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Over the past decade, I’ve scaled revenue and client success at three SaaS companies from $3M to $50M+ ARR, delivering 110%+ net revenue retention and top 10% NPS scores (65+).

Today, we help recruiting agency owners & Principals ($5M–$20M billings, 5–20 recruiters) land new clients from LinkedIn by becoming a trusted authority in their market. 

Our clients are busy business owners. They don’t want to be “content creators.” 

They want done-for-you exec content that lands new clients. That’s what we do.

In the past 12 months, we’ve generated $5M+ in client billings from LinkedIn by positioning recruiting agency owners as the go-to authorities in their markets.

Our methodology:
→ Revenue Growth Engine - a 3-step system perfected with 40+ founders & recruiting agencies
→ Content strategy that generates demand for contingent and retained searches (not just likes)
→ Strategic outreach to initiate conversations with your ideal clients
→ All requiring just 1.5 hours per week from busy Principals and owners

Our results:
→ 40+ owners and Principals served
→ $5M+ in client billings generated from inbound leads via LinkedIn
→ 8+ qualified inquiries per month within 90 days (average client result)
→ Doubling client pipelines in under 6 months
→ Clients include 7 and 8-figure recruiting agencies commanding $75K+ fees and securing multi-search mandates

And we're just getting started!

We help recruiting business owners who are:
→ Tired of building trust from scratch and ready for clients who arrive pre-sold
→ Reliant on a referral pipeline that has plateaued and feels unpredictable
→ Ready to turn decades of expertise into an inbound client pipeline

Ready to turn LinkedIn into your #1 growth channel?
→ Book a 25-minute strategy call: 

https://calendly.com/rohan-karunakaran-mbww/1-1-strategy-call

Rohan Karunakaran

I sat down with LinkedIn’s first Chief HR Officer, Steve Cadigan, to share a few early lessons from his time at LinkedIn - well before it became the iconic company we know today.

Two moments from the early days stuck with me:

1// The “Obama validation” moment

When President Obama visited LinkedIn’s campus in 2011, signups jumped from 1 new member/second → 2 new members/second the very next day.

2// The “IPO perception shift” moment

On the day LinkedIn went public, membership doubled again - not because of a new product feature… but because of market validation. 

Big takeaway for founders/operators: 

Trust compounds. And visibility and perception can accelerate adoption as much as  product. In both earlier and mature stages of growth. 

Follow for the full episode dropping Friday !

CEO at Frontier | Podcast host at Founder-Led 🎙️

LinkedIn's first Chief HR Officer, Steve Cadigan, dropped this insight during our conversation and I keep coming back to it:

The companies winning right now aren’t the ones with the most resources or experience. 

They’re the ones who’ve learned to get out of their own way.

Two shifts he’s seeing:

1// Command-and-control is breaking

The most valuable companies are being built by smaller, faster, less hierarchical teams, where decisions happen close to the work, not at the top of the org chart.

2// Tenure is being replaced by 'rate of learning'

The strongest organizations are optimizing for rate of learning -  bringing in people who challenge legacy thinking and make better decisions faster.

AI is the obvious catalyst here. When the cost of intelligence and experimenting drops and the pace of change spikes, the advantage shifts to orgs that can adapt fastest.

Tesla is a clear example. Worth more than Toyota, Ford, GM, and Hyundai combined.

Not because they have more experience. Because investors believe they can out-innovate the incumbents.

Full episode in the comments below 👇

Just reviewed a recruiter's LinkedIn profile.

$150M org. 7,000+ employees. EY Entrepreneur of the Year.

Her content? Mostly podcast promos and company updates.

Great for brand awareness. But ineffective at building deeper trust, familiarity, and consideration with potential clients. 

This is the gap I keep seeing with search firm owners. 

Incredible operators. Hundreds of placements. Decades of pattern recognition.

But their content stays surface-level and could be written by anyone else. 

