Roei Samuel

Connectd

Launched Connectd.com in January 2022
Raised $16m funding ($14m equity, $2m debt)
Generating $11m ARR (July 2025)

CEO & Founder

PEF Community

PEF is the biggest community of Post Exit Founders with a global network of world class builders with exits

Member

Various

Angel Investor

ETA Technologies

Board Advisor

Forbes Business Council

NEC Trust

I sit on the board of trustees for the NEC Trust, investing in CleanTech, poverty alleviation; and AgriTech projects in the third world.

Trustee

Barclays

On the Independent Advisory Board for the UK Government's Digital Growth Grant, being overseen by Barclays

Independent Advisory Board

The London School of Economics and Political Science (LSE)

Mentor at the London School of Economics' socially conscious spin-out accelerator.

LSE Generate supports students and alumni to build a socially responsible start-up, in the UK and beyond. Our year-round programme is packed with funding competitions, events and networking opportunities.

LSE Accelerator Mentor

London & Partners

Business Mentor

Virgin StartUp

Mentor

Exited Founder | Angel Investor | Host of Big Risk Energy Podcast | BBC Million by 30

I'm on a mission to lower the barriers to entry for those who want to build and scale a business. 

After exiting my last business RealSport 101, I began investing and noticed a distinct lack of diversity and accessibility in growth opportunities for startups.

In 2019, I launched Connectd to fix this broken system, making opportunities more accessible and diverse  for startups by giving founders access to expert talent and investors.

Since then, we've made incredible progress:

🗣 Conversations between startups and fractional talent: 117% increase from Q1-Q4 2024

💰 Biggest raise through Connectd: $3m

💼 Fractional talent recruited by startups per month: 90+

⬆️ Connectd ARR: 4x YoY, 3 years in a row

🚀 Connectd Seed Funding: $14m+

We're also partnered with Google Cloud, Capchase, Pearson, Vestd, Barclays Eagle Labs and more—helping thousands of startups unlock growth.

Alongside this, I have been a Virgin Startup Mentor, sit on the Independent Advisory Board for Barclays Eagle Labs as well as being an expert on Intro.

Here’s how you can connect:

📧 Join 15,500+ amazing folks from the startup community and subscribe to my 'Founder' newsletter for insights on launching, scaling and leading a winning startup from day zero including lessons from my 12-year founder career.

🌐 Come and join our Connectd community alongside 6,000+ members at www.connectd.com

And if you’re not ready yet? Stick around—I talk about startup development, scaling, and the future of work.

Feel free to jump into my inbox if you want to chat 📩

#startups #fractionaltalent #angelinvesting #startupfunding

Launched Connectd.com in November 2020
Raised $9m seed funding
Generating $6.8m ARR (May 2024)

I’m in The Telegraph today….

The headline is about how other founders and I work really long hours - 12 hour days, 6 days a week.

Lots of comments praising us and many more thinking we’re from another planet hahah.

The thing is, in my mind this whole debate is still centred on old-fashioned sentiments relating to ‘hard work’ or ‘laziness’.

Like those who want a four-day week are lazy (ridiculous), or that us founders who work on the weekends are the pinnacle of productivity.

It’s a completely false dichotomy! 

The real thing we should be discussing:

> Does your work fulfil you in a way that means you WANT to work?

> Are you rewarded such that long nights and weekends don’t feel like an awful chore but a worthwhile opportunity?

Because I absolutely KNOW that so many of the founders in the article are like me:

They’re not working nights because they’re really hardcore or resilient. 

They simply love what they do and care. 

And more jobs - not just founder roles - should be like this.

Insanely motivating. 
Incredibly exciting. 
And properly rewarding - financially, spiritually and mentally.

CEO @ Connectd | $14M ARR | #5 LinkedIn Top Startup UK | Ex-RealSport Founder (acquired)

We just ranked #27 in the Deloitte Technology Fast 50.

Insane. 

Started Connectd 4 years ago with the idea that people shouldn't be trapped in corporate.

Now we're one of the 50 fastest-growing tech companies in the country.

What makes this mean something isn't just the ranking - though it’s a real honour. It's WHY we're growing.

Every week someone tells us they quit their corporate job and now work 3 days instead of 5. Or they're making more fractionally than they ever did full-time.

That's the metric that matters.

The growth is just proof that people want options and freedom. They want to work on their terms.

Massive credit to the team who've made this happen. None of this exists without them.

Here's to everyone choosing a different game.

We've been talking about how the future is fractional and flexible for a while now. Exciting to see even more people catching on.

I spent two weeks in the US and I'm seeing so many people taking fractional work seriously. 

Startups want great talent. Smart people want ownership over how they work. 

Fractional is the best of both worlds.

Blessed to be invited onto CBS Austin to talk to Sierra Waggoner about the journey. 

Proud of the team who make all this happen and the people supporting us along the way 🙏

Full interview clip in the comments!

CEO @ Connectd | $13M ARR | #5 LinkedIn Top Startup UK | Ex-RealSport Founder (acquired)

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