Robin Daniels

Chief Business Officer @ Zensai #HumanSuccess & #AI | 3xCMO | 2.5xIPOs 😆 | Ex @Salesforce @WeWork @LinkedIn @Box @Matterport | LinkedIn Top Voice | Creator of Epic Teams | Dad | Runner | Made in Denmark 🇩🇰

Hi, I'm Robin Daniels, The James Bond of B2B, at least according to one legenday VC 😆

I'm an experienced executive focused on growth, marketing, GTM, product innovation, and leadership development to deliver epic results through ground-breaking, fun, and highly differentiated activities, while empowering people and teams to do the best work of their lives. 

I'm Chief Business Officer for Zensai (zensai.com) - where I run Product, Marketing, Partnerships, and GTM.

Throughout my career I've held executive leadership roles in high growth companies of all sizes, including Matterport (IPO) WeWork (near IPO), Salesforce, LinkedIn, Box (IPO), Veritas, and Vera (acquired).

My areas of expertise include growth strategy, product innovation, marketing, product marketing communications and media, GTM strategies, org design, leadership development, innovation management, mergers & acquisitions, top-level leadership, category-creation, brand building, public speaking, and sales transformation.

Here's more about my life story and journey during the last two decades: https://www.linkedin.com/pulse/roadmap-life-love-happiness-robin-daniels/

I spent over 20 years in the US and UK, but I'm from Copenhagen, Denmark and an avid runner and movie nerd.

Founding Member & Advisor

byFounders is an early stage venture fund actively investing in tech startups across the Nordics and Baltics. Made up of some of the region's most accomplished entrepreneurs (Zendesk, Unity, Skype, and more), the byFounders Collective invests in and supports the next generation of globally ambitious founders. I help byFounders portfolio companies with deal sourcing, go-to-market strategy, business development, and fundraising advice.

If you want to ascend to executive leadership, here’s how I’d create a roadmap for my career 💪

Tell me your thoughts below 🙏

#careers #motivation #inspiration

Laura Roman, PhD

Self Employed

•Currently a consultant and contract Director of Communications/fractional CMO with several Bay Area startups – responsibilities include overseeing internal and external communications, developing messaging architecture, speech writing for C-level and Managing Directors, producing traditional, digital and social media content as well as managing PR. 

•Client sectors include nonprofits, B2B/enterprise and emerging tech, cybersecurity, legal, AI. 

•Researched and ghost-wrote 100 + page book on current status of AI and IP law.

•Bylines, articles, white papers, ebooks, media placements on topics including digital twins, IoT, Industry 4.0, AI and the future of work, AI and sustainability, AI solving challenges in utilities and the water sector; AI and telecommunications, AI and healthtech. Placement and publication in leading business and tech outlets.

•Spearheading social media across multi channels, growing a tech client's LinkedIn followers from 250 to 3K + in less than 90 days.

Director of Communications (contract)

Forbes Communications Council

•Sharing insights on marketing and communications best practices with Forbes Communications Council, an invitation-only organization for senior-level marketing and communications executives.

Official Member

Autonomy Institute

Autonomy Institute is the Intelligent Infrastructure vanguard in the US. Advising the governance team on strategy and tactics related to marketing and communications.

Advisor

Topio Networks

CMO (fractional)

EDJX

• Award-winning, distributed edge computing platform created to meet the exponential demand for data processing that will serve trillions of mobile, IoT, Web 3.0, and personal devices at the edge. Founded just before COVID-19, the company raised $11.5M, built out the team, roadmap, product, and grew from $0 to $2.5M in ARR in less than two years.

• Recruited early-adopter users and customers to platform pre- and post-GA commercialization, representing a diverse spectrum of applications, verticals and use cases including AI, Web, Mobile, IIoT, Intelligent Transportation, Critical Infrastructure, Autonomy, Smart City domains.

• Brand awareness, AR/PR, content marketing, internal communications and culture for 50 + global employees.

• Earned media in top tech and business press, including Stacey on IoT, VentureBeat, CRN.

•Awards: CRN The 10 Coolest IoT Software Companies (on the list with AWS.) 

•Competitive speaker placement at leading conferences, including SXSW. Intelligent Transportation track led by US Secretary of Transportation.

•Grew social media following by 250% over two years.

Head of Marketing (Startup CMO)

Sparkpr

- Consulting on VC and emerging technology PR and marketing strategies, media relations.

VC and Emerging Technologies Practice - Consultant

• Drove PR and integrated marketing for top VC firms, their enterprise tech and startup portcos including Verizon Ventures, Icon Ventures, World Innovation Lab, National Grid Partners, Fifth Wall.

• Launched quantum computing startup QCWare from stealth, current fund raise $33.2M.

• Launched edge computing startup EDJX from stealth in November 2019. $11.5M raised. Left Spark PR to lead marketing as CMO at EDJX.

Vice President, VC and Emerging Technologies Practice

Cision

• Drove AR/PR, DEI Initiatives, Internal Communications, for Cision $2B SaaS.

• Programmatic AR, managing relationships with Forrester, Gartner, IDC.

• Global PR lead for company acquisitions, including content, media relations strategy, social, spokesperson training, resulting in top earned media in tech and business press.

• Led US GDPR data privacy compliance strategy website launch.

• Managed corporate reputation across crisis communications.

•Left Cision for Sparkpr when Cision acquired TrendKite.