The stuff that would make a CEO or hiring manager stop scrolling:

- How you assess leadership talent differently  
- Why most retained searches stall at the same point 
- What separates firms that fill in 45 days vs. 120+

That’s the stuff that builds authority between conversations.

Educational content does something brand content can't - it makes a prospect feel understood before you've ever spoken. 

You want to 'get in their head' with how specifically you speak to the issues they're facing and how you'd solve them. 

Especially in exec search, where your average retainer is $100K+, arriving pre-trusted changes the sales cycle.

It's the difference between a 5-call trust tour and a 1-call close.

Most firms are sitting on decades of placement insight that never leaves the founder's brain. 

HUGE miss IMO. 

If you run a search firm and want to turn what you already know into inbound demand — DM me. Happy to share what we’re seeing work.

We're taught to chase achievement.

No one teaches us how to expand consciousness.

I came across this 2x2 and it stuck with me because it maps the relationship between the two - and how they reinforce each other.

And by consciousness, I mean self-awareness - the degree to which we’re awake to our patterns, motivations, and deeper purpose.

→ Playing the game - low agency, low consciousness. Running default scripts.

→ Winning the game - high agency, low consciousness Achievement driven by ego or fear.

→ Escaping the game - high consciousness, low agency. Insightful… but not impactful.

→ Evolving the game - high agency, high consciousness. Aligned and effective.

In my own life, breaking points - a stressful work environment and a relationship ending - forced an upgrade in consciousness

For some it's burnout, financial pressure, or a health scare - the universe giving us a shake toward a more joyful and aligned path. If we choose to listen. 

A disruption that asks: Is this actually aligned?

“Evolving the game” became a useful decision filter for me:

• Work with people I genuinely respect and enjoy
• Choose a lane that feels energizing, not draining
• Work in my 'zone of genius', delegate the rest where possible

Also, the path isn’t linear. For me, business stability came first. Consciousness expanded later.

Only then did I have the courage to step into the unknown and choose more aligned work.

Others may begin highly self-aware - and later build agency through action.

It's also easy to drift between quadrants. Staying in the “Evolving the Game” mindset isn’t automatic - it requires regular practice and commitment. 

Curious - does this framework resonate with you? Where do you see yourself on the map?

Hands-on advice to help you start and scale your online brand and internet business.

Alex Colhoun

The trend of ONLY creating content and NOT sending comments is no longer viable for growth.

My comments hit over 100K impressions in 7 days.

Many of my posts don't even reach the number of impressions my comments reach. 

(Which is crazy given the time content takes).

1. 99% of the comments we see are fully AI. Zero time or effort spent on them. You don't know if you're talking to a person or not. 

2. Organic reach has dropped by over 40-50% for many. Same content, same strategies, but reach is down significantly. 

3. Comments are easily driving 10K+ impressions, driving tons more traffic to your profile, leading to more sales (if profile is optimized). 

4. Replies on posts take 30-60 seconds (without AI), while content can take 30-60 minutes. The ROI of comments is MUCH higher than content. 

Now, I'm not saying ONLY post comments. 

But I am saying to do a lot of BOTH.

This is the reality of LinkedIn right now.

So, here are three things I'd highly recommend: 

1. Don't cry about how LinkedIn is right now.
2. Create lots of amazing, high-value content.
3. Spend 1 hour a day sending unique comments.

If you can do these simple tasks, you're looking really great for the rest of 2026. 

P.S. And if you want to make LinkedIn your no.1 revenue source this year, join my 3-month coaching cohort: alexcolhoun.com/cohort

20/25 slots left. Starting in March.

Turn LinkedIn™ into your #1 revenue channel. Systems implemented by 19K+ founders, creators, and business owners.

No alternative text description for this image

I'm not sure if this post will hit the algorithm, but for the people who come across this: 

Jesus loves you. 
And wants to start a relationship with you. 

My story as a business owner is quite simple. 

I started college in 2020. 

Wasn't always with the best crowd. 

I was far from God, partying too much, drinking alcohol was normal, tempted too easily. 

