Robin Daniels

Chief Business Officer @ Zensai #HumanSuccess & #AI | 3xCMO | 2.5xIPOs 😆 | Ex @Salesforce @WeWork @LinkedIn @Box @Matterport | LinkedIn Top Voice | Creator of Epic Teams | Dad | Runner | Made in Denmark 🇩🇰

Hi, I'm Robin Daniels, The James Bond of B2B, at least according to one legenday VC 😆

I'm an experienced executive focused on growth, marketing, GTM, product innovation, and leadership development to deliver epic results through ground-breaking, fun, and highly differentiated activities, while empowering people and teams to do the best work of their lives. 

I'm Chief Business Officer for Zensai (zensai.com) - where I run Product, Marketing, Partnerships, and GTM.

Throughout my career I've held executive leadership roles in high growth companies of all sizes, including Matterport (IPO) WeWork (near IPO), Salesforce, LinkedIn, Box (IPO), Veritas, and Vera (acquired).

My areas of expertise include growth strategy, product innovation, marketing, product marketing communications and media, GTM strategies, org design, leadership development, innovation management, mergers & acquisitions, top-level leadership, category-creation, brand building, public speaking, and sales transformation.

Here's more about my life story and journey during the last two decades: https://www.linkedin.com/pulse/roadmap-life-love-happiness-robin-daniels/

I spent over 20 years in the US and UK, but I'm from Copenhagen, Denmark and an avid runner and movie nerd.

Founding Member & Advisor

byFounders is an early stage venture fund actively investing in tech startups across the Nordics and Baltics. Made up of some of the region's most accomplished entrepreneurs (Zendesk, Unity, Skype, and more), the byFounders Collective invests in and supports the next generation of globally ambitious founders. I help byFounders portfolio companies with deal sourcing, go-to-market strategy, business development, and fundraising advice.

AI usage in our Learn365 platform has gone up 172% year over year to help our customers learn in the flow of work 🚀 

Our customers are seeing more engaged employees with personalized AI-powered learning paths that we made so every person can experience growth, development, and momentum in their lives in a way that's perfect for them.

Super excited to see Fosway Group, David Wilson and Fiona Leteney recognize how much love, innovation, and focus we put into delivering a platform that our customers love 💙 

Thank you for the partnership and the recognition. I know everyone at Zensai appreciates this 🙏 

Onwards and upwards!

Studied and trusted by EMEA’s learning leaders, the 2026 9-Grid™ for Learning Systems is out today. 

The research shows that the market is growing but uncertainty and complexity remain; nevertheless, vendors are continuing to focus on AI-enabled functionality.

Revealing the market and solution trends in the learning systems market, the 2026 9-Grid™ report shows that:

- While AI is the top priority for the coming year – alongside skills, according to Digital Learning Realities 2025 – staples such as compliance and regulatory training are still critically important but have ceded the spotlight to AI due to the market-wide effectiveness of their delivery in modern learning. 
- The proliferation of AI sees face-to-face, cohort-based learning achieve premium status, with the research noting that “…leadership judgement, surgical precision, craftsmanship, [and] complex negotiation” remain capabilities that need observation and social interaction.

Fiona Leteney, Senior Analyst at Fosway Group, commented on the report’s learning experience insight: "It’s official: The LXP as a standalone category of learning system is finally behind us. Organisations still care deeply about the learning experience, but what used to be differentiators like personalised recommendations, intuitive UX, seamless content access, are now baseline expectations. AI is accelerating this shift, and even potentially transforming the traditional ‘Netflix style’ front door of learning into adaptive, conversational experiences where AI coaches and tutors guide learners in real time."

Myself and Fiona Leteney will take questions on the research in a live online ‘Ask the Analyst’ session on 19 March 2026 at 3pm GMT. Register for your free place here.

There are other market analysis models, but there’s only one 9-Grid™. Examine it today to accelerate your buying knowledge.

The links can be found in the comments below.

#Learning #LearningSystems #AI

Thanks for the great conversation about purpose, sleep, exercise, and happiness. I loved it Eric Bomyea - keep doing awesome work.

