Ronak Shah

CEO & Co-Founder at Obvi | EY Entrepreneur Of The Year® 2022 | Featured on Inc. as 1 of 22 High Achievers | Chew on This Podcast Host

As the CEO of Obvi, I lead the company's vision to offer the most obvious choice of transparent products that deliver real results without sacrificing taste. Obvi, which has been featured on Inc. as one of the 22 high achievers of 2022, has grown rapidly since its launch in 2019, thanks to our innovative and customer-centric approach to product development, marketing, and community building.

With over a decade of experience in accounting, finance, and e-commerce, I have developed strong competencies in customer relationship management, analytical skills, communication, and technology. I have successfully completed enterprise-scale projects involving technology conversions, re-branding, custom CRM development, report design, and release management. As an EY Entrepreneur Of The Year® 2022 and a co-host of Chew On This podcast, I am passionate about sharing my insights and expertise on DTC content and strategies with other founders and entrepreneurs. I am also a growth ambassador for Gorgias, a universal tool for CX that I endorse and use for Obvi.

Chief Executive Officer

Obvi was founded with one objective in mind: present the most obvious choice of transparent products which present real results without having to sacrifice taste. At Obvi, we believe the industry as it is currently, is facing a phenomenon which is known as the paradox of choice; that is, the more choices there are, the less satisfied the customer is starting to become. We have set out to make that choice as obvious and easy for our customers. Simple and transparent formulas with a cutting-edge flavor systems make any Obvi product, the obvious choice.

$80+ shipping is customer betrayal.
You're asking customers to leave your store.

International shoppers don’t leave because they don’t want the product.

They leave because of sticker shock.

They'll see $59,99 on the website.
Then at checkout, it's suddenly $100+.

Conversion is gone.
And the fix isn’t cheaper shipping.

Here's the solution:
Show the full price upfront.

To do this, use software that detects the user's location.

Then, bundle product + shipping + duties + taxes directly on the product page.

So:
• US customer sees $59.99
• Australian customer sees $105

Both customers can see “Free Shipping”
(because it’s already baked in).

With international ads 60–70% cheaper than US ads, even small conversion lifts compound fast.

The Takeaway:
Stop charging $30+ for international shipping.

Just show all-in pricing depending on the user's location.

graphical user interface, text, application, chat or text message

If you want to grow your e-com business in 2026, avoid these 5 mistakes ⬇️
Mistake #1: Playing defense
No urgency = no innovation.

Markets punish complacency fast.

Mistake #2: No goal
When your team doesn't have a unified goal, your business will spiral.

Your employees won't know what to do and they won't feel motivated.

Mistake #3: Expanding too fast
At Obvi, our viral flavors made us famous.

Launching a line of unflavored greens would be a big mistake.
- That's why we made Strawberry Lychee greens.

Mistake #4: Ignoring subscriptions
Recurring revenue must be the core of the business.

Mistake #5: Mismanaging inventory & debt
Cash flow > expansion fantasies.

You can hire faster and chase growth, but if cash isn’t coming in faster than it’s going out, the business collapses.

The Takeaway:
Growth comes from urgency, focus, and doubling down on what works.

Don't make these mistakes in 2026.

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Attribution is the next Lego.
Attribution just means who you give credit to for a purchase.

And most teams are counting it wrong.

For example:
Someone hears me on a podcast during their commute.
They don’t buy.

A week later they open a newsletter that references Obvi.
Still no purchase.

Two days after that, a promo email hits their inbox.
They buy.

Last-click says the email did everything.
First-click says the podcast did everything.

Both are wrong.
Buying decisions aren’t a single moment. They’re a sequence.

Awareness without follow-up never converts.

A great closer without awareness can't close.

The fix is simple:
Lego attribution.

Instead of giving 100% of the credit to one touch, break it into blocks:
1) The awareness block gets credit
2) The conversion block gets credit

Why Lego attribution wins:
• Reflects how people actually buy
• Shows channels that create demand
• Proves what’s working together

The Takeaway:
Stop using single-click attribution.

Start tracking attribution blocks.

Common hiring mistake:
Thinking background is critical.

It’s not.
Reliability is what matters.

I’ll take a “get the job done” person with an average resume over a perfect background and shaky follow-through every single time.

Because follow-up emails close sales.

Because the CRM works only if someone updates it after the call.

Because the invoice needs to go out the same day, not three weeks later.

Because the unglamorous work keeps the lights on.

Because churn starts with “sorry for the late reply.”

Background tells you where someone’s been.

Reliability tells you what happens after you hire them.

The Takeaway:
Hiring isn’t about collecting impressive resumes.
It’s about betting on people who will execute.

Here's how I generated 1,000+ leads for AppLovin:
[steal this]

Most brands default to ads. We didn’t.

Instead, we published a starter guide for AppLovin that explained the platform from zero → launch.

This starter guide was the equivalent of a 2 hour acquired podcast on AppLovin.

Short-form video walkthroughs explained each section.

Old podcasts and clips from Chew on This were recycled inside the guide.

Real ad creatives showed what “good” actually looks like.

Here's the key to converting:
We gave an incentive for the audience.

