Robin Labrot

The decks you need to build successful (and cool) products ❘ Founder @ListenUp!

Most tools cover ~80% of what your team needs.
That’s because SaaS vendors will always optimize for the average Joe.

(I know, I’ve been on the other side of the fence, building products that reached +$25M ARR)

Nothing wrong with that. But your business runs on specifics.

So I’m building something to close that gap.

SparkUp! → a no-code way to bring AI and automation directly into the tools your team already uses.

It lets Sales & Support Ops add custom buttons or mini-UIs inside any SaaS app to trigger their Zapier, Make, n8n, or Relay workflows right where work happens.

The result: your team boosts productivity by triggering the right actions at the right time, inside their existing habits.

Here on LinkedIn, I share how I’m duct-taping the internet one Spark at a time to help you make your stack smarter, simplify tool chaos, and bridge the gap between what your tools do and what your team actually needs.

I’m doing all this as a bootstrapped founder, sharing with radical transparency what the journey is really like.


Want to get in touch?
→ DM me here
→ or email robin@sparkup.design

Head Of Product

I closed SparkUp!'s first customer… while doing grocery shopping 🛒📱

No computer
Lots of background noise
A VERY jittery connection

Just me, my phone, and a strong desire to make it work

Ridiculous.. but it worked 😅

→ The prospect asked for an onboarding call out of nowhere
→ I was out, but said yes anyway (no “perfect setup” excuse)
→ Did the whole thing on my phone while they shared their screen
→ Answered questions, built with them live, closed!

What we built together in ~5 minutes:
→ A one-click button inside Affinity.co CRM to push a contact straight into a lemlist campaign

Why they were happy:
→ Not because the demo was polished
→ But because we showed up and got them unstuck
→ Pure determination to help them get set up, fast

Early-stage startuping looks like this.. doing things that don’t scale

Lesson: as my Leadbay (YC F25) friends Ludovic & Milan love to say: 
Always be selling!

the ‘missing button’ guy | build internal features, not internal tools ❘ ex-lemlist

It felt like a punch to the gut when I realized this:

We weren’t “almost there” 
We were just deep in sunk cost fallacy, 2 years of pushing a product that was too hard to sell fully bootstrapped

I learned that building ListenUp!

We shipped a legit product:

→ AI tool before ChatGPT dropped
→ 20+ paying companies
→ 100+ demos
→ 10+ integrations (support tools, CRMs… even a meeting recorder)

And still… the pattern was brutal:

→ Bootstrapped + sales-led + complex setup = incompatible (every deal was a mini project)

→ Cross-department tools are secretly enterprise software (you’re selling a change in habits)

→ Integration-dependent products don’t have a roadmap. They have a “one more integration” trap

→ Credibility is a feature. Bigger accounts wanted us… until they asked how big the team was (only me and Thomas, in our living rooms!)


So I’m taking a new bet with my 2nd SaaS attempt:

There are ~112 SaaS apps per company
Most tools cover ~80% of what your team needs

That’s because SaaS vendors will always optimize for the average Joe
(I know, I’ve been on the other side of the fence)

But your business runs on specifics

I’m attempting to close that gap with SparkUp! → let Ops teams add missing actions directly inside the tools their team already uses, in no-code

But I do have my doubts...

→ Broad problem… but is it urgent enough for people to actually buy?
→ No-code in the AI era… is that a risky bet?
→ Can you bootstrap an horizontal tool, or are we making the same mistake twice?
→ Will teams actually have the time (and patience) to build internal features for their own tools?
→ Or are we doing the classic founder move: building cool tech… looking for a market?

So many unknowns, but that’s what makes it fun! (and mildly terrifying)

I'll share the progress with radical transparency

By the way, what’s the “one missing action” you wish your main tool had today?

Making an automated sales rep for your SaaS (a defined sales video) | Turning views into warm leads, not just numbers on the screen. | Ambitious young men 🙌

We've been making sales videos for the past 3-4 years for all types of tech companies. We’ve worked with startups to companies with a $100 million ARR, and private to publicly traded companies.

Our main goal is to make you a video that sells so good you’ll be dying to share with your prospects and cold leads, without wasting your valuable time.

I know you want to see some of our work, so here it is: truggl.com/portfolio.

And since I know you’re curious about pricing, you can find all our plans here: truggl.com/pricing.

Happy to chat,
Ahmed

If you’re a Tunisian business (agency) and looking to explore how to break into the Western market, feel free to email me at ahmedyassinbettaib@truggl.com. I offer a premium mentorship program. (Please note: it’s best suited for businesses making at least 20,000 TND in monthly recurring revenue.)

If sacrificing my health and relationships for my business were a competition, I’d be the winner. Every time.

Ahmed Yassin Bettaib

TrugglAI is our new software at Truggl, and we’re going to launch it to help tech and SaaS companies create actual high-performing scripts for their videos no more unproven junk. 

The goal? Better conversion and stronger awareness across your creatives.

