Rodney Steele

Dinsmore Steele

As CEO of Dinsmore Steele, I’ve spent the last 16 years redefining how companies build HR infrastructure — not by selling vendors, but by engineering smarter PEO strategies.

Most companies don’t choose the wrong PEO — they choose without a strategy. And it costs them margin, time, and leverage.

We’ve advised 6,000+ companies, delivering over $592M+ in savings — averaging $2,016.78 per employee, per year. Our Strategic PEO Advisory™ compresses a month of provider research into a few days of outcome-driven analysis.

We don’t sell vendors. We design infrastructure that scales.

Trusted by growth-stage founders, PE operators, and portfolio teams, our model is independent, strategic, and proven.

Because the right PEO strategy doesn’t just save money —
It protects your margin and powers your next stage.

Chief Executive Officer

AlphaStaff

Worked with insurance brokers and agents to procure PEO services from AlphaStaff.

Sales

Insperity

Worked with C Suite executives to bring PEO into their companies.

PEO Comparison Expert Empowering Businesses | 3,000+ Companies Served | Co-Host of the Eric and Rodney Show with Robin


📌 We created the category: Strategic PEO Advisory™ — because most companies don’t have a real PEO strategy.

They don’t just overpay.
They outgrow the model — and don’t realize it until margin slips or renewals hit.

At Dinsmore Steele, we help growth-stage companies and private equity teams rethink workforce infrastructure with clarity, precision, and zero vendor bias.

→ Already on a PEO? 

We’ll benchmark and unbundle your costs.

→ Outgrowing your PEO? 

We guide clean, compliant exits.

→ Evaluating options? 

We analyze every certified provider — strategy first, not sales.

What we’ve delivered 

→ $2,016.78 saved per employee/year (PEO clients)
→ $592M+ in total client savings
→ 3,000+ workforce strategies designed
→ Trusted by operators, CFOs, and portfolio teams nationwide

We don’t sell. We solve.

Because the right PEO strategy isn’t about picking vendors — it’s about protecting your margin and scaling with confidence.


As CEO of Dinsmore Steele, I lead the nation's largest PEO brokerage, making HR and employee benefits simpler for businesses. Over the past 16 years, we've saved over 3,000 companies a total of $592 million—an average of $2,016.78 per employee each year.

I developed the easiest, most unbiased platform for comparing the top PEOs in one place, saving businesses over a month of research time. Our service is free, and our expertise is unmatched, helping companies quickly find the right fit without the hassle.

My focus is on providing straightforward, efficient solutions that make life easier for business owners, allowing them to focus on growth while we handle the complexities of HR.

HyperSpeed Performance Technologies

At HyperSpeed I am operating as an athlete development agency focused on building smarter, stronger, and more prepared athletes through performance coaching, data analytics, and mentorship.

I work directly with athletes and their families to not only improve athletic output, but to develop the mindset, habits, and systems necessary to operate like a professional — early.

Our platform uses performance metrics, testing data, and health indicators to assess an athlete’s output capacity, injury risk, and long-term projection. We create customized systems that identify patterns and needs within specific populations (age, sport, position), and translate that data into visual dashboards and development plans.

More than just training, I provide ongoing mentorship — helping athletes become more presentable, coachable, and brand-aware. Parents are actively involved in the process, with regular strategy check-ins and updates.

Athletes are guided to think beyond the game, with coaching around earning capability, recruiting leverage, and long-term opportunity creation.

Human Performance Specialist | Data Analyst

Methodist University

Contributing to the development and success of student-athletes through tailored strength and conditioning programs, facility management, and staff oversight. 

Focused on optimizing performance, preventing injuries, and fostering engagement, I ensure that both athletes and staff have the resources and guidance needed to achieve their goals. This role integrates operational leadership with direct interaction, creating an environment that prioritizes excellence, safety, and student development.

Fitness Coordinator

LMR Technical Group

As a Strength and Conditioning Coach, I focus on optimizing the physical readiness and performance of a military battery. My role includes developing and implementing tailored strength training programs, monitoring performance metrics, and analyzing data to enhance overall fitness and reduce injury risks. 

By combining proven methodologies with data-driven insights, I ensure every individual is prepared to meet the physical demands of their mission.

Strength And Conditioning Coach

Massachusetts Institute of Technology

Physical Education Instructor

British International School Of Boston

Physical Education Teacher

Sickles High School

Defensive Coordinator

ABEL Technologies AS

As an offshore representative of a Norwegian entity, I managed their U.S. subsidiary from Tampa, Florida, overseeing marketing, sales, and brand development. Leading a team of digital marketing specialists and sales associates, I worked to establish ABEL as a leader in the Health Fitness SaaS industry and used our strategies as a blueprint for global expansion.

I successfully developed and implemented strategies that increased revenue and market share while building strong customer relationships and identifying new business opportunities. My role encompassed driving ABEL's success in the U.S. market by delivering high-quality products, ensuring compliance, and maintaining professionalism in all interactions.

Key Account Manager

Amazon

Fulfillment Associate

Tampa Sports Academy

As a movement specialist, I designed personalized training regimens focused on optimizing performance, improving fitness, and preventing injury. By varying intensity, time, and movement patterns, I tailored plans for weight loss, muscle building, and aerobic conditioning.

Specializing in Football Skills Development and NFL Combine Training, I developed sport-specific programs to enhance on-field performance and prepare athletes for high-level competition. My approach combined expertise, personalized guidance, and targeted strategies to help clients achieve their fitness and performance goals.

Human Movement Specialist

The Facility For Personal Training

As Fitness Director & Business Development Manager at The Facility for Personal Training, I led operations and a team of 20 trainers, specializing in serving clients aged 40 and above. 

Implemented advanced client assessment systems, streamlined onboarding for trainers, and conducted workshops to ensure continued education and exceptional service. My leadership elevated the facility as a premier destination for personalized fitness solutions.

Fitness Director

I operate at the crossroads of performance, protection, and systems design.

As a former Army contractor, private coach, and performance strategist, I specialize in structuring environments for human optimization, from the weight room to the workplace. My work spans athlete development, tactical security, and labor insight.

Currently, I’m launching a private security operation while managing HyperSpeed, a tech-forward system for evaluating performance and risk. I write about leadership, NIL, public health, and operational capacity, with a focus on youth sports, working-class futures, and societal change.

I build dashboards. I coach athletes. I document systems. And I use each platform to connect data, discipline, and direction.

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The Battle

Rodney Steele

Antone Wilson

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