Robyn Hatfield 📨

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

Deep Tech Stack Expertise. Real Revenue Impact.I don’t just know the tools, I know what works, what doesn’t, what’s burning budget, and what’s fueling revenue. My edge is blending deep technical expertise with GTM strategy so every dollar in the stack drives pipeline and growth.Tools &amp; Certifications I’ve Put to Work• Marketo Champion (fewer than 50 globally)• Marketo Certified Expert | Marketo Master Solutions Architect• Salesforce Certified Admin• 6sense Certified in Fundamentals of Next Gen Marketing• LeanData Certified• SalesLoft | On24 | Bizible/Marketo Measure• Google Analytics | Google Ads | Paid &amp; Organic Strategy• Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | ConfluenceWhat I Deliver• Tech stack audits that cut waste and double down on ROI producing tools• Data insights that accelerate pipeline and improve customer journeys• GTM strategies built for operational scale, not theory• Cross functional alignment across Sales, Marketing, Client Success, Sales Ops, and Product Marketing. Let's break the silos to create better client experiences and stronger revenue outcomes!With a foundation in both sales and marketing, I understand how the right systems, data, and relationships translate into predictable, sustainable growth.I am also the author of the #1 best-selling ROI Focused Email Marketing Guide, a data backed playbook for marketers who care about pipeline, not just pretty templates.

Director of Marketing Operations

As Senior Vice President of Sales and Go-To-Market Enablement at Watermark, I help translate Watermark’s go-to-market strategy into consistent, confident execution in the field. I lead a national team of Account Executives who partner with higher education institutions to strengthen assessment and accreditation processes, support faculty advancement, and improve student success through integrated, data-informed solutions.

In addition to leading sales, I oversee the enablement function responsible for equipping all customer-facing teams with clear and relevant messaging, content, and tools. Partnering closely with Marketing, I work to ensure our teams show up aligned in how we tell Watermark’s story and articulate our value in the market.

My career has centered on supporting mission-driven institutions and teams in achieving meaningful impact. I am passionate about developing leaders, building cohesive commercial execution, and helping organizations navigate change with clarity and purpose.

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Robyn Hatfield 📨

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