Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

Brown Brothers Harriman

Lead the global Marketing Operations team, responsible for marketing technology and data, digital execution (including website, email and presentation design), budget planning and management, team enablement and workflow optimisation, data analytics, and process governance.

▹ Implemented monday.com for centralised work and process management
▹ Established centre of excellence for Marketo marketing automation
▹ Onboarded Seismic sales enablement platform
▹ Designed and implemented self-serve marketing analytics solutions
▹ Established marketing workflow and governance processes

VP, Global Marketing Operations & Technology

VP, Global Marketing Operations

Balaena Consulting

I established Balaena Consulting to pursue my passion for and experience in marketing operations,  connecting people, processes and systems to achieve better marketing results. Projects included working with a marketing automation agency to launch a multi-country customer on-boarding and retention programme for a €2.5bn global business insurance provider.

Director

Dun & Bradstreet

I was responsible for developing the local Marketing strategy and leading a team of 12 Marketers to support business growth in a highly-matrixed environment, across multiple global Marketing functions and Line of Business organisations.

▹ Achieved 185% of YTD marketing-sourced revenue target
▹ Implemented lead reporting and governance methodology 
▹ Developed UK&I Marketing operating model
▹ Created ‘one team’ culture across 12 direct and indirect reports
▹ Led team through successive periods of change

UK&I Marketing Leader

Avention OneSource Solutions (now part of Dun & Bradstreet) was a SaaS and data provider that helped companies get a deeper understanding of markets and companies. I was responsible for marketing strategy and execution outside North America, covering UK, EMEA, India, Asia Pacific and Australia. 

▹ Increased marketing-linked new business revenue by 7% YoY
▹ Re-engineered lead management process; eliminating backlogs 
▹ Led expansion of Marketo utilisation internationally
▹ Doubled UK MQL to Closed/Won conversion rate

Head of Marketing, International

Experian

Experian Marketing Services provides data, insight and technology that enable brands to intelligently interact with today’s connected consumers. As Head of Marketing I was responsible for leading a team of marketers in all multi-channel demand generation and retention activities, including content, marketing automation, online and events.

▹ Increased marketing-linked new business revenue by 76%
▹ Grew contribution of marketing to new business revenue by 88%
▹ Onboarded Salesforce.com CRM and Eloqua marketing automation
▹ Led launch of Mosaic UK, generating 11% uplift in revenue
▹ Produced the 2015 UK Client Summit for over 200 key customers

Head of Marketing, UK

Head of Marketing, CI&T

Reed Specialist Recruitment

Responsible for leadership of the digital and direct marketing teams and the creation of central marketing programmes, including the REED Privilege client loyalty programme and discount campaigns to drive incremental revenue. I worked closely with the UK brand management team to roll-out central marketing campaigns across regions and business units. In addition, I was responsible for developing and delivering marketing activity to grow the REED Consulting business, developing the brand as a leading provider of recruitment outsourcing and HR consulting services.

Head of Channel Marketing

Escape Airports Limited

Responsible for implementation of all 'go-live' activities for Escape Airports' first airport lounge (Terminal 4, JFK International Airport, New York), including set-up of operations, supplier agreements and staffing in under 2 weeks, from finalisation of lease to lounge opening.

I oversaw ongoing daily operations, including management of P&L, control of US accounting systems, relationships with over 20 major airline and lounge membership scheme clients and implementation of payroll, benefits, customer invoicing and other key systems.

Business Manager

Established the marketing function for this specialist speech recognition and digital dictation solutions provider, managing all elements of the marketing mix. Responsibilities included lead generation, e-commerce and online marketing, public relations, corporate identity and messaging, budget management and creation of all RFP, RFI and ITT responses.

In addition to marketing communications management, I created and managed SRC Direct, an e-commerce business selling dictation hardware and software. I was also a member of the SRC Executive Management team, working on the continuous definition and development of SRC’s business strategy and operations.

Head of Marketing

Marketing Manager

Electronics for Imaging

Responsible for delivery of pan-European marketing programmes for EFI’s Canon and Océ OEM sales channels.

Partner Marketing Manager

As the VP, Global Marketing Operations & Technology Governance at Brown Brothers Harriman, I lead the global team that manages the marketing infrastructure, budget and planning, team enablement, digital execution, measurement and governance across the firm. My mission is to connect people, processes and systems to achieve better marketing results and support the firm's growth and awareness goals.

With extensive B2B marketing experience in diverse industry sectors, from start-up to global FTSE100, technology to financial services, I have a broad and deep knowledge of marketing technology, marketing automation, data and analytics, and CRM. I have successfully implemented various MarTech platforms, such as Marketo, Seismic, monday.com, Uptempo/Allocadia, and designed and delivered measurable marketing programmes that drive demand generation and customer retention. I am also a collaborative, pragmatic, and organised marketer, with strong team leadership, project management, and talent development skills.

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Robyn Hatfield 📨

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