I help B2B marketers with career growth | Director of Marketing@Simform

Experienced marketing professional. I am dedicated to assist businesses in building high performing software products using scalable architectures and latest technologies.

Working on projects of varied scope and across different sectors would keep me motivated to deliver my best as well as continuously enhance my worth as a professional.

I love to make professional acquaintances. Reach out if you want to talk fitness, soccer and TV series.

Rohit Akiwatkar

RemoteDesk

• Managed Google Ads with a ₹1,00,000/month budget, overseeing 10+ PPC campaigns for USA and Indian markets.
• Increased website engagement by 45% through targeted content marketing and Google Ads.
• Implemented marketing strategies for a SaaS startup, including Google Ads, SEO, Social Media Marketing,
LinkedIn Ads, and Content Marketing.
• Created comprehensive keyword lists, optimized ad groups and landing pages, and wrote ad copies for higher
quality scores.
• Coordinated with external agencies for Zoho automation, PR activities, and event management.
• Managed social media channels including LinkedIn, Quora, and Reddit.

Digital Marketing Specialist

AtliQ Technologies

• Handled 10+ PPC clients on Google and Facebook
• Update campaign recommendations and negative keywords on daily basis to increase its optimization score
• With Pmax campaigns, increase CTR & conversion ratio by 29% and 46% respectively
• Created comprehensive keyword lists, mapped keywords to ad groups, and optimised landing pages
• Drive conversion retention with proactive campaign management & monitoring performance metrics
• Writing ad copies to achieve a higher quality score
• With a budget of over Rs. 10,00,000 PM, I developed, optimized, and executed Google Ads campaigns
• Tools: Ahref, GTM, Google Search Console, Google AdWords and Google Analytics

PPC Specialist

SWIRL®

•	Develop and execute comprehensive SEO strategies, Technical, On-Page, and Off-Page optimization techniques.
•	Conduct thorough keyword research, topic clustering, and data mining to identify opportunities for website optimization and content creation.
•	Utilize industry-leading SEO tools such as Moz, Ahrefs, SEMRush, Google Analytics 4, Google Search Console, Microsoft Clarity, and Screaming Frog to analyze website performance and make data-driven recommendations.
•	Perform competitive analysis to understand the SEO strategies of other companies within the industry and identify areas of improvement.
•	Collaborate with the content team to develop and optimize high-quality, SEO-friendly content.
•	Utilize analytical skills to identify actionable insights and make informed decisions to achieve organic goals.
•	Possess familiarity with content management systems like WordPress or Webflow to optimize website structure and content.
•	Creating link building strategies to drive more traffic
•	Tools: SEMrush, Google Tag Manager, Google Search Console, Google AdWords, Google Analytics, Screaming Frog, and Canva

Search Engine Optimization Specialist

Matrix Comsec

• Handled 20+ PPC campaigns on Google at a time for the USA, Africa, ME, ACPC, and Europe regions.
• Update campaign recommendations and negative keywords on a daily basis to increase its optimization score.
• With SKAG campaigns, increase CTR and conversion ratio, and exceed monthly revenue goals.
• Created comprehensive keyword lists, mapped keywords to ad groups, and optimised landing pages.
• Drive conversion retention with proactive campaign management and monitoring performance metrics.
• Writing ad copies to achieve a higher quality score.
• Build weekly, monthly, and quarterly performance reports in Google Data Studio.
• Developed comprehensive international marketing SEO strategies to drive online traffic and leads.
• Conducted a thorough technical audit and incorporated strategies to increase monthly hits.
• Created 5+ link building strategies that added 15% more organic traffic.
• Stay up-to-date with industry trends to identify keyword opportunities that enhance organic revenue.
• Tools: SEMrush, Google Tag Manager, Google Search Console, Google AdWords, Google Analytics, ZOHO, Screaming Frog, and Canva

