Robin Labrot

SparkUp!

Add missing features on top of your tools

Founder

ListenUp!

Automate Customer feedback in Notion with AI

lemlist

Achievements 
Helped scale the company from $4 million ARR → $25 million ARR 
Led 4 products of our ecosystem: lemlist, lemwarm, lemcal, lemverse 
Built the core product team (3 PMs) and processes

Learnings 
Learned how to build what matters
Learned how to manage
Learned how to hire
Learned how to ship fast
Learned how to work with few resources as a bootstrapped company 
Learned how to do cold outreach
Learned how to build a personal brand

Head of Product

Product Lead

First Product Manager

lempire

Head Of Product

Taplio

lemcal

lemwarm

Reforge

Member

GoPractice, Inc

Malt

Achievements
Built mobile apps for customers
Built web apps for customers
Built an AR mobile app for a customer

Learnings
Learned how to build and deploy mobile apps with Flutter
Learned how to build and deploy web apps with React
Learned how to work with AR
Learned how to build backends

Fullstack Product Builder (Product + Full-stack dev + Designer)

The decks you need to build successful (and cool) products ❘ Founder @ListenUp!

Want to get in touch?
→ drop me a DM
→ send at robin@sparkup.design

Dadoum Labs

We help you create GTM Strategies you can ship 
and empower your teams to scale fast.

1️⃣ AI Trainings for Mid-Market/Enterprise companies (EN/FR) 

We run hands-on AI trainings and workshops for companies. 
We tailor the experience to the company's AI reality and real world challenges.
Teams leave with actionable assets and a new mindset.

Trusted by: Conseil de l'IA & du Numérique, L'Oréal, Zeliq, IGN France, Station Numixs...

2️⃣ AI-powered Go to Market Strategy for B2B
We design allbound GTM strateges that combine inbound proof with outbound speed.

Get 5x content output in 60 days, x2 reply rates on targeted outreach.

Trusted by: La Growth Machine, Giro Music, Taiyo, Activators, Ascend Group...

Founder | Making AI work for your business

The Product Buildcamp

We help product teams go from idea to a real product with AI in a single weekend.

We compress the entire product loop into 48h using AI tools:
problem validation, 
Market & user research
strategy, 
scoping, 
AI MVP building, 
delivery, 
GTM, 
business planning 

so teams leave with something strangers will actually pay for.

- Cofounded the event series with Javier & Impostor PM.
- Co-designed the curriculum, 
- Wrote and animated the workshops
- Handpicked the tools and prompts to use
- Handle the partnerships
- Ran the outbound campaigns

The Product buildcamp #1 - Lisbon
- 20 attendees
- 5 teams
- 5 ⭐️ reviews
- 5 partners: Replit, Elevenlabs, Synthetic Users, Productized, Critical techworks

DM if you want to bring it to your city.

Co-Founder & Trainer

Buska 🔍

Keep track of every mention of your Brand online.  Convert social mentions to leads

Built it from idea to #3 Product of the Day on Product Hunt in 45 days

Co-Founder & Product Manager

Schoolab | Mission-driven company

I guide entrepreneurs on their Go To Market Strategy and how to build their Minimum Viable Product more effectively

1️⃣ PERQO
- Workshop lectures " MVP: from idea to clients" 
- Coaching  sessions: 6 months with an entrepreneur

2️⃣ Station NUMIXS
- 
- AI Conference : " Find more clients using AI"  
- Workshop lectures : " MVP: from idea to clients"  
- Workshop lectures : " MVP: build a Go To Market Strategy"  

-----
🔍 What is Schoolab?
Schoolab is an innovation studio where creativity, entrepreneurship, and education come together to create impact.

Coach & Lecturer - AI Go To Market & MVP for entrepreneurs

The Product Courier

84% of CPOs consider mastering AI as a crucial skill for Product Managers in the next 3 years. 

We built this community to share quality resources to help Product Teams leverage AI in the work 

- Curated library of prompts 
- Tutorials for Use Cases
- Slack Community 
- Videos and tips 
- Weekly Newsletter
...

Join us and learn to work smarter.

Co-Founder

We help businesses and lead Agencies start conversations with their prospects 
thanks to ultra-personalization at scale.

