Robyn Hatfield 📨

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

Deep Tech Stack Expertise. Real Revenue Impact.I don’t just know the tools, I know what works, what doesn’t, what’s burning budget, and what’s fueling revenue. My edge is blending deep technical expertise with GTM strategy so every dollar in the stack drives pipeline and growth.Tools &amp; Certifications I’ve Put to Work• Marketo Champion (fewer than 50 globally)• Marketo Certified Expert | Marketo Master Solutions Architect• Salesforce Certified Admin• 6sense Certified in Fundamentals of Next Gen Marketing• LeanData Certified• SalesLoft | On24 | Bizible/Marketo Measure• Google Analytics | Google Ads | Paid &amp; Organic Strategy• Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | ConfluenceWhat I Deliver• Tech stack audits that cut waste and double down on ROI producing tools• Data insights that accelerate pipeline and improve customer journeys• GTM strategies built for operational scale, not theory• Cross functional alignment across Sales, Marketing, Client Success, Sales Ops, and Product Marketing. Let's break the silos to create better client experiences and stronger revenue outcomes!With a foundation in both sales and marketing, I understand how the right systems, data, and relationships translate into predictable, sustainable growth.I am also the author of the #1 best-selling ROI Focused Email Marketing Guide, a data backed playbook for marketers who care about pipeline, not just pretty templates.

Director of Marketing Operations

Director of Marketing Strategy & Operations | Martech Leader | Speaker

Author and speaker. Co-host of the Humans of Martech Podcast.

Subscribe to the Marketing Operations Leader newsletter for MOPs strategies and insights every week: https://darrellalfonso.substack.com/

Highlights: 
- Ranked as one of the Top Marketers in the US by Propolis 2022
- Named one of the "Top Martech Marketers to Follow" 2020 by Martech Alliance 
- Keynote speaker for Martech Conference and Get Stacked B2B Marketing Conference 2021
- Awarded Fearless Marketer 2018 
- Marketo Champion 2018 and 2019 
- VP of Communications American Marketing Association - 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Frequent Martech Speaker and Author 
- Marketo and Salesforce Certified 

Posts are my own and do not reflect the views of my current or former employers.

Darrell Alfonso

I’ve joined Impellam Group as Marketing Operations Leader!

Not every role works out the way you expect. What matters is finding the right place to do meaningful work with the right people.

Excited for what’s ahead and for the opportunity to build with this team.

Marketing Ops Town Hall is this week! 

"What the best marketing ops team do in January" 

Hear from experts like Mike Rizzo Audrey Harze ✨ Dr. Agness Mnena Gaadi, MBA, DBA AJ Navarro Michael Hartmann on how you can get a great start for the year. 

Sign up for free, link in the comments! 

#marketing #martech #marketingoperations

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The Battle

Robyn Hatfield 📨

Darrell Alfonso

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The Battle

Robyn Hatfield 📨

Darrell Alfonso

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darrell Alfonso's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDarrell Alfonso's LinkedIn Performance