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Over the past decade, I’ve scaled revenue and client success at three SaaS companies from $3M to $50M+ ARR, delivering 110%+ net revenue retention and top 10% NPS scores (65+).

Today, we help recruiting agency owners & Principals ($5M–$20M billings, 5–20 recruiters) land new clients from LinkedIn by becoming a trusted authority in their market. 

Our clients are busy business owners. They don’t want to be “content creators.” 

They want done-for-you exec content that lands new clients. That’s what we do.

In the past 12 months, we’ve generated $5M+ in client billings from LinkedIn by positioning recruiting agency owners as the go-to authorities in their markets.

Our methodology:
→ Revenue Growth Engine - a 3-step system perfected with 40+ founders & recruiting agencies
→ Content strategy that generates demand for contingent and retained searches (not just likes)
→ Strategic outreach to initiate conversations with your ideal clients
→ All requiring just 1.5 hours per week from busy Principals and owners

Our results:
→ 40+ owners and Principals served
→ $5M+ in client billings generated from inbound leads via LinkedIn
→ 8+ qualified inquiries per month within 90 days (average client result)
→ Doubling client pipelines in under 6 months
→ Clients include 7 and 8-figure recruiting agencies commanding $75K+ fees and securing multi-search mandates

And we're just getting started!

We help recruiting business owners who are:
→ Tired of building trust from scratch and ready for clients who arrive pre-sold
→ Reliant on a referral pipeline that has plateaued and feels unpredictable
→ Ready to turn decades of expertise into an inbound client pipeline

Ready to turn LinkedIn into your #1 growth channel?
→ Book a 25-minute strategy call: 

https://calendly.com/rohan-karunakaran-mbww/1-1-strategy-call

Rohan Karunakaran

I sat down with LinkedIn’s first Chief HR Officer, Steve Cadigan, to share a few early lessons from his time at LinkedIn - well before it became the iconic company we know today.

Two moments from the early days stuck with me:

1// The “Obama validation” moment

When President Obama visited LinkedIn’s campus in 2011, signups jumped from 1 new member/second → 2 new members/second the very next day.

2// The “IPO perception shift” moment

On the day LinkedIn went public, membership doubled again - not because of a new product feature… but because of market validation. 

Big takeaway for founders/operators: 

Trust compounds. And visibility and perception can accelerate adoption as much as  product. In both earlier and mature stages of growth. 

Follow for the full episode dropping Friday !

CEO at Frontier | Podcast host at Founder-Led 🎙️

LinkedIn's first Chief HR Officer, Steve Cadigan, dropped this insight during our conversation and I keep coming back to it:

The companies winning right now aren’t the ones with the most resources or experience. 

They’re the ones who’ve learned to get out of their own way.

Two shifts he’s seeing:

1// Command-and-control is breaking

The most valuable companies are being built by smaller, faster, less hierarchical teams, where decisions happen close to the work, not at the top of the org chart.

2// Tenure is being replaced by 'rate of learning'

The strongest organizations are optimizing for rate of learning -  bringing in people who challenge legacy thinking and make better decisions faster.

AI is the obvious catalyst here. When the cost of intelligence and experimenting drops and the pace of change spikes, the advantage shifts to orgs that can adapt fastest.

Tesla is a clear example. Worth more than Toyota, Ford, GM, and Hyundai combined.

Not because they have more experience. Because investors believe they can out-innovate the incumbents.

Full episode in the comments below 👇

Just reviewed a recruiter's LinkedIn profile.

$150M org. 7,000+ employees. EY Entrepreneur of the Year.

Her content? Mostly podcast promos and company updates.

Great for brand awareness. But ineffective at building deeper trust, familiarity, and consideration with potential clients. 

This is the gap I keep seeing with search firm owners. 

Incredible operators. Hundreds of placements. Decades of pattern recognition.

But their content stays surface-level and could be written by anyone else. 

The stuff that would make a CEO or hiring manager stop scrolling:

- How you assess leadership talent differently  
- Why most retained searches stall at the same point 
- What separates firms that fill in 45 days vs. 120+

That’s the stuff that builds authority between conversations.

Educational content does something brand content can't - it makes a prospect feel understood before you've ever spoken. 

You want to 'get in their head' with how specifically you speak to the issues they're facing and how you'd solve them. 

Especially in exec search, where your average retainer is $100K+, arriving pre-trusted changes the sales cycle.

It's the difference between a 5-call trust tour and a 1-call close.

Most firms are sitting on decades of placement insight that never leaves the founder's brain. 

HUGE miss IMO. 

If you run a search firm and want to turn what you already know into inbound demand — DM me. Happy to share what we’re seeing work.

We're taught to chase achievement.

No one teaches us how to expand consciousness.

I came across this 2x2 and it stuck with me because it maps the relationship between the two - and how they reinforce each other.

And by consciousness, I mean self-awareness - the degree to which we’re awake to our patterns, motivations, and deeper purpose.

→ Playing the game - low agency, low consciousness. Running default scripts.

→ Winning the game - high agency, low consciousness Achievement driven by ego or fear.

→ Escaping the game - high consciousness, low agency. Insightful… but not impactful.

