I don’t run companies by controlling execution.
I run them by making direction explicit.

My role is best described as a coach, an on-field striker with a free role, and the skipper of a competitive sailing team, all at once.

I set the course.
I create clarity when things get ambiguous.
I step into the game only when it matters.

At Nlockd, that translates into building a decision intelligence layer for digital commerce. Not another tool. Not another dashboard. But a system that forces choices to become explicit before automation, optimization or scaling even starts.

I surround myself with people who are better than me at their craft, engineering, data, product, operations. My job is not to out-execute them. My job is to make sure they are playing the same game, toward the same objective, with clear boundaries and ownership.

I’m optimistic by default, but not naive.
Opportunistic, but allergic to chaos.
Always solution-oriented, but only after the real problem is understood.

I believe most companies don’t fail because of lack of data or talent.
They fail because decisions stay implicit, political, or endlessly postponed.

That’s the gap I work in.
Making decisions visible, defensible, and durable.

Founder & CEO at Nlockd.
Decision intelligence for digital commerce.


Rob Gent

I started running again this week.

05:30. Six kilometers. Back home by 06:00. Day starts clean.

When you're building a company, the default mode is reactive. Slack. Email. Problems. Someone always needs something before you've had a chance to think.

The run changes that. Thirty minutes where nothing can reach you. No notifications. No decisions. Just movement and whatever's in your head.

I'm not going to tell you morning routines are the secret to success. But I will say: the days I run, I think better. The ideas are clearer. The problems feel smaller.

This week I also had some of my best Claude sessions in the morning after the run. Head clear, ideas sharp, things actually got built.

Find your version of the 05:30 run. Whatever gets you in front of the day instead of behind it.

#AI #ecommerce #Nlockd #SaaS #software #marketplaces #channels #entrepreneur #intelligence #data #agents #amazon #commerce #running

Rob van Gent

AI-Operators (agents) will take-over e-commerce, it all starts with insights. Building Nlockd for €2M+ brands that want to lead that shift. | Founder Nlockd | 19+ yrs in e-commerce | Amazon, bol.com & AI-Commerce.

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I've been in e-commerce for almost 20 years. I've seen a lot of shifts.
Nothing compares to what's happening right now.

The last few weeks have felt different. Like things are clicking into place faster than expected. And some of what I'm seeing I almost hesitate to say out loud, because it's going to affect a lot of people.

Here it is anyway: AI agents are going to run e-commerce operations. End to end. Without humans in the loop. Not eventually, but within a few years.

The pushback I get is always the same: "There will always be a need for human judgment." Maybe. But I think a lot of that argument is self-preservation dressed up as wisdom. If I were in an operational e-commerce role today, I'd be doing one of two things: learning AI as fast as possible. Or making a career change. I'm not saying this to scare anyone. I'm saying it because I wish someone had said it to me earlier.

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Most e-commerce teams are still asking if AI is relevant. Amazon already answered that question.

They introduced a formal AI Agent Policy last week. Every automated tool accessing their platform now needs a kill switch, so Amazon can shut it down 
on demand. That's not a technical update. That's a power move.

Amazon is closing the data pipeline for third-party AI tools while quietly rolling out its own. Seller Assistant. Opportunity Explorer. Ads Agent. All agentic. All Amazon-owned.

The AI takeover of e-commerce operations isn't a prediction anymore.
It's policy.

#AI #ecommerce #Nlockd #SaaS #software #marketplaces #channels #entrepreneur #intelligence #data #amazon #agents #commerce

Last week I was on a ski slope in Austria. Family, mountains, and bad coffee at overpriced lodges.

I still had some calls and Slack with the team. That's just how it goes when you're building something. But I was largely off the industry radar. I came back to my inbox on Monday and found: Amazon had formalized a full AI Agent Policy. Visa and DBS completed the first real agentic commerce transactions. AI executing payments. No human in the loop. Google announced checkout directly inside AI search.

One week. The industry moved without me. That used to be fine. Take a break, catch up, carry on. The pace allowed for it. I don't think it does anymore. Not in this part of the industry. 

I'm not saying don't take holidays. I'm saying: if you come back from a week off and nothing meaningful changed in your space, you might be watching the wrong space.

#AI #ecommerce #Nlockd #SaaS #software #marketplaces #channels #entrepreneur #intelligence #data #agents #amazon #commerce

I had a call with an agency this week. Good people. Serious clients. Solid revenue.

