Roei Samuel

Connectd

Launched Connectd.com in January 2022
Raised $16m funding ($14m equity, $2m debt)
Generating $11m ARR (July 2025)

CEO & Founder

PEF Community

PEF is the biggest community of Post Exit Founders with a global network of world class builders with exits

Member

Various

Angel Investor

ETA Technologies

Board Advisor

Forbes Business Council

NEC Trust

I sit on the board of trustees for the NEC Trust, investing in CleanTech, poverty alleviation; and AgriTech projects in the third world.

Trustee

Barclays

On the Independent Advisory Board for the UK Government's Digital Growth Grant, being overseen by Barclays

Independent Advisory Board

The London School of Economics and Political Science (LSE)

Mentor at the London School of Economics' socially conscious spin-out accelerator.

LSE Generate supports students and alumni to build a socially responsible start-up, in the UK and beyond. Our year-round programme is packed with funding competitions, events and networking opportunities.

LSE Accelerator Mentor

London & Partners

Business Mentor

Virgin StartUp

Mentor

Exited Founder | Angel Investor | Host of Big Risk Energy Podcast | BBC Million by 30

I'm on a mission to lower the barriers to entry for those who want to build and scale a business. 

After exiting my last business RealSport 101, I began investing and noticed a distinct lack of diversity and accessibility in growth opportunities for startups.

In 2019, I launched Connectd to fix this broken system, making opportunities more accessible and diverse  for startups by giving founders access to expert talent and investors.

Since then, we've made incredible progress:

🗣 Conversations between startups and fractional talent: 117% increase from Q1-Q4 2024

💰 Biggest raise through Connectd: $3m

💼 Fractional talent recruited by startups per month: 90+

⬆️ Connectd ARR: 4x YoY, 3 years in a row

🚀 Connectd Seed Funding: $14m+

We're also partnered with Google Cloud, Capchase, Pearson, Vestd, Barclays Eagle Labs and more—helping thousands of startups unlock growth.

Alongside this, I have been a Virgin Startup Mentor, sit on the Independent Advisory Board for Barclays Eagle Labs as well as being an expert on Intro.

Here’s how you can connect:

📧 Join 15,500+ amazing folks from the startup community and subscribe to my 'Founder' newsletter for insights on launching, scaling and leading a winning startup from day zero including lessons from my 12-year founder career.

🌐 Come and join our Connectd community alongside 6,000+ members at www.connectd.com

And if you’re not ready yet? Stick around—I talk about startup development, scaling, and the future of work.

Feel free to jump into my inbox if you want to chat 📩

#startups #fractionaltalent #angelinvesting #startupfunding

Launched Connectd.com in November 2020
Raised $9m seed funding
Generating $6.8m ARR (May 2024)

I’m in The Telegraph today….

The headline is about how other founders and I work really long hours - 12 hour days, 6 days a week.

Lots of comments praising us and many more thinking we’re from another planet hahah.

The thing is, in my mind this whole debate is still centred on old-fashioned sentiments relating to ‘hard work’ or ‘laziness’.

Like those who want a four-day week are lazy (ridiculous), or that us founders who work on the weekends are the pinnacle of productivity.

It’s a completely false dichotomy! 

The real thing we should be discussing:

> Does your work fulfil you in a way that means you WANT to work?

> Are you rewarded such that long nights and weekends don’t feel like an awful chore but a worthwhile opportunity?

Because I absolutely KNOW that so many of the founders in the article are like me:

They’re not working nights because they’re really hardcore or resilient. 

They simply love what they do and care. 

And more jobs - not just founder roles - should be like this.

Insanely motivating. 
Incredibly exciting. 
And properly rewarding - financially, spiritually and mentally.

CEO @ Connectd | $14M ARR | #5 LinkedIn Top Startup UK | Ex-RealSport Founder (acquired)

We just ranked #27 in the Deloitte Technology Fast 50.

Insane. 

Started Connectd 4 years ago with the idea that people shouldn't be trapped in corporate.

Now we're one of the 50 fastest-growing tech companies in the country.

What makes this mean something isn't just the ranking - though it’s a real honour. It's WHY we're growing.

