Roman Pikalenko 🇺🇦🦩

Kaizen

On March 7th, 2023, I decided to quit my safe & comfortable job…

…all to start my own business 🔥

You see, I was freelancing in one way or form for almost a year then:

→ Ran 3 group coaching programs for young marketers to build their personal brands
→ Got booked for eight 1:1 consultations about LinkedIn Growth 
→ Started doing external engagement for my friend’s client 

By the time the calendar hit 2023, I was earning 75% of my full-time job income

Feeling like I’d outgrown the company I was in, it was a matter of time I took the leap 

I had to figure out 2 major things for myself:

→ How to position myself and where to find my ideal clients
→ What services to offer and at what price

Now, I help 6-figure founders build, grow, and scale their personal brands on LinkedIn

All through a Done-For-You Premium Ghostwriting 

- You don’t need to write your content
- You look at the inbox full of leads
- You run your biz smoothly

If you’re someone who’s tried creating content on LinkedIn or hired a cheap writer with no strategic background, you’re in the right place

Book a 30-min consultation with me

And let’s explore how it would look like if we worked together

✌🏼

Full-Stack Ghostwriter

Limelight

I worked in a B2B SaaS company for almost 2 years in the past. 

It made me realize just how plagued the industry is with features nobody cares about, branding nobody remembers, and products nobody uses.

I've also been creating content on LinkedIn for 3 years now. And in all that time, I've been pitched (very poorly) by a lot of brands that undervalued my work and made the collaboration problematic. There was no easy way to partner up. 

When David reached out to me asking to join as an Advisor, it felt like a perfect match.

Not only I had a chance to contribute to building a great SaaS product, but also helped shape it in a way that would benefit end users like me.

As an Advisor to Limelight, I help build the first-ever B2B creator ad platform. I've been beta-testing the product from the start and it’s impressed me so far. The team is extremely fun to work with and is receptive to every bit of feedback. 

If you're a brand or creator looking to partner up with either, I'd recommend checking them out. 

If you are a brand or creator looking to collaborate with me, get in touch via my
Limelight storefront: https://app.limelighthq.com/p/roman-pikalenko.

Advisor

Slush

I never thought I’d be an entrepreneur.

But I was training to become one without realizing it. 

It’s 2019, I’m in my last year of uni. 

I hear about this event called Slush that’s founded by students that’s now the biggest gathering of Venture Capital in the world

(Let that sink in) 

And it was right in my “backyard”, in Helsinki. 

I applied to volunteer there. Sustainability team.

During the event:

— I met cool new people & made new friends

— Learned that volunteering is hella fun

— Fell in love with Slush Magic (iykyk) ✨

and all without spending thousands of €€€ 

(I was a broke student 🤷🏻‍♂️)

I left wanting more. 

2021: I went to Slush again. Became a Group Lead. 

2022: I volunteered at Slush again.

And this year, I rose up to be a Team Lead.

(yay me)

A Text Production Team Lead in charge of written social media content and then some. 

Perfectly aligned with my ghostwriting ambitions. 

I now have a team of 4 legends. 

All are hungry ambitious young people like me that want to make a difference. 

If you’re an impact brand coming to Slush 2023, let’s connect and meet up during the event. 

If you’re a volunteer and resonate with my journey, let’s do the exact same thing ✌🏼

See you at the event 🔥

Text Production Team Lead

Shield

Just 1 week before I quit my job, Andreas, CEO of Shield, said 3 sweetest words a young guy like me could only wish for:

“Check your inbox :)”

There was a contract to sign.

You see, I’ve been following SHIELD and using their tool for 2 years then. 

They had a vibe and functionality. Their team was top-class. 

I wanted in. 

3 months of negotiations. I finally quit my job. They were open for business.   

When I finally got the role of Content Writer, I was tasked with one thing — keep the community engaged and build the brand’s authority further through their Company Page and part of the newsletter. 

Results?

I was able to:

- Cut down 1 hour of newsletter research
- Cut down 1 hour of newsletter writing (1,5 sections)

This freed up 2 hours for my teammate, Jaziel, to:

- Strategically place a fitting theme every week
- Focus on making sure the newsletter was headed where SHIELD wanted it to go. (time to reflect, and make more normative decisions moving forward)

We were able to keep a consistent opening rate between (50-57%) with a click rate of around 5-8%.

