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Over the past decade, I’ve scaled revenue and client success at three SaaS companies from $3M to $50M+ ARR, delivering 110%+ net revenue retention and top 10% NPS scores (65+).

Today, we help recruiting agency owners & Principals ($5M–$20M billings, 5–20 recruiters) land new clients from LinkedIn by becoming a trusted authority in their market. 

Our clients are busy business owners. They don’t want to be “content creators.” 

They want done-for-you exec content that lands new clients. That’s what we do.

In the past 12 months, we’ve generated $5M+ in client billings from LinkedIn by positioning recruiting agency owners as the go-to authorities in their markets.

Our methodology:
→ Revenue Growth Engine - a 3-step system perfected with 40+ founders & recruiting agencies
→ Content strategy that generates demand for contingent and retained searches (not just likes)
→ Strategic outreach to initiate conversations with your ideal clients
→ All requiring just 1.5 hours per week from busy Principals and owners

Our results:
→ 40+ owners and Principals served
→ $5M+ in client billings generated from inbound leads via LinkedIn
→ 8+ qualified inquiries per month within 90 days (average client result)
→ Doubling client pipelines in under 6 months
→ Clients include 7 and 8-figure recruiting agencies commanding $75K+ fees and securing multi-search mandates

And we're just getting started!

We help recruiting business owners who are:
→ Tired of building trust from scratch and ready for clients who arrive pre-sold
→ Reliant on a referral pipeline that has plateaued and feels unpredictable
→ Ready to turn decades of expertise into an inbound client pipeline

Ready to turn LinkedIn into your #1 growth channel?
→ Book a 25-minute strategy call: 

https://calendly.com/rohan-karunakaran-mbww/1-1-strategy-call

Rohan Karunakaran

I sat down with LinkedIn’s first Chief HR Officer, Steve Cadigan, to share a few early lessons from his time at LinkedIn - well before it became the iconic company we know today.

Two moments from the early days stuck with me:

1// The “Obama validation” moment

When President Obama visited LinkedIn’s campus in 2011, signups jumped from 1 new member/second → 2 new members/second the very next day.

2// The “IPO perception shift” moment

On the day LinkedIn went public, membership doubled again - not because of a new product feature… but because of market validation. 

Big takeaway for founders/operators: 

Trust compounds. And visibility and perception can accelerate adoption as much as  product. In both earlier and mature stages of growth. 

Follow for the full episode dropping Friday !

CEO at Frontier | Podcast host at Founder-Led 🎙️

LinkedIn's first Chief HR Officer, Steve Cadigan, dropped this insight during our conversation and I keep coming back to it:

The companies winning right now aren’t the ones with the most resources or experience. 

They’re the ones who’ve learned to get out of their own way.

Two shifts he’s seeing:

1// Command-and-control is breaking

The most valuable companies are being built by smaller, faster, less hierarchical teams, where decisions happen close to the work, not at the top of the org chart.

2// Tenure is being replaced by 'rate of learning'

The strongest organizations are optimizing for rate of learning -  bringing in people who challenge legacy thinking and make better decisions faster.

AI is the obvious catalyst here. When the cost of intelligence and experimenting drops and the pace of change spikes, the advantage shifts to orgs that can adapt fastest.

Tesla is a clear example. Worth more than Toyota, Ford, GM, and Hyundai combined.

Not because they have more experience. Because investors believe they can out-innovate the incumbents.

Full episode in the comments below 👇

Just reviewed a recruiter's LinkedIn profile.

$150M org. 7,000+ employees. EY Entrepreneur of the Year.

Her content? Mostly podcast promos and company updates.

Great for brand awareness. But ineffective at building deeper trust, familiarity, and consideration with potential clients. 

This is the gap I keep seeing with search firm owners. 

Incredible operators. Hundreds of placements. Decades of pattern recognition.

But their content stays surface-level and could be written by anyone else. 

The stuff that would make a CEO or hiring manager stop scrolling:

- How you assess leadership talent differently  
- Why most retained searches stall at the same point 
- What separates firms that fill in 45 days vs. 120+

That’s the stuff that builds authority between conversations.

Educational content does something brand content can't - it makes a prospect feel understood before you've ever spoken. 

You want to 'get in their head' with how specifically you speak to the issues they're facing and how you'd solve them. 

Especially in exec search, where your average retainer is $100K+, arriving pre-trusted changes the sales cycle.

It's the difference between a 5-call trust tour and a 1-call close.

