gxFXSsET

The tactics that worked well for you in the past simply won't cut through in 2026.

Most creators won't catch on to this for another 6-12 months. 
By then, the people who moved first will have already locked in the audience, the authority, and the clients. 

This is that window.

In the video I go over: 

1. What LinkedIn's new AI algorithm actually rewards (and what it now punishes)
2. The content format that converts followers at the highest rate right now
3. How to turn LinkedIn attention into actual revenue for your business
4. A pre-validation method that takes the guesswork out of every post
5. Why most personal branding advice is making it harder for you

I did a video like this on my previous channel,
And it went on to become my highest-performing video on that channel. 

Every bit of advice I share comes from my own experience. 
As well as the data we're seeing across 100s of accounts every single day. 

So if you want to start making LinkedIn work for you this year. 
I deeply recommend you give this video a look. 
 
Once again, you can check it out here: https://lnkd.in/gxFXSsET

For those who may not know, after reaching 173,000 subscribers on YouTube. 
I decided to start again from scratch. 

The reason was to start a new kind of channel. 

I loved the podcast and interviews we did previously, but I wanted to share something new.

Something to genuinely help entrepreneurs build exceptional businesses.
Whilst showing how you can utilise leverage, your personal brand and AI.

So if you'd like to support the channel, check it out here: https://lnkd.in/gQFQcRza

I have very ambitious goals with this, so any support early on is very much appreciated ! 

💾 Save this to re-visit later and repost to help others take on LinkedIn
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If you want your brand to stay visible in 2026...

Don't follow the Old SEO rules. 

Traditional SEO hasn't died, like some creators are saying. 

But the game has changed and the requirements for discovery have expanded.   

Millions of people are using LLMs instead of (or alongside) Google for search.  

(Weekly users of ChatGPT alone hit nearly 900 million !)  

Embracing the new era of search with AI is a non-negotiable.  

And this is the best place to begin👇

(See the cheat sheet for more details)

⚙️ Old SEO
↳ A race to the top of Google’s page one. 

S - Search
E - Engine
O - Optimisation

Built on keywords, backlinks, and technical tweaks. 
It worked, but prioritised visibility over real authority.

It's great for: 

- Driving large volumes of traffic
- Helping new sites compete quickly
- Monetising clicks through ads/funnels

Use it to: 

- Rank blogs and landing pages with keywords
- Build backlink networks to climb the SERPs
- Scale content production for page-one coverage

Potential problems: 

- Results vanish when algorithms update
- Traffic without trust or conversions
- No presence in AI-driven platforms where discovery now happens

🎯 The end goal is page-one rankings and traffic as the victory metric.


🤖 New SEO
↳ SEO today is about being retrieved, cited, and trusted, across Google and AI platforms.

It's built in 4 layers: 

GEO: Cited in LLMs like ChatGPT and Gemini
AEO: Appearing in AI summaries and overviews
AIO: Structuring data so AI tools and workflows can use it
SXO: Aligning UX, trust, and conversions with user intent

What it's great for: 

- Building durable authority that compounds over time
- Being cited in AI-driven results and recommendations
- Turning visibility into leads, sales, and long-term trust

Use it to: 

- Scale content clusters rooted in expertise
- Ensure your brand is the source others reference
- Create a funnel of discovery → demand → conversion

Potential benefits: 

- Visibility across both Google and AI ecosystems
- Retrieval and citations in tools people use every day
- Stronger brand trust built directly into content

🎯 The end goal is to be discoverable, credible, and preferred.

This isn't about choosing between Google and ChatGPT. 

That only creates more limitations. 

The new game is being adaptable and meeting your customers where they are. 

If you want to do that without adding more to your plate, 
Start with Searchable. 

It's an autonomous SEO & AEO Growth Engineer that 
Analyses, fixes, and scales your website to drive customers. 

Learn more here 👇
https://lnkd.in/epgXyFmi

♻️ Repost to help your network prepare for the new era of SEO. 
And follow Chris Donnelly for more on optimising for AI search.

The number one most ineffective phrase within business: 

”Let’s create a plan”. Here’s why: 

An incorrect plan means poor execution and no growth.

In order to approach your business with clarity... 
Adopt these 3 types of planning 👇

Strategic Planning 🗺️

What is it:
Sets the long-term vision and direction for the business.

Timeline:
3-5 years out.

Use case:
Deciding to expand into a new market.
Choosing to build a product vs acquire one.
Planning a fundraise or an exit.