But Jesus took me in and saved me. 

This path is much, much better. 

For those of you building on LinkedIn, I'd love to listen to your story as well (wherever you are right now). 

👉🏻 Feel free to write a simple version in the comments. I will reply to everyone.

I've seen some of the weirdest trends on LinkedIn in the past 6 months. 

1. 99% of the comments we see are fully AI. Zero time or effort spent on them. You don't know if you're talking to a person or not. 

2. Organic reach has dropped by over 40-50% for many. Same content, same strategies, but reach is down significantly. 

3. Engagement hacks that work on Instagram are on LinkedIn now. Comment for "X". I'll give you "Y". The feeling has changed too. 

4. Gurus now everywhere. The ones who sell "growth" but been active for less than 3 months... Teaching but haven't been taught themselves. 

I could go on and on about things that changed. 

My DMs and feed are FILLED with creators and brands complaining about these things. 

But the reality is, this is LinkedIn now. 

So there are two options we can make:

1. Cry about the changes and low engagement. 
2. Learn to adapt and make changes accordingly. 

I like option two a LOT more. 

Make changes to your business or fall behind. 

Very simple.

It took me 250 days to reach 10,000 followers and 300 LinkedIn posts. 

Another 250 days to reach 17,000 followers. 
Another 250 days to reach 25,000 followers.
Another 300 days to reach 40,000 followers.

The last stretch was my best yet.

Growth isn't always the same throughout your journey, and that's totally normal. 

Nothing is perfect or predictable.
Nothing is guaranteed. 

If I gave up the first time:

1. When things got hard.
2. When results slowed down.
3. When I got super bored...

I would never have gotten to the same results I have today. 

There will 100% be MANY good parts while building your business, but also TONS of downs throughout the process.

Learn to deal with them as they come. 

What's worked for me is quite simple:

I slow down. 
I'm quick to listen and slow to speak. 

Building a system first before doing something that destroys your brand is the way. 

Here's how you can build your brand and business on LinkedIn before the end of February: alexcolhoun.com/cohort

p.s. Any advice you'd give to someone who's just starting out on LinkedIn?

Make LinkedIn™ your #1 revenue channel. For founders & business owners ready to use LinkedIn as their top lead-gen platform. Prov 29:25 🕊️

Most of the LinkedIn "growth advice" is useless.

Post at 7 AM. Use these templates. Add your own unique take. End with a compelling question.

This was all perfect 9-12 months ago. 

Most of which is irrelevant now. 

I've seen people who copy the rules perfectly that don't get any results, no paying clients, nothing.

And I've also seen people who don't follow any of the "guru advice" and land 6-7 figure deals.

Nothing matters if your posts don't feel like you.

There are two words that make posts stand out:

1. Authentic (like actually unique to yourself)
2. Purpose (the author has a reason to write)

But the problem here is that anyone can "be unique" or "have a purpose" for the content they create. 

True. 

But the words behind the post need meaning. 
The words on the post should sound human. 

You can't copy/paste your brand. 
You can't rely only on templates. 

So here's the advice I got for you:

→ Stop searching LinkedIn for viral templates
→ Stop perfecting your authentic storytelling
→ Start doing more of what feels like you
→ Start relying on yourself for content
→ Then double down on exactly that

You are different than every single person on social media (yes, even on this massive platform).

What's the brutally worst LinkedIn advice someone has told you to follow this year? 

I have to know 👇🏻

I've posted every day for the last 2.5 years I've been on LinkedIn. 

Here are my totally unfiliterd opinions for you:

1. Asking super generic questions at the end of your posts doesn't add value. Make it unique.

2. There isn't a single post "type" that outperforms. They all have their place (yes some do better than others for certain posts).

