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Over the past decade, I’ve scaled revenue and client success at three SaaS companies from $3M to $50M+ ARR, delivering 110%+ net revenue retention and top 10% NPS scores (65+).

Today, we help recruiting agency owners & Principals ($5M–$20M billings, 5–20 recruiters) land new clients from LinkedIn by becoming a trusted authority in their market. 

Our clients are busy business owners. They don’t want to be “content creators.” 

They want done-for-you exec content that lands new clients. That’s what we do.

In the past 12 months, we’ve generated $5M+ in client billings from LinkedIn by positioning recruiting agency owners as the go-to authorities in their markets.

Our methodology:
→ Revenue Growth Engine - a 3-step system perfected with 40+ founders & recruiting agencies
→ Content strategy that generates demand for contingent and retained searches (not just likes)
→ Strategic outreach to initiate conversations with your ideal clients
→ All requiring just 1.5 hours per week from busy Principals and owners

Our results:
→ 40+ owners and Principals served
→ $5M+ in client billings generated from inbound leads via LinkedIn
→ 8+ qualified inquiries per month within 90 days (average client result)
→ Doubling client pipelines in under 6 months
→ Clients include 7 and 8-figure recruiting agencies commanding $75K+ fees and securing multi-search mandates

And we're just getting started!

We help recruiting business owners who are:
→ Tired of building trust from scratch and ready for clients who arrive pre-sold
→ Reliant on a referral pipeline that has plateaued and feels unpredictable
→ Ready to turn decades of expertise into an inbound client pipeline

Ready to turn LinkedIn into your #1 growth channel?
→ Book a 25-minute strategy call: 

https://calendly.com/rohan-karunakaran-mbww/1-1-strategy-call

Rohan Karunakaran

I sat down with LinkedIn’s first Chief HR Officer, Steve Cadigan, to share a few early lessons from his time at LinkedIn - well before it became the iconic company we know today.

Two moments from the early days stuck with me:

1// The “Obama validation” moment

When President Obama visited LinkedIn’s campus in 2011, signups jumped from 1 new member/second → 2 new members/second the very next day.

2// The “IPO perception shift” moment

On the day LinkedIn went public, membership doubled again - not because of a new product feature… but because of market validation. 

Big takeaway for founders/operators: 

Trust compounds. And visibility and perception can accelerate adoption as much as  product. In both earlier and mature stages of growth. 

Follow for the full episode dropping Friday !

CEO at Frontier | Podcast host at Founder-Led 🎙️

LinkedIn's first Chief HR Officer, Steve Cadigan, dropped this insight during our conversation and I keep coming back to it:

The companies winning right now aren’t the ones with the most resources or experience. 

They’re the ones who’ve learned to get out of their own way.

Two shifts he’s seeing:

1// Command-and-control is breaking

The most valuable companies are being built by smaller, faster, less hierarchical teams, where decisions happen close to the work, not at the top of the org chart.

2// Tenure is being replaced by 'rate of learning'

The strongest organizations are optimizing for rate of learning -  bringing in people who challenge legacy thinking and make better decisions faster.

AI is the obvious catalyst here. When the cost of intelligence and experimenting drops and the pace of change spikes, the advantage shifts to orgs that can adapt fastest.

Tesla is a clear example. Worth more than Toyota, Ford, GM, and Hyundai combined.

Not because they have more experience. Because investors believe they can out-innovate the incumbents.

Full episode in the comments below 👇

Just reviewed a recruiter's LinkedIn profile.

$150M org. 7,000+ employees. EY Entrepreneur of the Year.

Her content? Mostly podcast promos and company updates.

Great for brand awareness. But ineffective at building deeper trust, familiarity, and consideration with potential clients. 

This is the gap I keep seeing with search firm owners. 

Incredible operators. Hundreds of placements. Decades of pattern recognition.

But their content stays surface-level and could be written by anyone else. 

The stuff that would make a CEO or hiring manager stop scrolling:

- How you assess leadership talent differently  
- Why most retained searches stall at the same point 
- What separates firms that fill in 45 days vs. 120+

That’s the stuff that builds authority between conversations.

