The Crypto Whisperer—Published as ghostwriter in Forbes, Decrypt, & Entrepreneur. Content read by 2M+ readers across the globe.

Romeo Fardeen

Diego Borgo ᵍᵐ

Everyone talks about bringing crypto to the mainstream. I'm actually doing it.


With 20+ years in branding and 8+ years in blockchain, I help crypto founders translate complex products into narratives that mainstream audiences understand.


I've advised:

- adidas on their first NFT collection (€24M in minutes, setting the benchmark for how global brands enter Web3)

- Fortune 500s including Prada, Salesforce, Unilever, L'Oréal, and Mastercard on navigating blockchain and emerging tech

- Leading Web3 projects like Pyth Network, Aptos, Cookie3, and Nomina to attract mainstream partners, institutions, and users

Today, I help crypto founders translate their products for mainstream audiences, so they can actually scale beyond the echo chamber.


Here's how I help:

- Clarify your brand narrative so it connects with mainstream audiences and drives adoption

- Define a unique market position that wins recognition, relevance, and long-term growth

- Design go-to-market strategies that accelerate traction and scale effectively

- Coach you and your team to become trusted, influential voices in your industry


My content has reached 50M+ people on LinkedIn. I speak at Web Summit, Paris Blockchain Week, and other global stages.

If you're building in crypto and want to go mainstream, let's talk ❤️‍🔥

Top Voice for Web3 & Immersive Web

Elected LinkedIn Top Voice for Web3 and Immersive Web in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web.

Diego DAF

"The best blockchain products will be the ones you never know you're using."


I keep saying this to every crypto founder I meet, and most of them still don't get it. 

They want people to "understand the technology", they want normies to care about consensus mechanisms and on-chain validation. 

But nobody cares 🤷 

People care that their payment went through, or if their data didn't get leaked or even simpler, they just want that things work. 

I'm advising a project called BEATOZ, a hybrid Layer 1 out of Korea building exactly this way. 

They built a single hybrid mainnet, not two separate chains stitched together. 

One network with clearly separated roles, a private side for compliance and sensitive business operations, a public side for transparency and blockchain connectivity, all converging into one unified on-chain state. 

These layers connect at the protocol level through their own native bridge, instead of relying on external bridges (which, let's be real, have been one of crypto's biggest security nightmares). 

The point? 

A Korean bank can run compliant stablecoin payment flows on the private side while the public side handles validation and transparency. 

Blockchain does its job in the background without anyone needing to "adopt crypto" as an identity. 

They're running live PoCs across banking, card networks, travel, commerce, and K-culture verticals. With actual enterprise partners testing payment and settlement flows. 

HashKey Cloud is already on board as a validator and the end users in this PoC don't even know they're touching a blockchain. 

That's the whole point. 

This is what mainstream adoption will look like, no need for better wallets or simpler onboarding. Those developments are just making blockchain disappear. 

LFGrow 🚀 
#RightClickSaveAs

Diego Borgo

Executive Advisor to Crypto Founders | Brand Strategy, Positioning & Go-to-Market

In 2017, Coinbase made a bet.


They could've gone full crypto-native with technical language, degen culture, all the insider sh*t that makes the space feel like a secret club.

Instead they position themselves with simplicity, for the mainstream and went to market with a simple value prop:

"Your first crypto purchase."

Every feature, every UI decision, every campaign reinforced the same thing - this is easy, this is safe, this is for you.

And over time something happened. 

People stopped seeing Coinbase as just another exchange, they started associating it with trust, with being the front door into crypto, with the thing you recommend to your friend who's curious but scared.

That association didn't happen by accident, it was a deliberate positioning choice about what they wanted to be paired with in people's heads.


Most Web3 founders get this completely backwards.


They position themselves with complexity, with jargon, with whatever Crypto Twitter thinks is cool this week and then they wonder why nobody outside the bubble gives a f*ck about their product.

Think about it like the lunch table in high school, the table you chose to sit at informed how everyone else viewed you.

If you keep sitting at the degen table talking about ZK proofs and modular rollups, that's how the world sees you. 

> Technical, niche, and irrelevant to 99% of people.

But position alone isn't enough, you need repetition.

Coinbase didn't simplify their messaging and move on, they did it every single touchpoint, every experience, every part of the jounrey.

I tell my clients this all the time and most of them hate hearing it. 
They get bored of their own positioning after 3 months and want to pivot into something "fresh."

But that moment when you're bored of saying it? That's usually the exact moment it's finally starting to land with your audience.

So two questions for you:

1. What are you positioning your brand ? (and is it the right thing?)
2. Are you repeating making it live across every single part of your business or just as your "messaging"?

If you can't answer both clearly, that's a positioning problem and that's exactly what I help founders figure out, DM me if you want to changing it.

LFGrow ❤️‍🔥 
#RightClickSaveAs

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The Battle

Romeo Fardeen

Diego DAF

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taplio

The Battle

Romeo Fardeen

Diego DAF

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Diego DAF's LinkedIn Performance

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