$5,000 in free ad credits for anyone who signed up.

This was all on a landing page. Anybody can do this.

The result:
1,000 qualified leads from a single campaign without paying a dime in ads.

Takeaway:
Marketing doesn’t mean ads.
It means making something so useful people choose to opt in.

Most brands aren’t bad at marketing.
They’re bad at counting.

Specifically:
Who gets credit when someone finally buys?

Last-click attribution is the problem.
It gives 100% of the credit to the final touch.

Last click attribution is wildly misleading.

Example:
• Customer sees a random Instagram ad
• Doesn’t buy
• One day later Googles the brand
• Purchases

Last click gives Google the credit.
Instagram looks useless.

Here’s the damage:
You cut Instagram. Sales drop.

Now flip it.

First-click isn’t better either.
Now, you're ignoring what convinced the customer to buy.

Most purchases involve 6–10 touchpoints before conversion.

Which brings us to reality:
Marketing is a relay race, not a duel.

Weighted attribution fixes this:
• Awareness gets credit
• Consideration gets credit
• Conversion gets credit

The Takeaway:
Use weighted attribution to track sales.

It will make sure credit is given where credit is due.

3 things every brand must do to rank #1 in ChatGPT, Perplexity, and Gemini

(Brand operators: save this.)

Why this matters

Search behavior is changing fast.

- ~70% of discovery conversations are already moving to AI
- OpenAI has partnered with Shopify
- In 10 years, the majority of shopping decisions will start in AI search — not Google

If your brand isn’t visible inside AI answers, you’re not just behind — you’re invisible.

What we’re seeing in the wild

Sean Frank (CEO of Ridge Wallet) recently shared that ChatGPT is already driving meaningful traffic for them.

We’re seeing the same thing across brands like Obvi and others in our portfolio.

AI isn’t coming. It’s already here.

So how do you actually increase AI visibility?

Here’s the playbook we’re using.

1. Nail the boring (but critical) hygiene

AI can’t recommend what it can’t clearly understand.

That means:

- Clean Merchant Center + product feeds (titles, GTINs, variants, availability)
- Clear shipping, returns, and warranty pages (scannable, not fluffy)
- FAQs for every hero product
- Review markup + visible review counts everywhere
- One strong “About” page written in plain English that clearly says who the product is for

If AI can’t extract the facts, it won’t surface your brand.

2. Actively test your AI visibility

Stop guessing. Start querying.

Ask AI the way a real buyer would:

“I need an all-natural deodorant that works for heavy sweating, has no aluminum, and won’t stain black shirts.”

Then:

• Build 25–50 synthetic buyer queries per product line
 • Include use cases + constraints
 • Benchmark weekly across ChatGPT, Gemini, and Perplexity
 • Track who is ranking — and why

AI leaves clues. You just have to look.

3. Reverse-engineer where AI gets its opinions

AI doesn’t invent “best products.”
It synthesizes consensus.

Look at what it cites:

- “Best X” listicles (Wirecutter-style + niche blogs)
- Reddit threads
- YouTube reviews + transcripts
- Marketplaces (Amazon, etc.)
- Review platforms

Your job is simple (but not easy):

1. Get mentioned in the places AI already trusts

2. Make sure your brand positioning is consistent everywhere

AI rewards repetition and agreement.
Consensus is the ranking signal.

The reality

You can do all of this manually.

Or… you can use the same system we’re rolling out across 25+ brands.

Meridian 2.0 just launched, and it automates AI visibility tracking, benchmarking, and footprint analysis in one place.

It shows you — clearly — where your brand stands inside AI answers and what to fix next.

If you want to see what your AI visibility score actually looks like, drop a comment and I’ll share the framework.

Yes — full transparency — we’re a proud Meridian partner.

This is the future of SEO.

The first reader of your post is not a person.


It’s a model.

Email. LinkedIn. Now ChatGPT.

With SEO, page two still gets traffic.
With GEO (AI search), there is no page two.

Here’s how to optimize for GEO:

Take the example of what we did for Dr. Jen Natural, a premium toothpaste.

#1: Question the model
Ask ChatGPT and Claude what toothpaste they recommend.

Make a list of those exact articles & URLs.

#2: Copy the structure
Use the same framing. Same logic. But with a different product.

#3: Declare yourself the winner
Publish ranking-style content where Dr. Jen is the clear winner.

#4: Reinforce
Consistency trains the model. Repetition locks it in.

Now when someone asks AI for the best nano-hydroxyapatite toothpaste,

Dr. Jen appears.

The Takeaway:
If customers trust ChatGPT and ChatGPT doesn’t trust you, you have a problem.

Optimize for ChatGPT.

I help DTC brands build landing pages that convert at 30% CVR.

About

I help 8–9 figure E-commerce brands turn cold traffic into profitable customers using landing pages, offers, and CRO A/B Tests. 