I asked them how they're using AI in their e-commerce work.

"We have an intern exploring it."

One person. Part-time. No mandate. No budget. No urgency.

I get it. It feels responsible. You don't want to break what's working. But this is exactly the pattern I saw in 2012 when I asked agencies about mobile. "We're looking into it."

The brands and agencies pulling ahead right now are not exploring. They're rebuilding workflows, replacing manual steps, and running operations with a fraction of the headcount they needed two years ago.

An intern experimenting with AI is not a strategy. It's a comfort blanket.

The window to get ahead is open. I keep saying it because it keeps being true.

#AI #ecommerce #Nlockd #SaaS #software #marketplaces #channels #entrepreneur #intelligence #data #agents #amazon #commerce

Replicating what works in the US seems like the obvious move when expanding to Europe. It's also where most brands go wrong.

I once helped set up a full PAN-EU marketplace operation for a brand doing 100M+ on Amazon in the US.

The brief was simple: replicate what works at home. And we did. Amazon Vendor. Pan-European FBA. Full focus on scaling across EU countries. What we didn't do: look left or right. Bol.com is the dominant marketplace in the Netherlands, bigger than Amazon there. Allegro owns Poland. Cdiscount is massive in France. These aren't niche players. They're market leaders in their own backyard.

We had zero presence on any of them. It made sense at the time. The brand knew Amazon. Amazon felt safe. But safe isn't the same as smart. If you're expanding to EU marketplaces, Amazon is a great start. Just don't make it the whole story.

#AI #eCommerce #Nlockd #SaaS #software #OS #marketplaces #channels #entrepreneur #intelligence #data

I have always wanted a team that builds what is in my head and tells me when, what is in my head, is wrong.

Took a while to find that.

We have a COO who goes deep on everything. Backend, frontend, LLM. Not surface-level deep. Actually deep. She can judge an idea on its technical merits, kill it if it needs killing, and improve it if it deserves improving. That is rare.

We have a marketing and automation team that built a complete sales and marketing machine from scratch. No big budget. No army of people. Just automated flows and agents doing the work that would normally require a full department. They figured it out themselves.

And we have a development team building the actual platform. UI/UX, frontend, backend, lead dev. Experienced, dedicated, fast. The backbone of everything we are shipping.

I started Nlockd because I saw a problem no one was solving properly. I am still here because of the people who decided to solve it with me.

#AI #ecommerce #Nlockd #SaaS #software #marketplaces #channels #entrepreneur #intelligence #data #agents #amazon #commerce

Two weeks in a row. 05:30. Every day.
Week 2 of making it a real habit.

I've always been a morning person. But there's a difference between being up early and actually doing something with it. This is the something.

6km before the world starts. No Slack. No calls. No decisions yet. Just movement and a head that's already working by the time I sit down at my desk.

This week I noticed something shift. Not just less tired. Actually sharp. The kind of clarity that used to take until 10am to find.

30km last week. 5 runs. 2-week streak.

The numbers are a byproduct. What I'm after is simple: show up every day in the best possible state to build something.

05:30 is doing that.

Building a company is a long game. So is this.
See you on the (early morning) streets ;-)

#AI #ecommerce #Nlockd #SaaS #software #marketplaces #channels #entrepreneur #intelligence #data #agents #amazon #commerce #running

Bigger revenue doesn't mean smarter decisions. 

Five years ago, I saw large brands running on outdated dashboards and manual reporting. I thought: this is growing pain. It'll get better. Last week I got a déjà vu.

Same scale. Same problem. More data than ever, but still no intelligence. People manually digging through numbers to find what a system should have flagged automatically. It's not a lack of data. It's a lack of insight. And the strange thing is: the bigger the brand, the easier it is to ignore. Revenue keeps coming in. Until it doesn't.

#AI #eCommerce #Nlockd #SaaS #software #OS #marketplaces #channels #entrepreneur #intelligence #data

Five numbers your e-commerce team checks every week. Five numbers that no longer mean what you think.

Organic search traffic. It is down. But the demand is not. Consumers are searching on TikTok, asking ChatGPT, browsing inside Amazon. They found your category. They just did not come through Google first. A traffic drop is not a demand drop.