3. Commenting things like "I Agree!" or "Great Post" will do absolutely nothing for your business. 

4. If you're re-using the same format or quotes from other people almost daily, it's time to change ASAP. 

5. If you wouldn't say something out loud, don't post it on LinkedIn. Very simple. 

6. Don't listen to everything you see on this platform. There is a LOT of fake numbers or "wins" on here...

7. Stop starting every hook with: "This strategy got me $50K..." or "This made us $200K in 30 minutes..." I wonder if these lead magnets work that well...

I spend around 5-6 hours a day on LinkedIn. 

I've seen it all with my own eyes. 

I'd also love to hear your thoughts as well. 

What have you seen recently that's "annoying?" What are people doing that's just like "bruh..."

Let me know.
Activate

The no.1 mistake that kept me under 1K followers (the fix takes 5 minutes):

I was stuck at 1K followers for 4 months, blaming:

1. Hooks
2. Posting Times
3. Formats

Was following everything the "LinkedIn Gurus" told me to do, but nothing worked. 

But the fix is simple: 

It was who I was writing for. 

I was targeting "entrepreneurs" and "business owners." Which meant I was targeting no one.

Follow the exact 5-minute exercise:

The One-Person Framework

Stop writing for an audience. 
Write for one specific person.

I call them your "Dream Reader." 

This is the person who will read your post, immediately feel seen, and think "I need to follow this person."

Step 1: Name them (60 seconds)

Give your Dream Reader a name.

[name] is a B2B consultant with 847 followers who's been posting for 3 months with zero traction. She's frustrated because [struggle].

Step 2: Identify their midnight thought (90 seconds)

What keeps your Dream Reader up at night?

NO surface-level stuff.

Sarah's midnight thought: "Maybe I'm just not cut out for this. Everyone else makes it look easy, and I'm over here [struggle].

Now you can write content that feels like you're reading their mind.

Step 3: Define the outcome they actually want (60 seconds)

Not what they say they want. 
What they actually want.

Sarah says she wants more followers.

Write to the real desire, not the surface goal.

Step 4: List 3 things they've already tried (90 seconds)

What has your Dream Reader already attempted that didn't work?

Sarah has: → Posted "content" that got ignored → Followed posting schedules from YT videos → Commented on creators' posts 

This matters because your content needs to acknowledge their failed attempts. 

It builds trust. 

They think, "Okay, this person actually gets it."

Step 5: Write it down and make it visible (60 seconds)

Put your Dream Reader somewhere you'll see it every time you write.

I have Sarah in my notebook.

Before I post anything, I ask: "Would this make Sarah stop scrolling?"

If the answer is no, I don't post it.

LinkedIn's algorithm is smart. 

When you write for a specific person, you naturally use language and examples that resonate with an entire category of people like them.

Within 60 days, I crossed 1,000 followers. 

Don't let your targeting destroy you. 

P.S. In one simple sentence, tell me below this post who your "Dream Reader" is. I will give you my best feedback/advice.

If you’re not using content to generate leads, you’re paying for attention you could get for free.

Creating LinkedIn content is 100% free. 

Here’s what it takes: 

1. Tons of time (easier with systems). 
2. Understanding of your ideal clients. 
3. The ability to attract > instead of chasing.
4. Lots and lots of patience (this one is crucial).

I’ve been posting on LinkedIn 1-2x/day for the past 2.5 years. 

I’ve also been creating content for my clients for 1.5 years (since launching my content agency). 

Getting results doesn’t happen overnight. 

Why do people think they can just:

• Ignore engaging with others to grow. 
• Post some content and make thousands.
• Find success without focusing on the brand. 

You might see creators on LinkedIn who don’t post every single day. 

And maybe their content doesn’t get thousands or even hundreds of likes. 

But they’re still earning $10K- $ 20K+/month.

What you don’t see: 

• 7-10 hours/day of hard work. 
• Countless days of literally zero sleep. 
• Multiple product launches completely failing. 

Yep, this was me. 

I still have days when I am online for 15+ hours, working with clients, taking calls, and more. 

The “freedom” you get from a solo biz isn’t built without systems and hard work. 