Educational content does something brand content can't - it makes a prospect feel understood before you've ever spoken. 

You want to 'get in their head' with how specifically you speak to the issues they're facing and how you'd solve them. 

Especially in exec search, where your average retainer is $100K+, arriving pre-trusted changes the sales cycle.

It's the difference between a 5-call trust tour and a 1-call close.

Most firms are sitting on decades of placement insight that never leaves the founder's brain. 

HUGE miss IMO. 

If you run a search firm and want to turn what you already know into inbound demand — DM me. Happy to share what we’re seeing work.

We're taught to chase achievement.

No one teaches us how to expand consciousness.

I came across this 2x2 and it stuck with me because it maps the relationship between the two - and how they reinforce each other.

And by consciousness, I mean self-awareness - the degree to which we’re awake to our patterns, motivations, and deeper purpose.

→ Playing the game - low agency, low consciousness. Running default scripts.

→ Winning the game - high agency, low consciousness Achievement driven by ego or fear.

→ Escaping the game - high consciousness, low agency. Insightful… but not impactful.

→ Evolving the game - high agency, high consciousness. Aligned and effective.

In my own life, breaking points - a stressful work environment and a relationship ending - forced an upgrade in consciousness

For some it's burnout, financial pressure, or a health scare - the universe giving us a shake toward a more joyful and aligned path. If we choose to listen. 

A disruption that asks: Is this actually aligned?

“Evolving the game” became a useful decision filter for me:

• Work with people I genuinely respect and enjoy
• Choose a lane that feels energizing, not draining
• Work in my 'zone of genius', delegate the rest where possible

Also, the path isn’t linear. For me, business stability came first. Consciousness expanded later.

Only then did I have the courage to step into the unknown and choose more aligned work.

Others may begin highly self-aware - and later build agency through action.

It's also easy to drift between quadrants. Staying in the “Evolving the Game” mindset isn’t automatic - it requires regular practice and commitment. 

Curious - does this framework resonate with you? Where do you see yourself on the map?

Content Creation for B2B & Tech leaders on LinkedIn | Bilingual Spanish - English |

I grew my business from 0 to $12k MRR with video content. 

If you:
Are an expert in your field, but online you feel like an amateur. You avoid the camera and don't know what to post.
and you know founder-led content matters, but procrastination, fear, and lack of strategy keep you stuck.

This is my Signature Content Method:

- Uncover your story: Find the moments that make you relatable and position you as the expert.
- Build camera confidence: Show up authentically without fear or second-guessing.
- Create strategic content: Learn what to say, when to say it, and why it converts. Every post builds trust, shows expertise, or invites conversation.
- Design your conversion funnel: Turn engaged followers into clients with a clear path from content to DM/discovery call to paying customer.
- Track what matters: Measure DMs, discovery calls, and email signups, not vanity metrics.

Founder-led content isn't optional anymore. It's how you scale without hiding behind products or relying only on referrals.

Sign up to my newsletter below to start getting free tips!

Nuria Garcia Nogueron, MBA

When I moved countries, I lost my voice for a while.

Not literally (even though with how hard it was to learn a new language, it could've.)

But I lost my voice because I had to relearn how to walk into a room and connect with people right away. 
I didn't know any jokes, sayings, or even some specific words in certain topics!

Inside of my brain, I had the same knowledge. 
I had the same personality. 
And even the same stories.

But something about the new context meant I had to learn how to communicate myself all over again.

(and now I like my English version more than my Spanish one LOL)

Obviously, it took time. But like everything, I eventually made it happen.

I think about that experience a lot when I work with my clients.
Because what they're going through isn't so different. 

They're brilliant in person and working with clients.
They know their work deeply and how to connect with others with the things that only they have experienced.

But then they sit down to write a LinkedIn post and something gets lost.
The version of them that shows up in their content is not real. 
They are following templates from other people.

Like they learned a language perfectly, but they also lost their accent, one of the things that made them unique.

And that gap between who they are in a room and how they show up in their content is exactly what costed them clients. 