Every week someone tells us they quit their corporate job and now work 3 days instead of 5. Or they're making more fractionally than they ever did full-time.

That's the metric that matters.

The growth is just proof that people want options and freedom. They want to work on their terms.

Massive credit to the team who've made this happen. None of this exists without them.

Here's to everyone choosing a different game.

We've been talking about how the future is fractional and flexible for a while now. Exciting to see even more people catching on.

I spent two weeks in the US and I'm seeing so many people taking fractional work seriously. 

Startups want great talent. Smart people want ownership over how they work. 

Fractional is the best of both worlds.

Blessed to be invited onto CBS Austin to talk to Sierra Waggoner about the journey. 

Proud of the team who make all this happen and the people supporting us along the way 🙏

Full interview clip in the comments!

CEO @ Connectd | $13M ARR | #5 LinkedIn Top Startup UK | Ex-RealSport Founder (acquired)

Yoann Pavy

AIApply

Chief Growth Officer

Head of Growth

In Growth We Trust

The best Growth Marketing podcast on this planet 🌎  (trying to be)
If you’re a marketer, growth leader, founder, or entrepreneur! This is for you.

Podcast Host

PEAK Moods

Growth Advisor

Tembo

Chief Marketing Officer at Nude (acquired by Tembo). 
The fintech app that helps you start building your first home deposit 🏡

Chief Marketing Officer

Clarisights

CULTED

Laced

Founding team, leading the Marketing function

VP of Marketing

Peanut

Depop

Global remit for Digital Marketing across Brand awareness, Acquisition, and Retention.
Multi-country / Multi-million budget.
Paid Social, SEM, Video display, SEO, ASO

Head of Growth at AiApply | ex Deliveroo, Depop, Perkbox & Nude | Host the 'In Growth We Trust' podcast | Startup Advisor

I help startups grow fast 💨🚀

Today I’m in the founding team and run growth at AIApply.com, an AI start-up that helps people automate their job search and find their dream job.

Previously, I was the first hired growth marketer to join Deliveroo, Perkbox, and then Depop. 

3 exited businesses, 2 are unicorns 🦄

🧪 Testing and scaling growth channels, like Organic and Paid Social, SEO, Product Growth loops, PPC, Affiliates, Referrals as well as recruiting and managing freelancers, agencies and in-house teams.

🚀 Senior expert in growth as well as building communities.

🔗 I also work as an advisor for tech start-ups, mentor a few young marketers, and tell stories on my podcast called "In Growth We Trust".

few understand this

1/100 influencers respond
1/100 ugc is usable
1/100 content hits
1/100 applicants are quality
1/100 dms get a response
1/100 ads are profitable
1/100 hooks stop the scroll
1/100 formats land

you are fighting for the 1%

Growth marketing often gets buried under complex frameworks, funnels and acronyms 🤪 

But at its essence, it’s something much simpler...

It’s about creating digital mass on the internet.

✅ More surface area.
✅ More signals.
✅ More value.
✅ More ways for people to discover you and stay.

Not vanity. Not noise.

Digital mass created through content, product, distribution, momentum, consistency.

It compounds over time 📈
Show up.

Create things that matter.
Make your brand hard to miss.

Do that long enough and growth stops feeling like a hack and starts looking like the natural outcome.

Simple idea. Hard discipline. Big upside.

As marketers, we grind daily to get our brands seen...

So it's awesome when it does ✨

BIG shout-out to Sophie Dicker from the So Invested podcast.

They featured AIApply in their last episode, "The six-step playbook to getting a new job".

Obviously, we're one of those steps 😉

Here is a clip below ⬇️
Go check out the full episode on Spotify or Apple Podcasts.

Thank you!!!

Mid-level management at scale ups…

🪄

No alternative text description for this image

What working on growth at a startup feels like...

taplio

The Battle

Roei Samuel

Yoann Pavy

Followers

Posts

Engagements

Likes

Performance ScoreRoei Samuel's LinkedIn Performance

Performance ScoreYoann Pavy's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Roei Samuel

Yoann Pavy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roei Samuel's LinkedIn Performance

Performance ScoreYoann Pavy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRoei Samuel's LinkedIn Performance