So my advice to you is this: 

1. Stop paying for attention. 
2. Stop wasting time with poor systems. 

Instead, start creating heaps of valuable, quality content here on LinkedIn. 

And don’t stop. 

P.S. I'd like to invite you to join our March Cohort. Build directly beside me for 90 day building out your entire LinkedIn business/brand strategy. 

Spots are limited, get in here: alexcolhoun.com/cohort

Here's my storytelling formula that actually gets people to read your LinkedIn posts👇🏻

Storytelling ≠ sharing random life updates.

If you want to actually get people to read your posts, this 3-part structure hooks your audience:

Part 1) Before 

Show who you were or what you struggled with.

Don't make this perfect. 
Don't sound too polished.

Nobody will relate to it. 

Don't try to sound like you have everything "figured out". I promise you that won't help. 

Part 2) Journey: 

This is the obstacle that changed everything. 

What moment changed your perspective?
What did you figure out that most haven't yet?

I do this in all of my content. 

It's a non-negotiable. 

Part 3) After

This is the result, lesson, and/or outcome. 

The goal here is pretty simple:

Get people to think:

"If they figured it out, maybe I can too."

Storytelling with zero structure is a no-go.

Random stories = no results. 
Transformation = the easiest way to sell. 

This isn't Instagram where posting about your morning coffee will go viral. 

I mean maybe if you're lucky...

Using storytelling to solve problems >>> 

Don't sleep on this formula.

P.S. I'm testing a new content system that uses this exact formula. If you want early access to see how it works, drop a comment and save this post.

LinkedIn strategies usually fail because of one massive mistake: 

You treat LinkedIn like Instagram.

Plot twist, this isn't Instagram!

I see it all the time. 

People focused on beautiful carousels, quotes, etc.

Yes, most of the time they get views. 

But you really won't see any:

1. Revenue increases
2. New customers in your pipeline
3. Actual business growth

This approach completely misses LinkedIn's core psychology.

LinkedIn users are looking for solutions, not just noisy inspiration. 

Us LinkedIn people are in work mode! 

Instead of asking "Will this get likes?" 
Ask "Will this solve a problem?"

Helpful content > entertaining content

And if you can combine the two, double win!

Here's what actually drives my business growth:

→ Targets the exact problem your audience faces
→ Breaks down frameworks they can use today
→ Tells real stories that mirror current challenges
→ Shares insights that make their work simpler

LinkedIn rewards problem-solving.

And even sometimes your random Monday morning storytelling drama 🤣

P.S. I'd like to know: what is the NO.1 problem you solve in every post you create? Tell me below.

I didn’t grow to 40K followers in 3 months.

It took me 3 years and fully almost giving up. 

And for the full three years, I wasn't always seeing good results or constantly working with clients. 

→ I had times where my consistency dropped
→ I didn't feel like my offers were top-notch
→ I honestly was worried LinkedIn wasn't for me

And it's VERY very very easy to doubt yourself when our timeline is literally filled with:

"Steal my $100K strategy in 7 days."
"Scaled to $25K/mo in 30 days."
"Built a 7-figure business in 14 days."

For most of us, these things don't happen. 

And we don't get to have "overnight success."

The wins you do see on LinkedIn are from YEARS of hard work, dedication, or just fake (lol).

My advice, from someone who's actually been here on LinkedIn posting every day for 3 years: 

Don't stop. 

I learned this from Twitch (gaming), X, TikTok, Instagram, YouTube, and now LinkedIn. 

→ Likes do not define how good something is. 
→ Good days overcome bad days. 
→ Growth comes with time, always. 

And the growth I have versus. what you have is going to be totally different. 

Different coming up, different personality, different voice, different approach, different PERSON. 

It doesn't matter if you're at 1K, 10K, or even 1M followers, you can't lose if you don't quit. 

P.S. If you are looking to go all-in on LinkedIn, you can apply for our March cohort. Only 15 spots available. 

