Rob Ogle

Owner

I love helping people help themselves. Greatness is within you. I will pull it out. 👉 Guide. Author. Storyteller.

Challenges are my battlegrounds.

While you can't force insight, you can inspire it.

I have a unique ability to help people see things as they really are. 

With that perspective, the obstacle is now reduced and surmountable. 

Early challenges and opportunities taught me: 

→ Resilience 
→ Learning other languages.
→ Shaping my adaptability across cultures 
→  The agility to learn and experience new verticals

Incorporating the GROW (Goals, Reality, Options, Way Forward) coaching framework into my practice has significantly enhanced the way I guide individuals and organizations. This powerful tool aids in:

→ Establishing clear Goals to strive for.
→ Assessing the current Reality to understand where we stand.
→ Exploring Options to overcome obstacles.
→ Defining the Way Forward to take action and commit to change.

This framework complements my approach, encouraging a structured yet flexible path to personal and professional development.

My affinity for art gave way to a talent in sales, where I discovered the joy of understanding and helping people.

My career journey, from sales to CEO, has been a platform for honing my skills in influencing, inspiring, and driving change. 

Each role reinforced my belief that true coaching is about sparking transformation, not just transferring knowledge.

I've learned that effective coaching is not just imparting knowledge but igniting a fire within.

- A key strength of mine is taking complex challenges and distilling them into manageable, actionable steps.
- I excel at clarifying the path forward, helping others see things as they are – clear and uncluttered. 
- This ability has been instrumental in guiding others to realize their goals in both their personal and professional lives.

My ultra-running/cycling and artistic pursuits have instilled persistence, creativity, and a broad perspective. 

These traits are integral to my coaching and leadership, helping others navigate their paths to success with clarity and confidence.

My mission is to guide individuals and organizations to realize their ultimate potential.

Through personalized coaching and development strategies, I help them:

→ Build confidence to face the future.
→ Convert common talent into the uncommon.
→ Turn challenges into opportunities for growth.

Looking to enhance your leadership, increase productivity, or embark on self-improvement? 

I'm here to light the way.

Ready to transform aspirations into achievements?

Partner - Owner

Smarter. Safer. Connected. The power of Locus Wave is the technology and the ability to get telematics data for the company's equipment as well as to know where it is... at all times.

Locus Wave offers a comprehensive suite of satellite, cellular and dual-mode terminals and modems for a variety of asset tracking and monitoring applications.

Mining - We work to help reduce costs and time, maximizing your mining production, minimizing costs with intelligent tracking and asset location.

Oil and Gas - We provide solutions to help you monitor fleet drivers and fixed assets for more profitable and safer operations.

Transportation - Our expertise is designed to help simplify the complexity of increased regulations. Manage your fleet on a single user-friendly platform to optimize your operations.

We are a global company with a focus on LATM and are a Value Added Reseller of Orbcomm solutions.

Are you looking for a digital marketing expert who can help you achieve your business goals? Look no further. As a skilled marketer with expertise in social media, Facebook and Google Ads, and video editing, I have a proven track record of delivering results for my clients.

With my social media campaigns, I have increased engagement, followers, and website traffic for numerous clients. My Facebook and Google Ads campaigns have also generated impressive results.

Additionally, my video editing skills have enabled me to create engaging and effective content that resonates with audiences and drives conversions. 

Now, let's talk about how I can help you achieve your digital marketing goals. Whether you're looking to increase brand awareness, drive conversions, or improve your overall digital presence, I am here to help. Let's connect and discuss how we can work together to take your brand to the next level.

Don't miss out on this opportunity to grow your business. Contact me today to schedule a consultation and let's get started.

Sheza Yazdani

Helping CEOs and Founders Grow and Monetize Their Personal Brands on LinkedIn | $100K+ Results from intentional LinkedIn Growth Strategies | Personal Branding Strategist | CEO Focus Solutions

You don’t have a weak business.