Most firms are sitting on decades of placement insight that never leaves the founder's brain. 

HUGE miss IMO. 

If you run a search firm and want to turn what you already know into inbound demand — DM me. Happy to share what we’re seeing work.

We're taught to chase achievement.

No one teaches us how to expand consciousness.

I came across this 2x2 and it stuck with me because it maps the relationship between the two - and how they reinforce each other.

And by consciousness, I mean self-awareness - the degree to which we’re awake to our patterns, motivations, and deeper purpose.

→ Playing the game - low agency, low consciousness. Running default scripts.

→ Winning the game - high agency, low consciousness Achievement driven by ego or fear.

→ Escaping the game - high consciousness, low agency. Insightful… but not impactful.

→ Evolving the game - high agency, high consciousness. Aligned and effective.

In my own life, breaking points - a stressful work environment and a relationship ending - forced an upgrade in consciousness

For some it's burnout, financial pressure, or a health scare - the universe giving us a shake toward a more joyful and aligned path. If we choose to listen. 

A disruption that asks: Is this actually aligned?

“Evolving the game” became a useful decision filter for me:

• Work with people I genuinely respect and enjoy
• Choose a lane that feels energizing, not draining
• Work in my 'zone of genius', delegate the rest where possible

Also, the path isn’t linear. For me, business stability came first. Consciousness expanded later.

Only then did I have the courage to step into the unknown and choose more aligned work.

Others may begin highly self-aware - and later build agency through action.

It's also easy to drift between quadrants. Staying in the “Evolving the Game” mindset isn’t automatic - it requires regular practice and commitment. 

Curious - does this framework resonate with you? Where do you see yourself on the map?

Would you like to finally get your health and fitness in order this year without having to follow a restrictive and unrealistic diet and workout plan?

If so, you’re in luck because that’s exactly what my company, True Transformation, specializes in helping hard working high achievers accomplish.

How do we do it?

Simple. We set up a system that is built to allow you to eat foods you love, train and stay active without feeling rundown, enjoy social events, accomplish big goals in your personal and professional life, and truly enjoy the process of getting in the best shape of your life.

Sounds too good to be true?

Of course it does 

That’s because the health and fitness industry has fed you a nonstop stream of nonsense designed to keep you frustrated. Our system puts an end to all the unrealistic fads that keep you from reaching your goals.


It’s just like having a world
class coach and personal trainer with you 24/7. Your system will be built for you so everything is tailored to your unique lifestyle and goals. 

Picture this...you’ll wake up each day with tons of energy and the peace of mind knowing all you have to do is follow a simple and enjoyable system - and your body will transform quickly and efficiently.

Plus, you’ll actually love the food you’re eating and you’ll look forward to your fast and efficient workouts.  Not to mention, your confidence will skyrocket and you’ll feel amazing in your own skin. 

Sound good so far? Great.

You’re probably wondering how will this all work for you?

Let me show you.

My team and I put aside 30-45 minutes to explain in detail how we can help you get in the best shape of your life and keep your results forever. 

To book your complimentary strategy session now, simply email me: Josiah@thetruetransformation.com 

Or you can fill out our consultation form here and either I or a member of my team will be in touch:

https://truetransformation.wufoo.com/forms/z1uqje6w0ho937z/

Josiah Novak

There’s 5 phases of fat loss that nobody really talks about 

This is phase 1 

Comment “PHASES” and I’ll send you the full video breaking down each phase

I help driven executives and fathers permanently transform their body using my 3M Fitness system

Most guys overcomplicate their training.

Here’s what I did today:

Walked for 10 minutes to start. 

No elaborate warm-up. 

Just moving my body and getting my head right before I touched a weight.

Then I got to work.

Incline dumbbell press. 

Machine chest press. 

Side laterals. 

Overhead shoulder press. 

Overhead tricep extensions, pushdowns, and close grip push-ups to finish it off.

That’s it.

No supersets. 

No fancy programming. 

Just showing up, moving well, and putting in the work.

Post-workout I hopped on the StepMill for 15 minutes and watched a quarter of a Better Call Saul episode. 

Cardio doesn’t have to be miserable. 

Make it enjoyable and you’ll actually do it.

Chest. Shoulders. Triceps. Done.

You don’t need to destroy yourself every session. 

You need a plan you can execute consistently over time.

That’s what builds a physique in your 40s and 50s.

Let me know what you trained today below 👇🏻 

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rohan Karunakaran's LinkedIn Performance

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