Rodney Steele

Dinsmore Steele

As CEO of Dinsmore Steele, I’ve spent the last 16 years redefining how companies build HR infrastructure — not by selling vendors, but by engineering smarter PEO strategies.

Most companies don’t choose the wrong PEO — they choose without a strategy. And it costs them margin, time, and leverage.

We’ve advised 6,000+ companies, delivering over $592M+ in savings — averaging $2,016.78 per employee, per year. Our Strategic PEO Advisory™ compresses a month of provider research into a few days of outcome-driven analysis.

We don’t sell vendors. We design infrastructure that scales.

Trusted by growth-stage founders, PE operators, and portfolio teams, our model is independent, strategic, and proven.

Because the right PEO strategy doesn’t just save money —
It protects your margin and powers your next stage.

Chief Executive Officer

AlphaStaff

Worked with insurance brokers and agents to procure PEO services from AlphaStaff.

Sales

Insperity

Worked with C Suite executives to bring PEO into their companies.

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin


📌 We created the category: Strategic PEO Advisory™ — because most companies don’t have a real PEO strategy.

They don’t just overpay.
They outgrow the model — and don’t realize it until margin slips or renewals hit.

At Dinsmore Steele, we help growth-stage companies and private equity teams rethink workforce infrastructure with clarity, precision, and zero vendor bias.

→ Already on a PEO? 

We’ll benchmark and unbundle your costs.

→ Outgrowing your PEO? 

We guide clean, compliant exits.

→ Evaluating options? 

We analyze every certified provider — strategy first, not sales.

What we’ve delivered 

→ $2,016.78 saved per employee/year (PEO clients)
→ $592M+ in total client savings
→ 3,000+ workforce strategies designed
→ Trusted by operators, CFOs, and portfolio teams nationwide

We don’t sell. We solve.

Because the right PEO strategy isn’t about picking vendors — it’s about protecting your margin and scaling with confidence.


As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

Insured Solutions, Inc.

Division President

We are a national MGA, specializing in alternative markets with innovative risk management and competitive rates.

Our Approach to Insurance
Even though we can write standard risks, our alternative markets can address industries like construction, heavy industrial, manufacturing, etc.

Because of our focus on risk management and our large premium volume, we have access to markets and rates that others don't.

But it doesn't stop there. Once we place the coverage, that's where the Insured Solutions difference really kicks in! We immediately go to work to manage claims and improve the client's risk management practices.

Director Of Business Development

Abel HR Services

A PEO provides integrated services to effectively manage critical human resource responsibilities and employer risks for clients. A PEO delivers these services by establishing and maintaining an employer relationship with the employees at the client’s worksite and by contractually assuming certain employer rights, responsibilities, and risk.

Vice President of Sales and Marketing

USI Affinity

Sales Leader for USI Affinity's Lawyers Professional Liability Program
USI Affinity Executive Team Member
Responsibilites include managing the direct sales unit and broker networks for our LPL programs (sponsored and non sponsored). Duties also include program and business development, carrier relations, association relations(bar associations), revenue generation,budgeting, forecasting, implementing and designing strategic growth initiatives, training and producer development, and implementing new workflows and processes.

Lawyers Professional Liability Sales Leader

Conventus Inter-Insurance Exchange

Conventus Inter-Insurance Exchange is the only medical professional liability insurer in New Jersey that is both owned and controlled by its members, which means that our physician-members alone set the priorities and control the direction of the Exchange. Rated A Prime by actuarial services firm Demotech, Conventus has a Board of Governors comprised entirely of practicing physician-owners who advise the Attorney-in-Fact, NIP Management Company, LLC, on issues that are important to the membership. The management team at NIP Management has extensive experience in medical professional liability insurance and in managing underwriting results for companies like Conventus. Members also participate on committees such as risk management, underwriting, claims management and professional affairs.

Vice President of Sales

Extensis Group

As the Northeast’s leading Professional Employer Organization (PEO), Extensis handles payroll tax filings, maintains regulatory compliance and minimizes the cost of unemployment claims. We also offer a range cost- effective benefits programs … health insurance, voluntary benefits, worker’s compensation and much more.

Director of Sales & Training

Crystal Title Agency, LLC

Visionary, award winning, sales executive equipped with comprehensive business development, account growth, market segment penetration, and sales transformation expertise. Reputed for transforming, building, and resurrecting failing divisions. Engaging communicator and enthusiastic professional with a passion for training both peers and subordinates while building lasting relationships with key industry leaders, staff, and clients.  Solutions-driven problem solver who excels at driving consistent, year-over-year revenue growth. Thrive in matrix environments. Exceptional interpersonal, public speaking, and communication skills.

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Rodney Steele

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