Rodney Steele

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin

Private equity and growth companies rarely get hurt by big decisions.

They get hurt by drift. 

Pricing that creeps, assumptions that stop matching reality, systems that no longer align, and operational noise that never appears in the model but always hits the P&L.

This is especially true once a company is already using a PEO.

After the decision is made, no one is truly independent.

PEOs service the relationship.
Brokers focus on placement.
Management teams are busy operating the business.

As a result, renewals roll forward, risk compounds quietly, and misalignment becomes normalized.

That’s the gap I work in.

For more than 15 years, I’ve advised PE Operating Partners and leadership teams at growth-stage companies on PEO governance, alignment, and renewal discipline — acting as an independent oversight layer once a PEO is already in place.

The pressure points are usually familiar:

• Pricing inflation without justification
• Misaligned class codes and SUTA overpayments
• Volatile PEO renewals
• Fragmented HR and payroll systems
• Implementations that quietly become fires
• No portfolio- or company-level visibility

These aren’t HR problems.
They’re governance failures that become value-creation risks.

What a PEO Alignment Review Examines

• Whether the current PEO structure still fits the company’s stage
• Where pricing, risk, and renewal assumptions have drifted
• What is actually negotiable vs. fixed
• How class codes, SUTA, and underwriting logic align
• Where system fragmentation is creating operational noise
• What leadership should care about — and what they shouldn’t

The objective isn’t change for its own sake.
It’s clarity.

In PE-backed environments, this clarity often becomes a portfolio-wide value creation lever — not by forcing replacement, but by standardizing governance, renewal discipline, and decision-making across companies.

The result is quieter operations, fewer renewal surprises, and leadership teams that aren’t carrying risk they don’t need to.

We’re not a broker.
We’re not a vendor.

We provide independent PEO governance.

If your company or portfolio company is already using a PEO, a PEO Alignment Review is how serious operators confirm whether the structure still fits the business they’re running today.

Chief Executive Officer

As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

taplio

The Battle

Rodney Steele

Damon Pistulka √

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?