Suited to:
CEOs, Founders, Co-Founders, Board Members.

Top tips:
Keep it to 3 priorities max.
Decide what you WON'T do.
Revisit it annually.

Common errors:
Setting goals so vague they could mean anything.
Avoiding the hard trade-offs.
Trying to go after 5 markets at once and winning none.

Tactical Planning 🔀

What is it:
Turns the strategy into specific initiatives and projects.

Timeline:
1-3 years ahead.

Use case:
Launching a European sales team to support expansion.
Hiring 10 engineers over 6 months to ship a new product.
Running a paid beta programme for a new features.

Suited to:
Head of Departments, VPs, Senior Managers, COOs.

Top tips:
Assign one owner per project.
Set quarterly checkpoints.
Kill projects that aren't working.

Common errors:
Taking on too many initiatives at once.
Building plans that sound good but have no clear owner.
Spending 3 months planning and 1 month executing.

Operational Planning ⚙️

What is it:
Daily and weekly execution of tasks and processes.

Timeline:
Days to 12 months.

Use case:
Weekly content publishing schedule.
Daily sales outreach targets and pipeline reviews.
Monthly reporting cadence.

Suited to:
Team Leads, Managers, Project Managers, Individual Contributors.

Top tips:
Build SOPs for anything done more than twice.
Track the 2-3 KPIs that actually matter.
Keep plans realistic.

Common errors:
Confusing being busy with making progress.
Losing sight of why you're doing the work.
Overloading teams with tasks.

I see many teams blending all three and lack clarity to progress.

When you separate it into these three approaches, it's a bit of a progress unlock to be honest.

Give your team the clarity they need to grow !

Anyway I'm curious to hear your experience with planning in your business...

Is it something you or your team typically struggle with?
Let me know and I'll see if I can provide guidance.

- - - -

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly.
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

SEO was never "easy"... but it was simpler.  

Then the behavioural shift happened that you cannot ignore.

And now SEO is not just about Google anymore. 

It's expanded to LLMs and AI Overviews on Google. 

You might not even know if you're visible in these AI responses or not...

(Btw, Searchable has a free tool that checks your visibility and gives you a full report: https://lnkd.in/g6XApkfm)

ChatGPT processes 2.5 billion searches daily.

And a good chunk of those are going to determine purchases...

Businesses are still in denial about it, but I suggest you don't be. 

Here's what you need to know 👇

1️⃣ There are 3 types of search visibility: 

SEO (Search Engine Optimisation)
Outcome: You rank higher on Google, so more people find your website.

AEO (Answer Engine Optimisation)
Outcome: You become the direct answer Google gives.

GEO (Generative Engine Optimisation)
Outcome: AI tools like ChatGPT, Perplexity, and Gemini cite your brand.

2️⃣ Old SEO is not the same as New SEO. 

Old SEO focused on:

- Keyword density and exact match phrases
- Backlinks at volume (quality was secondary)
- Page rank and domain authority
- Getting clicks to your website

New SEO focuses on:

- Natural language and question-based content
- Authoritative citations from trusted sources
- Entity recognition and schema markup
- Being cited before the click happens

3️⃣ You need to be found inside LLMs. 

There are 4 levels to this.

Level 1: Crawlable
AI can access your website.

- AI crawlers are not blocked in robots.txt
- Site loads fast, clean HTML, updated sitemaps
- But being crawlable doesn't mean being visible

Level 2: Understandable
AI can make sense of your content.

- Schema markup implemented 
- Clear headings, Q&A formatting, short paragraphs
- Answer-first structure so AI can extract what it needs

Level 3: Trustworthy
AI recognises you as a credible source.

- Backlinks and citations from high-authority domains
- Real author bios with visible credentials on every page
- Wikipedia, Wikidata, and Google Knowledge Panel claimed

Level 4: Citation-Worthy
AI actively recommends and cites your brand.

- Original research and proprietary data
- Content that answers specific questions 
- Recently updated and fact-checked regularly

When we built Searchable, we implemented all this knowledge into the product to help businesses rank inside LLMs 
(Without working harder)...

And I'm thrilled with the results so far: 

£1 million turnover in 60 days
700+ paying customers
Winning clients daily from legacy SEO competitors.

It's completely automated to find gaps and fix them autonomously.

Which you can find with our free AI Visibility Report: https://lnkd.in/g6XApkfm

Has your business started optimising for the new SEO?  