Apply here: alexcolhoun.com/cohort

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The question most frequently asked in my cohort program is exactly what you think it would be:

"Alex, how do I create content that drives growth to my LinkedIn and my business?"

Everyone is stuck for one reason:

Your content doesn't make sense. 

Even if you have:

1. The credibility within your niche
2. The consistency of posting content

The leads aren't going to be coming in if you're not nurturing your prospects through your posts.

They simply don't understand what you offer and how you offer it because the positioning is mid.

So ask yourself these four questions:

1. Who do you help? (Your ideal client)
2. Why do they need help? (The pain point)
3. What do they want? (The desired outcome)
4. How do you help them? (Your unique method)

If someone reads your content, these 4 questions should be answered.

Same exact thing when they visit your profile.

If not, DOUBLE down and fix it.

Your LinkedIn content should connect to who you help, why they need help, what they want, and how you'll help them accomplish that.

Plain and simple. 

P.S. Just visited the LinkedIn office in Detroit, so I had to take a pic. Have you been to any LinkedIn locations?

Content is a MUST if you want LinkedIn to work.

And I don't mean just post as much as possible.

The new LinkedIn algorithm replaced its old ranking system with an AI model.

Your content is more important than ever:

• The algorithm reads your content
• It judges your profile (brutal)
• And decides whether you deserve distribution

If you'd like to build the same content strategy I'm using to benefit from the new algorithm:

Check it out here: https://lnkd.in/ezUnxPVx

The content you were pushing out 4-6 months ago really isn't going to cut it anymore.

And the worst part is that 95% of you will read this and do NOTHING about it.

So this is your window right now.

In this video, I cover:

1. Why building a content strategy is necessary
2. How to choose your content theme for posts
3. Which content types work best in 2026
4. The purpose behind every "type" of post
5. How to stay consistent with growth & revenue

All of the advice in the video comes from my own experience and from the data I've seen across hundreds of accounts I'm working with.

So if you don't have a content strategy yet.

I recommend watching this video.

You can get the strategy here: https://lnkd.in/ezUnxPVx

💾 Save this to re-visit later and repost to help others. And follow Alex Colhoun for more LinkedIn strategies to grow your brand/business!

Content is a must-have if you want LinkedIn to work. And I don't mean just post as much as possible. The new LinkedIn algorithm replaced its old ranki

Open article: I Blew Up My LinkedIn Following With This Content Strategy in 2026 by Alex Colhoun • 1 min read

I Blew Up My LinkedIn Following With This Content Strategy in 2026

We have 17 slots remaining in our March cohort. 

And with the right system, LinkedIn will work for you.

For those who are new here, let me explain a little bit about myself: 

1. I'm Alex, and I practically live on LinkedIn.
2. I've been building businesses since 2015. 
3. LinkedIn has become my no.1 revenue source. 
4. I run a one-man business. I do whatever I do. 
5. I've grown my following here to over 40K.
6. My LinkedIn business did $160K last year. 
7. I'm quite friendly, I promise. 

Now, how can I help you on LinkedIn? 

Very simple. 

Spend 90 days with me. 

We will build all of the following:

1. A quick audit to revamp your profile (easy)
2. Your profitable paid offer(s) (very specific)
3. Lead magnets for email growth (important)
4. Entire sales system (not only using content)
5. Complete outbound strategy for warm leads
6. Engagement system that grows following 10x
7. Content strategy to never miss a post in 2+ yrs

You get the point here. 

If you want to use LinkedIn to get more reach and more business, this will help. 

We're closing in on the last few spots. 

17 more of you can join us. 

👉🏻 Reserve your spot and await my email + DM shortly after: alexcolhoun.com/cohort

See you soon legends.

I spoke with a creator in my program who wasn't 100% sure how to comment properly on LinkedIn.

So here's what I told him:

Writing public comments on public content seems easy, but most people don't know where to start.

Here's how I see it:

1. You reply to people in your space.
2. You find people who share similar ICP.
3. You support each other and build a friendship.

And of course, make it intentional.

