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Over the past decade, I’ve scaled revenue and client success at three SaaS companies from $3M to $50M+ ARR, delivering 110%+ net revenue retention and top 10% NPS scores (65+).

Today, we help recruiting agency owners & Principals ($5M–$20M billings, 5–20 recruiters) land new clients from LinkedIn by becoming a trusted authority in their market. 

Our clients are busy business owners. They don’t want to be “content creators.” 

They want done-for-you exec content that lands new clients. That’s what we do.

In the past 12 months, we’ve generated $5M+ in client billings from LinkedIn by positioning recruiting agency owners as the go-to authorities in their markets.

Our methodology:
→ Revenue Growth Engine - a 3-step system perfected with 40+ founders & recruiting agencies
→ Content strategy that generates demand for contingent and retained searches (not just likes)
→ Strategic outreach to initiate conversations with your ideal clients
→ All requiring just 1.5 hours per week from busy Principals and owners

Our results:
→ 40+ owners and Principals served
→ $5M+ in client billings generated from inbound leads via LinkedIn
→ 8+ qualified inquiries per month within 90 days (average client result)
→ Doubling client pipelines in under 6 months
→ Clients include 7 and 8-figure recruiting agencies commanding $75K+ fees and securing multi-search mandates

And we're just getting started!

We help recruiting business owners who are:
→ Tired of building trust from scratch and ready for clients who arrive pre-sold
→ Reliant on a referral pipeline that has plateaued and feels unpredictable
→ Ready to turn decades of expertise into an inbound client pipeline

Ready to turn LinkedIn into your #1 growth channel?
→ Book a 25-minute strategy call: 

https://calendly.com/rohan-karunakaran-mbww/1-1-strategy-call

Rohan Karunakaran

One of my highlights of 2025 was spending a week in Sedona in early December.

I'd just wrapped a retreat with the Becoming the Bridge community (great humans!) and made a last min decision to extend my stay.

There’s something about the high desert, red rocks, and mountains that have been around for thousands of years that naturally invite moments of silence and stillness.

And yes — the energy vortex is real !

What was one of your highlights from 2025?

CEO at Frontier Growth Engine | Podcast host at Founder-Led 🎙️

One of my highlights from 2025 was attending a Dr. Joe Dispenza advanced retreat in Nashville. 

It was a fully immersive 7 day experience. 1,500 people. 14-hour days from 6am-8pm. Some days started at 4am. 

A few key takeaways that stayed with me:

1. Most people are living in the past:

Most people are living in a loop where today looks like yesterday. 

If we keep making a copy of a copy of a copy - like an old cassette tape - we’re becoming a cheaper, more diluted version of our true selves. 

To break the loop, we must become greater than the body, the mind, and the environment — all of which are largely conditioned by the past.

“Overcoming is the becoming process.”

The resistance we feel — to get out of bed, go to the gym, or have the hard conversations — is often the past being projected into the future.

The mind predicts an unpleasant experience so the body responds with resistance or avoidance. 

If we can overcome ourselves in those small moments, we step into possibility to a life that feels both more exciting and more peaceful. 

As I wrote in my journal: “If I can overcome myself in the morning, everyone else will be easy” HA!

2. Opening the heart:

The universe only gives us what we feel worthy of receiving. And worthiness comes from an open heart. 

Fear and frustration don’t open the heart. A constantly analytical mind doesn’t open the heart (learned that one the hard way 😄).

There’s nuance here — including practical ways I’ve found to cultivate an open heart — which probably deserves its own post.

The true masters (Jesus, Krishna, Buddha) knew the path: remove anything that stood in the way between them and an unconditionally open heart. 

3. Meditation as remembering:

The world is designed to help us forget our true selves:

• Societal conditioning
• The educational system
• The food we eat

The invisible scripts — when to buy a house, have children, what “success” is supposed to look like, etc, etc. the list is long !

The idea is not to fight against it. But to notice this old software program running and make intentional choices to update it. 

It starts with awareness. 

Meditation is the act of remembering. Of tuning out the noise so we can tune into the intelligence whispering within us.

From a neuroscience perspective, this often corresponds with shifting from high-beta analytical brainwave patterns into slower, more coherent alpha and theta states — states associated with calm focus, creativity, emotional regulation, and heart-brain coherence.

