Roei Samuel

Exited Founder | Angel Investor | Host of Big Risk Energy Podcast | BBC Million by 30

I built Connectd because startups need easier access to experts, and talent deserves the flexibility of fractional work. People deserve better than a job they don’t love. We're making fractional work actually accessible. Not just for people with existing networks - for anyone who wants to work on their terms.

The numbers:
0 to $13M ARR in 3.5 years
6,000+ fractional professionals on the platform
45% of revenue from the US (launched Jan 2024)
LinkedIn Top Startup #5 UK (2025)
Deloitte Fast50 (27th fastest growing UK company)
$18M raised

Before this, I sold RealSport at 26, became a millionaire overnight, and started investing in startups & working fractionally for 2 years.
That's when I saw it - fractional work is incredible but the infrastructure doesn't exist. So we built it.

Connectd gives fractionals everything they need: identity, portfolio, billing, client matching, rankings, reviews. The full stack.
Most of our members are still in full-time jobs. This is their side hustle starter kit; the thing that lets them test fractional without quitting.

I write about:
Future of work and why fractional is inevitable
Escaping corporate without betting everything
Real startup building (not the polished version)

DMs always open if you want to chat.

CEO & Founder

Launched Connectd.com in November 2020
Raised $9m seed funding
Generating $6.8m ARR (May 2024)

I have dreamed of a partnership like this for SO long.

Simon Squibb and HelpBnk felt like the perfect fit from day one. His community is full of entrepreneurs with big dreams but limited connections - exactly who we built Connectd for.

So I pitched. And we got it.

Then immediately thought: sh*t, now what?

Landing a dream partnership is one thing, but actually delivering on it is another.

Now his dreamers - the entrepreneurs pitching to the Doorbell of Dreams - will have access to our network. CMOs, CFOs, operators who can actually help them build.

I know how it feels to have someone believe in you before anyone else does. It’s rare.
And that's why this partnership matters.

We're not just connecting two platforms. We're combining two networks that actually want to help people who need it most:

The young founders grinding alone, the ones with brilliant ideas but no one in their corner, and the ones who remind me of myself at 20.

Simon's built an incredible community of dreamers. We've built a network of people who want to help them.

Now we get to do it together. Insane 💪

CEO @ Connectd | $14M ARR | #5 LinkedIn Top Startups | #18 SundayTimes100 | Ex-RealSport Founder (acquired)

Connectd made the Sunday Times 100 Tech.

When I was a kid, my dad used to read The Times cover to cover at the table every morning.

He still does. This time, he's going to see our company in there. 

Insane. 

$14M ARR. 125+ people. Thousands of world class fractionals now using our services. And now, ranking 18th on the Sunday Times 100 list.. 

This is the team's win for sure. But my dad reading this in the paper is the moment I keep coming back to.  

Proud of what we've built, and excited to keep pushing.

I've pitched over 800 times.

But I've never been as nervous as I was pitching to Simon Squibb.

My first business started when I was 21. I had no connections or network. Just an idea and then hundreds of thousands of pounds of debt.

Every day felt like a panic attack waiting to happen. I had the will but didn't know the way.

Then I met the right people and EVERYTHING changed.

Went from drowning in debt to selling that company at 26 for 7 figures.. But I never forgot what it felt like to have no one in your corner.

That's why I built Connectd. Experienced, talented people who want to help entrepreneurs like I was: young, hungry, but completely alone.

So when I got the chance to pitch to Simon Squibb and HelpBnk, the stakes felt different.

This wasn't about me. Instead, it was about every young founder who's grinding with no connections, just trying to figure it out.

Simon got it immediately.

"I love it. You wanna help people, I wanna help you help people. You're my kind of person."

Now Connectd is partnering with HelpBnk.

Simon's community of dreamers will get access to our network of fractional experts. The entrepreneurs pitching to Our Doorbell will have senior talent in their corner.

The kids who feel like I did at 20 - brilliant ideas but no connections - they'll have a path forward.

This changes everything.

Connectd launched in Jan 2022 so we just hit 4 years. 

We've grown a lot in that time in every sense of the word! Were servicing over 6000 fractional execs/board advisors and 3200 organisations!

And if you know anything about growing  business, servicing 9k customers, whilst growing from a team of 4 to over 100, and from $0 to $15m ARR, including now 40% of customers coming from the US, you know how difficult this is.

At this scale you cannot keep everyone happy,  but with literally thousands and thousands of customers renewing we know we are on the right track

its not always been perfect, its not always been pretty  but we will never stop fighting to make Connectd the most powerful force in the future of work.

