I’m the Founder & CEO of Roddy Digital, a global digital marketing and AI solutions agency specialising in the property, construction, and real estate sectors. With over 15 years’ experience delivering measurable growth for brands across the UK, UAE, and beyond, I help companies future-proof their marketing, accelerate lead generation, and close more deals.

Our approach blends performance marketing, automation, and AI-driven strategies to deliver consistent, predictable results. Whether it’s building high-converting websites, launching targeted ad campaigns, or implementing AI systems to streamline sales operations, our focus is simple — to drive ROI, not vanity metrics.

We’ve worked with some of the world’s leading brands and forward-thinking property developers, helping them adapt to fast-changing markets and outperform the competition.

If you’re looking to scale faster, dominate your niche, and turn opportunities into bottom-line results, let’s connect.

Rhodri Williams

BeyondHR

Director

Managing Consultant - Scotland

Providing day to day resourcing support to the SME market across Scotland.

HR & Employment Law Consultant & Workplace Mediator

Renfrewshire Chamber of Commerce

Chamber Director

Brightest Star Charity www.brighteststar.org.uk

Volunteer

Croner

Providing day-to-day HR support and proactively delivering best practice and legally compliant HR advice to small to medium sized enterprises across Scotland. Drafting employment contracts, handbooks and HR policies and supporting SME's on HR software products, setting up HR Systems and processes in order for businesses to be compliant and equipped to deal with all HR issues. Advising on the implementation of statute/contract compliance.

Supporting businesses during larger change programmes, such as redundancies, TUPE, restructuring, industrial action, complex grievances and disciplinary procedures.

Regional HR and Employment Law Consultant and trained Mediator in Scotland

Peter Vardy Ltd

Reporting to Head of People & Organisational Development and also CEO in absence of line manager, 7 sites across Scotland, 500 colleagues 

Lead and direct HR team to deliver a comprehensive and effective HR service to the business. Employee relations guidance to all line managers. Performance Management, coaching line managers on performance management issues and process, ensure payroll is completed accurately and to deadline, Implementation of HR policies, procedures and processes.Support with the identification of training and development needs across the organisation.
Monitor and manage manufacturer training programmes and Managing HR budget. Responsible for advising and minimising all elements of risk in terms of people within the business.

Head of Human Resources

Reporting to Head of People and Change, 7 sites across Scotland, 500 colleagues 

Point of contact with all HR queries and support to the 7 sites across Scotland with guidance and advice, Monitor and review all HR policies in line with current legislation and best practise, Manage colleague and line manager relationships, promptly responding to queries and managing expectations, Manage and support all disciplinary and grievance issues, Managing holiday process and reporting and responsible for colleague satisfaction, Develop HR team - HR Advisor, HR Administrator, Recruitment Advisor and Health and Safety co-ordinators.

Group Senior HR Advisor

Reporting to HR Director, 5 sites across Scotland, 300 colleagues 

Point of contact with all HR queries and support to the 5 dealerships across Scotland with guidance and advice, Monitor and review all HR policies in line with current legislation and best practice. promptly responding to queries and managing expectations, Manage and support all disciplinary and grievance issues, Managing holiday and absence process and reporting, deliver company induction for all newstarters across the business.

Group HR Advisor

Sainsburys Supermarkets Ltd

Reporting to Personnel & Training Manager - 1 site, 350 colleagues

Responsible for Recruitment and selection of new colleagues,
Controlling labour costs in line with budget, line manager coaching and development, Advise and guidance to line managers on all people issues, Support and advise in all disciplinary and grievance meetings, day to day HR support to store, disciplinary and appeals.Responsible for development and coordination of full HR team.

Assistant Personnel & Training Manager

Member of Scottish Women in Business and Scotland Mediation Network and Board member of Renfrewshire Chamber. 

For advice or guidance get in touch -
call 0800 111 4461 or natalie@wegobeyondhr.com

I am passionate about helping business owners and managers in startups, SME’s and larger organisations in Scotland (and the UK) with: 

- Increasing awareness and advising on all HR and Employment related issues 
- Reducing risk to the business by helping guide through commercial decisions 
- On site support including investigations / disciplinary hearings / appeals / long term sick and welfare meetings / TUPE 
- Training in order to develop people management skills and risk to the business
- Legal compliance and best practise with regards to Contracts of Employment, Employee Handbook and all rated employment documentation 
- Workplace Mediation Services 
- Recruitment & Selection support 
- Measuring and increasing Colleague Satisfaction.

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Rhodri Williams

👁‍🗨 Natalie O'Hare 👁‍🗨

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