Robert Napoli

Most leaders of mid-market financial firms struggle to manage the growing complexity of their technical ecosystem. You've moved past the point where an IT support desk or outsourcing alone is sufficient, yet technical chaos continues to erode profit margins.

I work with CEOs of financial services firms where technology is a high-stakes ecosystem. When your technical infrastructure fails to operate as an integrated whole, your EBITDA, revenues and regulatory standing are at risk.

You see the symptoms: data silos requiring manual reconciliation, headcount increasing just to manage software gaps, and an IT department stuck in reactive firefighting mode. Despite constant spending on new tools, systems feel more fragmented than ever, slowing your decision velocity and ability to respond.

The root cause of this friction is rarely your infrastructure or systems. It's the lack of strategy and direction for your technical ecosystem.

Your technology is not a list of separate tools but an interconnected system where changes in one area create friction in another. Most firms keep trying to "fix the tools" when they should be optimizing the ecosystem - driving technical debt, operational drag and margin leakage. The path back to predictability is shifting from reactive maintenance to proactive ecosystem optimization.

I step in as a Fractional CIO to set strategy and direct implementation. I don't just advise - I drive the work that reduces technical debt and aligns systems with financial objectives, turning your infrastructure into a predictable asset that protects profit and supports growth.

My engagements deliver three fiduciary outcomes:

✦ 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲: I transition firms from reactive maintenance to proactive ecosystem direction - uncoupling headcount from volume growth so infrastructure supports expansion without ballooning overhead.

✦ 𝗘𝗕𝗜𝗧𝗗𝗔 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 & 𝗦𝗽𝗲𝗻𝗱 𝗥𝗲𝗰𝗼𝘃𝗲𝗿𝘆:  I identify drag from fragmented, redundant or legacy systems. By consolidating your ecosystem and aligning tools with board-level goals, I recover significant annual spend and stop technical debt from eroding margins.

✦ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲: I replace shadow IT and data silos with audit-ready, integrated environments - ensuring your data infrastructure remains an asset during regulatory scrutiny or M&A due diligence, not a liability.

If your technology is blocking growth rather than enabling it, visit Agile Tech Advisors and take our ITEO Diagnostic to identify where your margins are leaking.

Founder & CEO

I founded Agile Tech Advisors to provide businesses with the guidance and expertise they need to navigate the challenges and capitalize on the opportunities presented by technology. My extensive experience in IT leadership and consulting has shown me that companies need a strategic and proactive approach to technology management to thrive.

Agile Tech Advisors takes a value-driven approach to technology management, delivering tangible benefits and measurable outcomes that directly impact the bottom line. Our deep technical expertise and proactive approach enable us to facilitate innovation, streamline processes, and uncover growth opportunities while addressing potential cybersecurity and compliance risks.

Central to our approach is building meaningful relationships based on trust, integrity, and a deep understanding of your business. We do not believe in “technology for technology’s sake.” Your technology roadmap must align with the business and have clearly defined and agreed-upon goals. We take the time to understand your unique needs and offer customized solutions that maximize the effectiveness of your technology strategy and set the foundation for long-term success.

When you work with Agile Tech Advisors, you can expect measurable improvements in your business operations. Our results-driven approach, technical expertise, risk mitigation strategies, and commitment to building genuine relationships enable us to deliver maximum value from your technology investments.

Quit Wasting Time & Money On LinkedIn| Known as "The Old Dog With New Tricks" | Using LinkedIn Teaching, Training, Mentoring, Coaching & Post Parties to increase post exposure

"Why do 98% of LinkedIn users get it all wrong? I used to be one of them."

I had 9,000 connections, but I was invisible—posting sporadically, getting a few hundred views, and no leads. 

Then I stumbled upon a proven system that changed everything.
 
My first attempt? Over 4,000 views on my post. People started reaching out. My business turned around.

Since August 2020, I’ve helped over 8,500 professionals make LinkedIn work for them, through teaching, coaching, systems, and strategy.

One core principle that is central to my life and how I do business, is making sure I have time for my family. 

While the results I created building my first company were impressive, my family life was not. It took my wife and kids leaving me for me to wake up and ‘smell the coffee’,  as they say.

Devastated by what I saw about myself, I radically changed my perspective and the way I worked and won my family back. I’ve now been married for 53  years and have great relationships with my wife, children and grandchildren. 

