Ronak Shah

CEO & Co-Founder at Obvi | EY Entrepreneur Of The Year® 2022 | Featured on Inc. as 1 of 22 High Achievers | Chew on This Podcast Host

As the CEO of Obvi, I lead the company's vision to offer the most obvious choice of transparent products that deliver real results without sacrificing taste. Obvi, which has been featured on Inc. as one of the 22 high achievers of 2022, has grown rapidly since its launch in 2019, thanks to our innovative and customer-centric approach to product development, marketing, and community building.

With over a decade of experience in accounting, finance, and e-commerce, I have developed strong competencies in customer relationship management, analytical skills, communication, and technology. I have successfully completed enterprise-scale projects involving technology conversions, re-branding, custom CRM development, report design, and release management. As an EY Entrepreneur Of The Year® 2022 and a co-host of Chew On This podcast, I am passionate about sharing my insights and expertise on DTC content and strategies with other founders and entrepreneurs. I am also a growth ambassador for Gorgias, a universal tool for CX that I endorse and use for Obvi.

Chief Executive Officer

Obvi was founded with one objective in mind: present the most obvious choice of transparent products which present real results without having to sacrifice taste. At Obvi, we believe the industry as it is currently, is facing a phenomenon which is known as the paradox of choice; that is, the more choices there are, the less satisfied the customer is starting to become. We have set out to make that choice as obvious and easy for our customers. Simple and transparent formulas with a cutting-edge flavor systems make any Obvi product, the obvious choice.

True alpha isn’t found in podcasts, newsletters, or Twitter threads. It comes from being in the right rooms. 

At Chew On This, we try to give you as much as signal as possible with our newsletter and podcast. But digital content is only a one-way conversation.

So we’re always guessing about what challenges you're facing or what your next unlock might be.

But networking at events = two-way convos with some of the smartest people in the industry.

That’s where you’ll hear stuff like this: 

- “We dealt with that last year. Here’s how we fixed it.”
- “I know someone who can help. You have to talk to her…”
- “We just launched this and it’s printing for us.”

That’s why @ Chew On This is throwing the official afterparty at eTail this year. 

So If you’re going to be in Palm Springs on Feb 24th and want the kind of conversations that actually move your business forward, Join us → https://lnkd.in/eQ8wwSHU

The Plumber of DTC Brands | Growth Advisor to 25+ DTC Brands | Building with AI - Architect @ Claude Cowork

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I recently learned a stat that really blew my mind: on average, only 39% of customers opt into marketing at checkout on Shopify.

That's 6 out of 10 buyers you already paid to acquire who will never receive a single email or SMS from you. 

And since subscribed customers are worth 2.4x more in LTV, that gap isn't a small leak. 

For a typical Shopify Plus brand, it amounts to ~$65K/month in unrealized LTV. That's $780K a year sitting on the table if more brands just paid attention to how they handle marketing consent at checkout. 

By optimizing this structural issue, Ancestral Supplements went from 77% to 93% email opt-in, which meant $300K in incremental revenue.

I’ll be the first to admit I hadn’t given it much thought before I learned all this. 

Like many other founders, we just accepted Shopify’s marketing opt-in default settings and called it a day.  

But now I realize that this passive decision can actually cap retention revenue every single month. 

And the worst part? It doesn’t show in any dashboard. So you can’t really tell what you’re missing out on.

Dataships put together a resource that broke this down in a way that made me absolutely rethink how we approach consent at Obvi: 

What's causing the gap
What it's really costing us
How other brands are fixing it without spending another dollar on acquisition

If you also want to see how much this might be costing your brand, check out Dataships’ full breakdown by following the link in the comments.

Find out how more than 500 ecommerce brands have already unlocked $600M+ in incremental revenue through consent optimization - and how you can join them:

The Plumber of DTC Brands | Growth Advisor to 25+ DTC Brands | Building with AI @ Ronshah.co

Open article: How to Turn Marketing Consent Into Your Next Big Revenue Driver by resource.chewonthis.io

How to Turn Marketing Consent Into Your Next Big Revenue Driver

Something I’ve realized mentoring other founders recently: A lot of brands aren’t held back by bad marketing. It’s bad MEASUREMENT.