It's not about expertise or price anymore. 
It's about 𝐰𝐡𝐲 𝐰𝐨𝐮𝐥𝐝 𝐈 𝐜𝐡𝐨𝐨𝐬𝐞 𝐲𝐨𝐮 𝐨𝐯𝐞𝐫 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐞𝐥𝐬𝐞 𝐢𝐟 𝐚𝐥𝐥 𝐨𝐟 𝐲𝐨𝐮 𝐬𝐨𝐮𝐧𝐝 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞?

This is the whole reason I work with founders. 

🧩Because I know what it feels like to be someone and struggle to communicate it. 
But I also know how important it is to make sure your message comes across the right way. 

Your content can feel like having a FaceTime or voice memo with a friend, you just need to learn how.

Nuria Garcia, MBA

Making content easy & quick for business owners

There are so many things that can be encompassed this sentence:
"It's not what you say, it's how you say it."

But one of the most important ones is when you talk about yourself and what you do. 

I find that people have an easier time doing it in person; you know you have everyone's full attention, and you can read their body language. 

But online, it's a struggle for most. 
The pressure of having a perfect message, 
not coming across the wrong way, 
or even not to lose a chance. 
It can be tricky. 

That's why getting clear on your message is a key part of your online positioning.

In my last newsletter, I spoke about something that resonated a lot.

Something that at the moment felt like nothing,
but then I realized how powerful it was.

Not just for her, but for me.

Last week, I took off and went on a cruise with a friend of mine.
One of our stops was Cozumel, MX.
(and yes, it was as cool as it sounds)

When we got there, I HAD to get to a cenote.
Because if there's something about me, it's that I am an adrenaline junkie.

So we obviously went, we booked a tour, got it all set
When we got to this beautiful blue cenote in the middle of the jungle, we all wanted to jump into it.
But there was one woman in front of me.

She stared at the whole and started counting down from 3.
But then she needed to try again and started counting down from 5.
Eventually, she looked at me and said, "You can go."

Without thinking twice, I got there, and everyone watching started counting down from 3 as well.
I jumped.
Before I knew, I was already in the water!

Right after me, the same girl jumped and came to me right away.
She said, "Thank you, I did it because of you."

(WHAT?! What did I do to her?) I was thinking.

Then I realized, I simply showed her that it was ok.
That she could also do it.

This story reminded me of all the people who are holding themselves back from sharing about themselves on social media.

By posting the same templated things that everyone else does,
You won't arrive at the right people.

But by sharing the stories that make you unique,
the stories that made you jump,
You will arrive at the other people who also need you to jump!

I constantly tell my clients to do one thing I haven't done in a while. 

To get out of their comfort zone. 
Because when they start working with me is to start putting themselves out there and that's not something they are used to. 

However, it's been a while (a month) since I have done it. So it's about time. 

On Thursday feb 26th I am co-hosting a webinar with Gabby Rosely where we will talk about all things clarity and messaging! 

This online workshop is for founders, entrepreneurs looking to get clear on:

🧩What you’re creating, for who, and WHY
🧩What’s getting in your way (your blind spots)
🧩How to turn your vision into compelling messaging & content that attracts your ideal client + builds community

If you are ready to the leap, join us in the link below!

RSVP here: https://luma.com/ec4c7cka

PS: I am getting out of my comfort zone because I haven't done this in a while since I usually do it 1:1

View event: Vision to voice: Clarify your message & amplify your impact

Vision to voice: Clarify your message & amplify your impact

Sometimes doing more doesn't take us any further. 

Because we are doing the wrong thing. 

You can post as much content as you want, that if you don't talk to the right person or share what you do in a way that others will understand, 
it will be like you're speaking a different language. 

And that's the last thing you want.

I remember the exact moment I knew things had changed for her. We were on a call, and my client started describing how she felt. She was not talking a

Open article: A simple mindset shift can change everything by Nuria Garcia, MBA • 2 min read

A simple mindset shift can change everything

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Rohan Karunakaran

Nuria Garcia Nogueron, MBA

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The Battle

Rohan Karunakaran

Nuria Garcia Nogueron, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rohan Karunakaran's LinkedIn Performance

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