Robin Labrot

SparkUp!

Add missing features on top of your tools

Founder

ListenUp!

Automate Customer feedback in Notion with AI

lemlist

Achievements 
Helped scale the company from $4 million ARR → $25 million ARR 
Led 4 products of our ecosystem: lemlist, lemwarm, lemcal, lemverse 
Built the core product team (3 PMs) and processes

Learnings 
Learned how to build what matters
Learned how to manage
Learned how to hire
Learned how to ship fast
Learned how to work with few resources as a bootstrapped company 
Learned how to do cold outreach
Learned how to build a personal brand

Head of Product

Product Lead

First Product Manager

lempire

Head Of Product

Taplio

lemcal

lemwarm

Reforge

Member

GoPractice, Inc

Malt

Achievements
Built mobile apps for customers
Built web apps for customers
Built an AR mobile app for a customer

Learnings
Learned how to build and deploy mobile apps with Flutter
Learned how to build and deploy web apps with React
Learned how to work with AR
Learned how to build backends

Fullstack Product Builder (Product + Full-stack dev + Designer)

The decks you need to build successful (and cool) products ❘ Founder @ListenUp!

Want to get in touch?
→ drop me a DM
→ send at robin@sparkup.design

SiBorg

- Mise en place d'une stratégie marketing
- Création de campagnes
- Identifier, établir la relation et définir un cadre de collaboration créatif et mutuellement bénéfique
- Négocier et approuver les termes de l'accord ( Produire, gérer et suivre le déploiement des partenariats)
- Assurer la représentation de notre projet lors des prochains événements > Prochain ETHCC 2024
- Création et suivi de la roadmap marketing trimestrielle
- Cadrage et positionnement de la stratégie de marque globale 
- Pilotage de la stratégie de content marketing
- Définition des KPI et tableaux de bord pour le suivi du ROI des campagnes
- Gestion de la communication, des partenariats

Chief Marketing Officer

CBI - Crypto Blockchain Industries

I support the Head of Marketing in building the image of our project, but also its presence in the ecosystem. Between press relation, partnership and influence. 

My main role is to define and animate the influence strategy, but also the partnership strategy, coupled with the public relations I put the access on our notoriety. 

- identify and contact the right people
- build the relationship and define a creative and mutually beneficial scope of collaboration
- negotiate and approve the terms of the agreement
- Produce, manage and monitor the deployment of the partnership externally and internally with a multi-disciplinary team of experts.

I have the chance to work and build common stories with many different partners from different sectors, from CSR, sports and technology, all over the world.

I also ensured the prominent representation of our project at major industry events, such as the Paris Blockchain Week 2023, where we proudly served as a sponsor.

PR & Partnership Manager 

Influence marketing fo the "Alphaverse" project, the first metaverse offering a unique user experience with its different universes, around major themes such as music, digital art or environmental preservation and LGBT communities.
Community development (from 3k followers to +15k followers on Twitter)
Development of campaigns to increase awareness of the project
Search for partnerships for web3 events

 Influence Marketing Manager 

The divine assembly - Space warriors club - YetAi 

Work and coordinate the influencer marketing team to deploy and execute marketing campaigns to acquire an online community, focused on growth and engagement.

Support and drive NFT engagement and adoption through influencer marketing, community building and social media.

- Social media marketing: 

Promotion of the various projects on networks, such as: Instagram, Tik Tok, Twitter, Youtube. 

- Telegram Marketing: 

The Telegram group and channels act as an excellent means to promote the NFT projects. 

- Influencer marketing: 

Reaching out to influencers in the NFT sector to explain the products in detail in order to use their influence to promote NFT projects.

Space warriors club
The divine assembly 
YetAi

NFT Marketing Manager 

Nemax

- Identify existing and new German influencers that represent a fit for Nemax brands.
- In charge of the brand image of Pansy.
- Build relationships with influencers, negotiate strategic partnerships and manage campaigns.
- Analyze campaign results and define new influencer marketing strategies.
- Set up reporting structures to measure the success of campaigns.
- Recommend social media marketing content to implement with influencer campaigns.
- Ensure marketing plan is delivered on time and on budget.
- Work with the content team to define the message and positioning of Nemax brands.

Head of Influence Campaigns

- Identify existing and new German influencers that represent a fit for Nemax brands.
- Help with Pansy's branding.
- Build relationships with influencers, negotiate strategic partnerships and manage campaigns.
- Analyze campaign results and define new influencer marketing strategies.
- Set up reporting structures to measure the success of campaigns.
- Recommend social media marketing content to implement with influencer campaigns.
- Ensure marketing plan is delivered on time and on budget.
- Work with the content team to define the message and positioning of Nemax brands.

Influence marketing manager

APPAS communication

- Chef de projet influence 
- Brief client 
- Création de campagne d'influence
- Démarche commerciale auprès des prospects et clients 
- Orchestration des tactiques réseaux sociaux en soutien des consultants (gestion des outils
de communication, veille concurrentielle )
- Suivi et gestion des RDV clients
- Gestion et mise en place d’un plan de communication
-  Stylisme des artistes auprès des Bureaux de Presse/showroom
- Participation à l’organisation des évènements et opération clients
- Suivi de la e-réputation sur les différents supports on-line : veille concurrentielle et veille des commentaires
- Mise à jour des fichiers
- Accompagnement de l’équipe sur tout le suivi opérationnel ( repérage, préparation, tournage ... )

Chef de projet

Zmirov Communication

Reporting : réalisation des revues de presse  print, digital, influence.
Shopping : gestion des demandes shopping
showroom : gestion de l'inventaire, mise en place du showroom
Influence : listing, coordination des campagnes, relation influenceurs, suivi des placements de produits.
Client principal : lululemon/arena/Aerth/R-PUR x MARINE SERRE/Thuasne

Assistante attachée de presse sport/Mode agence zmirov communication

Etam

Habilleuse défilé 

made in design by Printemps

Organisation des 20 ans de Made in design by Printemps soutenue par les équipes événementielles du Printemps dans le cadre de la Paris design week.
- Gestion de l’organisation logistique de l'événement (cocktail, traiteurs, invitations) pour 350 personnes.
- Ouverture du Corner Made in design by Printemps au Printemps de Lille.
- Participation et présentation presse de la "rentrée 2019".

Stagiaire marketing événementiel

CHANEL

-Répétition catwalk
- Aide pour habiller les mannequins.

Habilleuse défié Haute couture 

ERES - Groupe Chanel

Les collections bain comme lingerie, caractérisées par une simplicité graphique, un savoir-faire et des couleurs uniques.
En tant que Conseillère de vente j'ai travaillée sur les aspects suivants:
- Accueil et orientation de clients prestigieux et internationaux
- Suivi du client
- Réception, enregistrement et retour des pièces de clients au service après vente
- Respect des procédures de sécurité et de gestion des stocks

taplio

The Battle

Robin Labrot

Margaux Bonetti

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