You have a positioning failure.

Your work delivers.
Clients get results.
Revenue exists.

But online, your expertise isn’t recognised and that’s costing you authority, leverage, and inbound demand.

That gap between how good you are and how clearly the market understands it is a positioning problem. And closing that gap is exactly what I do.

I have generated $1M+ in organic reach, built a 13K+ following, and helped over 200 leaders position themselves for influence. That’s what strategic authority building looks like and that’s the work I build every day.

I I help proven experts, coaches, consultants, and B2B founders build LinkedIn personal brands that attract high-quality leads and establish authority.

As a LinkedIn branding strategist and personal brand expert, I specialize in:
• LinkedIn Profile Optimization & Personal Branding
• LinkedIn Ghostwriting & Content Strategy
• Authority Building & Positioning
• Lead Generation Systems
• B2B Brand Strategy

My Approach:
Instead of content volume, I focus on clarity. I help you position your expertise so the market instantly understands your value, then structure content that converts credibility into conversations and conversations into inbound demand.

As CEO of Focus Solutions, I build authority systems that clarify your strategic narrative, position your thinking so it can’t be confused or compared, and structure content that attracts clients, media, and real opportunities. 

No hacks. 
No theatrics. 
Just a repeatable system designed to make your name the one people remember.

I have taken a coach from overlooked to a $100K closed deal after a single high-authority post with over 1M views. 

I grew my own LinkedIn presence to 10K+ followers in under 12 months organically. 

And I have helped founders and experts build positioning systems that attract, convert, and compound without cold outreach or algorithm chasing.

If you know your work is strong but your online presence doesn’t reflect it yet, your next move isn’t more content. It’s clarity.

Book a strategy call via my Featured section, and let’s make LinkedIn the proof of the authority you already have.

DM me or book a call

https://calendly.com/sheza-yazdani/new-meeting

If everyone agrees with your LinkedIn posts, you have a visibility problem.

I’ve seen that most founders try to be "inclusive." 

They want to appeal to everyone. 

But in a crowded market, being "for everyone" is the fastest way to become "for no one."

The strongest brands aren't built on what they include, but on what they reject.

In this week’s Positioning Playbook, we’re going deep into the one thing AI can’t replicate:

Your convictions.

I’m breaking down:

- The Fear of the Unfollow: Why losing the wrong audience is your biggest win.

- The "Line in the Sand" Method: How to attract your dream clients by explicitly pushing away the bad ones.

- The Difference Between "Spicy" and "Strategic": How to be polarizing without being a jerk.

Stop trying to be liked. Start trying to be chosen.

Read the full playbook below:

I help proven experts with good businesses fix unclear positioning and build authority so their expertise finally gets recognised and trusted | CEO, Focus Solutions

View newsletter: The Positioning Playbook

Hi, I’m Sheza. I want to talk about a fear I see every single week in my 1:1 audits. It’s the fear of "turning people off." We’ve been taught to be pr

Open article:  How to Attract Dream Clients by Pushing the Wrong Ones Away.
 by Sheza Yazdani • 3 min read

How to Attract Dream Clients by Pushing the Wrong Ones Away.

Your LinkedIn profile is getting traffic. But is it getting sales?

Every day, "Dream Clients" land on your page, look around for 10 seconds, and leave. 

They have the budget. 

They have the problem you solve. 

But they never hit "message."

Most founders think they need more followers. 

They don't. They need a way to stop the "window shopping."

In today’s edition of Personal Branding OS, I’m sharing the exact system I use to turn silent profile views into confirmed calendar bookings.

If you’re tired of being "the industry’s best-kept secret," you need to read this.

