Romana Shaikh

Ubique

Helping founder's voices stand out on LinkedIn. 
- 2M+ impressions generated
- 3x business growth 
- Industry recognition
- Growth in customer base

All using a personalised content strategy and elite ghostwriting that helps you stand as an authority in your space.

Founder & CEO

LinkedIn Strategist

Content & Copywriter

- Worked on Website Copy for a well-known Business Hospitality brand
- Worked on Website Copy for rad's website
- Created Social Media Posts and Ad Campaigns for Wellness brands

Copywriter

Social Library

I used to write posts for Founders & CEOs on LinkedIn.

Rooftop

Worked on research-based, SEO-optimised blogs for their website.

Blog Contributor

Digital Monks

I used to manage total content requirements for the agency. Few of my accomplishments:
- Successfully led the content team and trained writing interns
- Delivered projects on time
- Strategized website content for various brands
- Crafted web pages and case studies
- Assisted the CEO in evaluating writer performance

Content Team Lead

PowerEdge Media

Worked in multiple niches like Food, Real Estate, Mental Health, etc. I also learned WordPress Yoast SEO and used to publish blogs for them.

Content Writer

Weaving Thoughts

Content Editor

I help founders stand out as industry leaders on LinkedIn.

Most of my clients are struggling with:

1. Not having the time to show up consistently on LinkedIn.
2. Feeling unsure about how to communicate their expertise or personal stories.
3. Lack of a clear content strategy that drives engagement and growth.
4. Posting inconsistently, leading to low visibility and impact.
5. Not knowing how to position themselves as thought leaders and build a following.
6. Wasting time and energy on posts with little to no ROI.

To solve this, I found Ubique - a personal branding agency that makes your voice heard. 

We create bespoke content strategies and engaging posts that:

1. Help you build a personal connection with your audience through authentic storytelling.
2. Position you as a trusted expert in your niche, driving authority and inbound leads.
3. Save you time by doing all the heavy lifting – from strategy to execution.
4. Grow your visibility and build relationships that lead to meaningful business opportunities.
5. Shift you from an invisible founder to an industry leader with a compelling online presence.

We've helped our clients:

→ Grow their follower base by 4x in 6 months through targeted personal branding.
→ Attract new business partnerships by crafting compelling personal posts.
→ Grow their business by 3x through content that resonates with their target audience. 
→ Increase profile views by 200% within 12 weeks.



If you’re ready to stop blending in and want to build a powerful personal brand that gets you noticed on LinkedIn,

Drop me a DM or email me at romana@ubique.digital

Last week, my family and I celebrated 2 years of Ubique over dinner.

My dad even custom-made me a trophy, one of the most thoughtful gifts I’ve ever received.

And my mum (who knows me too well) showed up with cake and flowers.

They’ve been my biggest support through all of this.

Without them, there would be no Ubique.

What started as me experimenting with LinkedIn 3 years ago has now become a business that helps founders build their personal brands (and businesses) and a team I’m proud to run it with.

It looks smooth on the surface.

But like any business, 
It’s been filled with challenges, the kind that force you to grow up fast.

And that’s where having my team has helped me. They’re the real pillars:

👉 Talha - the first person I trusted with my work, and he didn’t fail me. 
He’s the ghostwriter behind some of our best-performing posts (millions of impressions, leads for clients) and manages accounts with dedication.

👉 Yasin - joined us this year, but completely changed the game. 
He’s brought structure into how we operate and is the mind behind some of our strongest strategies.

👉 Vaqar - the designer who makes every deck, visual, and report shine. 
He’s also stepped in as account manager, building client engagement alongside creative work.

From 1 client to 30+ across industries, we’ve helped founders get seen, land leads, and be recognised as the experts they already are.

The past 2 years haven’t been easy.

But they’ve been worth every single late night, every hard decision, and every lesson along the way.

Here’s to 2 years of Ubique ✨

And to building something even bigger in the years to come 🚀

We turn your insights into authority-led content that drives recognition and opportunity. | 50M+ reach and 3x business growth for clients | Founder @ Ubique

Most founders don’t lose to competition.
They lose to anonymity.

You can build the best product.
Lead a brilliant team.
Work 14-hour days.

But if no one knows you…

It doesn’t matter.

Because people don’t buy from the best.
They buy from the brand they see the most.

The founders who post on LinkedIn every week?
→ They’re the ones shaping perception.

Getting invited to podcasts, panels, and boardrooms.
Attracting top-tier clients without chasing them.

They’re visible.
They’re trusted.
They’re chosen.

Meanwhile, other founders who are just as smart, just as capable,
Stay hidden behind the brand.

And the world never knows what they’re missing.

That’s not a marketing problem.
That’s a visibility problem.

In today’s market, your presence is your power.

And the founders who understand that, WIN.

We help you get there.

By building personal brands that attract the right eyes, the right clients, and the right opportunities.

—

If you’re ready to stop being the best-kept secret in your industry, drop me a message today.

Posting every day won’t make you influential.
But posting with psychological precision will. 

Here are 5 principles I use when building LinkedIn brands for founders 👇

1. Social Proof - Share wins that show, not just tell.

2. Pratfall Effect - Vulnerability makes you more trustworthy.

3. Halo Effect - Master one thing, and people assume you’re good at everything.

4. Authority Bias - Take a stance and back it with experience.

5. Consistency Principle - Repetition builds recognition (and trust).

I’ve broken these down in the visual,
Check it out below and save it for your next post.

And if you want help baking these into your content strategy,
you know where to find me. 😉

Niall Cleaver

Cupsly

Cupsly was designed as a reminder to slow down to make space for presence in a world that rarely pauses. An object of quiet confidence, crafted for those who lead with intention and dress with care because true connection doesn’t demand attention, it lives in the moments we choose to hold onto.