If you're writing comments because you think it's the ONLY way to grow, that's the wrong reason. 

Growth is part of the process. 
Being intentional IS the process. 

If you gradually comment more and more in the space, people will find you more relevant. 

If you don't reply to others, you are less heard.

Now the question I got:

1. "What type of comments do I make?"
2. "Where do I even start?"

Here's what I'd do if you want to get ahead:

1. What type of comments should you make?

Have a normal conversation with people!

I have a list of creators I engage with daily. Some days I write 10 comments, some days are 50+ comments. 

There isn't a specific number. 

I just add my perspective to the posts I see on my feed (and in my list). 

Intentional. 
My opinion.
My perspective. 

To build a better relationship with the author.

2. Where do I even start?

Simple: 

Create a list of 10 people in your space. 

Ideally, people who share a similar target audience are posting consistently and have an active audience.

Show up as much as possible. 

Be that person who's always on the timeline responding to people. 

Your replies at first might not be perfect, and that's okay. But do NOT use AI for your comments. 

Just have a normal conversation, like you're talking (in-person) to the author of that post.

1. Post daily content with the problems you solve. 
2. Engage (comment) with people in your space.
3. DM your ICP and have a real convo with them. 

I do this every day. 

And I do it intentionally. 

Listen to this or not, but it's the reason why myself and thousands of other creators are seeing growth on this platform (even while impressions are down).

P.S. You can get my LinkedIn Growth System here to build your profitable LinkedIn brand and business: https://lnkd.in/eZiQiv-B

Making $700 per day on LinkedIn is a real reality when using the right system. Here's how 👇🏻

1.) Most people reverse-engineer from content

They ask "what should I post?" before they know who they're posting FOR.

This is completely backwards.

2.) Real systems need FULL understanding

Who's your ideal client?
What transformation do you deliver?
What objections are stopping them from buying?

Answer these first.

Your content will write itself.

3.) Then your posts become a lead magnet

Every piece of content attracts the exact people you want to work with, because it's built around THEIR problems, not random viral hooks.

I broke down the full offer clarity framework for free below 👇🏻

Get it free here: https://lnkd.in/etzf_-3V

Do you know exactly who you're creating content for? Not "entrepreneurs" or "business owners." I mean the specific person. Their revenue. Their pain p

Open article: $700/day on LinkedIn by Alex Colhoun • 1 min read

These last 6 months on LinkedIn have been some of my best months in the last 3 years. 

And it's all because I broke these rules: 

1. Post only as much as you can
↳ I stuck to 1x post/day no matter what

2. Use viral templates and scripts
↳ I write how I talk, not just templates

3. Comment for 3 hours every day
↳ I settle with around 25+ per day, no stress

4. Post at the same time every day
↳ The new algorithm doesn't care about this

5. Niche down and talk about one thing 
↳ I talk about a lot of different things that all end up circling back to the main niche/topic

6. Use case studies to convert your audience 
↳ I simply share real goals and ideas that have helped me grow my own business
 
If you ONLY stick to what people tell you to do, you won't get as far as you should be.

At the end of the day, focus on what works for you.

Share your stories. 
Share your behind-the-scenes. 
Share the raw, authentic, honest advice. 

Not the boring genericness. 

With the new AI algorithm:

If you're confusing, you will confuse the AI.

There are so many rules on LinkedIn. 

Go break the ones that make no sense!

Find what works for you and DOUBLE DOWN on those things. Don't wait for others to fix you. 

P.S. Hi, I'm Alex. If this is the first time seeing my content, drop a comment below. Let's meet!

8-10% of my warm leads come from carousels, and people still don't think they're any good.

Here are a few of the comments I've received:

1. "Carousels take too long to make!"
2. "Carousels are super hard to design."
3. "Carousels don't bring results."

Here's the thing...

None of these comments are true (if you have a system to create them).