Read the full strategy below:

#PersonalBranding #LinkedInStrategy #FounderBrand #AuthorityBuilding
#B2BMarketing

Brand Strategist for Founders & B2B Leaders | I turn invisible experts into their industry’s first name | CEO, Focus Solutions

Hi, I’m Sheza. Last week, we talked about how to see who is visiting your profile. But here is the real problem: Most people look, but they don't book

Open article: Why 90% of Your Profile Views Never Book a Call (And How to Fix It)
 by Sheza Yazdani • 3 min read

Why 90% of Your Profile Views Never Book a Call (And How to Fix It)

"I'll get back to you next week."

It’s been ten days. They’ve read your message. They’ve seen your proposal. But the inbox is silent.

Most founders panic here. 

They send the "Just checking in" email, the fastest way to look like a commodity rather than a consultant.

In today’s Personal Branding OS, I’m showing you the "Ghost-Proof" system I use to close $1K+ deals after leads go silent for two weeks.

It’s not about pestering. It’s about being impossible to ignore.

The full strategy is below:

#B2BSales #LinkedInStrategy #PersonalBranding #SalesLeadership
#ClientAcquisition

View newsletter: Personal Branding in 2026

Hi, I’m Sheza. Last week, we talked about turning profile views into meetings. But what happens when the meeting goes well, you send the proposal, and

Open article: How to follow-up (and get a reply) without looking desperate
 by Sheza Yazdani • 3 min read

How to follow-up (and get a reply) without looking desperate

A well-built product can still be misunderstood on LinkedIn.

In this case study, the founder was building a thoughtful AI system for deep thinkers.

But her profile focused on what the product did.

Not what she believed.

That difference shaped how she was perceived.

LinkedIn is not a pitch deck.
It is a positioning environment.

People are not reading every word.
They are deciding what category you belong in.

If your language is feature-led, you are grouped with other tools.

If your language reflects a clear point of view, you are grouped with thinkers.

We shifted the profile from describing software…

To defining how thoughtful professionals should interact with AI.

Fewer explanations.
Stronger stance.
Clearer audience.

Positioning is rarely about adding more.

It is about removing what weakens the signal.

Comment “PROFILE” if you want to know what I would adjust first on yours.

#PersonalBranding #LinkedInStrategy #FounderBrand #ThoughtLeadership #Positioning

WHEN A STRONG PRODUCT SOUNDS AVERAGE ON LINKED

Stop being the "free consultant" in your own DMs.

If you’re a B2B founder, you know the feeling: 

You spend an hour on a Zoom call giving away your best ideas, only to have the prospect say,

"This is amazing, send me a proposal!"...and then never hear from them again.

The truth is, you didn't lose the deal because of your price. 

You lost it because you gave away the Map for free.

Once a client has the map, they think they can walk the miles themselves (or hire a cheaper freelancer to do it for them).

In today’s newsletter, I’m breaking down the Diagnostic Framework I use to stop the "brain picking" and start winning contracts before the call even ends.

Inside, I’m covering:
- The X-Ray Rule: Why you should never give a prescription on a first call.

- The "Gap" Metric: How to make your fee look like a profit, not an expense.

- The 1-Page Proposal: Why your 10-page "philosophy" deck is actually killing your sales.

Stop being the help. Start being the authority.

Read the full breakdown here:

#B2BMarketing #ConsultingBusiness #PremiumPricing #SalesStrategy
#BusinessGrowth

If you run a B2B service firm, you’ve probably had this happen to you at some point: You spend an hour on a Zoom call with a prospect. You give them b

Open article: Why Your Proposals are Getting Ghosted by Sheza Yazdani • 2 min read

The Alex Hormozi webinar framework everyone copies but nobody understands…

Most creators spend weeks obsessing over the "Stack," the countdown timers, and the high-energy delivery. 

They think the magic is in the presentation.

They’re wrong.

Hormozi uses Russell Brunson’s "Perfect Webinar" structure, sure. 

But the real power (the reason he can fill a stadium and move millions in a single afternoon) isn't the slides or his energy.

It’s the POSITIONING.

Most gurus position themselves as the "Hero." 

Hormozi positions the Mechanism.

He doesn't say, "Look at how smart I am." 

