The Crypto Whisperer—Published as ghostwriter in Forbes, Decrypt, & Entrepreneur. Content read by 2M+ readers across the globe.

Romeo Fardeen

Jennifer Roebuck

Chief Marketing & Digital Officer / NED - Innovation / Ecommerce / Retail / Consumer / Top 100 Fashion Tech. Web3 - CPG 🎈 Mentor | Blox Mentor | FWB Member | Real Vision Member - JROE.ETH

Part strategist, part technical marketer, part growth hacker, part creative. I've scaled businesses from zero to $100M+, led brand transformations, and managed over £300M in marketing investment. I'm comfortable in ambiguity and at board level.

For the past five years, I've been focused on AI and crypto, where I still advise and offer fractional leadership. Before that, I was deep in consumer growth, mostly in tech-enabled roles within lifestyle led organizations and brands. I’m typically responsible for large P&Ls over £100M or growth from a very early stage.

The leading women’s community in Europe driving success for women in the workplace.

This will go viral today... and it should. Makes the entire positioning behind AI even more absurd. How tired are we of hearing that we will have no purpose and no opportunities. Very. What part of the hype cycle are we in now?

 Jennifer Stephens

CMO | AI Strategy & Transformation | Fintech - DeFi & Digital Assets | Consumer - D2C | Hospitality

CMO / CCO / NED ▪️ AI Advisory ▪️ FinTech - Digital Assets & Blockchain ▪️ B2B / B2C ▪️ ✍🏻 I write about the intersection of culture, technology and business

I’ve met quite a few women recently who said they were rejected for a promotion or opportunity because they were / are too strong or opinionated. People want to hire conformists versus someone who is brave or outspoken. 

The “too opinionated” thing is a fascinating excuse though. It almost never means what it says. It usually means the opinions were inconvenient - too accurate, too early, etc. 

The women who get passed over for it tend to be the ones who were comfortable speaking openly. Which means the organisation just told you exactly who it is and what it values. 

The long term impact of this is forced adjustment. Softening delivery, hedging - which view do you share or hide, preemptively translating yourself into something more palatable. You lose the edge that made you valuable in the first place.

Staying sharp and staying ambitious aren’t compatible with shrinking to fit. The ambition comes with the opinions and bravery. 

Don’t shrink to fit. Reject it. You don’t want to be somewhere that forces you to change who you are.

There will be no “jobs apocalypse” due to AI — but there will be job chaos.
 
Our 2025 AI Job Impacts Analysis found that starting in 2028-2029, AI will create more jobs than it eliminates. Yet, each year, over 32 million jobs will be significantly transformed.

Credit: Gartner

CMO | AI Strategy & Transformation | Fintech & Digital Assets | Consumer - D2C | Hospitality

Four years of using AI every day = four years of pattern recognition across LLMs, four years of observing every bad habit AI creates.

We are at the stage where everyone is using the same descriptions for AI's impact on us. 

Taste. 
Judgement. 
Agentic vs. Human

If you believe the nonsense X throws at you, you'll become the underclass if you don't learn to build agents.

I'm going to share some thoughts as an actual AI Native user. What does that mean? 

I do most of my work using a terminal versus a prompt window. I program documents using MCP plugins. I automate everything I can - mainly low value work and I try to reduce context switching by limiting the number of tools I use by embedding as much as possible into Claude. 

Let's start with judgement.

Here's a sample brief (I made it up). You're asked to create a brand for a new skincare range that ignores all the slop on Instagram. No lying, no deepfakes, no inaccessible beauty standards. Just a high quality product sold honestly.

As a CMO, you can hire an agency and the best work is still done by agencies IMO. A good strategist is worth the cost. The best brands in the world sit in your subconscious. That output does not come from an LLM. It's a human either prompting an LLM or using good old creative thinking. Anthropic use an agency and developers for that matter. 

But if you're in a start-up and need a positioning statement or a communications platform, there are things you can do with an LLM to produce this thinking in-house. This is one of many tricks I have as a CMO trained in brand strategy. I cut a few corners here but this is a great example of "Judgement." AI speeds up the process. It does not produce this for you out of the box. Most people prompt "write me an opening line" and pick one. That is not how marketing works. AI is nowhere near replacing marketing. Ignore Anthropic when they tell you they have marketing skills - they do not. I would refer to them as task management tools. 

So what is this doc? (Zoom in.) 

These are the top 20 creative writing frameworks. If you have a clear product brief and you know your target customer, you can use these with AI to develop your own positioning statement and potentially a communication framework. I consider these outputs a V1 in terms of quality. 

I named the brand STATED. Why? It states what it does instead of hiding behind AI slop advertising. 

Despite what people say - education matters. Experience matters. You can't skip that phase of your career or the work - but you can learn some new ways to work faster when you need to. That is how judgement is developed - obvious statement but I think the internet forgot.

Save these frameworks for later - they might come in handy ✍🏻

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Wouldn't it be nice if your customers paid you for market research?
990,000 fans do exactly that in Korea.

While the West wrote off blockchain and NFTs, Korean brands quietly built something different. A trust layer where fans pay to co-create products, revenue sharing is transparent, and every interaction generates intelligence at a fraction of the cost of market research. 

AI dominates every conversation right now. But in a world of fake reviews, AI slop, and empty brand promises, blockchain might be the most important trust infrastructure a brand can have. 

My latest article breaks down the playbook. Link in comments.

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Jennifer Roebuck

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jennifer Roebuck's LinkedIn Performance

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