I’ve talked to leaders pouring serious time and money into ad creative, agencies, and testing. They’re working harder than ever. But the needle barely moves.

Then, when we look under the hood together, I find their entire system is calibrated wrong.

If your acquisition optimizes for platform ROAS, you’re rewarding the channels closest to conversion, not necessarily the ones creating incremental demand.

So branded search looks amazing.

Retargeting looks efficient.

Upper funnel looks wasteful.

Budgets shift accordingly, and you start making more of the stuff that’s working.

But over time, revenue hits a plateau, even while all your KPI dashboards look strong.

That’s why we partnered with Lifesight to create The Guide to Modern Measurement.

What you’ll learn:

-Why last-click and even data-driven attribution fail at scale
- Why incrementality testing is non-negotiable
- How to think in terms of incremental ROAS and profit instead of reported platform metrics

If you’re allocating meaningful spend across channels but not really sure what is generating demand (vs what is just capturing it), this is worth a read.

Get it for free here: https://lnkd.in/eRhF6fjj

#Lifesightpartner

Open article: The Hidden Profit Playbook: How to Unlock 6 Figures From Your Existing Traffic by resource.chewonthis.io

The Hidden Profit Playbook: How to Unlock 6 Figures From Your Existing Traffic

Everyone is talking about AI agents.

But here's what most people miss:

General-purpose agents are going to lose.

Right now, if you want to build an agent that actually works, you have to train it with skills. Most people won't do that. Most companies can't.

The ones who will win are the ones building agents for a specific person, a specific job, a specific context.

Hey Noah did exactly that.

They built an AI agent specifically for C-suite executives and founders. Not for everyone. For busy people who are constantly switching context - between clients, investors, team members, and deals.

And you can see why it's going to take off:

It works from your phone.

You text it things.

It tells you when it's done.

No friction. No headache. No lost API keys. No onboarding. No new app to check.

As the market matures, the people building for specific cohorts are going to capture the most value. A general AI that does everything is table stakes. An AI that knows exactly how a founder operates - and acts on it - is a product people get addicted to.

If you're a founder or exec who wants to actually empower your work (not just talk to a chatbot), comment HEY, and I'll send over the waitlist.

#HeyNoahPartner

DTC founders, this one’s for you: The time to start prepping your marketing flows for BFCM is now.

Yes, I know it’s only February.

But every year in December, my DMs are full of founders saying the same thing: “I should’ve migrated my ESP earlier.”

And they’re right. The best moment to switch something so crucial in your operations is during the low season. That’s when you actually have the breathing room to:

1. Prep your flows (Welcome, Cart Abandonment, Browse Abandonment)
2. Clean your lists
3. Dial in your deliverability before the peak season hits

And sure, I know everyone dreads doing this because migration sounds like a nightmare. 

But that fear of losing data or messing up tech keeps people stuck on platforms that are draining their margins.

And that’s the most expensive mistake you can make.

Omnisend makes migrating a breeze by handling that heavy lifting for you. 

They have a white-glove migration service and a 24/7 team that moves your essential data and automations for free so you don't have to figure it out alone. This includes: 

- Cloning your existing segments and automations
- Creating your signup forms
- Submitting the toll-free number verification for your SMS marketing

Plus, their platform offers incredible power at a much smarter price than other alternatives (we're talking up to 60% cheaper for similar features) and a $79 ROI for every $1 spent. Really. 

So, if you’re serious about upping your game this November, set yourself up to win from February by switching to Omnisend now.  

Get 30% OFF for the first 3 months here: https://lnkd.in/edQ9j3i9

Looking for a devloper that can take a figma file for a landing page and code it out in under 48 hours, pixel perfect. 

Not looking to pay $2k per page but have 8-10 pages ready to get developed. 

Help 👈🙏🏻

Email me: ronak@myobvi.com

I help DTC brands build landing pages that convert at 30% CVR.

About

I help 8–9 figure E-commerce brands turn cold traffic into profitable customers using landing pages, offers, and CRO A/B Tests. 