He says, "Look at how effective 'Money Models' are."

By shifting the spotlight from himself to his methodology, he creates something far more scalable than a personal brand: 

He creates a New Opportunity.

How to apply the "Hormozi Pivot" to your brand:

If you want to move from "commodity" to "category of one," you need to stop selling your time and start selling your system. 

Here is the breakdown:

Step 1: Name the Mechanism. 

Don't just offer "marketing services." 

Offer the [Your Name] Growth Engine. 

Give it an identity that exists outside of you.

Step 2: Vilify the Old Way. 

Hormozi doesn't just promote his way; he explains why the "standard" way (low-ticket, high-churn) is a death trap.

Step 3: Make the Outcome Inevitable. 

If the system is the hero, then anyone who uses the system can win. 

It removes "you" as the bottleneck for your client's success.

The Lesson:

People will eventually get tired of a personality. 

They never get tired of a mechanism that solves their biggest problem.

So…

Stop trying to be the most interesting person in the room, and…

Start building the most effective "Money Model" in your niche.

Are you positioning yourself or your methodology? Which do you think is more valuable in the long run?

Let’s talk in the comments. 👇

#PersonalBranding #BusinessStrategy #EntrepreneurMindset #OfferCreation #AuthorityBuilding

Illustration of the Alex Hormozi webinar concept showing the shift from selling a personality to positioning a clear business mechanism that drives results.

Visual explanation of how naming and promoting a system or method creates a scalable opportunity beyond personal branding.

People ask how I manage 10+ clients without things falling apart.

Honestly? I realized my current way of working would never get me there.

I don’t know who needs to hear this, but "working harder" is not a scaleable strategy. 

If you are the only person who knows how to do everything in your business, you don't have an agency. 

You have a bottleneck.

I looked at my workflow and realized three things would break if I doubled my clients today:

1. Communication: I was the only one talking to clients. My team couldn't finish a design or send an email without my final check. If I was in a meeting for two hours, my entire team wouldn’t ship without my approval.

2. Delivery: Every time we signed a new client, I spent half my day manually setting up folders and sending the same welcome emails. It was a waste of high-level brainpower.

3. Context Switching: I was jumping from a strategy call to fixing a typo in a caption. Every time I switched, I lost momentum. I was busy all day, but the business wasn't actually growing.

So, I changed the system:

1. The Video Library: If I do a task twice, I record a short video of it. Now, when the team has a question, they check the library. They don't need to interrupt my deep work to get an answer.

2. Standardized Onboarding: We built a workflow to handle the setup. One click now does what used to take me four hours of manual work.

3. Delegation of the 80%: I stopped chasing perfection. If a team member can do a task 80% as well as I can, they own it. I only step in for the final 20% that actually moves the needle.

Scaling isn't about being a superhero.

It’s about building a machine that can run when you’re not in the room. 

I’m building that machine today so I’m ready for the growth tomorrow.

#BusinessSystems #AgencyGrowth #FounderLife #ScaleYourBusiness
#Entrepreneurship

A founder reviewing workflows on a laptop while a small team collaborates in the background around a whiteboard.

Positioning isn't a creative exercise. It’s a surgical one.

Most founders treat their brand positioning like a coat of paint, something they "add" at the end to make their offer look pretty.

That is a high-stakes mistake. 

If you position yourself as a "commodity," you will always be compared on price. 

You will always be a "nice to have." 

You will always be one budget cut away from being fired.

Real positioning isn't about being "the best." 

It’s about being the only.

Using April Dunford’s Competitive Alternatives framework, I help founders move from generic categories to "Category of One" status. 

Here is the exact mental shift required:

The "Surgical" Framework
To fix your positioning, you don’t need a thesaurus. 
You need to answer four brutal questions:
1. What is the "Alternative"? If you didn't exist, what would your customer do?
 (Usually, it’s a messy spreadsheet or a "do-it-all" agency).

