Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

Global Prairie

In early 2023, Hileman Group merged with Global Prairie. By joining forces with a 100% employee-owned B Corp, we can now harness the power of purpose to drive greater impact for our clients.

Managing Director, Digital & Technology

Strategic lead and Account Executive for healthcare anchor accounts. Leader for market and revenue growth of the agency. Help drive partnerships with key technology and industry organizations for shared growth and collaboration.

Vice President Growth & Partnerships, Partner

Drive client strategy and direction of marketing services including demand generation, marketing operations and analytics services. Oversee internal new business development and core marketing teams for Hileman Group agency initiatives.

Vice President Marketing Services

As the Director of Marketing Services I help our clients succeed in their holistic Demand Generation programs from top of the funnel inbound strategies through to bottom of the funnel client conversions. With our strategic approach we are able to optimize digital marketing programs through closed loop reporting to allow the highest ROI for our clients.

Director Marketing Services

As the manager of our demand generation process and team, I help our clients implement successful digital marketing strategies revolving around highly targeted and relevant content marketing. My other key responsibility is assisting my team in the technical implementation of search engine marketing, display placements, email marketing, paid social and marketing automation programs. Above and beyond my team duties I also assist Hileman Group account mangers/executives with project estimating, team scheduling and new business development opportunities.

Manager Demand Generation

- Creation/Implementation of digital marketing campaigns (search/display/email)
- Create full website mock ups in Adobe Photoshop
- Front end implementation of mock ups into XHTML2/CSS3
- Mobile friendly development with HTML5/CSS3
- Assist development team with content management systems

Analyst, Web Design, Front End Development

Twistup Media

- New Venture to explore cross media marketing with apparel and online media.
- Strategic partnership with Arts Enterprise as technology counterpart

Partner, Co-Founder

Toledo.com

- Create full website mock ups in Adobe Photoshop
- Front end implementation of mock up into XHTML/CSS
- Flash development in Actionscript 3.0
- Design and implementation of graphical emails
- Banner ad design and marketing

Web Design, Front End Development

Bowling Green State University

- Managed content across seven departments of Student Affairs
- Create full website mock ups in Adobe Photoshop
- Front end implementation of mock up into XHTML/CSS
- Managed print work from design to production

Content Manager, Strategist

I am a digital marketing veteran with more than 15 years of experience helping organizations navigate the complicated process of digital transformation. The foundation of my career is rooted in digital design and development and has evolved over the years to demand generation and mar-tech architecture strategy for some of the leading health systems and academic medical centers across the nation.  My passion is working with healthcare organizations through their most vital pivot points in digital transformation across technologies including analytics, marketing automation, CRM, PRM, CMS, CDP and many more.

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The Battle

Robyn Hatfield 📨

Kyle Chandler

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