Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

Sr. Director of Marketing Operations

Director Of Marketing Operations

Highway Education

Mentor to an Aspiring Marketing Operations Professional

Stratasys

Director, Digital Marketing Operations

Code42

Marketing Operations Manager

Revenue Operations Manager

Align with key business stakeholders to build process and integrations between Sales and Marketing team.
Partner with App Development team and administration to successfully implement programs for business use (Salesforce, Zendesk, Marketo, Intacct, Steelbrick)

Business Analyst

Leads and manages a team of 30 support agents
Provides coaching and support for team
Responsible for team meeting goals and SLA's
Creates policies and procedures to empower the team to succeed without seeking approval for every little detail
Upholds high team performance without sacrificing team morale

Manager

Prepared and delivered on-boarding training for new hires. 
Built and facilitated on-going technical training.
Managed and supported documentation project.
Supported customers with technical issues.

Champion Operations Trainer

Tier 1 Support

Apple

Delivered One-to-One trainings.
Facilitated group learning exercises.
Supported mobile devices (iPod, iPhone, and iPad)

Creative

My life has provided many experiences ranging from caring for the elderly, taking part in the arts, working with cutting edge technologies, and collaborating in the business world. 

I work for CS2 as a Director of Marketing Operations. I'm thrilled to work with an intelligent and results driven organization who helps their clients push the boundaries of what marketing operations can do.

Previously I worked as a Director of Global Marketing Operations for Stratasys, an innovative company in the additive manufacturing industry. I spent 9 years in a variety of roles at Code42 ranging from Marketing Operations, Revenue Operations, Salesforce BA/Project Management, and Technical Support. 

I lean on my wide ranging experience to help marketers be more strategic with their operations. 

I strongly believe that business success starts with People. As a manager, I've coached and led teams to achieve results that they didn't think were possible. 

Second, businesses need effective Processes. When mistakes are made, I first look at the underlying processes (or lack of) to identify ways to improve for the future. 

Third, I believe that Data enables teams to make better decisions and achieve higher results. I'm passionate about building out predictable and consistent data and analytics frameworks to empower stakeholders to make actionable decisions based on the data that they have available to them. 

Lastly, Technology is necessary to innovate within an organization and provide memorable customer experiences. I enjoy enabling teams to use their existing technology to its full capabilities. I also enjoy introducing new technologies that solve meaningful problems. The potential is limitless when you have a well functioning tech stack.

I was also a professional Stage Manager for live theater in Minneapolis and surrounding areas. My experiences on stage and behind the scenes have shaped me into the leader that I am today.

I graduated with my MBA through Bethel University and have a BA from UW-River Falls.

I'm always interested in connecting with old colleagues and also meeting growing my professional network. Please contact me if you want to connect!

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Robyn Hatfield 📨

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