The result - the mind becomes an instrument of the heart:

• Decisions feel clean
• Work feels more easeful
• We feel more regulated, present and grounded

The ultimate goal: 

“Get so good doing it with your eyes closed, you can do it with your eyes open.” 

There were many more takeaways, including a breakthrough experience I had. 

It might be a little “woo” for LinkedIn, so let me know in the comments if you want a Part 2 👇

B2B lags B2C by ~10 years.

Had a great conversation with Will Leatherman and he said it perfectly:

"If B2C’s creator era kicked off in 2014… B2B is right on schedule"

And the playbook is already written:

2016 → B2C social goes mainstream
2019 → Personal brands disproportionately outperform corporate brands
2020s → Distribution > product

Now the same shift is hitting B2B.

Founders & CEOs are becoming the face of their products & services.

Those who start now will be 2–3 years ahead by the time everyone else catches on.

I thought I was decent at discovery calls.

Then I role-played with the author of Gap Selling.

He dismantled my process in 10 minutes.

3 takeaways that completely changed how I run discovery:

1. Product-centric vs. help-centric selling:

Most founders (myself included) jump to the pitch too quickly. 

“Aha — they mentioned a problem. Let me tell them about our solution.”

Keenan . calls this product-centric selling.

Help-centric selling is different.

It goes deep on:
→ What are you trying to do?
→ What’s preventing you from doing it today?
→ What is that costing you?
→ How long has this been going on?
→ Is it actually worth changing?

If you’re not uncovering those, and gettting them to emotionally feel and articulate the pain of their current state, the pitch — and the decision — won’t have real stakes. And will likely fall flat.

2. Get them to quantify the gap

Keenan’s rule: define everything.

“Onboarding takes too long.” How long?

“We’re losing revenue.” How much?

Most founders hear a problem and move on.

But vague problems don’t create urgency. Numbers do.

When they say “$700K is at risk”  it becomes real.

3. Not going deep on consequences

This one got me.

Keenan didn’t stop at the surface issue.

He kept asking: 
→ What happens if referrals dry up next quarter? 
→ What's it costing you to spend 20 hours a week on outbound that goes nowhere? 
→ If you're spending 5 calls just to build trust — is that the best use of your time?

By the end, "I should probably invest more in thought leadership" became a $500K pipeline gap.

He wasn't manufacturing fear. He was helping me connect what I already knew.

Selling isn't about pitching features — it's about the cost of inaction.

Founder-led sellers - Which is harder for you: finding the pain or getting the prospect to quantify it?

Agency > Intelligence.

Garry Tan (Y Combinator CEO) and Andrej Karpathy (former Tesla AI Director) are both saying it:

When AI puts world-class intelligence on tap for $20/month, the bottleneck is no longer knowing.

It's acting.

For founders building movements, this means:

Good product + great distribution > Excellent product + weak distribution.

Product still matters. But distribution is the multiplier. And there's a crowded graveyard of "technically superior" products that never found their market. 

George Mack has a framework for this - the "Jail Cell Test":

"You wake up in a 3rd world jail cell. You’re only allowed to call one person you know to get you out. Who do you call?"

You don't call the person with the the most intelligence or credentials. You call the person with agency.

The one who improvises. Who finds the gap in the fence. Who happens to life instead of waiting for life to happen to them.

I see brilliant founders failing this test every day.

They have the expertise. The track record. The intelligence.

But they're Person A in the image - stuck on the island, spelling "HELP" in the sand with sticks:

• Waiting for referrals
• Waiting to be "discovered"
• Waiting for some future moment before they share what they know

Person B used the same sticks to build a raft.

• Narrating the struggle while they build
• Recruiting before they have a finished product
• Treating distribution as a force multiplier, not a marketing chore

Same resources. Different agency. Different outcomes.

The gap in 2026 isn't knowledge. It's nerve.

High agency for your movement means turning your expertise into trusted distribution - not waiting for permission that isn't coming.

Start building the raft.

What's one move you've been over-analyzing that you could execute today?

Image credit: George Mack

TheTrueTransformation.com

I work with CEO's and top professionals to increase energy, overall productivity and health by using the most up-to-date and effective health and fitness strategies.  I've worked with high level executives and business owners around the world. 

Services include Body Transformation Coaching and Training, Corporate Wellness Programs, team Building, and Health and Fitness Education Programs.