Product Manager

Descriptif
Working to make the core product - lemlist - even better by leveraging AI to bring the most value to customers : 
- make the right bets on my scope 
- deliver value to users & to the Company 
- collect and analyze feedbacks through continuous user feedback loops
- monitor product KPIs and take Data informed decisions 
- work closely within the Building Trio and align with all stakeholders in squads
- Participate in the refinement of the Product Strategy
- Define and Coordinate Go To Market Launch strategies

Noé

🚙  I worked for a month for @Blablacar, on the following Roadmap problem : « How to increase the success trip rate for newbie drivers ? »

🎯 Product strategy and problem framing :
 - Data (Excel, SQL, Python) on Blablacar Datasets
 - Data Analyse of 10K App Reviews,
 - User research (25 User Interviews)

🥇 I Prioritized problems based on impact on chosen metrics, and tech cost ( MoSCoW)

🤖 I Prototyped (Figma) and iterated on 3 solutions with the highest impact on the KPI relevant to our problem

📝 Covered specs (Jira), delivery processes with the Lead Dev & defined a Rollout strategy

🖥️ Final Presentation to Kevin Aguiri, Senior PM @Blablacar and Guillaume Parra, Product Designer @Blablacar

Product Manager @Blablacar 🚙

Credit Du Nord - Société Générale Group

I was Branch Manager and Startup Advisor for the Bank : 
- I worked closely with 250 Startups on their financial needs
- I managed 2 Startup Advisors
- I sharpened my Product Sense by studying > 200 business models of Startups looking for a loan
- I became an Expert on the French Startup Ecosystem 
- I managed Partnerships for our clients (Incubators, Tech Lawyers, Brokers, VC ...)
- I analysed and validated Post Seed  (> 700K€) & Post A Series loans
- We managed Capital Deposits and Capital increases within 3 working days ✅
➡️ PNB YtoY : 140 % ✅

Manager - Startup Advisor

Banque BCP - BPCE Group

I was Responsible for Refining and structuring the services and products dedicated to SMB and Corporate Clients.

I led the following missions: 

🎯 Discovery: Define the Target audience and SMB persona through extensive market research, data analysis and client interviews

🎯 Product Strategy & Roadmap prioritization 

🎯 Delivery and Product Launch of several products :
- Employee Savings : ✅ Sales x 50
- Loan Guaranteed by State - PGE : ✅ Creation and launch within 2 weeks  ✅ XXX M€ loans
- E-Commerce solutions : Launch of 3 complementary solutions (Contactless, BNPL, E commerce)
- PSD2 Solutions : successful delivery (Roadmap, QA testing, rollout plan) of secured authentication services

- Coordination / Budget and Planning of technical dev. with the IT Team
- Product Team Management

🎯 Product Marketing : 
- Coordinating the Product Roadmap and Communication roadmap 
-  Drafting the "message" for each product
-  Creating the internal supports (sales Decks, Documentation, Trainings, FAQ ...) 
-  Creating the external supports (Webpage, Sales Ads, Print...) 

🎯 Internal Products 
- I led the redesign of the validation process for product launches : creating validation flows in Teams
✅ reduced the validation time X2

Head of Product - Small & Medium Businesses

I help B2B Startups take their products from idea to revenue in weeks not months | Fractional Product Growth & B2B GTM Expert 🛠️ | Get a free 1:1 audit ☎️ | Founder of Buska.io 🔍

AI won’t replace your team. 
But companies who know how to use AI will leave yours behind.

In the past 2 years consulting for B2B companies, I have seen numerous teams waste time and money on “AI initiatives”: 
- Theoretical trainings that employees would never use in their job.
- AI feature pilots because of FOMO but with no real impact on revenue. 
- Testing AI platforms for Go-To-Market with scattered actions and no strategy.

I decided to do things differently and built a hands-on approach to grow with AI. 

Today, I train mid-market/enterprise teams to use AI for real work : 
-> tailored workshops and sessions built around the company's needs. 
No hype, no generic demos — just hands-on learning and assets your team can use the next day.

🫶🏻 Join companies like Le Conseil de l'Intelligence Artificielle, LOréal, Numixs, Zeliq....

For founders and SaaS leaders want to go further, I step in as a consultant to design their AI-powered GTM strategy:
I help craft an actionable plan, show them how to find buying signals, personalize outreach, and build a repeatable process to get more clients fast.

🫶🏻 La GrowthMachine, Taiyo, Ascend, or Giro Music trusted us to boost their growth. 

**How I help**

Hands-on AI Training (EN/FR): 0.5–2 day workshops using your real cases and tools. 
Teams leave with assets, not just notes.

AI-Powered GTM Sprints (5 weeks): We build the strategy and growth engine, messaging, and a runbook your team can run with.

What drives me?
I want to see companies grow their business with AI, not talk about it.
I get a kick out of seeing people go from “not sure where to start” to “here’s how we’ll win the market.”

If you’re done experimenting and want real results, let’s talk.
👉🏻 https://cal.com/tonidossantos/audit

Toni Dos Santos

Here are 6 AI announcements worth a look this week.
 I read all the AI news so you don’t have to:

🧠 OpenAI GPT-5.1
 Chat gets faster. Deep work gets smarter.
 You choose between Instant and Thinking, and tune tone and style easily.