Results I also want for my clients if that's important to them.! 

If you’re a coach, consultant, or solopreneur, here’s how I can help:

•	Visibility: Get seen by the right people.

•	Engagement: Turn views into real conversations.

•	Growth: Leverage LinkedIn as a powerful lead-generation machine.

You don’t have to figure this out alone. I’ve done the hard work for you.

Want to join the 2% of LinkedIn users who get results?

👉 Book your Complimentary LinkedIn ROI Advisory Call now using the link at the top of my profile.

Alternately you can send me a connection request or message and we can review how things can improve for you.

Schedule a call with me: https://improvedconnect.com/meeting

Jon Keel

The 2026 LinkedIn Influencer Summit Is Over...

Now the LinkedIn work begins.

Joe Apfelbaum and Estie Starr did it again on Thursday the 18th with the 8th annual event.

I went as a guest last year and was invited to present this year, where I shared several quick LinkedIn hacks and "Social Selling Success On Linked In In the 360 Brew Era."  I ended up taking over 4 pages of notes from the other 7 presenters, and I thought I knew a lot about LinkedIn.

Goes to show that even the Old Dog can learn new tricks. And I did.

And so can you.

I'm already implementing several things I learned.

2026 is, in my view, a game changing opportunity for you if you'll take advantage of it by learning and executing. And to do it right doesn't take all that much time.

You can still get the event recordings by reaching out to Joe and Estie directly. Can't wait until I get my copy early next week.

𝗽.𝘀. 𝗪𝗶𝗹𝗹 𝟮𝟬𝟮𝟲 𝗯𝗲 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝗳𝗼𝗿 𝘆𝗼𝘂 𝘄𝗶𝘁𝗵 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻?

𝗜’𝗺 𝗝𝗼𝗻 𝗞𝗲𝗲𝗹, “𝗧𝗵𝗲 𝗢𝗹𝗱 𝗗𝗼𝗴 𝗪𝗶𝘁𝗵 𝗡𝗲𝘄 𝗧𝗿𝗶𝗰𝗸𝘀" 
• 𝗦𝗮𝘃𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁.
 • 𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗼𝗿 𝗿𝗲𝗽𝗼𝘀𝘁 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁.
• 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗺𝗼𝘃𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟵𝟴% 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝗻𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘁𝗼 𝘁𝗵𝗲 𝟮% 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗶𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆
• 𝗡𝗲𝗲𝗱 𝗮 𝘀𝗽𝗲𝗮𝗸𝗲𝗿 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗴𝗿𝗼𝘂𝗽 𝗺𝗲𝗲𝘁𝗶𝗻𝗴? 𝗗𝗠 𝗺𝗲 • 
𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗴𝘂𝗲𝘀𝘁; 𝗹𝗲𝘁 𝗺𝗲 𝗸𝗻𝗼𝘄 
• 𝗟𝗶𝗸𝗲𝗱 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁? 𝗥𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝗹𝗹 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗼𝗳 𝗺𝘆 𝗽𝗿𝗼𝗳𝗶𝗹𝗲, 𝗯𝘂𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗳𝗶𝗿𝘀𝘁, 𝗝𝗮𝗺𝗲𝘀 ("𝗝𝗢𝗡") 𝗞𝗲𝗲𝗹

James "JON" Keel

Join the 2% of Effective LinkedIn Users | LinkedIn ROI Specialist | Complimentary LinkedIn Growth Strategy Call | See my Featured Section below

Are You Using LinkedIn Comments In The Right Way?

Everything's changed with the new AI powered LinkedIn.

Until the LinkedIn change in November, I considered my thoughtful comments to be engagement.

Not so today.

𝗧𝗼𝗱𝗮𝘆 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 "𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗿𝗶𝘂𝗺𝘃𝗶𝗿𝗮𝘁𝗲," 𝘁𝗵𝗲 𝘁𝗵𝗿𝗲𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗳 𝘄𝗵𝗼 𝘆𝗼𝘂 𝗮𝗿𝗲, 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼, 𝗮𝗻𝗱 𝘄𝗵𝗼 𝘆𝗼𝘂 𝗱𝗼 𝗶𝘁 𝗳𝗼𝗿. 