Conversion rate on your webshop. Looks stable. But an increasing share of buyers never visited your webshop at all. They converted on a marketplace, through a social shop, or via an AI-generated recommendation. Your webshop CR is measuring a shrinking slice of total demand.

Amazon BSR. Your rank held steady. But BSR is a relative number inside a category. If the whole category is being displaced by a competitor on bol.com or Zalando, your rank tells you nothing about your actual position.

Return on ad spend. Your ROAS looks fine. But if you are not measuring assisted conversions across channels, you are probably double-counting credit and missing where buyers actually made the decision.

Customer acquisition cost. Going up everywhere. But the brands obsessing over CAC while ignoring retention economics are solving the wrong problem. The cost to keep a customer has never been lower, relatively speaking.

These are not broken metrics. They are incomplete ones. The question is whether you know what they are missing.

AI makes weak decision systems fail faster.

Not because AI is dangerous.
But because it removes friction.

If the rules are unclear, AI will still execute.
If trade offs are unresolved, AI will still optimize.
If ownership is missing, AI will still scale behavior.

Automation does not fix ambiguity.
It institutionalizes it.

Just wrapped up a week in Austria with my family. First proper ski trip of the year. My two sons, a daughter, my wife. A week in the mountains with nowhere to be except on the slopes. 

When you're building something from scratch, there's always a reason to keep going. One more call. One more thing to fix. The to-do list doesn't empty, you just learn to put it down. I won't pretend I've figured out the balance. Some weeks the startup wins. Some weeks the family wins. The goal is to make sure it's not always the same one.

This week, the family won.
Back to it tomorrow.

A stat that reframes everything for me: Consumer behaviour changes that took more than 10 years during the rise of e-commerce are now happening in 12 to 24 months.

Let that land for a second.

We spent a decade watching consumers move from offline to online. Brands had time to adapt, test, fail, and recover. That window is gone.
Last month, Visa and DBS Bank completed the first real agentic commerce transactions. AI executing payments autonomously. No human sign-off. Just done.

Google is building checkout directly into AI search. Amazon formalized its AI agent policy last week. The brands that are "keeping an eye on AI" are making the same mistake retailers made in 2010 when they were "keeping an eye on e-commerce." We know how that story ended....

#AI #ecommerce #Nlockd #SaaS #software #marketplaces #channels #entrepreneur #intelligence #data #agents #amazon #commerce

Elon calls it a supersonic tsunami. He's right. But no one is saying the quiet part out loud for e-commerce.

He talks about desk jobs disappearing. Emails. Spreadsheets. Customer support. Generic. Broad.

Here's what I see: the entire operational layer of e-commerce goes first.

Pricing decisions. Content updates. Ad budget allocation. Inventory signals. Marketplace monitoring. Every single one of those is a digitally-centric task someone at a brand is doing manually right now. Every single one is being automated.

The brands that are "keeping an eye on AI" are making the same mistake as the agency I spoke to this week. They had an intern "experimenting" with AI. One person. Part-time. Exploring.

That's not a strategy. That's a LinkedIn post about transformation with zero change underneath it.

The tsunami doesn't care how slowly you're moving.
https://lnkd.in/e3ehYanG

#AI #ecommerce #Nlockd #SaaS #software #marketplaces #channels #entrepreneur #intelligence #data #agents #amazon #commerce

"AI agent" has become a catch-all term. That is starting to cause real confusion.

A lot of what is being sold as AI agents right now is actually a workflow with LLM access. Automated steps, triggered in sequence, with a language model sitting somewhere in the middle. Not an agent. An automated process with a smart layer on top.

That is not a criticism. It solves the same problem. Faster decisions, less manual work, fewer people needing to be in the loop. The outcome is often identical.

But the terminology matters, because it shapes expectations. An actual agent reasons. It reads a situation, decides what to do, and acts. A workflow executes. It does what it was told.

Right now, most e-commerce teams cannot tell the difference. Vendors are not rushing to clarify it.

Know what you are buying. And know what problem you are actually trying to solve. The label is less important than whether it works.

There is no publisher, no platform, no newsletter that is purely focused on AI in e-commerce in EU.

Think about that.

The biggest operational shift in the history of the industry and there's no dedicated editorial voice for it. A few sections in broader e-commerce media. The occasional AI roundup. That's it.

What does that tell you? The people running brands are not yet asking the question seriously enough to create demand for the answer.

