Genesi Protection

Marketing and Communications Manager

Gruppo Cavauto

Marketing Manager

Aalberts N.V.

Vin Service s.r.l.

ACERBIS ITALIA S.P.A.

Project Manager sportswear

🚀 Marketing Strategy Architect with over 15 years' experience in transforming challenges into growth opportunities.

🎯 My mission? To bridge the gap between brands and people, forging meaningful connections in our rapidly evolving digital landscape.

🌟 Throughout my career, I've steered marketing teams across diverse sectors - from automotive to beverages, sports to workplace safety. This versatility has shaped my unique perspective: there are no marketing problems, only creative opportunities waiting to be unearthed.

💼 Some of my key achievements include:

📈 110% increase in qualified leads through innovative inbound marketing strategies
🌐 Launch of omnichannel campaigns resulting in a 45% sales boost over two years
🔧 Implementation of CRM and marketing automation systems, improving customer retention by 35%

🧠 My philosophy is straightforward: meld data with creativity to deliver tangible results. Whether it's optimising paid campaigns, revolutionising content marketing strategies, or spearheading global branding initiatives, my approach is always scalable and ROI-focused.

📚 I'm a passionate advocate for continuous learning and innovation. I firmly believe that successful marketing is rooted in a deep understanding of human behaviour, coupled with the intelligent application of technology.

#StrategicMarketing #DigitalTransformation #GrowthHacking #MarTech 🚀🎯💡

Romano C.

Learning never stops! I've taken another small step toward understanding the parallel world we now refer to as AI.

Thanks to MIT Sloan Executive Education for creating such an outstanding course.
💪

Romano Cancelli

Senior Marketing Manager | AI-Enabled Growth | Digital Transformation | CRM & Automation | Team Leader

Brembate di Sopra, Lombardy, Italy (On-site)

WarBall ComBat FootBall, Inc. 

Chief Development Officer (CDO)

I can credit ourselves as the first to reinvent or reengineer football and that said inventions make football more compatible to people worldwide.   To that end, we are globally attractive and will be specific to each culture, someday with historical uniforms and rivalries (think China vs. Japan, France vs. Germany). What's more, off the chart inclusive demographics and most important of all is our game is safer for youth. More will eventually play it and become life long fans and supporters.  
Our reinvented football is the greatest contact sport on the planet, has five times the action, is safer and designed for global demographics with martial arts, women warriors, safe weapons,  war dogs and horses.
It should not be overlooked many of our devices are provisionally patented.
See our slide presentation with video examples and business info:

Managing Director Nations BangBall League (non profit arm of the WCF)

Budshido's 84

Creator

Non profit/equity based WarBall converts soccer fans worldwide who otherwise despise tackle football plus is inclusive for women/smaller people. 
History Making, the First to Reinvent Tackle Football:
Feature rich, disruptive WarBall football has GLOBAL demographic of Martial Arts, women warriors, ancient weapons, historical dramas/rivalries to educate/avoid future conflicts, not just football.
 Superior Entertainment while Saving Lives and Youth Football from Extinction (35% decline and rising) :
WarBall was invented to address the CTE concussion epidemic after a local high school dropped football.
With 5 times the action over NFL type football, and while still including tackling and blocking, WarBall has all but eliminated high speed collisions, it would save lives (5 million in the next 20 years) from CTE brain trauma. 1 in 5 High Schoolers have CTE.
Plans for Growth Low Risk/Expense:
With free players and logistics, building Team USA (as GREAT Discovery type TV) with a Military League. It targets 22 million veterans and active-duty personnel. We seek funding or donations.
Team USA will face the Samurai of Japan and other countries, all who are historical rivals of not only the USA, but of each other. We expect high levels of passion requisite for success found when countries play in the international arena.
How WarBall Works:
Tackling/Blocking are allowed AFTER  devices that safely inhibit movement or vision are struck by weapons, hand, or foot. This slows down collisions. 
The visual is 20 plus combatants are engaged in weapons/MMA followed by intense football action. Our Javelin/Football deflects weapons strikes and softens tackles.
 Off the Chart Demographics:
By including women and smaller men, it advances more than one half of the human race. As noted, Soccer fans who detest football will embrace WarBall because it dawns on them that football is the only way to control the chaos of a MMA battlefield. 
Augmented Entertainment emulates Harlem Globetrotters* BasketBall/Savannah Bananas* Baseball:
The militaristic theme/USA v. World  adds entertainment such as WWE side shows, Napoleon v. King George, etc. A penalty box with 'trial by combat' for release,  making fun of villain.
20-plus more on and off field addons to include mini-dramas reenacting ancient stories of heroism and RC aviation.
A spiritual/moral direction through our "84" non profit  apparel brand  www.budshido84.org. Our team operations are equity based for ownership shares.
*The 100 year old 'Trotters play 400 games/year and have 1m viewers per week. The Bananas seated 2m fans 2024

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Romano C.

Will B.

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The Battle

Romano C.

Will B.

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Romano C.'s LinkedIn Performance

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