💾 Save and Repost to share this guide with your network. 
And follow Chris Donnelly for more on SEO/AEO/GEO.

90% of startup tasks can be automated by AI (Harvard) 

Here's how to build a $1M business by yourself: 

2 years ago, start-ups required: 

- A team of 50 
- Millions in VC funding
- A fancy office in San Francisco

But AI has eliminated the need for all that.  

Today, you can start a business with just: 

- Zero employees 
- A laptop and a good wifi connection
- Knowledge of the right AI tools

There is almost no barrier to entry at this point in time. 

All you have to do is follow these steps 👇

1️⃣ Spot the Pain 
↳ Find a boring pain point (repetitive, costly, ignored).
↳ Map out the workflow: inputs → steps → outputs.

2️⃣ Start as a Service 
↳ Do the job manually as a productised service.
↳ Prove demand before automation. Charge from day one.

3️⃣ Choose Your Business Model 

✅ Productised Services 
✅ Cohorts/Courses 
✅ SaaS/Micro-tools 
✅ Templates/Digital Assets 

4️⃣ Build a Marketing Engine 

✅ Find pain points with Listen Labs & AI research.
✅ Build a site and create content (Lovable + Searchable).
✅ Use Clay + Mutiny to personalise content. 
✅ Track traffic and mentions in ChatGPT or Perplexity using Searchable.

5️⃣ Create an Operations OS 
↳ Rule: If it repeats → automate. 
↳ If it needs judgement → template.

✅ Use Lindy for inbox, scheduling, CRM.
✅ Fathom is great for call memory.
✅ Cursor builds internal automations.
✅ Precision is the cockpit of live KPIs.

6️⃣ Sales Engine 
↳ Follow this pipeline: Capture → Qualify → Nurture → Close → Expand.
↳ Use Gamma decks to show problem → proof → plan → price.

Then follow one of these formulas: 

£3k/mo × 28 clients = £1m
£1k product × 84/month = £1m
£199 SaaS × 420 subs = £1m

(With the math laid out like that, it's not as daunting !)  

We're entering the era of 1-person, AI-powered businesses, 
Which makes this a golden age for founders. 

And as always with these things, the early bird will get the worm...

Which, in this case, means earning millions in revenue. 

But be aware: 

The perfect business doesn't stand a chance if customers can't find you. 
Google matters, but so do LLMs (ChatGPT, Perplexity) and AI Overviews. 

That's why 100s of founders are already using Searchable. 

It's an autonomous SEO & AEO Growth Engineer that analyses and fixes your website automatically to ensure visibility everywhere your ICP is searching. 

Learn more and get started for free: 
https://lnkd.in/epgXyFmi

And if you're still unsure about where to start, subscribe to Step By Step. 

It's a practical, digestible breakdown of everything I've learned building multiple 7- and 8-figure businesses over the last 15 years. 

Join 200K+ founders already learning 👇
https://lnkd.in/eUTCQTWb

♻️ Repost to share with potential founders in your network. 
And follow Chris Donnelly for more on building smarter in 2026.

AI Agents and Agentic AI are not the same thing. 

Your competitors already know the difference:  

There are actually 3 major types of AI workflows you need to know.

Each one fills a slightly different gap in your business.  

But be warned: the window is narrowing. 

Your competitors are already using them to automate their businesses.  

Here's how they differ (and how to use them properly): 

🤖 Non-Agentic AI
↳ Basic prompt-response AI with no memory/reasoning. 

⚙️ How it works:

- User types a single prompt, model processes 
- Generates a direct response immediately 
- Interaction ends with no context retention

✅ Pros:
↳ Fast, cheap, and universally accessible
↳ Requires no technical build or integration
↳ Great for clear, one-off tasks

🚫 Cons:
↳ No reasoning or context awareness
↳ Quality depends heavily on prompts
↳ Struggles with multi-step work

📈 How to build fast:
↳ Open ChatGPT, Claude, or Gemini
↳ Write clear, specific prompts with context
↳ Copy output, edit as needed, and repeat

🧠 Agentic AI
↳ A self-managing AI system that can plan and execute. 