More than that, we were getting weekly newsletter love mentions.

Often from creators and profiles that would normally get unnoticed. 

Now, I apply the same mentality with my clients. 

I put them in the spotlight through the right stories and content. 

So they too can receive love mentions from their community (and make that $$$).

Content Writer

Recright

In 2021, I FINALLY landed a marketing role after being laid off 3 times from my bar job

Learned how to build systems, distribute & connect multiple channels.

Only about 200+ job applications in, I was referred to a Growth Manager, Rémy, that worked there.

From the start, I was thrown into the deep end. I had to conduct 5-10 growth experiments simultaneously for multiple marketing channels.

Our goal? Understanding where our resources were best spent.

My biggest problem was streamlining the entire process:

- Multiple social media channels
- New website & email automations
- Analyzing data & reporting it back to the team

I felt lost…

“What do I focus on?”

This was the wrong question to ask. The right one was:

“What experiment will bring the most result for our main objectives?”

See, I was afraid I lacked expertise. And I didn’t know yet how to use every system that was already in place.

Here’s what I did in the next 5 days:

- Analyzed what has and hasn’t worked before
- Checked which of the current experiments would bring the best results
- Laid out the step-by-step execution plan & time blocked it in my calendar

What’s the worst that could happen?

(Spoiler: As I was still an intern, I wouldn’t be promoted to my full-time role)

But as a result, I was praised for my proactiveness and we managed to gather valuable data on what channels to abandon entirely.

My biggest achievement was learning how to build systems, distribute & connect multiple channels.

Because of that I now always take a data-driven structured approach to solving complex problems. 

Juggling multiple elements at the same time felt challenging & chaotic but weirdly satisfying. 

Even though I had to constantly check in with the team.

About 1,5 years later, I felt that I reached my maximum potential in that role:

And eventually, I quit to start my current Ghostwriting business.

✌🏼

Growth Marketer

Growth Marketing Intern

Laurea Entrepreneurship Society

Before I found my 1st paid marketing role in 2021, I decided to volunteer. 

Instead of volunteering anywhere, I picked a local university’s Entrepreneurship Society.

(which explains my current entrepreneurial ambitions so well btw)

One of my biggest responsibilities as the Head of Marketing for me was running our events.

That meant:

- Finding speakers & partners for the events
- Creating content to promote the events
- Hosting the events

There was a week before the summer break, when we accelerated all the event production.

I ended up hosting 3 back-to-back webinars & workshops in a single week.

Main challenges?

→ Cross-promoting 3 events for 4-5 weeks prior across FB, IG, LinkedIn, and email

→ Dealing with last-minute delays, changes, and people not responding

The promotion was done in the priority approach, accelerating the volume of content the closer the events got.

The last-minute events required me to juggle both team, speaker, and partner communication pretty much 24/7.

I thought I was gonna lose it. Thankfully, our Community Manager was there to remind me that “We got it”.

….

How did I get through the week?

Simple. I just f*ckin did. 

Sometimes there are no fancy hero endings.

I did learn that event marketing is tough if you have no idea what you’re doing.

And I learned a whole lotta stress management techniques when things get hot.

When my 1-year term was done, I knew that the team was in the right hands.

(I may have hired specific people for the next HoM to avoid the headaches I had)

✌🏼

Head Of Marketing

The Old Irish Pub

In 2020, I hit rock bottom:

→ No job
→ Ran out of savings
→ Stuck in a small town (Vaasa)

Then I accidentally saw a job ad:

“Looking for a bartender. The Old Irish Pub.”

I thought it was the pub in Vaasa as it just opened.

Sent my application & resume

Got the response back:

“We’d love to interview you!”

Only the email address was from The Old Irish Pub Helsinki

“Helsinki?! It’s 4,5h away from us”

3 days later, I went to Helsinki, aced the interview, and moved there completely within 2 weeks.

