Genesi Protection

Marketing and Communications Manager

Gruppo Cavauto

Marketing Manager

Aalberts N.V.

Vin Service s.r.l.

ACERBIS ITALIA S.P.A.

Project Manager sportswear

🚀 Marketing Strategy Architect with over 15 years' experience in transforming challenges into growth opportunities.

🎯 My mission? To bridge the gap between brands and people, forging meaningful connections in our rapidly evolving digital landscape.

🌟 Throughout my career, I've steered marketing teams across diverse sectors - from automotive to beverages, sports to workplace safety. This versatility has shaped my unique perspective: there are no marketing problems, only creative opportunities waiting to be unearthed.

💼 Some of my key achievements include:

📈 110% increase in qualified leads through innovative inbound marketing strategies
🌐 Launch of omnichannel campaigns resulting in a 45% sales boost over two years
🔧 Implementation of CRM and marketing automation systems, improving customer retention by 35%

🧠 My philosophy is straightforward: meld data with creativity to deliver tangible results. Whether it's optimising paid campaigns, revolutionising content marketing strategies, or spearheading global branding initiatives, my approach is always scalable and ROI-focused.

📚 I'm a passionate advocate for continuous learning and innovation. I firmly believe that successful marketing is rooted in a deep understanding of human behaviour, coupled with the intelligent application of technology.

#StrategicMarketing #DigitalTransformation #GrowthHacking #MarTech 🚀🎯💡

Romano C.

Learning never stops! I've taken another small step toward understanding the parallel world we now refer to as AI.

Thanks to MIT Sloan Executive Education for creating such an outstanding course.
💪

Romano Cancelli

Senior Marketing Manager | AI-Enabled Growth | Digital Transformation | CRM & Automation | Team Leader

Brembate di Sopra, Lombardy, Italy (On-site)

Accenture

I lead the Global Software & Platforms Practice at Accenture Song focused on driving growth & relevance for our B2C & B2B clients across the converged landscape of Marketing, Sales & Service.

Global Managing Director, Software & Platforms Practice

Led a 16000+ strong global marketing operations team that helped clients execute high impact marketing, sales & customer service campaigns to boost business performance.  Specialising in leveraging AI & ML powered predictive analytics, content customisation & programmatic strategies to create multi channel marketing activation solutions to drive improved ROI.

Global President, Accenture Interactive Operations.

Omnicom

As President of OMD EMEA, I drove the financial & operational performance of all OMD offices across Europe, Middle East and Africa. We were a regional team of c.6500 people investing over $19bn in media platforms and opportunities across 63 markets. During this time, OMD was the largest and most successful marketing performance company in the world handling the global communication strategies for world class clients that included PepsiCo, McDonald's, Apple and Disney. In that same decade, OMD was also the most awarded agency network in the world, achieving record accolades for innovation & creativity from Gunn, Festival of Media & Cannes.

President, OMD, EMEA

As Marketing & Business Development Director for Omnicom Media Group I drove the growth strategy for OMD , PHD & Annalect across the EMEA region. Highlights included the consolidation of the Unilever business across CEE, the roll out of PHD to 20+ markets & record revenue and margin achievements across OMD EMEA.

Business Development Director, Omnicom Media Group EMEA

As Marketing and New Business Director, I led the Marketing and New Business agenda for OMD across the EMEA region- doubling annual billings and the number of international clients across 5 years.

OMD, EMEA , Marketing and New Business Director

Capital Radio

At Capital (now Global Radio), I ran the UK Strategic Marketing for all 19 radio stations within the group driving annual revenues of $190m. My responsibilities also included commercial production and event planning.

Strategic Marketing Director

Leo Burnett

Part of Publicis Groupe, Leo Burnett Worldwide is one of the world’s largest agency networks with 98 offices and nearly 10,000 employees.

I managed the media accounts of Procter and Gamble, Kellogg’s and Grand Met- totalling $200m + in billings.

Group Media Director

CIA Media Network UK

At CIA Media Network UK, I ran the UK TV trading accounts for Wrigleys and LVMH.

Media Manager

Global Managing Director, Software & Platforms Practice at Accenture

I have over 30 years experience across the rapidly converging global marketing, sales & service ecosystem & am a passionate champion of the Platform Economy & technology's pivotal role in transforming our lives. I am a Portuguese-Indian Brit now living in Miami with a Myers-Briggs ENTJ personality profile & an unrelenting lust for life & learning! 
As the Software & Platforms Industry Practice Lead for Accenture Song, the largest tech powered creative group in the world handling over $16bn in client revenue, I am responsible for driving the B2B and B2C growth & experience agendas for some of the most dynamic tech giants in the world. Working with some of Accenture’s largest clients & ecosystem partners including Microsoft, SAP, Google, Meta & Amazon I am designing the next ‘Engines of Growth’ by helping our clients develop NEW playbooks to grow their audiences & revenue across Enterprise, SMBs, Creators & developers.  My current focus includes 1) creating & executing new ad revenue growth models for platform clients as the Super App phenomenon evolves, 2) helping create scaled innovation & trial engines for SaaS players responding to new cloud marketplace dynamics & 3) driving new creator & developer monetization strategies for consumer platform companies needing to reinvent this ecosystem for mutual benefit. Prior to my current role, I was the Global President of Accenture Interactive Operations, leading a worldwide team of over 16,000 focused on helping flagship clients activate, operate and scale marketing programs as a managed service, to deliver increased performance and growth. We developed new marketing operating models & content activation engines for clients leveraging predictive analytics, AI & ML techniques to drive improved attribution & ROI.
Before joining Accenture, I was the EMEA president of OMD Worldwide, at Omnicom, where I had strategic, operational & financial responsibility for more than 6,500 marketing professionals - directing the investment of c$19b across 65 countries and leading multi-disciplinary teams that designed the global marketing & media activation for companies such as McDonald’s, PepsiCo, Apple, Disney & Google. During my leadership, OMD enjoyed 10 years of record revenue & margin growth & was the most-awarded agency network several years running by Adweek, Ad Age, Cannes Lions, Effie Worldwide & Campaign.
The Consulting Report recently recognized me as one of the Top 25 Technology Consultants & Leaders of 2023 & I was also just called out as one of the Top 50 Women Leaders of Miami in 2023 by Women We Admire.

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Romano C.

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taplio

The Battle

Romano C.

Nikki Mendonça

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Romano C.'s LinkedIn Performance

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