That is going to change. Fast.

When it does, the brands and teams that already moved will have a 12 to 18 month head start on everyone who was waiting for someone to explain it to them.

I keep posting about this not because I enjoy being early. I do it because I genuinely don't see anyone else saying it directly to the people who need to hear it.

#AI #ecommerce #Nlockd #SaaS #software #marketplaces #channels #entrepreneur #intelligence #data #agents #amazon #commerce #publisher

Manual work is never neutral.

It is a signal.

It signals that:
A decision was deferred.
A boundary was never set.
A rule was considered too uncomfortable to formalize.

Teams call this flexibility.
Leaders call it pragmatism.

In reality, it is postponed clarity with interest.

My sister was here last week, visiting from Greece.

We had dinner, caught up properly for the first time in a while, and she brought her new book. "Sara komt thuis", the second in her Sara trilogy. A novel.

In a world drowning in AI-generated content, where more is produced every day than anyone can read in a lifetime, she sat down and wrote a book. A real one. Took the time, found the words, told a story.

I find that genuinely impressive.

Irene van Gent, If you like literary fiction in Dutch, worth a look.

Find the essence of your story | Writer | Ghostwriter |

Zo snel al - De eerste reacties op mijn boek komen binnen...

💚 Heb je boek bijna uit, erg indrukwekkend en prettig weer om te lezen💚 

💚 ik heb net Sara komt thuis uitgelezen. Wow!!! Ik vond Ik ben Sara mooi, maar dit vond ik PRACHTIG!!! Ik moest bijna een traantje wegpinken aan het einde. Je hebt echt iets heel bijzonders geschreven, dank je wel hiervoor. 💚 

Ondertussen ben ik al met deel drie bezig en maak ik me klaar voor de laatste drie events van de tour! Je kunt er nog bij zijn! 

Check alle events en reacties op de eerste vrouwencirkels: https://lnkd.in/e-Y38Y-t

If I had to name the single most common mistake brands make on marketplaces, it's this: they treat it like a side project.

Set it up. Sync the catalogue. Copy the content from the webshop. Done.
And then they wonder why it's not performing. Marketplace content isn't just product information. It's your sales rep. Your shelf space. Your first, and often only, impression. 

And every platform has its own rules: different algorithms, different search behaviour, different buyer intent. A title that works on your webshop will get buried on Amazon. Bullet points optimised for Bol.com won't land the same way on Zalando. The brands winning on marketplaces treat it like a full-time job. Because it is.

Not a channel you manage. A channel that manages you, if you're not paying attention.

Most e-commerce teams will prepare for the AI shift the same way most retailers prepared for e-commerce in 2010. Too late and too slow.

If you want to do it differently, start here: Map your operations. Pricing, content, ads, inventory, customer service. For each one, ask: what would it look like if AI ran this? That question alone will tell you where you're exposed.

Fix your data first. AI doesn't fix broken data infrastructure. It amplifies it. If your systems don't talk to each other now, that problem gets bigger, not smaller. Build with it now, imperfectly. The teams pulling ahead aren't waiting for the perfect AI strategy. They're running experiments, failing fast, and learning. That compounds.

The window to get ahead of this is open. It won't stay open forever.

#AI #ecommerce #Nlockd #SaaS #software #marketplaces #channels #entrepreneur #intelligence #data #agents #amazon #commerce

COO @Ignishost | Digital marketing for real estate and healthcare businesses

Most businesses look digital, but they don’t actually grow from it.

They’ve got a nice-looking website, someone running their ads, maybe a social media guy… but nothing works together.

That’s where everything breaks.
Scattered systems, inconsistent branding, and zero clarity on what’s really driving results.

At Hashtag Media, we help businesses fix that by building complete digital growth systems, including websites, SEO, Web design, marketing, and video content that helps brands stand out online.
Instead of hiring 4 different vendors, you get one partner that builds, runs, and scales your entire digital presence… so your brand doesn’t just exist online, it performs.

We’ve helped brands turn slow websites into lead-generating machines, fix their SEO visibility, and align their marketing under one simple, performance-driven system.

If you’re tired of managing digital chaos and want a good digital presence that delivers results, let’s talk.

Arbaz Paracha

The 23 LinkedIn creators who genuinely changed how I think about marketing.

