Rodney Steele

Dinsmore Steele

As CEO of Dinsmore Steele, I’ve spent the last 16 years redefining how companies build HR infrastructure — not by selling vendors, but by engineering smarter PEO strategies.

Most companies don’t choose the wrong PEO — they choose without a strategy. And it costs them margin, time, and leverage.

We’ve advised 6,000+ companies, delivering over $592M+ in savings — averaging $2,016.78 per employee, per year. Our Strategic PEO Advisory™ compresses a month of provider research into a few days of outcome-driven analysis.

We don’t sell vendors. We design infrastructure that scales.

Trusted by growth-stage founders, PE operators, and portfolio teams, our model is independent, strategic, and proven.

Because the right PEO strategy doesn’t just save money —
It protects your margin and powers your next stage.

Chief Executive Officer

AlphaStaff

Worked with insurance brokers and agents to procure PEO services from AlphaStaff.

Sales

Insperity

Worked with C Suite executives to bring PEO into their companies.

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin


📌 We created the category: Strategic PEO Advisory™ — because most companies don’t have a real PEO strategy.

They don’t just overpay.
They outgrow the model — and don’t realize it until margin slips or renewals hit.

At Dinsmore Steele, we help growth-stage companies and private equity teams rethink workforce infrastructure with clarity, precision, and zero vendor bias.

→ Already on a PEO? 

We’ll benchmark and unbundle your costs.

→ Outgrowing your PEO? 

We guide clean, compliant exits.

→ Evaluating options? 

We analyze every certified provider — strategy first, not sales.

What we’ve delivered 

→ $2,016.78 saved per employee/year (PEO clients)
→ $592M+ in total client savings
→ 3,000+ workforce strategies designed
→ Trusted by operators, CFOs, and portfolio teams nationwide

We don’t sell. We solve.

Because the right PEO strategy isn’t about picking vendors — it’s about protecting your margin and scaling with confidence.


As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

Amplify HR Management

AMPLIFY HR, is the nation's fastest growing and leading Professional Employer Organization in the country. With our rich benefit offerings, along with world class white glove service. I am proud to be part of such an amazing group of folks who lead by example each and every day! We hire only A players that are nice people. This makes us carry over a 96% client retention rate in the industry. Let's not just talk about PEO, Let's AMPLIFY!

Area Director Of Sales

Paychex

HCM ENTERPRISE SALES EXECUTIVE

HCM- PEO-Payroll-Technology-Channel Relations = Success.
Inner Circle of Excellence Winner FY2022

Area Manager - Channel Partner Business and Development - East Coast - Midwestern US.      

Area Manager Channel Partner Business and development

CoAdvantage

Expertise in Employee Benefits, HCM, HR, and Payroll Solutions along with both HCA and CPP Certifications.
CoAdvantage - CoAdvantage is the 2nd largest privately owned PEO (Professional Employer Organization) in the US. We have grown tremendously in the last 2 years due to our product development, technology and dedication to our customer needs day in and day out keeping our clients our number #1 priority and it shows. Receiver of rookie of the year award and conference winners circle.

Business Consultant

BenefitMall

Regional Sales Manager for New Jersey, New York, and the Hudson Valley Region. Responsible for leading the sales teams in the regions. Increased growth 30 percent 1rst year. Targeted and brought the  most and largest accounting and Broker firms in one year to over 200. Championship and Diamond level awards for Leading National RSM 2 years running.

Regional Sales Manager

Sr. District Manager for Benefitmall, NYC metro region. Specializing in payroll, and benefits needs for large accounts. Work exclusively with Large National Accounting Firms and Brokers.  Team sales mentor for new employees. Maintained at the top of the leaders board for sales leaders every year within the organization..

Sr. District Manager

Cintas

Sold uniform rental services to small and large businesses in assigned territory

Sales Representative

Small Business Services
Sold payroll services to small area businesses in assigned geographic area
Built relationships with networking groups, partner banks, and accounting professionals to establish additional sales leads

District Sales Manager

Securitas Group

First Responder and Supervisor of more than 30 security officers and Novartis Pharmaceutical's in East Handover New Jersey along with their Satellite locations. Duties include all Emergency Services as a first responder including first aid, AED and CPR events. Also, video surveillance on all areas of the property and building and security office checks including drug and safty buildings

Emergency Services Officer Supervisor

Enterprise Rent-A-Car

Responsible for managing the branch along with generating rental business with local businesses including insurance companies and body shops.

Assistant Branch Manager

With over 20 years of experience in the HCM, payroll, PEO in the employee benefits industry, I am a dynamic sales leader who has consistently exceeded quotas, retained clients, and expanded regions. I hold the Certified Payroll Professional (CPP) credential and have a strong knowledge and certifications, of the ACA, SHRM, and other compliance regulations.

As an Area Director of Sales at AMPLIFY HR MANAGEMENT the country's leading provider of HR, Benefit and Payroll solutions and technology, I manage, sell, and to deliver world-class service and technology to our business partners, brokers, trusted advisors, and clients. I am passionate about finding the best solutions for our clients and helping our teams succeed. I help make finding your next business solution easy! Let's AMPLIFY things!

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The Battle

Rodney Steele

Michael Pirrello

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