Podcaster | B2B Brand Director | Yoga Instructor

You don’t need a perfect sleep routine. You need portable anchors.

You already know the sleep science: 

Same bedtime. 
Same wake time. 
Dark room. 
No screens. 
Total consistency.

But your life moves.

Travel. 
Clients. 
Team dinners.
New beds. 
Different time zones.

So when the routine breaks, you feel behind.

In my conversation with Robin Daniels, he shared two anchors he protects wherever he is:

Sleep as a priority — even when it’s imperfect.
Daily physical regulation — move the stress out.

Two commitments that can travel with you. That reframed how I think about living dynamically, not perfectly. 

If your day goes sideways tomorrow, what would you still protect?

https://lnkd.in/gjpvNeF9

Open video: Stop Chasing Perfect. Lead a Dynamic Life (Without Burning Out) | Robin Daniels on youtube.com

Stop Chasing Perfect. Lead a Dynamic Life (Without Burning Out) | Robin Daniels

Gwen Lafage 🐝

VP Marketing, Global Brand and Content @ Sinch 🚀 I B2b tech marketing leader, brand builder

Why do you need a strong brand? 
Because it is the only true differentiator that can’t be copied. And yes that’s also true for b2b companies. 

Think about it: products and features are all becoming the same. Sure you can be a little cheaper or a little better. But why not use your brand to win instead? Your brand is your future-proof competitive edge. 
A strong brand means recognition, credibility, trust, loyalty. 

And that’s why I’ve dedicated my career to building strong brands. BRAVE brands. Brands that connect with people. Brands that dare to be different. Brands with strong beliefs. Brand that build new categories and become their kings. 

I personally believe in the power of communication and creativity. I believe in doing things with passion and taking risks. I spent 10 years in the best Ad agencies in London and Paris, working on the world's leading consumer brands. In my late 20s, I traveled the world for one year. In my 30s, I opened an art gallery in San Francisco before going back to marketing and branding for B2B tech companies in Silicon Valley. In 2017 I moved to Sweden to open the European office of a b2b tech creative agency. 
In 2023 I came back to the US to continue to lead the brand growth of one of the fastest growing tech company in the world, Sinch. 

I’m now VP of Brand at Sinch, where I lead global brand strategy, though-leadership, communications, global events and creative direction for one of the fastest growing tech companies in the world. 

Bottom line: when I want to do something, I make it happen. 
I apply this ‘can-do-attitude’ to everything I do. 

I am always looking for new challenges, opportunities, and learnings, and I love networking and sharing knowledge with other professionals in my field.
Feel free to get in touch.

Specialties: B2B Marketing, Marketing Strategy, B2B SaaS Marketing, Data-driven Marketing, Growth Marketing, Inbound Marketing, Digital Marketing, Branding, Messaging, Content Marketing, Demand Generation, Account-Based Marketing, Engagement Marketing & Events, Project Management, Client Relationship Management, New Business, Campaign Management, Leadership, Operational Excellence.

Interests: B2B Marketing, Brands, Design, Technology, SAAS, Startups, Growth, Women in Tech, Green Tech, Sustainability, Meditation.

Executive member

The Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.

I’ve lost count of how many MWCs I’ve been to. This year felt different.

The tech was impressive, the crowd huge, the booths as big as always, everyone talked about AI, the parties were fun. That’s every year now.

What was different is harder to point at.

It’s a chat on a bus to the Google after-party with someone you’ve never met. 
The late-night discussions where the real thinking happens. 
And the booth conversations that start somewhere completely new: a lot less “So what does Sinch do?”  and a lot more “we’ve been wanting to talk to you.” 😃

That’s new.

It doesn’t happen by accident. Weeks of event prep, months of brand work, the refresh that we’ve been building in pieces. 🐝
You do all of that and you wonder if it will land.

Then one day, Barcelona. 🔥

The brand showed up this week. Really showed up. And so did we! 

Sinch is building the future of communications. This week, Barcelona felt like proof.