Your comments along with your profile and posts are the three pieces of content the LinkedIn AI uses to judge how you think, what you really know and understand, and to whom your posts should be exposed.

𝗗𝗼 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗿𝗲𝗳𝗹𝗲𝗰𝘁 𝗱𝗲𝗲𝗽 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗲𝗺𝗮𝗻𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗮𝗴𝗿𝗲𝗲 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗮𝗻𝗱 𝗽𝗼𝘀𝘁𝘀?

The old days of "weanie comments" like "nice post" are over and done with.

Comments today are a strategy you can and should use to show your authority, not in a braggadocio way, but with confidence. 

One last point - my goal is to generate five insightful comments a day to maintain consistency in my LinkedIn strategy.

𝗽.𝘀. 𝗛𝗼𝘄 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? 

𝗜’𝗺 𝗝𝗼𝗻 𝗞𝗲𝗲𝗹, “𝗧𝗵𝗲 𝗢𝗹𝗱 𝗗𝗼𝗴 𝗪𝗶𝘁𝗵 𝗡𝗲𝘄 𝗧𝗿𝗶𝗰𝗸𝘀" 
• 𝗦𝗮𝘃𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁. 
• 𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗼𝗿 𝗿𝗲𝗽𝗼𝘀𝘁 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁.
• 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗺𝗼𝘃𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟵𝟴% 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝗻𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘁𝗼 𝘁𝗵𝗲 𝟮% 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗶𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆
• 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗴𝘂𝗲𝘀𝘁; 𝗹𝗲𝘁 𝗺𝗲 𝗸𝗻𝗼𝘄 
• 𝗟𝗶𝗸𝗲𝗱 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁? 𝗥𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝗹𝗹 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗼𝗳 𝗺𝘆 𝗽𝗿𝗼𝗳𝗶𝗹𝗲, 𝗯𝘂𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗳𝗶𝗿𝘀𝘁, 𝗝𝗮𝗺𝗲𝘀 ("𝗝𝗢𝗡") 𝗞𝗲𝗲𝗹

Are You Struggling With LinkedIn Visibility?

360 Brew has changed the visibility game big time.

The old days of generating loads of likes and comments to increase visibility are over.

𝗡𝗼𝘄 𝘆𝗼𝘂 𝗺𝘂𝘀𝘁 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝘁𝗲𝗮𝗰𝗵 𝗮𝗻𝗱 𝘁𝗿𝗮𝗶𝗻 𝘁𝗵𝗲 𝘁𝗵𝗿𝗲𝗲 ✦𝗔𝗜-𝗙𝗲𝗲𝗱 𝗱𝗿𝗶𝘃𝗲𝗿𝘀:  𝘄𝗵𝗼 𝘆𝗼𝘂 𝗮𝗿𝗲, 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼, 𝗮𝗻𝗱 𝘄𝗵𝗼 𝘆𝗼𝘂 𝗱𝗼 𝗶𝘁 𝗳𝗼𝗿

You're interacting with:

• 𝗟𝗟𝗮𝗠𝗔-𝟯, which powers more intelligent Feed Retrieval
  
• 𝟯𝟲𝟬 𝗕𝗿𝗲𝘄, 𝘄𝗵𝗶𝗰𝗵 decides:
  •How high does your post appear 
  •How long should it keep getting impressions  
  •How often you’re shown as “someone worth listening to”

•  𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗦𝗲𝗮𝗿𝗰𝗵, which takes on the question, “Someone who has…” (the new people search feature)

The AI recognizes the semantic alignment of your profile, posts, and comments to develop your authority.  Think of it as a bucket into which your profile, posts, and comments get dumped and then are analyzed.

On the "low" side, is your content generic or unclear as to your professional identity, little to no semantic alignment, and overall low trust signals? 𝗜𝗻 𝘁𝗵𝗶𝘀 𝗰𝗮𝘀𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗻𝗴 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻; 𝗶𝘁 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗸𝗻𝗼𝘄 𝘄𝗵𝗼 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗼𝗿 𝘄𝗵𝗼 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂 𝘁𝗼. 𝗧𝗵𝗶𝘀 𝗹𝗲𝗮𝗱𝘀 𝘁𝗼 𝗮 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘃𝗮𝗰𝘂𝘂𝗺.

