Google Ads for B2B SaaS companies | Founder at Grouts Online | Book a Call below to fix and scale your ads

Helping B2B SaaS marketers turn Google Ads into a predictable source of high-intent demo requests and pipeline opportunities with a 90-day Google Ads Growth Sprint.

We build and execute Google Ads strategies designed to drive measurable pipeline impact for B2B SaaS companies. 

Results for our clients:
- Generated $1,65 in pipeline from Paid Search campaigns in 12 months
- Scaled Google Ads from 0 to 30+ demo requests a month in 6 months
- Generated $100k in the Pipeline in 2 months with 5k/month in Paid Search
- Improved conversion rate from 0.3% to 2.25% and reduced CPA by 83%
- Scaled Paid Search from 10k to 20k/month and generated 200k in pipeline in first month

If you’re a B2B SaaS founder or marketing lead spending $20K+/month and want to cut wasted spend and scale pipeline in 90 days, book a call or send me a DM.

Roman Krs

I’m spending less time in ad accounts and getting better results.

It’s been one of my biggest learnings last year.


Less time: 
- tweaking bids and keywords.
- reacting to short-term fluctuations.
- “optimizing” and “testing” low-impact things 

More time on:
- upfront on structure
- tracking and signals
- landing page and the offer


When those foundations are right, the account doesn’t need constant attention.


Performance compounds when the system is clear.

It breaks when it constantly needs fixing.


Spending hours inside the platform feels productive.

And most of the time, it’s just an activity.


The real leverage came from stepping back, evaluating the strategy and funnel, and touching the account less.


Less action. Better decisions. More consistent results.

Sometimes the best optimization is not opening the account at all.

Google Ads for B2B SaaS companies | Founder at Grouts Online | Book a call to cut wasted spend & scale pipeline → best for $20K+/mo budgets

Nishchal Dua

VP Marketing @ inFeedo | Mountaineer | Remote Work Evangelist | B2B SaaS & Community

Engineer by education. Marketer by obsession. Founder at heart.

Over the last 12 years, I’ve led product & growth marketing for B2B & B2C SaaS companies across the US, APAC & India - scaling pipeline, building teams, and launching category-defining GTM motions.

Currently spending 2 hours/day (since 2023) experimenting with GenAI, building AI assistants & agents that will re-define GTM playbooks.

From leading 0-1 missions to getting down in the trenches, I do it all:

🚀 Built multi-product & US GTM at inFeedo AI (HR tech) while improving pipeline efficiency with a 10-people team.
🌱 Joined Airmeet as the founding marketer to scale from idea to a global Martech brand, pioneering Event-led Growth (ELG) with 22-people team.
👷🏼 Founded & sold The Remote Work Summit - a global PLG & content-led product with 7300+ remote advocates from Microsoft, Github, Doist, Trello & WordPress. 
🎙️ Interviewed 120+ CEOs, Founders & HR leaders to build a remote work movement from 2016-2020 (pre-Covid).
📓 Program Director at GrowthX, mentoring 200+ founders & growth leaders.
🏅 A Remote Work Influencer by Remote.com (twice).
📈 Led GTM for Rainmaker, Unicommerce (IPOed), and Amadeus in APAC between 2014-2020.
⚙️ Built Fragments - an AI bot that remembered & recalled everything for users, pre-ChatGPT as a side project in 2017.
💰 Built & sold Amicus Shopping Assistant (ecommerce product comparison engine) to Indiqus Technologies in 2016.

Director Of Marketing

Airmeet is an all-in-one platform for marketers, event owners & educators to host interactive virtual & hybrid events that feel as real and authentic as in-person events.

My role includes: 
1. 360^ Brand Positioning & Communication.
2. Digital, Content & Product Marketing.
3. Building the Event-led Growth movement. 
4. Demand & market creation. 
5. Championing a remote-first & transparent culture. 

Airmeet has raised $50M from the likes of Sequoia, Accel, Prosus, RingCentral & others.

Anything & everything needed to make Airmeet the default virtual & hybrid events ecosystem globally :)

Used my time-off to do the most boring part of financial planning - rebalancing my stock portfolio for 2026…but with AI 🤷🏼
In < 2hrs, I researched, analysed, screened & scored ~125 stocks across 4 industries in US & India with Perplexity (facts) + Chatgpt (decisions)

👉 Step-by-step prompts (save for later):

0. (ChatGPT) → Assume you're a portfolio manager with expertise in {India / US} stock market. Specialising in research, screening and analysing growth of {segment} with deep financial, trend & fundamental data on public companies.

1. (ChatGPT) → Ask me clarifying questions so you understand what I want from my portfolio. Eg: time horizon, risk tolerance, return expectations, capital, sector/segment preferences, financial goals etc.

2. (ChatGPT) → Basis my answers, create my Investment Policy or memo that will guide stock picks and investment decisions.

3. (Perplexity) → build an investable universe of {20} stocks for a 2026 portfolio in {industry/country}. Group by {market cap/growth/themes}. For each stock give reason to pick + financials + risks. Use my attached Investment Policy as guidance.

⏳ Optional (Perplexity) → run deep research on {each stock}. Give company summary + last 1/2/3 years financials (revenue, profit, growth%) + valuation (PE, EV, PB) + recent news/trends + analyst briefings + reasons to pick + risks.

4. (ChatGPT) → use attached research (from Perplexity). convert it into a scoring + decision model basis my investment policy. For scoring include business quality, financials & fundamentals, growth projections, market tail/headwinds and current valuations.

5. (ChatGPT) → Think long and hard and tell me - Pick the {10} best stocks from the above options with a {dividend/growth/stability} goal. give reasons why you picked/dropped each stock. Stack rank them with a rating on 1 to 10.

6. (ChatGPT) → give me the portfolio allocation now. Distribute {USD/INR 100} across above stocks basis high, medium & low risk-reward goals. Show sector/segment specific weights also.

7. (ChatGPT) → for these final stocks {list} - give me rules/triggers on when to buy/hold/sell, bull vs bear case scenarios and anything else to take care of.

8. (ChatGPT) → Play devil's advocate. Attached is my current stock portfolio. Tell me how is it better/worse than the portfolio you designed above. Critique both versions yours & mine. convince me why I should add any of your stocks and at which stock's expense (i.e. which stock to sell). Give me final conclusion on actions for me to take to rebalance my portfolio for 2026.

🥊 Optional (Perplexity) → Compare/critique Perplexity against ChatGPT - Read this portfolio strategy given by another expert with stock picks & allocations basis my investment policy. Where does it agree/contradict your recommendations. Basis this research, what would you conclude and why.


📒 save this post. copy the prompts. 

take charge of your finances without spending on a portfolio or fund manager. Happy 2026!

VP Marketing @ inFeedo AI | Mountaineer | GTM Advisor | B2B SaaS Product & Growth Marketing

Last 150 years, technology unbundled work into hierarchies so you could climb the corporate ladder. AI is now bundling work back up, killing the “middle-manager” who does status checks, decks and reporting

To survive, choose a side: go insanely deep as a craft specialist or go broad as an end-to-end owner of business problems

Everyone in the middle gets compressed

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The Battle

Roman Krs

Nishchal Dua

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taplio

The Battle

Roman Krs

Nishchal Dua

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roman Krs's LinkedIn Performance

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Performance ScoreRoman Krs's LinkedIn Performance