⚙️ How it works:

- The system breaks your goal into sub-tasks
- Connects to tools, APIs, data sources 
- Evaluates results with feedback loops

✅ Pros:
↳ Handles complex, changing projects 
↳ Can integrate with tools and databases
↳ Produces more reliable outcomes 

🚫 Cons:
↳ Slower and more expensive than agents
↳ Requires human oversight and guardrails
↳ Risk of overbuilding for simple problems

📈 How to build fast:
↳ Start with a code-native LLM like Claude Code
↳ Give structured goals, constraints, & acceptance criteria
↳ Add an execution loop and persist memory

⚡ AI Agent
↳ Single-task AI worker designed to automate one task.

⚙️ How it works:

- User defines one clear responsibility
- Agent receives inputs, accesses connected tools
- Executes and outputs without guidance

✅ Pros:
↳ Automates repetitive, time-consuming tasks
↳ Quick setup and cost-efficient
↳ Easy to test and refine within roles

🚫 Cons:
↳ It can't handle broader projects 
↳ Breaks if inputs are unclear or data is missing
↳ Needs orchestration to work alongside other agents

📈 How to build fast:
↳ Define one clear outcome with measurable success criteria
↳ Connect the agent to structured inputs (e.g. CRM)
↳ Use worfklow tools like Zapier, MNake, or n8n

TL;DR: 

AI Agents perform single-task automation. 
Agentic AI is for multi-step problem solving.  

Dominant businesses have graduated to building these AI systems.  

Searchable is the perfect starting point for Agentic AI. 

It analyses your site, identifies visibility gaps across Google and AI search, and optimises your website for SEO and AI search.

Letting you focus on your business.

Start your 14-day free trial here: 
https://lnkd.in/epgXyFmi

--

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post
3. Repost to your network
4. Subscribe to: https://lnkd.in/eUTCQTWb

If you want to start a business, you need to know the rules.

These are 15 KPIs every Founder should know: 

Follower growth can boost confidence and visibility. 

But those types of metrics don't drive sustainable growth and profitability. 
Without tracking the right KPIs, it's impossible to grow your business.  

That's why I've combined the top 15 into one cheat sheet. 

You should save it if you're serious about scaling this year 👇

But I'll give you a quick rundown here as well: 

(See the cheat sheet for how to calculate each one) 

1. Net Revenue Retention (NRR)

Measures revenue kept after churn, contractions, and expansions.
This is the north-star for SaaS/AI businesses.

2. Customer Lifetime Value (LTV)

Average revenue a customer generates over their relationship with you.
Always paired with CAC to prove ROI of growth.

3. Customer Acquisition Cost (CAC)

Average spend required to win a new customer.
Set budgets and check efficiency of growth.

4. LTV to CAC Ratio

Compares lifetime value of a customer to acquisition cost.
Validate sustainable growth. Rule of thumb: >3 is strong.

5. Monthly Active Users (MAU)

Number of unique active users in a month.
Measure adoption and stickiness.

6. Churn Rate 

Number of customers or revenue lost in a period. 
Track retention. Rising churn = weak product-market fit.

7. Burn Multiple 

Cash burned for every $1 in new ARR. 
Use it during fundraising and growth phases. 

8. EBITDA 

Earnings before interest, tax, depreciation, amortisation. 
Measure profitability at scale.

9. Operating Cash Flow 

Net cash from operating activities. 
Confirm the business can fund itself.

10. Customer Retention Rate 

Percentage of customers who continue to buy from you over a set period. 
Measure loyalty and product-market fit.

11. Revenue Growth Rate 

Percentage increase in revenue over a given period. 
Show business momentum and scalability.

12. AI Search Visibility 

Share of prompts where your brand/product is surfaced in AI answers. 
Measure discoverability in AI-led search.

13. Runway (Cash Runway) 

How many months your business can operate before running out of cash. 
Balance growth vs. cash preservation.

14. Experiment Velocity 

Number of product, content, or GTM experiments shipped. 
Track speed of iteration and learning.

15. Gross Margin 

Profitability after direct costs, including AI infra. 
Prove scalability and efficiency to investors.

Social media is useful for many things. 

But it tells you very little about the long-term health of your business. 

These are the metrics that matter if you want to scale. 

What are the primary KPIs you're tracking in your business? 
Leave a comment below. 

--

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post
3. Repost to your network
4. Subscribe to: https://lnkd.in/eUTCQTWb

Marketing teams waste $1,000s chasing trends...

But ignore the only thing that really matters: 

Having a great product. 

It’s the foundation of marketing.

Happy customers and word of mouth is, and always will be, the best marketing.

If you can develop your MVP and get real feedback from real users...

They will become your product champions for life. 

