Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

Tata Communications

Leading Marketing automation practice to increase customer intimacy, scale and higher returns on Marketing investment. 

Redefined lead nurture campaign strategies for higher MQL to Opportunity won

Conducted MarTech audit of more than 30 Martech tools to align with business imperatives and outcomes.

Deputy General Manager - Marketing Automation

Marketo User Group Leader

Honeywell

Created standard global campaign execution templates, QA processes, governance processes for effective campaign execution. 

Managed Marketo super users training program for customer marketing, channel marketing team, got 30+ team members trained in Marketo and get them expert certification, bring efficiency and understanding of Marketing automation.   

Key project: 
- Global template creation 
-  Forms consolidation and standardization 
-  UTM parameter standardization
-  Request intake process improvement 
- Marketo instance audit -by Adobe

Marketing Automation Leader - Honeywell Building Technologies 

Responsible for global campaigns strategic planning, coordination,
execution, and reporting on campaign performance using Marketo, SFDC.

Generating high-quality marketing qualified leads by demand gen campaign, like webinars, virtual events, blogs, social, email, content programs, and paid campaigns.  

Tools: Marketo, ON24, SFDC campaigns, PathFactory, showgo, and Cvents

Marketing Automation Leader - Honeywell UOP

Sr. Customer Marketing Specialist

Wunderman Thompson

Client : Microsoft

Tools  - Marketo, ON24, Certain 

Marketing Automation: Responsible for executing modern marketing campaign for global marketing team like webinar, in-person event & conferences, skype events using marketing automation platforms tools namely, Marketo, ON24, Certain, Hubspot.

Lead Analyst - Campaign execution for Microsoft 

Sovereign Health Group Addiction, Dual Diagnosis & Mental Health

Event & Conference: Responsible for the planning & executing event & conference for SHG in US market. Preparing marketing & advertising strategies, defining conference objectives, preparing brochure, flyer and coordination with US team and reporting.

Marketing automation (Hubspot/Marketo): Planning email campaign, landing page design, CTA design, A/B testing, Data management, lead nurturing, lead management, drip campaign planning & design, workflow design, report analysis, newsletter, revenue marketing, lead funnel management, event & conference. 

Highlights:
•	Planed and implemented technical aspect of Hubspot marketing automation tool
•	Develop documentation and road maps for processes, SOP, A/B test and promotions that succeed through email 
•	Crafted landing pages and lead generation forms for our content to distribute through relevant paid & non programs
•	Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics and marketing analytics reports 
•	Integrated Salesforce, Survey Money, Go-To-Webinar, Eventbrite    
•	Increase subscriber from 42,000 to 54,000 
•	Successfully launched & managed Indeed.com online employee review contest and Glassdoor contest for US employees and India office employee, got rating increased from 2.2 to 3.9 star rating.

Team Lead Marketing Automation - HubSpot

Luxor Writing Instruments Pvt. Ltd.

Brand: Parker, Waterman, Pilot, Luxor 
-Product Marketing
-Digital Media management- Parker, Waterman  
-Handing in-house creative studio
-handing creative agency for B2B division
-Designing new & innovative concept for trade promotion and consumer promotions, MICE and    Diwali gifting for helping B2B clients with our writing instruments. 

-Opportunity analysis:i.e. Vision & Mission statement Paker Pens, CSR, Wedding planner concepts and share with sales team.

-Preparing marketing & sales pitch, story line and communication i.e. PPT, catalogue , flyers and dummies. 
-got designed famous Parker Celebration gifting catalogue 2013, Parker celebration flyers 2014. 
organized & coordinated product photoshoot for Paker and waterman brand. 
-finalizing of Parker accessories for gift combinations 
-Handing in-house tele-marketing 
-prepare sales analysis and share feedback with top management on weekly reviews.

Assistant Manager-Product Marketing

Brand: Parker, Waterman, Pilot, Luxor 
Designing new & innovative concept for trade promotion and consumer promotions, MICE and Diwali gifting for helping B2B clients with our writing instruments. 
Opportunity analysis:i.e. Vision & Mission statement Paker Pens, CSR, Wedding planner concepts and share with sales team.
Preparing marketing & sales pitch, story line and communication on PPT, catalogue , flyers and dummies and samples.got designed famous Parker Celebration gifting catalogue 2013, Parker celebration flyers 2014. 
organized & coordinated product photoshoot for Paker and waterman brand. 
finalizing of Parker accessories for gift combinations 
Handing in-house tele-marketing and online social media for B2B. 
Handing in-house creative studio 
prepare sales analysis and share feedback with top management on weekly reviews.

Executive-Product Marketing

U.S. Department of State

Selected to participate in the U.S. Department of States's 2012-2013 Community College Initiative (CCI) Program at Central Lakes College. The CCI Program provides participants with a one-year nondegree academic program at a U.S. community college. The CCI Program builds participants' technical skills in the applied field, enhances their leadership capabilities.

Community College Initiative Program Participant

🚀 4X Marketo Certified Expert | MarTech Leader | Digital Marketing Strategist

Passionate about revolutionizing modern marketing through the art of marketing automation, I bring over a decade of experience as a 4X Marketo Certified Expert and a results-driven MarTech leader. My mission is to infuse simplicity, scalability, and customer intimacy into marketing strategies to drive measurable results.

Expertise Highlights:

Marketo Mastery:
With in-depth knowledge as a certified Marketo Expert, I craft tailored solutions covering lead nurturing, email automation, database management, GDPR compliance, the entire customer journey, and native to custom integrations.

Implementation & Migration:
Successfully initiated multiple Marketo instances from scratch and led seamless migrations from HubSpot to Marketo, and within Marketo.

Martech Audit & Optimization:
Conducted comprehensive Martech Audits to gauge effectiveness and impact on business, resulting in $250,000 in license optimization and insourcing strategies.

End-to-End Automation Campaigns:
Orchestrated successful automation campaigns, elevating customer engagement and delivering substantial returns on investment.

Why Collaborate:

Collaborative Approach:
I believe in collaborative efforts, working closely with cross-functional teams to ensure marketing automation aligns with overall business goals.

Data-Driven Decisions:
Leveraging analytics, I make informed decisions, optimizing every campaign for success.

Results-Driven:
My focus is on tangible results—increased lead conversions, improved customer retention, and an enhanced customer journey.

Let's Connect:
Eager to explore how we can elevate your marketing through strategic Marketo applications and digital expertise. Feel free to reach out—I'm always up for a conversation on industry trends and innovative marketing strategies!

MarTech Toolbox:
Marketo, HubSpot, Salesforce, AEM, ON24, ZoomInfo, 6sense, Demandbase, Validity, Drift, Uberflip, PathFactory, Vidyard, Google Adwords, LinkedIn Ads, Certain, Cvent, Google Analytics, Factor.ai, Okta

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Robyn Hatfield 📨

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