→ Evolving the game - high agency, high consciousness. Aligned and effective.

In my own life, breaking points - a stressful work environment and a relationship ending - forced an upgrade in consciousness

For some it's burnout, financial pressure, or a health scare - the universe giving us a shake toward a more joyful and aligned path. If we choose to listen. 

A disruption that asks: Is this actually aligned?

“Evolving the game” became a useful decision filter for me:

• Work with people I genuinely respect and enjoy
• Choose a lane that feels energizing, not draining
• Work in my 'zone of genius', delegate the rest where possible

Also, the path isn’t linear. For me, business stability came first. Consciousness expanded later.

Only then did I have the courage to step into the unknown and choose more aligned work.

Others may begin highly self-aware - and later build agency through action.

It's also easy to drift between quadrants. Staying in the “Evolving the Game” mindset isn’t automatic - it requires regular practice and commitment. 

Curious - does this framework resonate with you? Where do you see yourself on the map?

UNICEF

Communications & Knowledge Management Consultant

IFC - International Finance Corporation

IFC is the private arm of the World Bank Group, with at its head the Managing Director whose mission is to mobilize investments in the poorest countries and create the conditions for a sustainable future. 

As part of the Managing Director's team, I spearheaded the social media strategy which successfully positioned IFC's Managing Director as one of the "top" voices in the development space online and offline.

I'm most proud of:

- Creating weekly video and audio content for different channels, including social media, podcasts, web and more, which increased the brand awareness of IFC's work in the creative industries and beyond.

- Working with experts from all industries, including health, infrastructure and education to ensure creativity & quality of content.

- driving personal brand visibility and building an engaged community across various channels. 

- crafting compelling narratives that resonate with diverse audiences in different languages (fr, eng, spa)

- cultivating strong relationships with cross-functional teams, stakeholders, and external partners. This has allowed me to build a cohesive communication strategies that amplified the managing director's voice and strengthen its impact.

Communications Associate for the Managing Director

The World Bank

As part of the Infrastructures Communication team, I helped I develop the communication strategy & delivery of the Digital Development Practice. Contributions I'm most proud of include: 

- Developed the communications strategy behind the 2020 Women Global Tech Challenge Awards, supporting the growth of 5 early stage start-ups focused on #femtech and the communities they aim to serve.

- Produced the marketing content for the World Bank's Annual Meeting 2020 flagship event 'Closing the Digital Divide', which reached an audience of +30,000 viewers virtually (the most watched event at the time)

- Curated and created engaging multimedia content for the Digital Development community on Twitter each day, increasing by more than 3,000 followers in 2 months.

- Wrote op-eds, essays and blogposts on topics varying from digital divide, health tech, green transportation & more.

Communications Associate | Digital Development 

As part of the Global Responsible Business team, I was tasked with the development and supervision environmental, social, and governance (ESG) policies and projects to ensure the company's compliance with current ESG standards. 

Contributions I'm most proud of: 

- Rolled out a 1 hour training on 'Unconscious Bias' aimed at educating and reducing gender, race and disability prejudices within the company 

- Doubled the number of internal Diversity & Inclusion related-projects.

- Produced a 98-pages report on CWT’s diversity & inclusion, environmental & procurement practices for the 2019 EcoVadis sustainability rating assessment, leading to the company receiving a Gold Standard rating (highest rating) 

- Created a presentation showcasing CWT’s 2019 Annual Responsible Business Report to the United Nations Global Compact, resulting in a Global Compact Advanced Level certification.

Project Manager | Corporate Social Responsibility

As part of the Communication department, my role was to raise awareness on the company's activities and highlight EDF's contribution towards China's energy transition. Using both French, English and at times Chinese to communicate with the multicultural teams also played a very enriching part to this experience. 

Contributions I'm most proud of: 

- Producing a bilingual report on the successful contribution of EDF China’s nuclear and renewable energy activities on China's long-term environmental strategy. 

- Bringing a weekly curated newsletter to EDF's international stakeholders by researching & highlighting major development concerning China's environmental public policies.

- Producing a 2-day in person seminar which brought together high-level French & Chinese leaders to ideate on the future of the private & public sectors partnership in the field of electricity

Communications & Research Assistant

NB Communication

Contributed to a detailed report on French investment opportunities in Mali, published in the New Economist, one of France's leading economic newspaper.  
* Prepared questions and assisted during they interviews of prominent Malian political and business figures 
* Transcribed more than 12 hours of interview using software Transcribe 
* Developed media-related materials, such as press releases, pitches, Q&A and talking points
* Managed tools to track and monitor relevant media coverage of the report using Meltwater 
* Addressed questions and inquiries from the press regarding the report

Public Relations & Research Assistant

Polyglot communication specialist with a passion for crafting compelling narratives, driving creative strategies, and fostering collaboration in multicultural environments. I am seeking a new role where I can leverage my creativity, organization, and strategic thinking to deliver measurable results.

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The Battle

Rohan Karunakaran

Bénédicte K.

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taplio

The Battle

Rohan Karunakaran

Bénédicte K.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rohan Karunakaran's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRohan Karunakaran's LinkedIn Performance