And oh boy, what a job it was:

→ Constant night shifts
→ Lifestyle that drained my health
→ Dealing with less desirable customers we had to call ‘guests’

There were of course good moments too: met some of my best friends there & the love of my life. 

But in the 2nd month, sh*t really hit the fan. 

We called it the ‘Copenhagen Night’ as everything you could imagine happening at a bar, happened that night:

- Broken glass & me getting cut
- Rude guests & me getting screamed at
- More drink orders we could handle & me chugging Red Bulls

And I had to train 2 new runners

Looking back, I always ask myself “How the hell did I manage to get through the night?”

My honest answer?

The adrenaline I had + the caffeine I drank made me feel like a machine.

In a single night I:

- Got glass cuts 6 times
- Drank 3 Red Bull cans
- Served 100+ drinks & cocktails
- Served at least twice no. of shots
- Managed at least 5 very drunk guests
- Taught the runners how to thrive on busy nights
- Ruled the kitchen with my teammate constantly supplying the bar with glasses

It was chaos. I hated the cuts. But I loved the adrenaline rush.

Now, whenever things get intense, I look back at my bar job.

And I always remind myself:

“You could’ve been doing it at night, exhausted, and getting multiple cuts all over your hands. Keep going.”

…

As I completed my 6-month internship at Recright and switched to a full-time role, there was no space or energy left in me to work at the pub.

✌🏼

Bartender

Upbeater

***✍️ Story writing in progress...***

Growth Hacking Marketer

Digital Marketing Manager

Hitachi ABB Power Grids

Sales Intern

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

I help climate deep tech founders build founder visibility that compounds.

Because when people look you up…

You don’t want them to find a quiet profile, a repost from last year, or a pitch deck disguised as a post.

You want them to see credibility. Clarity. Momentum.

Most of my clients are:

- Series A founders with scientific or technical backgrounds
- Deep in climate, water, food, or materials innovation
- Short on time but serious about becoming the go-to in their category

I ghostwrite their:

- LinkedIn thought leadership (to build traffic engine)
- Educational email courses (to convert attention into demand)
- And sometimes, their articles, newsletters, or even books

💬 I’ve worked with 10+ founders across 8 countries, helped generate $300k+ in LinkedIn-attributed revenue, and ghostwritten 1,000+ posts that have reached millions — while helping my clients build audiences filled with investors, partners, and talent.

You’ll never hear me say “you need to post more.”

Because most founders aren’t struggling with volume.
They’re struggling with clarity.

Clarity of what to say.
Clarity of how to show up.
Clarity of what content makes them look like a leader — not just another expert.

That’s what I do.

If you want to build long-term authority, not just chase likes, we should talk.

💌 DM me “Pinky” and I’ll show you how I help founders build founder gravity — without sounding like a LinkedIn bro.

(And yes, I’ll tell you why it’s Pinky.)

Or just stick around and follow — I post regularly on founder visibility, deep tech storytelling, and LinkedIn strategy for serious operators.

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

For the past 2 months, I've been prepping for today.

Tonight, I'm flying to Tokyo for 16 nights, and I plan to work no more than 1h/day.

Here's how:

This is a milestone for me.

In 2.5+ years of running my ghostwriting business, this will be the first trip where I'm almost 100% hands-off.

6 clients. 22 LinkedIn posts per week. And the entire month of November covered.

I prepared 88 posts in advance.

Here's the exact process I used:

Step 1: Prioritize what's happening right now before I look ahead.

I didn't jump straight into November content. I made sure current and next-two-weeks content was locked in first.

If I let present work slip while planning ahead, I'd be stuck putting out fires right now.

Step 2: Map everything out and categorize by difficulty.

I looked at the entire month I'd be gone (Nov 9 to 26) and went client by client.

I categorized them by:

→ Who was easiest to write for based on how long I've worked with them
→ How fast their review process is
→ How proven their topics are
→ How hands-off they are.

One client gives me the green light on almost everything and has 5 specific daily topics.

Another was still ramping up, so I waited until early October to write for them once I had enough context.

Step 3: Schedule strategic work sprints with recovery time built in.