I also manage a community of successful professionals looking to improve their energy, health and fitness level that has over 2000 members.  You can request access here:
http://facebook.com/groups/TRUEFitGroup

Want to work with me?  Shoot me an email:
Josiah@thetruetransformation.com

For all speaking inquiries please email Michelle at:
info@thetruetransformation.com

For More Information About Me, please visit:
TheTrueTransformation.com

In my free time, I enjoy a cold and refreshing Moscow Mule, Chicago sports and spending time with my wife and our two boys.

Owner

Would you like to finally get your health and fitness in order this year without having to follow a restrictive and unrealistic diet and workout plan?

If so, you’re in luck because that’s exactly what my company, True Transformation, specializes in helping hard working high achievers accomplish.

How do we do it?

Simple. We set up a system that is built to allow you to eat foods you love, train and stay active without feeling rundown, enjoy social events, accomplish big goals in your personal and professional life, and truly enjoy the process of getting in the best shape of your life.

Sounds too good to be true?

Of course it does 

That’s because the health and fitness industry has fed you a nonstop stream of nonsense designed to keep you frustrated. Our system puts an end to all the unrealistic fads that keep you from reaching your goals.


It’s just like having a world
class coach and personal trainer with you 24/7. Your system will be built for you so everything is tailored to your unique lifestyle and goals. 

Picture this...you’ll wake up each day with tons of energy and the peace of mind knowing all you have to do is follow a simple and enjoyable system - and your body will transform quickly and efficiently.

Plus, you’ll actually love the food you’re eating and you’ll look forward to your fast and efficient workouts.  Not to mention, your confidence will skyrocket and you’ll feel amazing in your own skin. 

Sound good so far? Great.

You’re probably wondering how will this all work for you?

Let me show you.

My team and I put aside 30-45 minutes to explain in detail how we can help you get in the best shape of your life and keep your results forever. 

To book your complimentary strategy session now, simply email me: Josiah@thetruetransformation.com 

Or you can fill out our consultation form here and either I or a member of my team will be in touch:

https://truetransformation.wufoo.com/forms/z1uqje6w0ho937z/

Josiah Novak

I threw the perfect party.

It was Dec 31st, 2002.

I was 17 and somehow convinced myself I was a genius.

My parents had split up the year before.

Mom headed to Chicago for New Year's.

My sister and I looked at each other with the same thought.

Party time.

I became a mad scientist in our kitchen.

Beer plus vodka plus lemonade equals Jungle Juice.

Don't ask me why I thought this was drinkable. The recipe was questionable at best.

Our house in VA Beach turned into absolute chaos. People everywhere. Music blasting.

That Jungle Juice disappearing faster than my common sense.

The next morning hit different though.

My sister and I woke up in pure panic mode.

We had maybe 8 hours before Mom got home.

We scrubbed every surface. We moved furniture back. We opened every window to air the place out.

When Mom walked through that door she noticed nothing. Zero. Zilch. We pulled off the impossible.

Here's what I learned that day.

Having a plan doesn't mean much if you can't execute it.

The party was easy to throw together.

The real skill was in the cleanup and recovery.

Most guys in their 40s, 50s and 60s are throwing parties with their health every week.

A few beers here and there. Skip the gym here and there. Tell yourself you'll fix it Monday.

But there's never a real plan for the cleanup.

There's no system to recover and get back on track.

You just keep making the same mess over and over.

That's exactly why I built True Transformation different.

We don't just help you lose the gut for 12 weeks.

We build you an operating system that works forever.

You get visible abs AND keep your life.

You travel for work AND stay shredded.

You drink a beer with friends AND wake up lean.

Custom 3E nutrition blueprints that allow for date nights, social sipping and eating birthday cake.

Workout systems that fits your schedule.

Real support when life gets messy.

Because the goal isn't just throwing a great party. It's waking up the next day with everything still intact.

Life Moves Fast, Make it COUNT,

Josiah "the cleanup crew" Novak

P.S. Start the New Year off with me...

​Schedule your Shirt Off Shredded system call for the first week with January in the first comment below

I help driven executives and fathers permanently transform their body using my 3M Fitness system

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The Battle

Rohan Karunakaran

Josiah Novak

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rohan Karunakaran's LinkedIn Performance

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