On the "high" side, you have clear niche positioning, your content consistently delivers value, original thinking, and actionable steps people can take. 𝗬𝗼𝘂𝗿 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝘁𝘆 𝘄𝗶𝗹𝗹 𝗲𝘅𝗽𝗮𝗻𝗱 𝗯𝗲𝘆𝗼𝗻𝗱 𝘆𝗼𝘂𝗿 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲 𝗻𝗲𝘁𝘄𝗼𝗿𝗸.
  
𝗽.𝘀. 𝗪𝗵𝗲𝗿𝗲 𝗱𝗼 𝘆𝗼𝘂 𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘁𝗵𝗲 𝘁𝘄𝗼 𝗲𝘅𝘁𝗿𝗲𝗺𝗲𝘀 𝗻𝗼𝘁𝗲𝗱 𝗮𝗯𝗼𝘃𝗲?

𝗜’𝗺 𝗝𝗼𝗻 𝗞𝗲𝗲𝗹, “𝗧𝗵𝗲 𝗢𝗹𝗱 𝗗𝗼𝗴 𝗪𝗶𝘁𝗵 𝗡𝗲𝘄 𝗧𝗿𝗶𝗰𝗸𝘀" 
• 𝗦𝗮𝘃𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁. 
• 𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗼𝗿 𝗿𝗲𝗽𝗼𝘀𝘁 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁.
• 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗺𝗼𝘃𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟵𝟴% 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝗻𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘁𝗼 𝘁𝗵𝗲 𝟮% 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗶𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆
• 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗴𝘂𝗲𝘀𝘁; 𝗹𝗲𝘁 𝗺𝗲 𝗸𝗻𝗼𝘄 
• 𝗟𝗶𝗸𝗲𝗱 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁? 𝗥𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝗹𝗹 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗼𝗳 𝗺𝘆 𝗽𝗿𝗼𝗳𝗶𝗹𝗲, 𝗯𝘂𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗳𝗶𝗿𝘀𝘁, 𝗝𝗮𝗺𝗲𝘀 ("𝗝𝗢𝗡") 𝗞𝗲𝗲𝗹

What's All This About Semantics on LinkedIn?

LinkedIn's three new AI systems are closely tied to semantics.

I've recently discovered 𝗺𝗮𝗻𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘀𝗲𝗺𝗮𝗻𝘁𝗶𝗰𝘀 𝗺𝗲𝗮𝗻𝘀.

From Google, "Semantics is simply 𝘁𝗵𝗲 𝘀𝘁𝘂𝗱𝘆 𝗼𝗳 𝗺𝗲𝗮𝗻𝗶𝗻𝗴 𝗶𝗻 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲, 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝗵𝗼𝘄 𝘄𝗼𝗿𝗱𝘀, 𝗽𝗵𝗿𝗮𝘀𝗲𝘀, 𝗮𝗻𝗱 𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲𝘀 𝗰𝗼𝗻𝘃𝗲𝘆 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻𝘀, 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, 𝗮𝗻𝗱 𝘀𝘂𝗯𝘁𝗹𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀, 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 𝗮𝗳𝗳𝗲𝗰𝘁𝘀 𝗶𝗻𝘁𝗲𝗿𝗽𝗿𝗲𝘁𝗮𝘁𝗶𝗼𝗻. It explains how we understand "run" as a verb (to move quickly) versus a noun (a tear in stockings) or why "destination" and "last stop" have slightly different feelings, even if they mean similar things."

Bottom line is 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲, 𝗽𝗼𝘀𝘁𝘀, 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 (𝗮𝗹𝗹 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗲𝗱 𝘆𝗼𝘂𝗿 "𝗰𝗼𝗻𝘁𝗲𝗻𝘁") 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲 𝘀𝗲𝗺𝗮𝗻𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝗮𝗹𝗶𝗴𝗻𝗲𝗱.  

The LLaMA-3 AI reads 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲, 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁𝘀 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗵𝗶𝘀𝘁𝗼𝗿𝘆 and says, “This person is about these topics, these problems, and serves these audiences”, i.e., "Whose feed should this post even be considered for?”   

𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 in your content confidently matches you with the right people.

I'm finding this is not necessarily easy; it takes deeper thinking on my part (and definitely more time than a year ago).

My (and your) choice is to disregard this or play by the new rules. 

I know my choice. What about you?