👥 Group Chats in ChatGPT
 Not just 1:1 anymore.
 Drop your team, friends or clients into the same thread and let ChatGPT structure ideas.

🔍 LinkedIn AI People Search
 Stop guessing job titles.
 Describe the person you want to meet and get profiles ranked by relevance and connection strength.

🎮 SIMA 2 by Google DeepMind
 An agent that can play, plan and explain in 3D worlds.Think Gemini as an embodied teammate, learning from new environments, not just text.

📚 NotebookLM Deep Research
 Ask a question. It builds a research plan, reads web sources plus your Docs/Sheets and returns a brief with citations.

🛍 Google’s Agentic Shopper
 Describe the gift and budget.
 Agents search products, checks stock and can complete checkout.

AI is moving from “answer my question” to “run the workflow for me”.

Make AI Work for Your Business | AI powered GTM strategy you can ship | AI enablement for teams

AI Roundup - November 10 - November 16

The new Nano Banana Pro is live 🍌
It is a big step-up from Google’s own image tools. 
And it crushes the competition 🤯

Here’s what's new:
-> Perfect text rendering(no more broken letters)
-> Consistent characters across frames
-> Amazing infographics straight from text
-> Higher scene accuracy (what you describe is what you get)
-> Production-ready decks and carousels
-> Flexible ratios/styles without weird cropping
-> More realistic physics and looks.

All of it runs on Gemini 3.0 Pro.
Just like its new vibe-coding capabilities, image creation now feels 
less like “prompting a model” 
and more like directing a creative team.

If you work with AI visuals and want more control, and stronger outputs, 
this new Nano Banana just changed the baseline.

-------
Want actionable tips to use AI for Product & Marketing? 
Join me on Vibe Product Marketing for weekly tutorials

nana Banana Pro

Here are the 5 AI news worth your scroll this week.
I scrolled through the tech press so you don’t have to.

🧠 Kimi K2 (Moonshot AI): Open-source reasoning model hitting GPT-5-level scores. It can handle 200–300 tool calls with full transparency.

🗺 Google Maps + Gemini: Conversational navigation goes live.: Ask for chargers. Add meetings mid-route.

📚 Gemini Deep Research: Reads Gmail. Drive. Docs. Then writes full briefs and reports for you. Now rolling out on desktop.

📸 Tinder Chemistry AI: Scans your camera roll to build a real personality profile and cut swipe fatigue.
💬 Snap x Perplexity deal: In-chat answers with citations. 

The shift is clear.
AI is moving from “ask me anything” to “do this for me.”

roundup

When writing is bad, you don’t blame the pen. You blame the writer.
Same with AI.

If your outputs are useless, vague, or wrong, don’t blame the tool.
Blame your prompt, your clarity, your strategy.

AI doesn’t fix weak thinking. 
It scales it.

-----
Want your marketing team to learn how to use AI with clarity? 
Book an audit call or DM me.

Google Gemini 3 is out. 
You are no longer limited by design or code. 
You are limited by YOUR clarity.

Gemini 3 is announced as the next gen AI model. 
It introduces a new level of "Generative UI" capabilities.
This exposes something uncomfortable:
- If you can describe it, it will build it.
- If you cannot describe it clearly, no AI will save you.

That will  the new split between slow teams and fast teams.

I ran 3 prompts to test it in seconds: 
- Flappy Bird clone → playable
- Interactive 100M Offer guide → shared
- Newsletter landing page → live & beautiful 

All worked on the first try.
The constraint is no longer talent.
It is articulation.

Teams who think clearly will outship teams with 5x more resources.
If you want a new edge, sharpen the prompt.
The model will handle the rest.

Clarity compounds.
-----
What will you build?

Gemini 3 is out

Enough with the "SEO is dead, AEO is the thing".
Reddit's CEO said it : chatbots don't bring more traffic. 

AI brings "visibility" and increases awareness through mentions. 
But it doesn't translate into clicks. 

As the latest Monks report states, AI discovery lives inside answers, not on your site.
AEO is a complementary strategy to SEO. 
We need to rethink our KPIs and our funnels from awareness to conversion to adjust to these new behaviours. 
And update our tactics to take users from AI chatbot mentions to the checkout payment page. 

Here’s how I adapt with clients :
 ☑ Awareness → Track AI mentions (Share of Model).
 ☑ Consideration → Layer retargeting and social engagement.
 ☑ Conversion → Rebuild landing pages and assets for post-AI journeys.

How do you include AEO to your GTM strategy ?

taplio

The Battle

Robin Labrot

Toni Dos Santos

Followers

Posts

Engagements

Likes

Performance ScoreToni Dos Santos's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Robin Labrot

Toni Dos Santos

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Toni Dos Santos's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreToni Dos Santos's LinkedIn Performance