Director of Corporate Communications

Laura Roman PR LLC

• Strategic and executive communications, social media and PR for top venture-backed startups, Expa-launched companies, HyperGrid, NetApp, and StrataFusion Group, a consultancy of leading industry CIOs | CTOs for hire from VMware, Splunk, Skype.

• Expa company Kit: contributed to messaging leading to seed fund $2.5M and acquisition by Patreon
• HyperGrid: launched flagship hybrid cloud product and announced strategic partnership with Microsoft Azure 
• NetApp: executive positioning of CIO | CISO cybersecurity communications
• StrataFusion Group: acting as the virtual marketing and PR department, focused on social media, corporate and executive positioning. Marketing support for the Merritt College cybersecurity program developed and launched by Consortium of Information Systems Executives (CISE)

Founder

Expa

• $100M startup studio. Jumpstarted the marketing and PR function at Expa. Expa builds companies, develops new products, systems and services, and then forms teams to scale the companies as independent entities.  Board members include Sir Richard Branson. 
 
• Strategic marketing and PR for Expa portfolio companies. Drove branding and media strategies, developed product roadmaps and investor pitches. Every company I worked with met investment objectives for seed or Series A capital and eventual acquisition. Launched companies with earned media in TechCrunch, Bloomberg, Fast Company, NYT.  100K spike in user signups post press launch.

• Executive and internal communications for Expa and its portfolio companies; content  for social media; research and writing for Expa's internal 100+ page playbook (an intensive operations manual that teaches entrepreneurs how to launch, grow and successfully run their own ventures, gleaned from research and conversations with leading founders.)

Director of Communications (interim)

Groupon

• PR, AR, and media relations repositioning Groupon as a tech company; created a global technology narrative and playbook as a key part of the corporate story showcasing Groupon’s tech and product innovations. Focused on platform engineering, UX and website operations, data analytics, machine learning, and mobile, reaching 100M downloads of Groupon’s mobile app, leading to $3.2B in annual revenue.

• Strategic communications and program management across complex internal and external initiatives; message development, content marketing, communications plans, blog posts, FAQs and press releases, with up to 69, 376, 278 impressions. CEO and CTO communications; media and AR; executive conference and profile opportunities. Company spokesperson. Publication highlight: Forrester case study Groupon Differentiates on Mobile Analytics Expertise. 

• Internal communications including intranet, CEO | CTO  messaging, global all hands, town halls, video blogging, running bi-annual themed global hackathon.


Media Quotes - Highlights
“Groupon is no longer simply a ‘daily deal’ merchant but a technology company.” - GigaOm

“Technology companies including Facebook Inc. (FB), Google Inc. (GOOGL) and Groupon Inc. (GRPN) have all expanded their regional offices, some employing hundreds of people.” - Bloomberg

Groupon invests in the growth of its devs.” - Built in Chicago

Global Head of Technology Public Relations

Dynamic communications and marketing executive with 15 + years of progressive leadership experience driving initiatives and managing teams spanning agency and in-house. Revenue and business outcomes delivered across B2B/enterprise and emerging tech, AI, SaaS, cloud, cybersecurity, quantum computing, infrastructure, Industry 4.0, VC firms, Fortune 500 including VMware, HP, Cisco, Cision, Groupon. VC and startups: Verizon Ventures, World Innovation Lab, National Grid Partners, Icon Ventures, Fifth Wall.

Media placements in WSJ, NYT, FT, TechCrunch, VentureBeat, Wired, Fortune, Forbes, Government Computer News, IoT World Today, Nature, and other leading outlets.

SF Bay Area native, obtained my doctorate in English to springboard storytelling and impactful communications for innovative technology companies and initiatives.

Strength: Translating complex technology concepts for business stakeholders, media.

Skills: Brand Building · Digital Marketing · Content Marketing · Internal/External Communications · C-suite Executive Communications · Strategic Communications · Employee Communications · PR and Media Relations · Social Media · Analyst Relations · Media Training · Editing, Writing, Publishing · Crisis Communications · Advisor · DEIB Leadership · Launching Stealth Startups

Highlights:

Head of marketing and communications for an award-winning edge computing startup, raised $11.5M, grew from $0 to $2.5M in ARR in less than two years. SXSW speaker placement, leading press in VentureBeat, TechCrunch, CRN. Awards: CRN The 10 Coolest IoT Software Companies (on the list with AWS) · Byline writing and media placements on AI  · Launched quantum computing startup QCWare from stealth, grew Q2B as the quantum computing industry go-to event, $33.2M raised to date · Led global PR, Analyst Relations, DEIB initiatives, crisis communications, employee and executive communications, web strategy for data privacy, GDPR compliance for Cision, a $2B SaaS company · Brand building, PR, launched early stage companies from Expa's $100M startup studio, resulting in VC funding or company acquisition including Kit acquired by Patreon · VMware Office of the CIO: Launched the VMware on VMware cloud playbook tied to revenue $13.6B prior to Broadcom acquisition  · Led Groupon tech PR, focused on ML, mobile UX and engineering innovations, CEO | CTO communications. Company repositioned to result in over 100M downloads of Groupon's mobile app, a breakthrough Forrester case study, annual revenue $3.2B.

Other: Stanford Lecturer in Rhetoric and Emerging Media  · Oxford English PhD

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Robin Daniels

Laura Roman, PhD

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The Battle

Robin Daniels

Laura Roman, PhD

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robin Daniels's LinkedIn Performance

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