Results:

– Worked with 40+ 7, 8 & 9-figure brands unlock profitable ROAS from cold traffic
– Consistent 20%–150% lifts in Conversion Rate
– 20%–30% increases in AOV
– 20%–150% increases in Revenue per Session
– Reduced CAC by 20%–50% across paid acquisition funnels
– Built 150+ high-converting landing pages and pre-sell funnels
– Trusted by brands like True Classic,Cocosolis, CBDmD, Herbal Oasis,  Ekster, Cumin Club, Pillowcube, Delta, Avea, PetLab, Herbal Oasis, Real Botanicals, Fuellled, BULLERBOX & more

What we actually do at HYPE:

– Cold-friendly landing page funnels
– Advertorials & listicles that warm traffic before the PDP
– Offer positioning for paid acquisition
– CRO testing focused on ROAS, not vanity metrics
– Front-end profitability (not “we’ll make it back on LTV”)

If you’re spending $100k+/month on ads and feel stuck around breakeven ROAS, it’s usually not a media buying problem.

It’s a post-click problem.

If you want to fix that:

→ DM me
→ Or just connect and follow along

I share real breakdowns, funnels, and CRO tests publicly.

Pranjal Patel 🚀 ⚡️

Javvy Coffee isn’t scaling because their ads are “better”

They’re scaling because 99% of their traffic is cold

And their funnel is built for it

Most brands send strangers straight to a PDP

Javvy doesn’t

They earn the sale first

Here’s what they actually do

1. Listicle Pre-Sell

Instead of “Buy Now”

They open with

“12 Reasons Why Javvy Coffee Will Upgrade Your Mornings”

It looks like content
Not a product page

→ 12 benefit-driven sections
→ Author byline to build credibility
→ Timer + offer layered in naturally
→ UGC embedded inside the story
→ Clear CTA only after value is delivered

The goal isn’t conversion

It’s lowering resistance in the first 30 seconds

Cold traffic doesn’t need a product

It needs a reason to care

2. Long-Form PDP

Only after belief is built

Then they stack proof

• 35,000+ reviews
• 100M+ coffees sold
• Educational product gallery
• Comparison tables vs mainstream coffee
• Subscription framed as default
• Clear savings math per cup

Every objection is handled before checkout

Nothing is left to guesswork

3. Bundle Builder

This is where AOV jumps

They don’t push 1 bottle

They push 3 and 4

With clear savings callouts

“Save up to 60%”

Perceived value increases
Commitment increases
Cart size increases

4. Checkout

Even here they don’t relax

• Reviews at the top
• Discount pre-applied
• Trust badges
• Delivery reassurance

They protect RPV all the way down

Most brands still run

Ad → PDP → Hope

Javvy runs

Ad → Education → Proof → Offer Stack → Reinforcement

That’s the difference between a 0.7 ROAS plateau

And scalable 2.0–2.5x on cold

------------------- ------------ ------------

PS: If you’re spending $100K+ per month on ads 

and still sending cold traffic directly to a PDP, 

you’re probably leaving 

20–40% more revenue on the table

------- - ------ -----

Like 👍 + Comment JAVVY

I’ll send you the exact breakdown 

and where most 7–9 figure brands leak scale

Your Ads Aren’t Broken. Your Funnel Is.

javvy coffee - listicle breakdown 1

Creative-Led CRO Is the Future

Old way:
Run ads → Send to PDP → Pray.

New way:
Build creative first.
Then build the page around it.

Why?

Because the ad is the entry point to belief.

If your UGC says:
“I used this and fixed X”

Your landing page should:
→ Expand that story
→ Add proof
→ Add mechanism
→ Add risk reversal
→ Add urgency

Not reset the conversation.

When creative and landing pages speak the same language, something powerful happens:

→ Higher click-through
→ Higher landing page engagement
→ Lower bounce rate
→ Higher checkout intent
→ Higher RPV

We’ve seen this across multiple 7–8 figure brands.

The more tightly the funnel is connected,
the less friction exists.

Cold traffic doesn’t hate buying.

It hates inconsistency.

Match the message.
Test fast.
Scale what wins.

