Rohin Aggarwal

Co-founder @ Idukki.io | AI based UGC marketing platform | Talks about SAP, AI, Datascience, UGC & Marketing strategy | SAP BTP & Fiori Architect | Human-centric Design, Digital Transformation | SaaS

Built enterprise systems before SaaS was cool.
Now building a UGC platform that helps DTC brands turn real customer videos into real revenue.

By day, I lead SAP BTP and Fiori architecture, designing intuitive, scalable solutions that power critical services. My focus: simplifying complexity, aligning tech with policy, and making enterprise systems feel less ... enterprise.

By night (and most weekends), I’m the Co-founder of Idukki.io , a UGC marketing platform helping e-commerce brands turn real customer content into shoppable journeys that convert. No fluff. Just frictionless proof. We connect TikTok, Instagram, and YouTube content with actual revenue ... embedding trust right where decisions happen: homepages, PDPs, carts.

I care deeply about UX and governance..and operate at the intersection of:

- Enterprise Architecture & Agile Delivery

- UX design & user psychology

- Tech strategy & startup speed

Whether I’m debugging an SAP flow or launching a new UGC feature, the aim stays the same:
Make it useful. Make it fast. Make it real.


If it’s complex, I simplify.
If it’s broken, I debug.

Co-founder at Idukki.io | AI powered UGC marketing platform

Turn Customers Into Brand Advocates
Idukki: A UGC platform that helps brands collect users' content and reviews through different channels and display it across various marketing touch-points that helps to boost engagement, increase conversion rate and lifetime value. Unleash the power of genuine customer content on your website for undeniable social proof, skyrocketing conversion rates, and minimized CAC.

Idukki's agility spans social platforms – Instagram, LinkedIn, Youtube, Threads, Twitter, TikTok, Google reviews, Trustpilot, Tripadvisor, influencer collabs and your own Videos, – all harnessed through hashtags, tags, and mentions. Curate this content into captivating widgets, fortified with Product Tagging and AI-driven Profanity Filtering for a dynamic, safe engagement.

Our InVideo commerce checkout gives instant checkout options and boost conversion.

Idukki offers in-depth Analytics to quantify the tangible impact of User Generated Content on your business and social engagement.

Step into a new era of growth with Idukki, where honest narratives forge meaningful connections, and results unfold across your marketing landscape.

TL;DR

Elevate engagement and conversions with seamless User-Generated Content (UGC) integration
Harness authenticity, trust, and growth through Idukki's advanced features and limitless customization

Cloud UI Architect

Associate Architect

Senior Developer

HCL Technologies

Senior Consultant

Accenture in India

SAP UI5 Consultant

Wipro Technologies

Software Engineer

At SAP Labs India, our team specializes in crafting sophisticated front-end solutions that are both scalable and user-focused, with an emphasis on technical design to develop robust architectures. Our commitment to technical excellence is evident in every application we deploy, elevating user experiences and meeting diverse needs.

Leadership and collaboration are the bedrock of our innovative efforts. In my role as an Associate Architect, I have cultivated a knack for mentoring and guiding teams to excel in implementation, support, and system enhancements. We prioritize clear communication and adept multitasking to deliver high-quality applications, thanks to a collective effort that underscores our dedication to innovation and user satisfaction.

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