Robyn Hatfield 📨

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

Deep Tech Stack Expertise. Real Revenue Impact.I don’t just know the tools, I know what works, what doesn’t, what’s burning budget, and what’s fueling revenue. My edge is blending deep technical expertise with GTM strategy so every dollar in the stack drives pipeline and growth.Tools &amp; Certifications I’ve Put to Work• Marketo Champion (fewer than 50 globally)• Marketo Certified Expert | Marketo Master Solutions Architect• Salesforce Certified Admin• 6sense Certified in Fundamentals of Next Gen Marketing• LeanData Certified• SalesLoft | On24 | Bizible/Marketo Measure• Google Analytics | Google Ads | Paid &amp; Organic Strategy• Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | ConfluenceWhat I Deliver• Tech stack audits that cut waste and double down on ROI producing tools• Data insights that accelerate pipeline and improve customer journeys• GTM strategies built for operational scale, not theory• Cross functional alignment across Sales, Marketing, Client Success, Sales Ops, and Product Marketing. Let's break the silos to create better client experiences and stronger revenue outcomes!With a foundation in both sales and marketing, I understand how the right systems, data, and relationships translate into predictable, sustainable growth.I am also the author of the #1 best-selling ROI Focused Email Marketing Guide, a data backed playbook for marketers who care about pipeline, not just pretty templates.

Director of Marketing Operations

Sr. Director of Marketing Operations

Director Of Marketing Operations

Highway Education

Mentor to an Aspiring Marketing Operations Professional

Stratasys

Director, Digital Marketing Operations

Code42

Marketing Operations Manager

Revenue Operations Manager

Align with key business stakeholders to build process and integrations between Sales and Marketing team.
Partner with App Development team and administration to successfully implement programs for business use (Salesforce, Zendesk, Marketo, Intacct, Steelbrick)

Business Analyst

Leads and manages a team of 30 support agents
Provides coaching and support for team
Responsible for team meeting goals and SLA's
Creates policies and procedures to empower the team to succeed without seeking approval for every little detail
Upholds high team performance without sacrificing team morale

Manager

Prepared and delivered on-boarding training for new hires. 
Built and facilitated on-going technical training.
Managed and supported documentation project.
Supported customers with technical issues.

Champion Operations Trainer

Tier 1 Support

Apple

Delivered One-to-One trainings.
Facilitated group learning exercises.
Supported mobile devices (iPod, iPhone, and iPad)

Creative

My life has provided many experiences ranging from caring for the elderly, taking part in the arts, working with cutting edge technologies, and collaborating in the business world. 

I work for CS2 as a Director of Marketing Operations. I'm thrilled to work with an intelligent and results driven organization who helps their clients push the boundaries of what marketing operations can do.

Previously I worked as a Director of Global Marketing Operations for Stratasys, an innovative company in the additive manufacturing industry. I spent 9 years in a variety of roles at Code42 ranging from Marketing Operations, Revenue Operations, Salesforce BA/Project Management, and Technical Support. 

I lean on my wide ranging experience to help marketers be more strategic with their operations. 

I strongly believe that business success starts with People. As a manager, I've coached and led teams to achieve results that they didn't think were possible. 

Second, businesses need effective Processes. When mistakes are made, I first look at the underlying processes (or lack of) to identify ways to improve for the future. 

Third, I believe that Data enables teams to make better decisions and achieve higher results. I'm passionate about building out predictable and consistent data and analytics frameworks to empower stakeholders to make actionable decisions based on the data that they have available to them. 

Lastly, Technology is necessary to innovate within an organization and provide memorable customer experiences. I enjoy enabling teams to use their existing technology to its full capabilities. I also enjoy introducing new technologies that solve meaningful problems. The potential is limitless when you have a well functioning tech stack.

I was also a professional Stage Manager for live theater in Minneapolis and surrounding areas. My experiences on stage and behind the scenes have shaped me into the leader that I am today.

I graduated with my MBA through Bethel University and have a BA from UW-River Falls.

I'm always interested in connecting with old colleagues and also meeting growing my professional network. Please contact me if you want to connect!

taplio

The Battle

Robyn Hatfield 📨

Xander Broeffle

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