But what does it actually do?

A year ago, we launched a free “Free Script for Everyone” offer.

People started sending us their scripts to help them and honestly, not a single one met even the basic standards of effective scripting.

Here’s what most of them lacked:

- No structure
- Poor or missing blocking
- Hard to animate
- No clear sales flow

That’s when we realized just how many brands had no idea how to craft a winning VSL script.

Of course, we had to pause the free script offer our resources were maxed out.

But the idea stuck with us.

That’s why we built TrugglAI.

TrugglAI is a hyper-trained AI model built on top of thousands of high-performing VSLs. We’ve used our real client data and proven frameworks to shape how it thinks exactly like we would if you hired us directly.

TrugglAI launches at 10AM CEST on May 29, 2025 just 17 days from now.

It asks the same questions we ask when working 1-on-1 with clients. 

Then, based on your answers, it uses sales psychology, market research, and industry standards to generate scripts that not only sound great, but actually sell and are easy to animate or record.

TrugglAI reflects our passion for helping companies make better videos because the internet doesn’t need more mediocre ones.

We’d love for you to be one of our first users.

We’re offering 1 free month to everyone who joins early no strings attached.

Go claim your spot from the link in the comments

Oh, and there’s an even better offer waiting on the waitlist page… but we won’t spoil it here.

To celebrate the launch, we made this video and yes, we can create videos like this for any type of company.

Ahmed Yassin bettaib

Executive Director @ Truggl | Commercial Video Funnels/Systems for B2B Tech Companies

We produce 6,000–8,000 seconds of animated content every year, and this is the exact process behind every single video, copy us:

I keep seeing companies try to do this in-house and they repeat the same mistakes every time:

- Hiring one “motion designer” to do the job of an entire team
- Ignoring art and creative direction entirely
- Writing motion scripts like talking-head videos
- No real research just scripting what feels good
- Out-of-brand visuals that dilute the company’s identity
- I could list more, but honestly, it’d take a full day.

The outcome is always the same:
videos that hurt the brand more than they help it.
They look amateur and people subconsciously judge the company as amateur.

In this video, I broke down our entire process for free the system behind the work you see from Truggl.

If you want to build this in-house properly, the minimum setup looks like this:

- Creative / Art Director
- Illustrator (asset creation)
- UI Designer (structure & visual systems)
- Script Copywriter (who understands motion, not blogs)
- Skilled Motion Designer (not a Fiverr or Upwork generalist)
- Sound designer

And yes they all need to actually work well together.

When that system is in place, the payoff is massive:
a nonstop content engine of videos, GIFs, Lotties, static assets, and website visuals all aligned, all on-brand.

Or…
you can rent Truggl’s system for roughly the cost of one salary :))

And just to be clear:
AI still isn’t there. There’s no “Lovable” or “Bolt” for motion yet.

I feel sorry for brands that mix video marketing with social media video content.
It’s one of the worst mistakes a brand lead can make...

Here’s what I mean.

On one hand, there’s normal social media video content the stuff social media agencies usually do:
• office tours
• mini event vlogs
• employee interviews

This is filler content.
It’s fine. It’s useful. It can be posted weekly alongside static content.
It doesn’t require many resources and it’s not expensive.

I actually like this type of content it fills the gaps.

The problem starts when brands treat video marketing the same way.

Video marketing is a different category entirely:
• explainer videos
• brand videos
• testimonial videos

This type of content is resource-intensive, strategic, and not meant to be produced or used weekly.

Using these videos one by one like normal social content is basically setting money on fire.
They’re almost guaranteed to fail when used this way.

From experience, the most effective approach is building a 3-stage video funnel, where:
• each video has a role
• each stage supports the next
• everything is built around campaigns, not random posting

and it’s exactly what we apply with all our clients.

If you want the full breakdown, DM me and I’ll share it.

But in all cases Teams should understand before building:
• how to build a video funnel
• how to develop a team and a system around it
• how professional video marketing is actually done not the amateur stuff we see everywhere

More soon.
Truggl

New year. New formats. New challenges.

One of the last videos we made: “2025 Wrapped”–style video for Markaaz, inspired by Spotify’s Wrapped format.

The goal wasn’t “just another video.”
It was to turn raw yearly achievements into a story people can instantly understand progress, momentum, and credibility in under a minute.

If you’ve followed our work with Markaaz, you’ll notice something different here.
This video doesn’t follow their usual art direction and that was intentional.

Wrapped-style content demands:
• faster pacing
• more visual experimentation
• stronger narrative beats

Their existing branding wasn’t built for that so we stretched it without breaking it.

First time producing a Wrapped-style video.
Clear win.

This is also how we think about video systems, not one-offs.
Different goals → different formats → different creative rules.

If you’re planning to build a proper video funnel for 2026 (not random videos that go nowhere), we run full creative video systems at scale same quality, better economics.

If you want to understand how a video funnel actually works,

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The Battle

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