Founder

Are you struggling to grow an engaging community for your business or personal brand.

Stop right there, I think I have you covered ⬇️

This is me (Niall), I'm a 22-year-old who is fascinated by growing communities in the online space. Actual communities that have meaning and purpose. 

The services we provide at Social Library 

➡️ Personal Branding (LinkedIn)

➡️ Guidance & support consulting


Drop me a message to discuss your social media strategy, review how well your current socials/posts are doing, and research how we can build your community and gain you more followers and leads.

or you can email us @

hello@sociallibrary.co.uk

Thistle Scientific Ltd - Where Customer Care Comes Naturally

Distribution Manager

Cleaver Scientific Ltd

Stores and Distribution Team Leader

Documenting the journey of crafting a timeless coffee cup brand | CEO & Founder of Cupsly

Hi, I’m Niall Cleaver, founder of Cupsly, a timeless reusable coffee cup brand launching in 2025.

But my story isn’t about a polished entrepreneur. My journey hasn’t been traditional. I left school without an English qualification, uncertain of what the future held. That failure shaped me, it forced me to think differently, fall into business, and ultimately embrace creativity, resilience, and the belief that change is possible, even when doubted.

Fast forward to today, and I’m the founder of Cupsly. The idea originated from my own frustration in my own life I couldn’t find a reusable coffee cup that matched my style. Everything felt cheap or uninspired, and I hated the idea of carrying something that didn’t reflect me. Cupsly is crafting a reusable coffee cup, elevating it into a symbol of fashion.

EVERY SIP STARTS A STORY

I really want to remind people of this today…

It will take longer than you expect to build something real.

I’ve been very fortunate to create a brand, build an audience of nearly 60,000 and have worked with dream creators and businesses, but this has been a three-year process.

You don't build something real by:

Chasing every shortcut out there
Waiting for the “big moment” to just arrive
And I always remind myself that this doesn't just happen.

I used to think I needed to make massive leaps every day, and that each one had to feel life-changing. But most days? They’re just… ordinary, packed with repeated tasks, small choices, a bit of doubt, and barely noticeable progress.

For years, my real growth has come from the work that’s quiet and goes almost unnoticed until you look up months later and actually see how far you’ve come.

Here's the lesson:

Don’t underestimate the power of those ordinary days, the quiet grind, the tiny wins, the patience. If you keep at it, what feels small today eventually adds up to something you'll look back on and be proud of.

These are the special moments, not the ones everyone talks about.

THE FIRST COLLECTION AVAILABLE NOW. | Documenting the journey of crafting a timeless coffee cup brand

Let me put this straight, for anyone building something...

You’re never too important to do the smallest jobs.

As many of you know, I’ve been building Cupsly alongside my full-time job, and honestly, it’s been a blast. But the past few weeks reminded me of something that a lot of people forget:

You’re not better than anyone you work with.

You don’t just get to pick the fun jobs.
You don’t just do what you want.
You don’t just claim the credit.

Early on, I thought being a founder (or working in the family business) meant freedom to only do the cool stuff. And technically, you can, but that’s the fastest way to lose the respect of people around you.

For a long time, I had this mindset. But here’s the thing: titles don’t excuse you from the boring work. In fact, that’s what earns respect.

You’re not better than anyone else.

Do the small jobs well.

Ever notice what pushes you forward most in business? 

The willingness to face the possibility of losing

I've kept this quiet for some time, but I want to get more open on this platform and just speak about what I'm feeling and what I was feeling.

I was nervous about starting something that could potentially end up badly. Not working out the way I thought in my mind.

What if I couldn't design a product the way I wanted?
What if I couldn't sell any of the items I created?
What if I lose money in the process?

All valid thoughts. But here’s what I’ve realised:

I never started to build a massive brand. Deep down, I started Cupsly because I wanted to take an idea and see how far I could push it from concept all the way to reality. I wanted to learn business by actually doing it.

No matter what business you build, there’s always a chance you could lose. That’s real. But if you look at the bigger picture, it’s not just about the outcome. It’s about what you learn, the expertise you gain. The confidence you build along the way.

And trust me, if this kid from the Midlands can start to then get the opportunity for Cupsly to be featured in articles, conversations, and places I wouldn’t have believed possible at the start, you can too.

So, if you’re scared of losing, join the club.

But don’t let that stop you. The lessons you’ll pick up will always be worth more than staying stuck where you are.

What’s the fear that held you back the most?

I need to speak up about this...

We all have things we hesitate to talk about.

I know I’ve been going on about Cupsly and sharing the messy, honest side of that journey. But there’s something else I care about just as much, and I don’t talk about it nearly enough: Thistle Scientific.

I guess I’ve always been nervous to lean into this because I worried people might think I’m not taking one or the other seriously enough. But both matter to me.

I've been loving my time at Thistle:

Developing the brand as a whole
Building relationships with our 125+ distributors worldwide
Partnering with leading academia and biopharma organisations

Looking back, I don’t know why I thought I had to pick just one part of my journey to talk about. Both sides are a real part of who I am and what I’m building.

So here’s me being open about the whole picture and hopefully encouraging someone else to do the same.

What parts of your journey have you kept quiet about? Would genuinely love to hear.

taplio

The Battle

Romana Shaikh

Niall Cleaver

Followers

Posts

Engagements

Likes

Performance ScoreRomana Shaikh's LinkedIn Performance

Performance ScoreNiall Cleaver's LinkedIn Performance

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taplio

The Battle

Romana Shaikh

Niall Cleaver

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Romana Shaikh's LinkedIn Performance

Performance ScoreNiall Cleaver's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRomana Shaikh's LinkedIn Performance