If you want compound growth, you need to prioritise your marketing properly. 

Here's what to focus on, in order:

(Scroll down for the most important layer…) 

🖼️ The Surface Level
What people focus on first (and typically get stuck on)

Goal: Get attention fast.

What this is:

- AI tools and automations
- New channels and formats
- Virality and reach tactics
- Shiny tool stacks
- Prompt tricks and hacks

What actually happens:

- Short-term traffic spikes
- Results depend on algorithms
- Messaging stays inconsistent
- Little learning compounds
- Growth remains unpredictable

🏗️ What Starts To Work
Where effort turns into tangible output.

Goal:
Create consistent high-quality output.

What this is:

- Content calendars
- Regular posting cadence
- Repurposing workflows
- Personal brands as distribution
- SEO as execution and hygiene

What actually happens:

- Output increases steadily
- Brand visibility improves
- Teams stay busy
- Attribution stays unclear
- Revenue impact remains limited

🧱 What Actually Matters
Where your marketing drives growth.

Goal:
Generate qualified demand and conversions.

What this is:

- Clear ICP and positioning
- Sales and content alignment
- Intent signals over impressions
- Warm outbound and partnerships
- SEO → AEO → GEO optimisation

What actually happens:

- Conversion rates improve
- Sales cycles shorten
- Trust compounds over time
- Marketing works before the click
- Demand becomes predictable

🏞️ What Never Changes
The foundation everything else depends on.

Goal:
Build long-term leverage.

What this is:

- Product that delivers a clear outcome
- One defined audience
- Strong value proposition
- Simple, repeatable offer
- Clear positioning and USP

What actually happens:

- Marketing becomes an asset
- AI systems understand and trust you
- Search visibility compounds
- Brand recognition strengthens
- Growth becomes sustainable

Don't waste time on surface-level tactics if your product still needs work. 

A viral post won't help if you don't have a clear ICP.

Start at the foundation and work your way up.

Ps. 

When you've established that foundation, use Searchable. 

It's an autonomous SEO & AEO Growth Engineer that analyses, fixes, and scales your website for visibility with traditional and AI search. 

Learn more and start your 14-day free trial: 
https://lnkd.in/epgXyFmi

What are you prioritising in your marketing right now? 
What needs more of your attention? 
Drop a comment below. 

♻️ Repost to help your network prioritise their marketing. 
And follow Chris Donnelly for more on building and scaling smarter.

”SEO is dead.” How many times have you heard that...

It isn’t, it’s just changed drastically:

There's no excuse for neglecting your SEO. 
Google still handles 8 billion search queries per day. 

If you want to rank in ChatGPT, Perplexity, Google AI Overviews, etc, 
You need to have AEO and GEO as part of your strategy as well. 

(If you're looking for immediate AEO suggestions... 
We built a free AI Agent at Searchable you can experiment with for that: https://lnkd.in/gVwCJJDX) 

If you're not optimising for AI Search now, while it's still an advantage, 
You could lose more revenue than you think.  

Here's how to build a winning AEO strategy in 2026:

1. Understand How AI Engines Find You

AI models like ChatGPT, Perplexity, and Claude pull from three sources:

- Training data 
- Live web crawls 
- Trusted sources 

2. Fix Your Technical Foundation

Here's the technical checklist:

✓ Create/optimise llms.txt to guide AI crawlers
✓ Configure robots.txt to allow GPTBot, ClaudeBot, PerplexityBot
✓ Fix crawlability issues (no broken links)
✓ Optimise page load speed by compressing images
✓ Ensure mobile responsiveness by testing on mobile devices
✓ Implement structured data (schema markup)
✓ Set up XML sitemaps for all important pages
✓ Configure HTTP headers properly

If AI can't crawl your site, it can't cite you.

3. Structure Your Content For Direct Answers

AI engines favour content that directly answers questions.

- Write in Q&A format. 
- Use clear headings. 
- Answer the question in the first paragraph.
- Think like a search query: "What is [X]?" "How do I [Y]?" "Best [Z] for [A]?"

4. Implement Schema Markup

Schema markup speaks directly to search engines and AI crawlers. 

For e-commerce: Product schema 
For blogs: Article schema 
For local businesses: LocalBusiness schema 

5. Build Citation Authority

AI models cite sources they've seen referenced repeatedly.

That means:

- Getting featured in industry roundups and "best of" guides
- Earning mentions on high-authority sites. 