→ I picked two weekends, two weeks apart, to work extra hours.
→ I left one weekend in between to rest and recharge.
→ During those sprint weeks, I worked evenings and weekends writing for all 6 clients.
→ This kept me from burning out while still hitting my deadline.

Step 4: Microbatch by topic and structure for maximum efficiency.

For each client, I created a topic-per-day structure similar to my client who already had 5 specific topics mapped to each weekday.

This let me batch write in focused sessions instead of jumping around randomly.

I grouped similar topics together and knocked them out one by one.

Step 5: Split my writing into two distinct phases.

Phase 1: V1 drafts.
Raw thoughts, structure, and ideas dumped onto the page.

Phase 2: Final drafts.
Editing, adding visuals, stress-testing hooks, and leaving annotations for the client explaining my choices.

This two-phase system kept me from getting stuck in perfectionism during the creation phase.

Result: 88 extra LinkedIn posts prepared in 2 months.

I submitted everything a week before my trip. That gave me the final week to handle client edits, review feedback, and analyze all the work we've done so far to keep improving.

And now I get to spend 16 nights in Japan working no more than 1 hour a day.

PS. I’m going to Tokyo, Kyoto, Osaka, and Nagano. Any recommendations? 🇯🇵

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

2000: Send press release → Land Forbes feature.

2025: Send press release → Journalist skims it → Then checks your LinkedIn → Skims your company blog → Listens to your podcast clip → Scans Twitter mentions → Reads competitor coverage → Scrolls 3–6 months back on your feed → Then replies.

Most climate founders still think their tech will sell itself. They write a pitch email, cross their fingers, and get ignored.

But it's not 2000 anymore. Journalists aren't waiting in their inbox.

And the only founders they write about? The ones who already look like the obvious voice in the space.

So if you want media exposure, don't start with PR. Start with consistent content that makes you impossible to ignore.

Here's how:

Tip 1: Pick one platform and own it completely.

For climate founders, that's LinkedIn. 

Post 2–3 times per week with a mix of founder lessons, industry takes, and behind-the-scenes updates. Journalists check LinkedIn first. Make sure there's substance when they do.

Tip 2: Publish one 800-word thought leadership article per month.

Post it on LinkedIn, your company blog, or send it as a personal newsletter. 

Doesn't matter where. What matters is depth. These longer pieces show journalists you can think beyond hot takes. They give reporters substance to quote and link to. And they position you as someone with real expertise, not just engagement tactics.

Tip 3: Document your founder journey publicly (the messy parts included)

Share the decisions you're making in real time. The regulatory hurdles. The failed pilots. The customer conversations that changed your roadmap. 

Journalists love founders who are transparent, not polished. Vulnerability builds trust faster than any press kit.

Tip 4: Connect with hundreds of journalists and PR folks proactively, months before you need them.

100s of journalists cover climate, tech, and startups. 

Start building relationships now, not when you're ready to pitch. Comment on their work. Share their articles with your take. Send a DM when they publish something that resonates.

Tip 5: Make it stupid-easy for them to cover you.

When a journalist does check you out, they should find: 

• Data points they can cite 
• Clear founder bios with credentials 
• High-res photos ready to download 
• A media kit or one-pager on your site
• Quotable soundbites in your recent posts 

Remove every excuse for them to pass on your story.

—

The reality? PR doesn't work anymore if you're starting from zero visibility.

But if you've been showing up consistently, journalists will come looking for you.

That's when the press release actually works.

—

Founders, what's one story in your industry you wish a journalist would cover right now?

Sales teams are sitting on the most underused follow-up asset: 

Their CEO's LinkedIn posts.

Your CEO posts 3x/week on LinkedIn.
Your sales team never references it.

That's a missed opportunity.

I've been writing LinkedIn content for climate tech CEOs and founders for 2.5+ years. Companies that repurpose founder content for sales enablement shorten their 6-12 month B2B sales cycles.

Here's how to write LinkedIn posts your sales team can actually use in follow-ups:

Tip 1: Start posts with problems your prospects are facing right now.

Open with the exact challenge your ideal customer is dealing with today. Use their language, not yours. For example: "Everyone's talking about scaling from $5M to $20M, but nobody talks about what breaks when you hit $10M."