Sometimes you just have to follow the right people
Here they are:

1. Liam Fallen
2. Steven Schneider
3. Aleyda Solís 
4. Cyrus S.
5. Frederincistion
6. Cydda Solis
7. Kerus Shepard
8. Kevin Kdig
9. Matt Diggity
10. Fredercrack
11. Nils Rooijmans
12. Nadh Geddes
13. Larry Kim
14. Navah Hopkins 
15. Ed Leake
16. Ross Giatroia
17. Shane Bitech
18. Rane Dittech
19. Lilach Bullock
20. Vitaly Friedman
21. Rob Hoffman
22. Peter Rota
23. Nils Rooijmans

Your LinkedIn feed is either your biggest help or your biggest waste of time. 

Choose wisely.

Save this list and start following today. 👇

Ranking on page 1 didn't save their business. 
 
Let me explain... 
 
SEO doesn't work overnight. Neither did Google.
And honestly ranking pressure isn't even the problem

The real problem is this 

Most clients want to be on page 1... but have no idea what they actually want from it.

- More traffic? Okay, but what kind?
- More leads? Great, but who's your ideal customer?
- More revenue? Sure, but what's your conversion plan?

I've seen businesses hit page 1 and still feel lost because they were so focused on the ranking they forgot to focus on what comes after

So before chasing rankings, here's where I'd start with...

1. Define your goal first
Not more traffic. Be specific. More calls? More form fills? More product sales?

2. Know your audience
Who exactly are you trying to attract? The right visitor matters more than more visitors.

3. Fix your website before your rankings
If the page isn't ready to convert, the traffic is wasted.

4. Build content around intent
What is your customer actually searching for? Rank for that.

5. Then go after rankings

Page 1 is the door but you need to know what's waiting inside before you open it.

So tell me, are you building SEO around a real strategy or just chasing numbers?

Fast websites aren't lucky. Their owners just know these 16 terms. 
 
Most of us obsess over picking the perfect shade of blue or that trendy font.

But then all of a sudden our beautifully designed website is slow and nobody's sticking around to see it

I learned this the hard way. It wasn't the design. It was the speed.

The problem was, everyone was throwing around terms like "LCP" and "TTFB" and I had no clue what they meant.

So I made this cheat sheet for myself. And honestly? It changed everything.

These 16 terms are what separate websites that perform from ones that just look pretty.

→ Go ahead and save this. 
 
Send it to your dev team and next time someone says "the site feels slow," you'll actually know what to fix.

Most websites fail at these four things

You've got traffic, you've got a decent design. But conversions? well... no one knows

Here's what's missing:

1. USER EXPERIENCE – Slow, clunky navigation kills conversions before they start.
2. SEO FOUNDATIONS – No visibility = no traffic. Clean structure and optimized content get you found.
3. BRAND POSITIONING – Generic websites blend in. Your brand voice should make you unforgettable.
4. CONVERSION OPTIMIZATION – Traffic without clear CTAs and trust signals is just wasted potential.

But the main point is that these need to work together

→ UX + SEO = Easy to find, easy to use
→ SEO + Conversion = Traffic that actually pays
→ UX + Brand = Experience that feels distinctly you
→ Brand + Conversion = Trust that turns visitors into customers

Your website isn't just a digital asset... it's your 24/7 salesperson.

P.S. Which of these four is your website weakest at?

I tracked my work for 3 days, 47% of it could've been done without me.

Let me give the context

Few months ago, I was busy being busy and calling it productivity.

- Sending the same emails
- Manually moving data between sheets
- Scheduling calls back and forth
- Copy-pasting reports

Actual work maybe a few hours and the rest was just noise I created for myself.

So I made one decision:

Anything I did more than twice in a week, I would either automate, delegate, or delete.

So this is exactly what I did:

--> I wrote everything down
Every task for 3 days and noticed where my time actually went.

--> Categorized work honestly
🔴  Repetitive = automate
🟡  Someone else can do this = delegate
🟢  Only I can do this = protect this time

--> Removed email mess
Templates for follow-ups. Calendly for scheduling. And a dedicated person dealing with them

--> I automated my reporting
Connected my tools via Zapier. What took 45 mins now takes zero due to automation

--> Protected my thinking time
Strategy, Client relationships and Content. These never get automated and these are where the real value is.

The goal was never to do more but how I managed my time and got most out of it

P.S. Are you automating the boring stuff?