The more credible citations, the more AI trusts you.

6. Track And Iterate

Here's what to monitor:

- Brand mentions across AI platforms
- Which prompts surface your brand
- Competitor citations 
- Content freshness

There is a window open now to get ahead of AI search. 
But you have to be ready to accept and act on these changes. 

I know firsthand how exhausting it can be to shift gears mid-build.  

That was really the motivation behind building Searchable. 

We wanted a tool that could optimise for AEO/GEO autonomously. 

Right now, you can try Searchable's free AI Agent: https://lnkd.in/gVwCJJDX

Ask it any question about SEO, AEO, or GEO. It'll answer, in detail. 

Hope you find it useful !

Have you started pivoting for AI Search? 
Comment below with your thoughts. 

♻️ Save this for later and repost to help people get ahead of the curve.
And follow Chris Donnelly for more on AI search.

Marketing and SEO have changed for good. 

Businesses need 4 new levels to scale: 

I've built multiple 7-and 8-figure companies over the last few years. 

The Creator Accelerator, LeverBrands, and Searchable have one thing in common:  

They were all built using this exact system for marketing and SEO.  

Master all 4 to scale in 2026:  

(See the visual for more details ↓) 

1. Discovery Layer
This is where people and AI first encounter your brand. 
Establish consistent visibility early, before intent exists.  

- Top-of-funnel SEO
- Cold outreach
- Non-branded queries
- Founder-led content

2. Trust Layer
This is where audiences and AI systems decide whether you are credible. 
Prioritise clear explanations, educational assets, and visible proof. 

- Mid-funnel SEO
- Comparison content
- Authority signals
- Guides and explainers

3. Intent Layer
This is where interest becomes measurable demand. 
Focus on strong bottom-funnel SEO and interactive assets. 

- Bottom-funnel SEO
- Pricing pages
- Alternatives pages
- Evaluation queries

4. Decision Layer
This is where confidence turns into action, and revenue is created. 
Use clear conversion paths, proof reinforcement, and a trusted founder presence. 

- Conversion pages
- Testimonials
- Closing calls
- Email sequences

All four layers must be present for the best results.

Most businesses struggle because they only focus on one or two layers.

Discovery without trust = traffic that bounces.
Trust without intent = engagement but no leads.
Intent without decision = interest that never closes.

You need all four working together.

And in 2026, that means optimising for both traditional SEO and AI search.

That's why we built Searchable, 
The first AI Search copilot that handles SEO/AEO/GEO optimisation automatically.

It analyses your website, identifies gaps across all four layers, and helps you execute the fixes.

If you're serious about visibility in 2026, 
Your content must be optimised for the most popular LLMs. 

Learn more and get started for free: 
https://lnkd.in/epgXyFmi

What's your biggest marketing or SEO question right now? 
Share your thoughts in the comments below. 

♻️ Repost to share this with other founders in your network. 
And follow Chris Donnelly for more on building businesses that scale.

YouTube has 60 million active channels. 

These 8 are actually worth watching: 

Most of what I've learned about business has been through experience. 

But when I want to really focus on self-improvement and education, 
I always turn to these 8 YouTube channels. 

YouTube has always been full of nonsense. (And AI isn't helping.) 

That's why I consistently return to these 8.  
They are genuinely more useful than your average MBA, and FREE.  

Start watching these 8 to get ahead of your peers: 

1️⃣ Chris Donnelly Business 📺 (shameless plug, sorry!)
🔗 https://lnkd.in/eeDN7nG7
↳ I document everything as I build Searchable. 
Business building, AI, marketing, and 15+ years of operator experience.

Why subscribe? 
Learn from my mistakes building several 8-figure businesses.  

2️⃣ Greg Isenberg 🤖
🔗 https://lnkd.in/eiEbC9zt
↳ Greg dives deep into AI agents, vibe marketing, and new AI startup ideas. 

Why subscribe? 
Vibe marketing and AI agents are the most important new AI skills.

3️⃣ Y Combinator 📈
🔗 https://lnkd.in/ey59mw_S
↳ YC helps a new generation of founders grow their startups. 

Why subscribe? 
They're a non-negotiable for AI updates in a business context.

4️⃣ Simon Squibb 🚀
🔗 https://lnkd.in/eqYca3jq
↳ Simon offers advice for free that others would charge thousands for. 

Why subscribe? 
You won't find this advice for free elsewhere.