Senior Executive Digital Marketing

Prakash Chemicals International Private  Limited

•	Planned & executed a successful 10+ SEO campaign for the company's website & marketplace platform
•	Conducted a thorough technical audit, such as indexing & crawling, core web vitals & schema markup
•	To develop strategies, I conducted extensive keyword research, content gap analysis, and competitor analysis.
•	Optimised product pages, resulting in 37% growth in organic traffic over 18 months
•	Increased the average CTR for 20 informational and transactional keywords from 20% to 34%.
•	Prepared informational and reader-friendly blogs and product pages
•	Collaborate with the external development team to optimise technical aspects
•	Managing all social media platforms, as well as paid campaigns, post design, and strategy
•	Ecommerce Platforms: IndiaMART, Alibaba, CheMondis, go4worldbusiness, and BuyersGuideChem
•	SEO Tools: SEMrush, Google AdWords, Google Search Console, Screaming Frog, and Google Analytics
•	Design Tools: Canva, CorelDRAW, Adobe Illustrator, Photopea, VN Editor, Toonly, and iMovie
•	Revenue Generated in 2021-22: 5 Crore+

Associate Manager Digital Marketing

Cognito, India

• Assisting clients in their respective marketing campaigns
• Optimizing content for a client’s campaign
• Managed 5-10 Facebook Ads campaign at a time
• Build weekly/monthly/quarterly performance report using Facebook Ads Manage
• With a budget of over Rs. 100,000, I developed, optimized, and executed Facebook paid media campaigns
across Facebook and Instagram
• Analyzing the results and making improvements for future campaigns

Client Service Executive

KYB Conmat Pvt Ltd

Project Title: - The Market Potential of Construction Equipment in Different Regions of India

My responsibilities included:

•	To forecast potential of construction equipment in a different region of India.
•	To forecast future needs of the Existing customer.
•	To examine government’s future construction contracts in a different region of India. 
•	To assess the demand-supply scenario of Construction Equipment which covers production, demand, and supplies equipment’s regions wise. 
•	To analyze and forecast the market size of Construction Equipment market in terms of value as well as volume. 
•	To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc.

Marketing Intern

Bajaj Finserv

My responsibilities were to approve and assist loan for small durable products which included background credibility checks and general deduction of bad debts probabilities followed by paperwork. Generically speaking it was related to financial product selling.

During this internship, I Prepared an algorithm based on Excel for easy understand-ability of particular scheme(s) of Bajaj Finserv.

Sales Executive | Internship

McDonald's

Project-Customer Profiling and Public brand awareness for McDonald’s outlet at EVA Mall, Vadodara
 
My responsibility was  to conduct a survey through a structured questionnaire to study McDonald's customers' profile and submit a report on the same. The survey was bifurcated into: NAS (Neighborhood Area Survey )  & TAS (Trade Area Survey).

Research Intern | Live Project

Banco Products (India) Ltd

Project Title: - Radiator's customer satisfaction & market analysis survey

My responsibilities included:

•	Contacting distributors & meeting them to gauge their level of satisfaction with Banco's Radiator.
•	Comparing Banco's and other competitors' radiators.
•	Ascertaining the radiator's demand in the market by studying the trends in power generators' demand.
•	Comparing the prices of Banco's radiator and other radiator manufacturers'.
•	Studying the customers' perception about Banco's radiator.
•	Determining the quality of Banco's radiator.

Summer Internship

In today’s volatile world, it is required that you become a jack of all trades and a master of none. With that in mind, I tend to explore various facets of digital marketing.

Hello, I’m an enthusiastic digital marketer with 6 years' of work experience.

My stint as a digital marketing professional was focused on understanding the expectations and subsequently developing the marketing strategy. The marketing strategy was carved with the help of meticulous analysis of the data collected and industry environment analysis.

My role as a digital marketing professional gave me the opportunity to handle the overall marketing front of some of the most renowned organizations in India. The role continuously tested my skills on different fronts and helped me develop competencies in Google Adwords, SEO, social media marketing, email marketing, marketing automation, and content marketing skills. Eventually, it planted the seed of the digital marketing field in me and opened avenues for me.

I started exploring various certifications in the digital marketing field with an equal emphasis on developing technical skills. My quest to learn more and more in the field of digital marketing landed me an opportunity to experiment with my skills and competencies in different sectors.

Skills: SEO | PPC | Content Marketing | Email Marketing | Facebook Ads | Google Ads | Performance Marketing | Canva Designing | Video Editing

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