Results:

– Worked with 40+ 7, 8 & 9-figure brands unlock profitable ROAS from cold traffic
– Consistent 20%–150% lifts in Conversion Rate
– 20%–30% increases in AOV
– 20%–150% increases in Revenue per Session
– Reduced CAC by 20%–50% across paid acquisition funnels
– Built 150+ high-converting landing pages and pre-sell funnels
– Trusted by brands like True Classic,Cocosolis, CBDmD, Herbal Oasis,  Ekster, Cumin Club, Pillowcube, Delta, Avea, PetLab, Herbal Oasis, Real Botanicals, Fuellled, BULLERBOX & more

What we actually do at HYPE:

– Cold-friendly landing page funnels
– Advertorials & listicles that warm traffic before the PDP
– Offer positioning for paid acquisition
– CRO testing focused on ROAS, not vanity metrics
– Front-end profitability (not “we’ll make it back on LTV”)

If you’re spending $100k+/month on ads and feel stuck around breakeven ROAS, it’s usually not a media buying problem.

It’s a post-click problem.

If you want to fix that:

→ DM me
→ Or just connect and follow along

I share real breakdowns, funnels, and CRO tests publicly.

Pranjal Patel 🚀 ⚡️

30+ CRO & Landing Page resources 

that added millions in revenue. 

Free (for a limited time).

We packaged everything we shipped for

8 & 9-figure ecommerce brands 

this year into one Shopify Conversion Bundle.

These are the exact frameworks, funnels, and tests 

we use at HYPE to 

turn cold traffic into profitable revenue.

Here’s what you get:

High-Impact Conversion Assets
→ 43-step Hyper Converting Landing Page Checklist
→ Cold Traffic Conversion Playbook
→ Cold Traffic Landing Page Scorecard
→ Landing Page Speed Checklist (A–Z)

Proven Breakdowns & Swipe Files
→ 45+ LP breakdowns from 8–9 fig DTC brands
→ 150+ landing page swipe files
→ 150+ above-the-fold hero sections
→ 50+ proven hook templates (to push CVR past 5%)

Testing & Optimization
→ 36 high-leverage A/B test flows
→ Pre-launch landing page audit checklist
→ Product page breakdowns from top DTC brands

Offer & Copy Systems
→ Offer creation using Alex Hormozi’s $100M framework
→ Step-by-step landing page copywriting prompts (ChatGPT-powered)

All validated across hundreds of funnels for brands like 

True Classic, Ekster, PetLab, Cumin Club, and more.

If you’re spending $100k+/month on ads 

and still leaking revenue on cold traffic, this is for you.

Want it?
1️⃣ Like this post 👍 
2️⃣ Comment “2026”

I’ll DM you the bundle ASAP.

Your Ads Aren’t Broken. Your Funnel Is.

1000% increased in ROAS for this struggling ecom brand

Same traffic. Different funnel.

I broke down a high-converting cold traffic listicle funnel on YouTube that took a beverage DTC brand from bleeding money to profitable, scalable ROAS.

What changed?

→ Cold traffic hit an education-first listicle, not a PDP
→ Trust + problem awareness built before asking for the sale
→ Clean handoff from listicle → PDP → checkout
→ Zero “buy now” pressure until intent was earned

Result:
→ Cold traffic stopped bouncing
→ PDP conversion jumped
→ ROAS went from 0.2x to 2.2x consistently

Most brands don’t have an ad problem.
They have a cold traffic funnel problem.

Full breakdown is live on YouTube 🎥
(Link in comments)

PS: Like 👍 + Subscribe to my YT channel 

and share this post if you wanna look smarter 😝

Cold traffic doesn’t buy products. It buys structure.

New BYOB LP we built for a Golf DTC brand targeting cold traffic.

Thoughts? 💭

Small checkout tweak = +$163,224 in annual revenue.

We didn’t change traffic.
We didn’t change pricing.
We didn’t add discounts.

We added trust at the moment it matters most.

What changed on checkout:

45-day money-back guarantee
Secure payment badge
5,000+ 5-star reviews
Next-day dispatch info

Why it worked:

Checkout isn’t a form.
It’s a fear checkpoint.

Reduce risk → increase confidence → fewer drop-offs.

Results:

CVR: +1.49%
RPV: +3.01%
Monthly uplift: +$13,602
Annualized uplift: +$163,224

Big wins don’t always come from big changes.

They come from removing the last reason to hesitate.

-------------

Like 👍 this post + Repost ♻️ if you wanna look smarter

PS: DM me if you want 10 -15 similar high impact CRO tests

being run on your Ecom brand's website

to increase your ROAS 🚀

we are onboarding 3 more brands for Q1.

Ecom founders STOP whatever you are doing right now

If you are ROAS is stuck for the last 6 months

Instead Do this STEP by STEP

To increase your CVR and Revenue

On Triple whale Go to your website analytics 

and search for your Top 5 Pages 

that gets the most Traffic.

Run 3-4 CRO A/B Tests per week on all pages

Use these 2 funnels 

1. Ads → LP → PDP → Checkout

2. Ads →  LP → Checkout

A/B Test them, 

Find your Winner. 

Scale the Fuck of it. 

I am sure you'll add an extra $100,000 to your revenue

‼️Shopify just Dropped the craziest Website update ever

You think its better than Apple's?

taplio

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The Battle

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