5️⃣ Matt Wolfe 🧠
🔗 https://lnkd.in/ezgfJsxP
↳ Matt is your go-to when it comes to keeping on top of AI news. 

Why subscribe? 
If you want to keep ITK on the world of AI, subscribe to this man.

6️⃣ Modern MBA 🏫
🔗 https://lnkd.in/etaJnYrn
↳ Modern MBA is littered with incredible business case studies.

Why subscribe? 
You literally can't get this content anywhere else. It's fascinating.

7️⃣ Starter Story 💰
🔗 https://lnkd.in/eweuJNmi
↳ Proven ideas you can take and make money from.

Why subscribe? 
Loads of real-world examples and lessons you can learn from in each story.

8️⃣ EO 🎬
🔗 https://lnkd.in/eNMtUxAZ
↳ Resource for next-gen builders turning ideas into reality.

Why subscribe? 
If you struggle to listen to lengthy podcasts on startups, this is for you. 

These channels were a lifesaver while building all three of my businesses. 

But now that Searchable is launched, I want to return some of that advice with my new channel. 

I've mentioned it above, but I am really excited about this one. 

I’m going to break down every tool, framework, and strategy I used to build multiple 7- and 8-figure businesses. 

We already have some great stuff on AI tools, and what I learned working at the fastest-growing startup in history.  

Click here to start watching: 
https://lnkd.in/eE7A6wyw

Any channels you'd add to the list? 
Drop it in the comments. 

♻️ Repost to share these channels with your network. 
And follow Chris Donnelly for more resources like this.

8 YouTube Channels You Need To Watch In 2026

The market doesn't reward overinflated egos. 

Your "billion-dollar" idea is probably worth 1000s.

A product that belongs in a $2M market will drown in a $200B one. 

You only need to know three things to determine market size: 

TAM → Everyone in the world who could buy your product. 
SAM → The select people who can feasibly buy your product. 
SOM → The number of places you'll actually deliver to. 

Here's the full breakdown of each one: 

🌎 TAM → Total Addressable Market
↳ The full revenue opportunity if you captured 100% of the market.

How It Works
↳ Calculate the broadest possible market
↳ Includes every potential customer 

When To Use
↳ Validate if a market is big enough to pursue
↳ Attract investors who want to see scale potential

How To Calculate
↳ Customer base × average annual spend
↳ Use industry reports or analyst research

Pros
✅ Shows market ceiling — easy to communicate scale
✅ Useful in high‑level planning and fundraising

Cons
🚫 Unrealistic — you’ll never capture it all
🚫 Can mislead founders into overestimating opportunity

👥 SAM → Serviceable Addressable Market
↳ The portion of the TAM your product can actually serve.

How It Works
↳ Takes TAM and removes markets you cannot serve
↳ Factors in product features, language, or region limitations

When To Use
↳ Planning go‑to‑market and expansion strategy
↳ Setting realistic growth goals

How To Calculate
↳ Start with TAM → remove areas you can’t serve
↳ Focus on the audience matching your product scope

Pros
✅ Grounds big market numbers in reality
✅ Useful for targeting and prioritisation

Cons
🚫 Still assumes 100% share in reachable segment
🚫 Requires detailed market data (not always easy to get)

📦 SOM → Serviceable Obtainable Market
↳ The slice of SAM you can realistically win in 1–3 years.

How It Works
↳ Starts with SAM and factors in execution capacity + competition
↳ Represents the share you could actually capture 

When To Use
↳ Building 1–3 year revenue forecasts
↳ Setting sales targets and hiring plans

How To Calculate
↳ Estimate achievable market share of SAM 
↳ Analyse competitor penetration and your growth rate

Pros
✅ Forces realistic planning
✅ Anchors forecasts to achievable milestones

Cons
🚫 Conservative — can underplay upside
🚫 Requires accurate competitive intel

Most founders try to reach their TAM, neglect their SAM, and lose their SOM.  

Start with the smallest denominator and work from there. 

If you can capture your SOM, scaling at every level becomes easier. 

Have you determined your TAM, SAM, and SOM? Or are these new to you? 
Share your thoughts in the comments. 

If you want to size your real market and see where AI sends buyers in your space…
 
We built Searchable to analyse and optimise your website for AI search.

Learn more and start your 14-day free trial: 
https://lnkd.in/epgXyFmi

♻️ Repost to help founders determine their market size. 
And follow Chris Donnelly for more practical advice for building businesses.

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