That’s how you grow when hot traffic is gone.

That's exactly how we are building and running 

Landing page Tests for this multi 8 figure brand

If you are looking for speed + fast execution

of your Creative Ideas with cold friendly LPs

DM me now 🙋🏻‍♂️ 

PS: Like this post 👍 + comment whether you agree or disagree?

1x CRO test added over $500,000 per year
 
We didn’t touch the ads
 
We didn’t increase spend
 
We adjusted
 
→ Trust placement
→ Checkout reassurance
→ Social proof positioning
 
Revenue per visitor increased
 
When RPV increases
 
Everything compounds
 
That’s how 8-figure brands become 9-figure
 
Not by spending more
 
But by converting better
 
If you want the exact checklist we used
 
Like 👍 + Comment CRO
 
And I’ll send it over

PS: Repost ♻️ if you want to help your friends

The Real Reason ROAS Drops at Scale

Most 7–8 figure brands don’t lose ROAS because of Meta.

They lose it because of funnel mismatch.

Here’s what usually happens:

• Ad talks about Problem A
• Landing page talks about Feature B
• PDP pushes Bundle C

The story breaks.

Cold traffic gets confused.
Confused people don’t buy.

When we work with brands doing $4M/month, we don’t “optimize ads.”

We map:

Ad angle → Matching presell → Matching PDP → Matching offer

If the ad says:
“Fix X in 30 days”

The landing page continues:
“Why X happens + how we fix it”

And the PDP reinforces:
“Here’s the exact mechanism”

Same promise.
Same tone.
Same outcome.

When alignment improves, CVR improves.
When CVR improves, ROAS improves.

Not because traffic changed.
Because clarity increased.

Cold traffic doesn’t need more persuasion.
It needs consistency.

2 Ecommerce brands

Both doing around $2M/month
 
Both came to us with the same problem

“ROAS is stuck.”
“CVR is dropping.”
“We can’t scale without killing margin.”

On paper, they looked strong

→ Great product
→ Serious ad budgets
→ Strong creative team
→ Experienced operators

But when we looked deeper…

They were sending cold traffic straight to a PDP.

And 90%+ of their traffic was cold.

→ They had already exhausted hot traffic.
→ Branded search plateaued.
→ Retargeting was maxed.
→ Email was tapped out.

‼️ They were trying to grow a $4M/month machine
 with a $400K/month funnel.

Here’s what was happening:

UGC ad makes a strong promise →
User clicks →
Lands on a generic PDP with zero context →
Bounces.

• No education.
• No belief shift.
• No problem framing.
• No bridge.
  
Cold traffic doesn’t buy products.

Cold traffic buys clarity.

So we rebuilt the system.

Instead of:

Ad → PDP → Pray

We implemented:

Ad → Presell (Listicle / Advertorial) → Long-form PDP → Checkout

We matched:

→ The hook from the ad
→ The angle
→ The pain
→ The mechanism
→ The offer framing

Every step felt like one conversation.

Not three disconnected pages.

Then we tested fast.

1. Angles.
2. Hooks.
3. Offer stacks.
4. Risk reversal.
5. Shop section on vs off.
6. Subscription pre-select.
7. Above-the-fold clarity.
   
   Within weeks:

ROAS increased by a huge margin. 

Nothing magical.

No new ad account.
No media buying trick.
No scaling hack.

We just stopped forcing cold traffic to make a decision
before they were ready.

Here’s the truth most brands ignore:

At $4M/month,
your biggest lever isn’t traffic.

It’s how well your funnel converts cold strangers.

If you’re spending six figures a month on ads
and still sending cold traffic straight to a PDP…

You’re leaking revenue every single day.

Fix the bridge.
Educate first.
Sell second.
Scale third.

That’s how you break the ceiling.

If you are dealing with the same problem 

in your ecom brand and are looking for help

DM me now 🙋🏻‍♂️ 

----------

PS: Like 👍 + comment "agree" 

if you learned something valuable :))

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The Battle

Ronak Shah

Pranjal Patel 🚀 ⚡️

Followers

Posts

Engagements

Likes

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