When your sales team follows up, they can say: "Saw our CEO wrote about the challenges at $10M ARR. Curious if you're experiencing any of that?" Instant warm conversation starter.

Tip 2: Use the borrowed credibility format to create instant relevance.

The format: "I met a [prospect's role] who [achieved impressive result]. Here's what they did differently..."

Example: "I met a VP of Operations who cut their energy costs by 40% in 8 months."

When your sales team reaches out to similar prospects, they can say, "Our CEO just shared a story about a VP Ops in a similar situation. Thought you'd find it relevant."

Tip 3: Reference internal triggers that signal buying readiness.

Call out the specific moments when companies realize they need a solution. Things like: "Growing past 5-6 crews," "Drowning in service tickets," "Hitting the limits of spreadsheets."

These triggers tell prospects: we know exactly where you are. When sales follows up, they can ask: "Are you hitting any of these inflection points?" It naturally qualifies the prospect.

Tip 4: Include real numbers and metrics from your experience.

Don't just say "we helped a client save time." Say: "We helped a $25M company reduce their reporting time from 40 hours/month to 4 hours/month."

Specific numbers establish credibility and give sales concrete data points to reference. When a prospect asks "can you quantify the impact?", your sales team points to the CEO's post.

Tip 5: End with niche-relevant engagement questions that filter for qualified prospects.

Don't ask generic questions like "What do you think?" Ask questions that only your ideal customer can meaningfully answer.

Examples:
• "What's the biggest bottleneck you're hitting between $10M and $20M?"
• "CFOs: how are you currently tracking sustainability metrics?"

When prospects comment, they're self-identifying as qualified leads. Your sales team can follow up directly with context.

—

Using CEO content for sales enablement is one of the most underrated tactics in B2B.

Your sales team gets warm conversation starters. Your prospects feel understood, not sold to. Your CEO's content drives pipeline.

—

How often do you repurpose your CEO's LinkedIn content for sales?

Many founders on LinkedIn are trying too hard to be “authentic.” They think it means:

- Sharing vulnerable stories
- Talking about their traumas
- Posting their dog/cat/parrot every other day

But here’s what they forget:

They’re leading a business.

And when the signal gets drowned out by lifestyle content:

- Investors don’t take them seriously
- Quality hires roll their eyes and move on
- Customers go with the competitor who speaks to their pain

Authenticity ≠ oversharing.

Especially in climate tech.

If you want to build a personal brand that drives leads, PR, and funding… focus on:

→ Talking about real customer problems 
→ Sharing the story behind why you started 
→ Asking if your content is helpful, not just “relatable” 
→ Showing both wins and roadblocks 
→ Proving you’re up to the task — whether you’re a PhD founder or building your first company

That’s how you earn attention that compounds.

—

Are you struggling to differentiate your tone from your company’s?

PS. If you watched The Last of Us Season 2, I'd love to hear what you think of it. I have some....thoughts.

"If I go on vacation, I don't want to think about LinkedIn."

That's a fair and common concern.

But you don't have to drop your LinkedIn entirely to stay present.

If you go away for 3 weeks in Japan (like I just did), you can stay visible with almost zero creative effort in 3 simple ways:

1/ Recycle your best-performing posts instead of creating anything new.

Your top posts earned engagement for a reason. Reposting them does three things:

• Keeps your posting cadence alive
• Reinforces ideas your audience already loved
• Saves you from burning creative energy while you're supposed to relax

Most people won't even notice you've posted it before.

2/ Share raw travel observations.

A photo with a one-paragraph caption. A quick reflection tied to your niche. An observation about how stepping away resets your thinking. 

Travel naturally creates content, and people engage out of empathy and curiosity. 

3/ Set an away message that redirects attention.

Your inbox will still fill up while you're gone. Instead of a generic "OOO," link to something valuable:

• Your latest newsletter
• Your best lead magnet
• Your sales page
• Your calendar for post-vacation calls

This keeps conversations warm and moves people through your ecosystem while you're offline.

—

Staying present on vacation isn't about grinding from hotel lobbies.

It's about keeping the lights on with smart, low-effort signals.