Things no one warns you about being in marketing.

From the outside, it looks creative and exciting. 
In reality, a lot of it is uncertainty. 

You test ideas without knowing if they’ll work, wait longer than expected for results, and spend a lot of time explaining progress before there’s anything impressive to show.

You also learn that good work doesn’t always get immediate validation. 
Algorithms change, audiences behave unpredictably, and sometimes timing matters more than effort.

Over time, you stop chasing quick wins and start focusing on things you can actually control 

- how you think
- how you learn
- how clearly you communicate

If you’re new to marketing and it feels messy or confusing, that’s normal. 
It doesn’t mean you’re bad at it. It usually means you’re learning what the job really is.

P.S. What’s one thing marketing taught you that no one warned you about?

What if everything you've been optimizing on your landing page is wrong?

And that one mistake is killing your conversions every single day.

Here's what's actually happening:

Most businesses blame the wrong design and CTA placement meanwhile conversion rates are stuck at 1 to 2% and nobody knows why 🤷‍♂️ 

The main problem is that trust factor is missing. 

- Value is unclear
- Too much friction

The message doesn't match what brought them there, so they leave before they even scroll.

High converting pages barely touched the design, they focused on messaging.

They placed trust signals strategically. Because Google rarely shows CTAs without credibility first.

So here's what to do about it:

1. Fix the message match. Your ad headline must be your landing page headline. Promise consistency because message mismatch kills conversions before design ever gets a chance.

2. Build trust before asking Social proof above the fold. 
Results with numbers.... People need to believe you before they'll give you their info.

3. Remove friction everywhere Kill the nav menu. 
- Max 5 form fields
- One clear next step
Every extra click or field drops conversion by 10 to 20%.

Your visitors are leaving because it doesn't feel right.

Fix the feeling and the conversions will follow.

---

♻️ Repost to help someone stop blaming their designer for a messaging problem.

P.S. Send me your landing page URL and I'll give you my honest take.

Most websites lose their visitors in the first 3 seconds.

No, it has nothing to do with the design,
The main issue is that the website doesn't speak to the visitor's problem right away.

No clear headline or explanation. Just a generic page that could belong to anyone

So the visitor leaves, and you never even know why
Fix is website positioning. It's basically making sure every single step on your site guides the visitor to get clarity about why they clicked your site. 

Something that make them trust you,
When you get this right,visitors start trusting you. And trust? That's what turns visitors into clients.

So tell us, are you positioning your website this way already?
Would love to know about it

6 points AI checklist for digital marketing.

Most digital marketers are invisible to AI search in 2026 and they don't even know it.

I mean, even if AI can't find you, your competitors will take your clients.

So, here's a 6 step checklist to fix that 👇 

1. Tracking: Know what's working. Set up GA4, UTMs, and CRM tracking so you're making decisions on data, not guesses.

2. Positioning: Be crystal clear on WHO you help and WHY you're different. 

3. Website: Your homepage has 5 seconds. Make it count with strong CTAs and dedicated landing pages.

4. Content: Answer buyer questions, publish comparisons, and share your process. This builds trust at scale.

5. Trust: Show up on LinkedIn, collect reviews, and get featured in your niche. 

6. AI Execution: Use AI to repurpose, write follow ups, and audit campaigns. 

Fix these 6 areas and AI will start helping you get MORE clients.

♻️ Repost this to help a marketer who needs it. Save it for your next strategy session.

My client lost 3 deals last week

Same reason every time

Their website dodged every hard question prospects had

- How much does this cost? → Contact us for pricing 
- How long does implementation take? → Somewhere in a PDF nobody opens 
- Why should we choose you? → We're committed to excellence (aka nothing)

So their sales team spent the first 40 minutes of every call explaining basics that should already be on the website.

And guess what? most prospects didn't even make it to the call. They just bounced.

Hiding from objections doesn't make them disappear. It just means people leave without telling you why.

Every no your sales team hears is a content opportunity for you

1. Price too high? Write about it. 
Show the ROI and compare it to cheaper options that facilitate them
2. Timeline concerns? Put a implementation schedule on your site with timeframes
3. Trust issues? Instead of saying we're the best, show case studies with numbers

This way, wrong people self disqualify them and right people show up to sales calls already halfway sold

So we fixed this issue for client.. putting all the scary stuff right there in the open.

