Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

Envy

Managing Partner

Converto - Marketing Operations & Automation

Manage and run lead nurturing programs & email marketing activities designed to improve conversion within the client's respective marketing-sales funnel.

Consult & implement marketing automation software and process. I have done projects on systems such as Marketo, Hubspot and Pardot. I'm also very familiar with other offerings in the marketing technology landscape.

I work primarily (but not exclusively) with B2B companies. I have done work with firms like Stratasys, Microsoft Israel, Landa Nano, Panaya, Totango, CloudShare, Ctera, PerfectoMobile, Insightera (now Marketo), Strauss Water and many more.

Owner

ServiceWise

ServiceWise is a consulting partner of Salesforce.com and of Marketo.com. I established and managed its marketing automation services line of business. As a Marketo certified business consultant, I provided Marketo consulting and implementation services to over ServiceWise's clients.

Director, Marketing Automation Line of Business

Penknife Integrated Marketing

Penknife TLV is the Israeli presence of Penknife Integrated Marketing, a London-based marketing agency.

With a focus on B2B marketing support & execution, Penknife Integrated Marketing provides four unique specialisms - Strategy, Design, Digital and International - that combine to deliver versatile, powerful and highly successful marketing. These include: demand & lead generation, product awareness campaigns, brand cultivation, corporate literature, advertising, DM, POS and events.

We deliver our services across a myriad of verticals: Automotive, Computer Games, Leisure and Entertainment, Manufacturing, Technology, Telecoms and Transportation to a predominantly B2B audience and sometimes B2C.

Country Director - Penknife TLV

Amdocs Digital Services

Manage presales and marketing activities @ Amdocs Interactive Strategic Solutions unit.

Marketing & Presales

Product Marketing Manager

Enigma

Managed marketing and pre-sales activities for two of Enigma's product lines.

Solution Manager

Performed global pre-sales activities for one of Enigma's solution groups.

Sales Engineer

Experienced B2B marketer, 100% focused on developing and helping organizations implement #RevOps and @MarketingOperations Centers of Excellence. At Marketing Envy, we provide professional consulting, guidance, implementation and operation services to B2B organizations that are serious about leading their categories.

At Present:

Proud cultivator of a growing, talented pool of ops consultants at Marketing Envy. We've been working with B2B firms of various sizes and verticals to set up and optimize their MarTech-driven go to market motions. We're doing this by consistently focusing on designing, implementing and optimizing such processes as lead lifecycle management, sales alignment, lead nurturing, lead scoring and other core business processes.We've helped my clients engage, qualify and nurture their leads, understand which of their lead generation channels and conversion strategies truly perform, and better plan their marketing activities to match their business goals.

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The Battle

Robyn Hatfield 📨

Idan Carmeli

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