JUST. GETTING. STARTED.

James Matthews Oliver Tarpey Claudia Stankler Spyros Balampekos FCCA Benjamin Parker Clement Bigot Jamie Morris Alex Rose Samuel Gray William Smith

I just gave £5K to Chloe's non-toxic clothing business.

This one's personal.

When Chloe’s mum was diagnosed with cancer, the doctors couldn't figure out why the cancer wasn't responding to treatment.

She switched to non-toxic clothing and the cancer went away, inspiring Chloe to build a business:

Non-toxic gym clothes and underwear that don't expose people to harmful chemicals every day.

As someone whose mum had cancer, this hits home. We got through it, but I watched what it did to her and our family.

We also lost my aunt to cancer. It’s the kind of loss that stays with you, so when Chloe told me her story through HelpBnk, it felt bigger than a business pitch. 

I’ve gifted £5K to help her get started, and introduced her to Kate Buttery via Connectd to help turn the vision into reality.

This is something tangible - something that might actually make a difference.

This is what makes it all worth it.

Founders. Fractional work isn’t consulting. 

I keep hearing people use them interchangeably. They’re not the same.

Consulting: You come in. You analyse. You create a strategy document. You leave.

The company has a plan, but they still need to execute it themselves.

Fractional: You come in. You analyse. You create the strategy. Then you execute it.

You're part of the team. You own outcomes rather than just recommendations.

In short: a consultant tells you what to do, but a FRACTIONAL leader does it with you. 

Don’t get me wrong, fractional workers do consulting-style projects. Sometimes consultants get pulled into execution.

But the core model is different. One is advisory. One is operational.

Choose fractional for part-time leadership with full accountability.

I’m setting myself a challenge.

Help 10,000 founders find their fractional people over the next 100 days.

When I built my first company, fractional work made all the difference. Not full-time employees, but advisors, consultants, and experts who came in, solved problems + moved on.

I'm documenting the whole process of the challenge and posting more on Instagram and TikTok - sharing the process of our work with Simon Squibb and the HelpBnk team as well as supporting the founders who reach out me directly.

We're already off to a flying start. 

Let's see what happens…

Startups on the Connectd Ambassador programme get 3 months of senior fractional expertise completely free.

Let that sink in.

A fractional CMO, CFO, CTO, or COO for 3 months. £0.

The reason we do it is pretty simple. 

Most early-stage companies can't afford £150K full-time hires. But they DESPERATELY need senior expertise to scale.

3 months free gives them time to prove the value and see what fractional can do. Then (and only then) do they decide if they want to continue.

For the ambassadors, you're not just getting paid. You're giving startups in your network access to expertise that could change their trajectory.

If you're:

A VC helping portfolio companies 
An accelerator lead supporting your cohort 
A community builder connecting founders 
Already making these intros

You should be part of this.

Link in comments or DM me.

I've been in a lot of CEO and CFO calls lately.

Same theme keeps coming up:

"We need a CMO but we can't justify the £150K full-time salary right now."
"Board wants financial expertise but we're frozen on headcount."
"Operations need help. We're in a hiring pause. How do we square this?"

Every conversation lands on fractional.

Because in hard economic times, companies aren't cutting back because they don't need expertise. The CMO work still needs doing and the financial strategy still needs building!

That tension is what’s steering companies towards fractional, and the data matches up: our enquiries at Connectd are way up this quarter. 

Economic uncertainty doesn't make senior talent less valuable. It makes FLEXIBILITY more valuable.

That's why fractional is coming out on top in 2026.

At Connectd, we didn't copy our perks from other companies.

We built them around what actually matters when you're building something hard.

- Connect Days exist because burnout is real.

You can't just "power through" indefinitely - sometimes you need a day to reset. We'd rather you take it than pretend everything's fine.

- Work From Anywhere exists because life doesn't happen in one place.

Maybe your family lives abroad or you want to work from somewhere different for a month. We don't need you in a specific location to do good work.

- Company trips exist because hitting goals should feel like something.

We've been to Lisbon, Madrid, Split… the list goes on. When we win, we celebrate PROPERLY.

- Team events exist because shared experiences matter.

Formula One. Oasis concerts. Royal Ascot. VIP rugby experience. Michelin star dinners. Insane memories to look back on years later. Not just another office party. 

- EMI Share Scheme exists because you should own what you're building.

Your work creates value, so you should benefit directly from that. Simple. 

- Private health insurance exists because your health matters.

Gym discounts, physio, dental, eyecare. The things that keep you functional shouldn’t be a luxury. 