1. I create carousels hassle-free. 
2. My templates are easy to edit. 
3. They do indeed bring results. 

My carousels usually generate:

• 15,000 - 25,000 views.
• 50 - 250 email subscribers.
• 25 - 100 new followers.
• 3 - 4 booked calls (leads).

I've created this visual to help you build out your next carousel. 

Building your carousels will be a breeze with a system, guide, and design at your fingertips. 

You don't need a crazy design. 

Here's what you need:

• Be actionable.
• Be straightforward.
• Be understood.
• Be engaging.

Here's how I create carousels (simple version) ↓

♻️ Follow me for more content on building your brand/business on LinkedIn. (repost this to your network)

"I don't know who my ideal buyers are."

I see members of my community overthink this.

Here are the top questions I keep getting asked:

1. "I have no idea who my ideal buyers are."
2. "I'm not sure what to sell to my audience."
3. "I have no idea what content to post."

These are great questions to ask, and they can be answered using three straightforward steps:

1. Create Your Ideal Customer Profile 

• Founders, coaches, consults, service providers
• Struggling with leads, visibility, and content
• Want a personal brand that generates inbound

Additional: Use Claude to help expand your list

2. Create Your ICP Paid Product/Service

• The outcome your offer delivers
• The format: cohort, DFY, or community
• What makes it organic-only, no ad spend

Mine reads: "Make LinkedIn™ your #1 revenue channel."

3. Create Organic Content to "Sell" Your Offers

• Posts that address ICP pain points directly
• Content that showcases your framework/results
• CTAs that drive DMs, calls, or lead magnets 

Once you've built this, you now have:

1. A clear profile of who you're attracting
2. An offer that solves their #1 problem
3. A content engine that filters the right people

Now, your goal is to find the right ICP so that the actual nurturing/validation is easier.

Your organic content, connections, DMs, discovery calls, and lead magnets are all data.

Do not focus on the perfect system. 

Focus on finding the right people, how you'll target them, and those "poor performing" posts will hit the right people to make you $$.

PS. I break down my strategy in my LinkedIn Growth System. Get it for free here: https://lnkd.in/eZiQiv-B

What exactly is this new LinkedIn 360Brew algorithm change and what you need to know:

I waited until I could get the best data on what this new algorithm entails for us creators. 

So, figured I'd now make a post on it. 

360Brew is the new AI LinkedIn algorithm. 

Here's what most think going viral looks like:

1. Super annoying clickbait hooks. 
2. Crazy promises and throwing around numbers. 
3. Making everything up with zero context. 

But with the new algorithm changes...

It's now more of a "reasoning engine."

And this engine doesn’t count engagement. 

When you post, the engine reads your content and judges it like a professional peer review system.

Here's how your posts get distributed:

1.) LinkedIn finds posts relevant to each user

This is based on your profile, job history, skills, comments, and topics you browse.

2.) You can think of it as a "live prompt."

“Here’s who Alex is, what they’ve engaged with recently, and here’s this post. Will Alex like or comment on it?”

3.) Then it actually reads your content

Does it make sense, add value, 
and align with what you're an "expert" in?

So here's what you can do to get more visibility, more engagement, and more reach:

1. Post what you're actually an expert in.
2. Comment more than you post. 
3. Make sure your profile is highly optimized.

4. Don't spam AI garbage comments. 
5. Don't mass-produce AI slump posts.
6. Don't blast AI-generated DMs. 

If you're doing all of this:

You'll crush LinkedIn by 2026. 

Watch the 13-minute breakdown here: https://lnkd.in/gHsN_pmV

P.S. Anything you've tested recently that I didn't share today? Or anything you've noticed?

taplio

The Battle

Rohan Karunakaran

Alex Colhoun

Followers

Posts

Engagements

Likes

Performance ScoreRohan Karunakaran's LinkedIn Performance

Performance ScoreAlex Colhoun's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Rohan Karunakaran

Alex Colhoun

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rohan Karunakaran's LinkedIn Performance

Performance ScoreAlex Colhoun's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRohan Karunakaran's LinkedIn Performance