What's your vacation LinkedIn strategy? Do you post? Go silent? Something else?

Day 3 in Tokyo: I sumo wrestled Waka and won.

One of my clients gets 1-2 investor inbounds every month.

Not from cold emails.
Not from pitch decks.

From LinkedIn posts.

Most Series A founders pitch investors 1:1 and wait for 199 'nos' before they get a 'yes'.

But there's a faster way.

Educate investors at scale through content so when you do reach out, they already know who you are, what you're building, and why it matters.

I've written 550+ LinkedIn posts for climate founders raising capital. The ones that generate investor attention aren't the "vulnerable" Crying CEO posts.

They're story-driven posts weaved with actionable insights, proof of progress, and direct answers to questions investors are already asking.

Here's how to do it:

1/ Don't just celebrate milestone. Show traction.

Don't post: "So excited to announce we hit 10,000 users! 🎉"

Post:

• The specific problem those 10,000 users were trying to solve
• How fast you got there (6 months vs. 2 years matters)
• What you learned that changed your product roadmap

Investors care about your ability to learn fast and iterate. Show them you're paying attention to the right signals.

2/ Take a public stance on where your industry is heading.

Most founders play it safe.

They share news and add a generic "exciting times ahead" take. That's not thought leadership. That's commentary.

Instead, show how you think about your market.

What's everyone getting wrong? Where will regulation force the next wave of innovation?

Pick one POV per post, explain your reasoning, and back it with data or first-hand experience.

Investors follow founders who see around corners.

3/ Spotlight your team in a way that shows why they're invaluable.

Don't post: "Thrilled to welcome Sarah to the team! She's amazing."

Do post:

• Why you hired Sarah now (what gap did she fill?)
• The specific problem she'll solve in the next 90 days
• What her track record signals (ex-Tesla, scaled X from 0 to $10M)

When you spotlight a hire, you're saying: "Look at the caliber of people betting on us."

4/ Share takeaways from the rooms you're in without name-dropping.

Meeting takeaways show you're having the right conversations with customers, partners, advisors, and other founders.

Format: "Had a conversation this week with a [CFO at a Fortune 500] about [their biggest procurement challenge]. Here's what I learned..."

Then share 2-3 takeaways that show you're absorbing information investors care about.

—

One of my clients? Their posts reach ~1,200 VCs per month.

Another gets 1-2 investor DMs and connection requests monthly without cold outreach.

They're not posting about struggles or origin stories.

They're posting proof they understand their market, execute fast, and think like Series B-worthy founders.

That's what gets you in the room.

—

What story angles tend to work best for you with investors?

At the World Economic Forum, a Native American chief asked a CEO: 

"Could you explain where from your home to your office, you stop being a grandfather?"

That question haunted Ulf Stenerhag for years.

I work with climate founders every day. The ones who stick with it? They're driven by something deeper than market opportunity.

For Ulf, it was that single question.

How could business leaders make decisions at work that would harm their own grandchildren?

In 2018, after 20 years running a successful pharmaceutical supplier, he sold everything and founded WAYOUT WATER, on a mission to solve the global water crisis while eliminating plastic pollution.

Here's what I learned from his story:

1/ The best climate solutions solve multiple crises at once.

1.3 billion plastic bottles are used daily. Over 2 billion people lack clean drinking water. And the bottled water we buy? Contaminated with microplastics and forever chemicals. Ulf didn't just want to provide clean water, he wanted to eliminate the entire broken system.

2/ WAYOUT's Micro-Water Plants turn any water source into drinkable water using only solar power.

Each system:

• Supplies 8,000 liters per day—enough for 2,000-3,000 people
• Prevents 5.7 million plastic bottles annually
• Saves 483 tons of greenhouse gases per year
• Converts even salt water into high-quality drinking water
• Operates completely off-grid

3/ One decision can compound for generations.

Ulf's entire company exists because of one question about being a grandfather.

He once said: "Since then, I can't make decisions that are bad for future generations."

That's the difference between a founder chasing an exit and a founder building a legacy.

—

Every Monday, I share stories of exceptional climate leaders. 

Know someone worth nominating? Drop their name below.

taplio