The principle behind all of this is that people do their best work when they feel genuinely SUPPORTED. 

These perks aren't about looking good on LinkedIn, but about creating good conditions for great work.

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My first company was in the US market. Biggest regret from that time was not building more relationships there when it mattered.

Not making that mistake again.

I’ll be in NYC February 23-29 building Connectd's US presence properly - meeting customers, partners, and potential hires. 

But I’m also looking to meet people who are building interesting things in their space.

Drop me a message if you have any podcasts or events going on that week - or if you want to grab coffee to talk about what you’re building.

Let's connect!

Jack Clegg

Platter ❤️ the Wholesale Food Sector 🥘 💻 🌍

I grew up in Lancashire, surrounded by food. I’ve worked in manufacturing, bought at wholesale, and even ran my own cheesemonger. I have seen every side of how food moves through this country, from the early hours on the factory floor to the long days managing customers and stock.

After twenty years on the frontlines, one thing kept standing out to me. The work is fast, margins are tight, and teams are under constant pressure. Most of the systems we rely on make life harder than it needs to be. Too much time gets lost to admin, mistakes and chasing information, when all people really want is to get orders out, get paid, and focus on growing the business.

That realisation led me to start Platter.

Platter is a simple, practical platform built to help food manufacturers and wholesalers run smoother operations without needing technical knowledge or new hires. It brings together ordering, stock, invoicing and communication so teams can save time, reduce errors and create a calmer, more efficient workflow.

Over the last three years, I’ve worked closely with manufacturers, wholesalers and suppliers across dairy, meat and dry goods. By pairing automation with real-world experience, we’ve helped businesses:

• save hours each day, not minutes
• reduce costly mistakes
• improve cash flow
• increase sales by making it easier for customers to buy
• create space to grow without adding overhead

I still think like an operator first. The tech comes second. My goal is to make the industry simpler, not more complicated.

If you work in food manufacturing or wholesale and want to explore easier ways to run your day-to-day, I’m always happy to connect, share what we’ve learned, and swap ideas.

Founder & CEO

Platter HQ, Old Street, hot desking as I’m a tight Northerner. 😂 

If you’d told me back in 2001, when I left school with a handful of decent GCSEs, that I’d be working in the capital building tech to support the food industry I grew up in, I’d have laughed and asked what you were on.

But here we are. 😃 

Still food. Still people first. Just better tools, fewer spreadsheets, and a lot more belief that this industry deserves tech that actually works for how it runs.

🤪 how things turn out.

Helping food manufacturers and wholesalers simplify ordering and operations | 20 years in the food sector | Founder at Platter

Last year had some pretty big wins for me. 🏆 

Raising my son, which puts everything else into perspective very quickly.

Closing our pre seed round, and backing myself to go all in on Platter. 🫠 

Helping customers save, on average, over 30 hours a week by cutting out the boring manual stuff.

The moustache, still undecided if that is a win or a warning sign.

Getting to do the thing I genuinely love, building something useful for an industry I grew up in, with good people.

Super buzzing for 2026 😆 

#platter #2026 #dowhatyoulove

On Saturday, while the little man was asleep, I popped into the office for a bit of me time.

Turned up to my local WeWork  and realised I had the place completely to myself. Just me, a laptop, and a lemon and ginger tea.

Now it’s Monday, and I can confirm Platter ’s first in office weekend campaign is yet to gain any real traction. 🙈

But we did just have our biggest ever week for new customer sign ups 😃 

#FounderLife #StartupLife #Platter #MondayMotivation #QuietMoments #BuildingInPublic

I didn’t come into food tech from tech.

I came into it from crushing empty food boxes at the weekend and packing cheese for pocket money! 🧀 

For 20 plus years I watched good food businesses run on email chains, WhatsApp messages, phone calls, and Excel files held together by one person who “just knows how it works”.

When people talk about digital transformation, most of the time they mean ripping everything out and starting again.

That’s not how food businesses actually work.

What we’ve done with Platter is much simpler. We sit on top of what you already use, we work alongside your team, and we take the mess out of daily operations without breaking what already works.

That’s why we’re saving businesses 30 plus hours a week on admin, not in theory, but in real life.

I built Platter for people like the ones I grew up around in food. Practical, busy, under pressure, and just wanting things to work properly.

If you’re thinking about improving how your business runs this year, without turning everything upside down

I’m always happy to have a proper chat.

#Platter #FoodIndustry #DigitalTransformation #FounderLed #BuiltInFood #FoodTech #Operations #Platter

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The Battle

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