Rodney Steele

Dinsmore Steele

As CEO of Dinsmore Steele, I’ve spent the last 16 years redefining how companies build HR infrastructure — not by selling vendors, but by engineering smarter PEO strategies.

Most companies don’t choose the wrong PEO — they choose without a strategy. And it costs them margin, time, and leverage.

We’ve advised 6,000+ companies, delivering over $592M+ in savings — averaging $2,016.78 per employee, per year. Our Strategic PEO Advisory™ compresses a month of provider research into a few days of outcome-driven analysis.

We don’t sell vendors. We design infrastructure that scales.

Trusted by growth-stage founders, PE operators, and portfolio teams, our model is independent, strategic, and proven.

Because the right PEO strategy doesn’t just save money —
It protects your margin and powers your next stage.

Chief Executive Officer

AlphaStaff

Worked with insurance brokers and agents to procure PEO services from AlphaStaff.

Sales

Insperity

Worked with C Suite executives to bring PEO into their companies.

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin


📌 We created the category: Strategic PEO Advisory™ — because most companies don’t have a real PEO strategy.

They don’t just overpay.
They outgrow the model — and don’t realize it until margin slips or renewals hit.

At Dinsmore Steele, we help growth-stage companies and private equity teams rethink workforce infrastructure with clarity, precision, and zero vendor bias.

→ Already on a PEO? 

We’ll benchmark and unbundle your costs.

→ Outgrowing your PEO? 

We guide clean, compliant exits.

→ Evaluating options? 

We analyze every certified provider — strategy first, not sales.

What we’ve delivered 

→ $2,016.78 saved per employee/year (PEO clients)
→ $592M+ in total client savings
→ 3,000+ workforce strategies designed
→ Trusted by operators, CFOs, and portfolio teams nationwide

We don’t sell. We solve.

Because the right PEO strategy isn’t about picking vendors — it’s about protecting your margin and scaling with confidence.


As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

TriNet

Non-profit Sales Consultant

BBSI

BBSI is a diversified business management solutions company. 

By combining Human Resources, Payroll, Workers Compensation, Health Benefits and Risk Management, we create an operational platform designed to ease the burden of the business owner. Our employer solutions benefit large, mid-size and small companies alike by allowing them to spend more time doing what they do best...run their business.

Specialties: Helping companies create and take advantage of economies of scale that otherwise would go unnoticed.

Business Development Manager

PROXUS HR

Account Manager

Consulting with Mid Market companies for all their Human Capital Management needs.

*Human Resources- administration, compliance, record keeping, salary alignment, on-boarding
*Benefit Administration- Open enrollment, COBRA trigger events, ACA reporting
*Payroll & Accounting- Core payroll and tax, Wage garnishment, New hire reporting
*Time & Attendance- Collection options, PTO & time off, Scheduling, pay policies
*Recruitment- Req creation, Referral Management, Global, Job board integration
*Data- Workforce Analytics, Benchmark Reports

Major Accounts District Manager

Cintas

Responsible for a multi-million dollar portfolio of accounts with a direct focus on growth.  Utilize a consultative sales approach to identify opportunities to grow internal routes as well as overall portfolio via new business opportunities.  Train and develop team of 12 service sales representatives on sales process and product knowledge.  Create and maintain long-term business relationships with key decision makers and their teams

	FY16 President’s Club (Top 15%) (106% Presidents Club Goal ) ($1.02M annualized sales)
	9 Summit Club Quarterly Sales awards 
	Negotiate 5 year service based contract terms while maintaining a high level of profitability
	Routes grew double digit percentage 2015 to 2016 ($127K weekly to $149K weekly)

Market Development Representative

Execute a center city uniform route and maintain a high level of billing and customer service, while cross selling existing customers new products and services that will benefit their businesses.

Sales Service Representative

Melton Sales and Service

Production Supervisor

Painting etc LLC

Identifying prospects & follow through to secure new business. Sell product and service to new and existing residential and commercial customers. Effectively maintained vendor relationships. Facilitating work site employees focusing on quality & professionalism. Achieve objective within time & budget. Maintained market strategy / budget / client data. Special event program coordinator for national retailer.

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The Battle

Rodney Steele

Jim Jeffers

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