2. What is your "Unique Attribute"? What do you have that the alternative cannot provide?

3. What is the "Value"? Not the feature, the specific outcome that unique attribute enables.

4. Who cares the most? This is your "Best-Fit" customer.

"If you fail to position yourself, your customers will do it for you

And they will almost always put you in the 'too expensive' or 'generic' bucket."

When you shift your positioning, you aren't just changing your LinkedIn tagline. 

You are changing:

- Your price floor.
- Your sales cycle (shorter).
- Your client quality (higher).

Stop trying to be "better" than the competition. 

Start being the only logical choice for a very specific person with a very specific problem.

#Positioning #PersonalBranding #CategoryDesign #FounderStrategy
#BrandStrategy

Positioning defines how the market understands your value and what problem you uniquely solve.

When you clarify the alternative the unique attribute the value and the best fit customer you stop competing on price and start becoming the only logical choice.

Most founders don’t lose deals because they are bad at what they do.

They lose deals because the market can’t read them.

Their profile looks fine.

Their content sounds smart.

Their results are real.

But nothing says:

“This is the obvious choice.”

So buyers hesitate.

Compare.

Scroll.

And book someone louder.

Here’s the part no one tells you:

When your expertise isn’t legible, the market assumes it’s replaceable.

Not intentionally.

Automatically.

Because confusion = risk.

And buyers don’t bet on what they can’t quickly understand.

Authority isn’t built by:
posting more
performing harder
or chasing whatever LinkedIn rewards this month

Authority is built when:
your headline frames outcomes, not titles
your About section builds belief, not biography
your content reinforces ONE clear perspective

That’s when people stop asking:

“What do you do?”

And start asking:
“How do I work with you?”

If you’re a founder who delivers real results but still feels:

• overlooked
• misread
• or quietly underestimated

You don’t need motivation.

You need clarity that converts.

If you want, DM me “PROFILE” and I’ll tell you exactly where your positioning is breaking down.

#PersonalBranding #LinkedInStrategy #FounderBrand #AuthorityBuilding
#ThoughtLeadership

Most founders struggle with positioning not capability. Clear authority comes when your profile makes your expertise obvious and easy to trust.

Behind the brand: My actual morning routine (not the Instagram version)

5:47 AM – Hit snooze.
6:13 AM – Actually wake up.
6:30 AM – Scroll LinkedIn in bed (bad habit).
6:50 AM – Wake the kids, get them ready for school.
7:15 AM – Make breakfast, pack lunches, double-check backpacks.
7:40 AM – School drop-off.
8:10 AM – Coffee + review yesterday’s client results.
8:30 AM – Shower.
9:00 AM – First client call.

Is it optimized?
No.

Does it work?
Yes.

Here’s what I’ve learned after building a multiple 6-figure personal branding business from home, with 3 kids and zero “perfect” systems:

- You don’t need a 5 AM miracle morning to grow a brand.
- You don’t need a cold plunge, a green juice, or an hour of journaling.
- You don’t need to look productive to lead a high-performing business.

- You need momentum.
- You need systems that match your real life.
- You need clarity on what actually moves the needle. 

(For me, that’s client results, not aesthetic routines.)

The truth is…most productivity advice is just performance.
It’s not sustainable. And it’s not honest.

So I’ve stopped following it because I don’t want to LOOK productive.

I just need to be effective.

And some mornings that just means showing up tired, caffeinated, and clear on your mission.

✨ What's YOUR actual morning routine? Not the aspirational one, but the REAL one. I want to hear it.

Authentic behind the scenes schedule showing real life balance over aesthetic productivity routines.

taplio

The Battle

Rob Ogle

Sheza Yazdani

Followers

Posts

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Performance ScoreSheza Yazdani's LinkedIn Performance

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taplio

The Battle

Rob Ogle

Sheza Yazdani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sheza Yazdani's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSheza Yazdani's LinkedIn Performance