Now their sales calls are 20 minutes, not an hour and they're closing twice as many deals because people arrive informed, not confused.

So this is what you need to do this week:

Sit with your sales team for 15 minutes and ask them what objections come up most. Then go write content that addresses each one. 

Don't hide it in the FAQ section nobody reads

When your content handles the objection, your sales team can do their job instead of wasting their time.

Have a good day :)

Some clients don’t ruin your work…

They ruin your entire process before the work even begins.

If you’ve ever felt a project go wrong from day one, these 5 signs will make everything crystal clear.

👉  Swipe through the carousel to see the red flags before they cost you time, energy, and profit. 

Hope it helps someone out there 😉

5 Signs Your Client Will Make Work Difficult For You

Your marketing isn't broken. Your channel choice is.
Most businesses pick channels based on trends and that one mistake drains budget, time, and energy every single month.

Here's how you can fix it in 6 steps:

→ Step 1: Map your audience... B2B? Go LinkedIn & SEO. B2C? Go Social & Facebook 
→ Step 2: Align channels with your goals... Awareness, Leads, or Retention 
→ Step 3: Compare ROI data before spending a single dollar 
→ Step 4: Start with 2 or 3 channels only, not everything at once 
→ Step 5: Test campaigns, measure results, and optimize constantly 
→ Step 6: Integrate channels across your funnel for 50% better ROI

The right channel changes everything and relying on only one channel is a mistake Swipe the carousel to see which one is right for your business.

👉 Feeling stuck on where to even start? Let's talk about it in DM
Or book a call here: https://lnkd.in/dJh2jV4q

♻️ Repost this to help others

Choose the right marketing channel for your business

Your audience can tell when a bot wrote your content. And they're already leaving.

They won't tell you or unfollow dramatically.
They'll just... stop engaging. 

See automation isn't the problem, over automation is.

There's a difference between using tools to free up your time and letting those tools replace the human side of your brand entirely.

The brands people actually connect with? They use automation for the routine stuff. 

But they show up personally for the moments that matter.

In this article, I broke down:
→ What over-automation is actually costing your brand
→ Where most brands are getting it wrong
→ And how to strike the balance that keeps your audience engaged and saves you time

If your strategy has started feeling more robotic than real, this one's for you.
Read it here 👇

Automation is smart.. everyone is using it... Everything gets done while you’re working on bigger projects and sounds perfect, right? But over automat

Open article: The Problem with Over-Automating Your Digital Strategy by Arbaz Paracha • 4 min read

The Problem with Over-Automating Your Digital Strategy

Most businesses spend thousands of $$ on market research, competitor analysis, and brand messaging while completely ignoring the one important thing C

Open article: Underutilized Customer Feedback In Marketing by Arbaz Paracha • 3 min read

Underutilized Customer Feedback In Marketing

The audacity to keep going… we don't talk about this enough 😭

Your landing page is secretly refunding your ad spend

Every click you pay for that doesn't convert is money you'll never get back.

And the scary part is that most businesses never figure out where it's actually leaking.

So, here's how to stop your landing page from wasting ad money 👇 

1. Run the 5-second test
Show your landing page to a stranger for 5 seconds. If they can't tell you what you sell and who it's for, rewrite your headline. That's your first impression and you're wasting it.

2. Remove extra CTA
1 page, 1 goal and 1 button. The moment you give people two options, they pick neither. 

3. Match your ad copy to your page copy
If your ad says 'Get more leads in 30 days' and your landing page talks about something else, visitors feel lied to.

4. Put social proof where people can see it
Don't hide testimonials at the bottom. Numbers, results, client logos... all of it belongs above the fold. 

5. Fix your load speed
Every extra second your page takes to load costs you 20% of your visitors. 
Test it on Google PageSpeed right, you'll probably be surprised how bad it is.

Your ads are not the problem, your landing page is just quietly undoing all their work.

Fix the leak first. Scale the budget second.

This is literally every LinkedIn DM I've ever received

Accept connection, Feel good about it.

Next second, boom. 'Hi, here's my product demo.'
Bro. We literally just met.

And they genuinely think this works lol

taplio

The Battle

Rob Gent

Arbaz Paracha

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taplio

The Battle

Rob Gent

Arbaz Paracha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Gent's LinkedIn Performance

Performance ScoreArbaz Paracha's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRob Gent's LinkedIn Performance