Momentum is quiet. Until it becomes visible.
We’re going up, up, up. It’s our moment. 🚀

And we’re just getting started.​​​!!

#MWC2026 #WeAreSinch

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We built carousels for IWD this year. 
Real women at Sinch already changing perception every day. 
The line between honest and performative can be very fine. Do you think we got it right?

Every year I wonder if awareness days like this actually move anything. 
Every year I decide to post anyway. Because the alternative is cynicism, and awareness is the first step to changing default images. 

Picture a CEO, a tech sales leader, an AI engineer. 
Most of us still see a man first. 

The women in these carousels aren't waiting for a spotlight, they're already doing the work, and we're just making that visible.
That's what today is for. More than a one-day celebration, it's about awarenes. And the quiet belief that visibility, over time, shifts something.

It's on all of us to keep showing up. 
Today and every day.

#IWD2026 #InternationalWomensDay #WomenInTech #WeAreSinch

Sinch IWD 

What my week felt like: 🔄

👉 Context switching is the tax you pay for scope.

Early in my career, I could spend days deep in one project. Now it’s a constant zoom in, zoom out. 😅

In a single day, I might:
✅ workshop a campaign concept
✅ present OKRs to leadership
✅ give feedback on a strategy deck
✅ review branded search & campaign KPIs
✅ prep annual performance reviews
✅ go back and forth with Claude, ChatGPT, Gemini
✅ answer Slack from 100 people
✅ review candidates
✅ approve booth design
✅ talk to finance about budget
✅ post on LinkedIn 😉

Strategic to tactical. Creative to analytical. Coach to peer to operator. Sometimes before lunch! 

That shift is not accidental. It is the role.

What I have learned is that the risk is not the switching itself. It is losing altitude, stepping in too often. Going deep when the bigger value is direction.

The difference between energized and spinning is rarely workload. It is intention.

The real skill is knowing when to dive and when to stay high.

Some days I touch ten things without finishing any of them.

👉 Leadership is not about finishing everything. It is about moving everything forward.

What’s the ROI of SKO? 
Asking for a friend…

It’s been SKO season for weeks. 😅

My feed is full of keynote energy, matching hoodies, and sales teams getting fired up for the year ahead. 🔥

This year I’m noticing a shift. 
More companies going beyond the Sales Kickoff. Revenue KO. Business KO. Marketing, CS, product all in the room together with sales. 
The idea: shared energy across the whole org is worth more than energy within one team
Probably makes sense, right? 
If the goal is alignment before the year gets chaotic, why limit it to one function?

But these events are also getting bigger every year. More days, more prep, higher-end production, more people flying in from everywhere.
👉 More budget. More work for the organizing team.

Funny how in B2B marketing, we justify everything, we measure everything, we attribute everything. SKO seems to be the one thing that gets a pass!! 😉

So I’m curious: what do you do, and what does success actually look like for you? 
How do you make sure that Jan/Feb energy drives impact after April?

What did you build on Lovable yesterday?

After a week away for work, Sunday had to be a family day. No work stuff.
So I spent the afternoon building with my son. 

⚽ We shipped a cool penalty game.  
🇫🇷 Then we made a French dictée app connected to Claude to help him practice: his favorite manga characters, little rewards and fun quotes, a fun experience. 
Writing recognition isn't perfect yet but we had fun and I even made him prep this week's dictée without (too much) drama!

At dinner he asked if there was an API key to connect Lovable to Roblox. 😂 
Ok there isn't. But nine years old!! 🤯 

Big FOMO missing the Stockholm event with my Swedish 🦹‍♀️  Frida Ahrenby 🧚🏼, Fredrika Bennison, Johanna Fagerstedt and co.
But I touched grass, had lunch with family, and apparently I'm quietly raising a developer who uses Claude and Lovable before he can spell in French!!

I'll take it 😁 

#SheBuildsonLovable
#IWD2026

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The Battle

Robin Daniels

Gwen Lafage 🐝

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Robin Daniels's LinkedIn Performance

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