𝗜’𝗺 𝗝𝗼𝗻 𝗞𝗲𝗲𝗹, “𝗧𝗵𝗲 𝗢𝗹𝗱 𝗗𝗼𝗴 𝗪𝗶𝘁𝗵 𝗡𝗲𝘄 𝗧𝗿𝗶𝗰𝗸𝘀" 
• 𝗦𝗮𝘃𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁. 
• 𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗼𝗿 𝗿𝗲𝗽𝗼𝘀𝘁 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁.
• 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗺𝗼𝘃𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟵𝟴% 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝗻𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘁𝗼 𝘁𝗵𝗲 𝟮% 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗶𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆
• 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗴𝘂𝗲𝘀𝘁; 𝗹𝗲𝘁 𝗺𝗲 𝗸𝗻𝗼𝘄 
• 𝗟𝗶𝗸𝗲𝗱 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁? 𝗥𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝗹𝗹 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗼𝗳 𝗺𝘆 𝗽𝗿𝗼𝗳𝗶𝗹𝗲, 𝗯𝘂𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗳𝗶𝗿𝘀𝘁, 𝗝𝗮𝗺𝗲𝘀 ("𝗝𝗢𝗡") 𝗞𝗲𝗲𝗹

Why Is A Post Save So Important?

Don't just take my word for it.

I've read where LinkedIn says 𝗮 "𝗽𝗼𝘀𝘁 𝘀𝗮𝘃𝗲" 𝗶𝘀 𝟱 𝘁𝗶𝗺𝗲𝘀 𝗺𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 (𝘁𝗵𝗶𝗻𝗸 𝗶𝗻 𝘁𝗲𝗿𝗺𝘀 𝗼𝗳 𝗿𝗲𝗮𝗰𝗵 𝗼𝘃𝗲𝗿 𝘁𝗶𝗺𝗲) 𝘁𝗵𝗮𝗻 𝗮 "𝗽𝗼𝘀𝘁 𝗹𝗶𝗸𝗲."

Why is that?

When someone saves your post, it shows the LinkedIn AI your content has value, it's worth coming back to, and that value is more than immediate; plus, it's relevant.

This ties into "logical coherence," such that this type of high-quality content will be pushed to the right audience over time, emphasizing "relevance over recency".

This shows value over the immediate effect we were used to before LinkedIn's AI kicked in.

Ask yourself this question: 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗻𝗲𝗲𝗱 𝘀𝘂𝗰𝗵 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝘆'𝗹𝗹 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗿𝗲𝘁𝘂𝗿𝗻 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗹𝗮𝘁𝗲𝗿?

Easy to do?

I don't believe so. It takes deeper thinking, which takes, at least for me, longer.  As a suggestion, you might reach out to colleagues you trust and ask them what value you could provide that would induce them to save your post.

It's forcing me to slow down, to post less frequently, but to ensure every post I write is well-written, structured, and provides genuine insight and value.

p.s. Are you willing to take more time to write a deeper, valuable, thought-provoking post that readers will find valuable over time?

𝗜’𝗺 𝗝𝗼𝗻 𝗞𝗲𝗲𝗹, “𝗧𝗵𝗲 𝗢𝗹𝗱 𝗗𝗼𝗴 𝗪𝗶𝘁𝗵 𝗡𝗲𝘄 𝗧𝗿𝗶𝗰𝗸𝘀" 
• 𝗦𝗮𝘃𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁. 
• 𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗼𝗿 𝗿𝗲𝗽𝗼𝘀𝘁 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁.
• 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗺𝗼𝘃𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟵𝟴% 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝗻𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘁𝗼 𝘁𝗵𝗲 𝟮% 𝘄𝗵𝗼 𝘂𝘀𝗲 𝗶𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆
• 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗴𝘂𝗲𝘀𝘁; 𝗹𝗲𝘁 𝗺𝗲 𝗸𝗻𝗼𝘄 
• 𝗟𝗶𝗸𝗲𝗱 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁? 𝗥𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝗹𝗹 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗼𝗳 𝗺𝘆 𝗽𝗿𝗼𝗳𝗶𝗹𝗲, 𝗯𝘂𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗳𝗶𝗿𝘀𝘁, 𝗝𝗮𝗺𝗲𝘀 ("𝗝𝗢𝗡") 𝗞𝗲𝗲𝗹

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Jon Keel

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The Battle

Robert Napoli

Jon Keel

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jon Keel's LinkedIn Performance

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